KÄRCHER CENTER Wagner Gerlingen

What KÄRCHER CENTER Wagner Gerlingen does

KÄRCHER CENTER Wagner Gerlingen, operating as Wagner Reinigungstechnik GmbH, is an authorized Kärcher Platinum Partner and dealership based in Gerlingen near Stuttgart, Germany. Founded in 2009 and family-owned by Managing Directors Yvonne Wagner and Uwe Wagner, the company distributes Kärcher's full product portfolio across both consumer (Home & Garden) and commercial (Professional) segments, including high-pressure cleaners, scrubber-driers, sweepers, vacuum systems, dry ice blasting equipment, water dispensers, and water recycling systems. Its single physical showroom sits at Im Hertling 8 in Gerlingen, strategically positioned near the A8 and A81 motorways, with operating geographies concentrated in the Stuttgart region and pickup/delivery service extending up to approximately 40 km.

The company's core technology focus is on Kärcher's KIRA line of autonomous cleaning robots — KIRA B 200 (200-liter tank, docking station option), KIRA B 50, and KIRA CV 50 — which use computer vision for environment recognition and obstacle detection and are managed through the Kärcher Equipment Manager platform and KIRA Robots App. Wagner Reinigungstechnik supplements the hardware portfolio with an in-house workshop staffed by qualified Meisters in electrical, mechanical, and agricultural/construction mechatronics engineering, providing repair, maintenance contracts, spare parts fulfillment (98%+ availability within 24 hours from Kärcher's 70,000-article logistics center), 24-hour emergency service, an equipment rental fleet, and bank-independent financing/leasing solutions.

Revenue is generated through multiple streams: direct hardware sales of new and used Kärcher equipment, equipment rental on a minimum 24-hour basis (with replacement equipment at half price during repairs), repair and maintenance services including on-site visits and pickup/delivery, and financing or hire-purchase arrangements. Distribution is executed via a combination of walk-in showroom sales, an outside sales team covering defined Stuttgart-region territories, dedicated specialist sales leads in robotics, municipal machines, and water dispensers, and direct-to-consumer channels including WhatsApp and annual community Open House events.

Name

KÄRCHER CENTER Wagner Gerlingen

Legal name

Wagner Reinigungstechnik GmbH

Website

https://kaercher-center-wagner.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KÄRCHER CENTER Wagner Gerlingen is a family-owned Kärcher Platinum Partner dealership in Gerlingen, Germany, distributing the full Kärcher cleaning-equipment portfolio and KIRA autonomous robots to consumer, commercial, industrial, and municipal customers in the Stuttgart region.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

• Cleaning equipment retail
• Professional cleaning machines
• Home garden equipment
• Autonomous cleaning robots
• Equipment repair services

Headquarters

HQ city

Gerlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of complete Kärcher product range including Home & Garden and Professional segments. Products include high-pressure cleaners, scrubber-driers, sweepers, vacuum cleaners, robotic cleaners, municipal equipment, water dispensers, and accessories.
2. Equipment Rental: Rental of cleaning equipment with minimum 24-hour rental period. Replacement equipment available during repair periods at half price.
3. Repair & Maintenance Services: In-house workshop repair services, maintenance contracts, parts replacement, on-site service visits. Guaranteed 24-hour spare parts availability through Kärcher logistics center with 70,000 articles and over 98% immediate availability.
4. Financing & Leasing: Machine leasing, financing, and hire-purchase solutions for new and used equipment. Options include bank-independent financing with flexible terms and custom monthly payments.
5. Used Equipment Sales: Sale of inspected and professionally maintained used cleaning machines and demonstration units.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KÄRCHER CENTER Wagner Gerlingen is an authorized Kärcher Platinum Partner that sells the complete Kärcher product range through a retail showroom in Gerlingen near Stuttgart, serving both private consumers (Home & Garden pressure washers, vacuums, garden equipment) and professional/industrial customers (scrubbers, sweepers, dry ice cleaners, water recycling systems, KIRA autonomous robots, municipal and vehicle-wash equipment). Beyond sales, the center operates an in-house workshop providing repair, maintenance, and spare parts; rents equipment with a minimum 24-hour period; offers bank-independent financing, leasing, and hire-purchase; sells inspected used machines; and runs a 24-hour emergency service for breakdowns.

Product overview

KÄRCHER CENTER Wagner is an official Kärcher Platinum Partner and authorized Kärcher Center offering the complete Kärcher product portfolio for both private consumers (Home & Garden) and commercial/industrial customers (Professional). The core product offering centers on KIRA autonomous cleaning robots (KIRA B 200, KIRA B 50, KIRA CV 50) for autonomous floor cleaning and vacuuming, complemented by the full range of Kärcher professional equipment including high-pressure cleaners, vacuum systems, scrubbing and sweeping machines, municipal technology, dry ice cleaning systems, water dispensers, air purifiers, and water recycling systems. The company provides comprehensive services including equipment sales, rental, repair and maintenance, financing/leasing, spare parts supply, and 24-hour emergency service. Used/refurbished machines are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Garden Product Range Consumer-grade Kärcher cleaning equipment for private households covering pressure washers, garden equipment, vacuum cleaners, steam cleaners, air purifiers, robotic vacuums, and mops.
• Professional Product Range Commercial and industrial Kärcher cleaning solutions for professional customers including high-pressure cleaners, vacuum systems, scrubber-driers, sweepers, municipal equipment, dry ice cleaning, water dispensers, air purifiers, water recycling systems, and vehicle wash systems.
• KIRA Autonomous Cleaning Robots Kärcher autonomous cleaning robot line including the KIRA B 200 floor scrubber with 200-liter fresh water tank and optional docking station, the KIRA B 50 ride-on scrubber for medium to large areas, and the KIRA CV 50 autonomous vacuum robot, managed via the Kärcher Equipment Manager and KIRA Robots App fleet platform.
• Water Recycling Systems (WRP 16000, WRP 8000, WRB 4000 Bio) Kärcher wastewater recycling solutions for vehicle wash systems, including physical recycling units (WRP 16000 and WRP 8000) reducing fresh water consumption by up to 85%, and the chemical-free biological WRB 4000 Bio system enabling up to 98% fresh water savings.
• Dry Ice Cleaning Systems (IB Series) Kärcher dry ice blasting devices including the IB 10/15 L2P Advanced, IB 10/8 L2P (world's first with integrated dry ice production from liquid CO2), IB 15/120 Ice Blaster, and IB 7/40 Adv with integrated remote control, for industrial cleaning applications.
• WPD 200 Advanced Water Dispenser Kärcher water dispenser with certified automatic hygiene system, innovative filter system, and up to 6 food-grade water types for up to 100 users, available as floor-standing or desktop unit.
• Used Machines (Gebrauchtmaschinen) Inspected and professionally maintained pre-owned and demonstration Kärcher cleaning machines including scrubbers, sweepers, high-pressure cleaners, and disinfecting equipment, available for purchase with on-site inspection at Gerlingen.
• Rental Equipment (Mietgeräte) Rental fleet of professionally maintained Kärcher cleaning machines available to commercial and private customers with a minimum 24-hour rental period and replacement equipment at half price during repair periods.
• Repair & Maintenance Service In-house workshop repair, maintenance contracts, inspection packages, on-site technician service, pickup service, and 24-hour spare parts supply through Kärcher logistics center with 70,000 items and over 98% immediate availability.
• Financing, Leasing & Hire-Purchase Bank-independent financial solutions for new and used Kärcher equipment including leasing, hire-purchase, and financing with flexible terms and custom monthly payments.
• 24-Hour Emergency Service (Notdienst) Round-the-clock emergency repair service for unexpected equipment breakdowns with an emergency hotline, an additional 89.00 EUR + VAT after-hours surcharge, and a minimum order surcharge of 50 EUR for orders under 100 EUR net value.

Quantifiable outcome

• 98%+ spare parts availability within 24 hours
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• KärchercoreChannel Partner/ Reseller/ DistributorOfficial Kärcher Platinum Partner and authorized Kärcher Center. Exclusive dealer for complete Kärcher product range including Home & Garden and Professional segments. Authorized for warranty repairs, maintenance services, and spare parts supply. Access to full Kärcher product portfolio, technical training, marketing support, and priority spare parts fulfillment from Kärcher logistics center with 70,000 articles.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cleanfix Reinigungssysteme AG: Swiss manufacturer focused on professional scrubbing and vacuuming equipment. Comparable as a smaller specialist offering an alternative product line that commercial customers in Wagner's region could choose instead of Kärcher.

Broad incumbents

• Alfred Kärcher SE & Co. KG: The global manufacturer of the entire product line that Wagner retails and services. Comparable because it defines the product, partner program, and competitive ecosystem in which Wagner operates.
• Taski (Diversey): Cleaning equipment brand under Diversey offering floor care machines and consumables. Comparable as it addresses the same commercial cleaning customers through a manufacturer-direct plus service-partner model.
• Wetrok AG: Swiss-based cleaning solutions and equipment provider with combined sales/service model. Comparable because it bundles machines, consumables, and service contracts for commercial customers, mirroring Wagner's full-stack approach.
• Tennant Company: US-based manufacturer of floor cleaning equipment including autonomous robotics (e.g., T7AMR). Competes directly with Kärcher/KIRA in the commercial scrubber market and serves the same end customers via regional dealers.
• Hako GmbH: German manufacturer of municipal and commercial cleaning machines with its own dealer/service network. Directly comparable product portfolio (sweepers, scrubbers, municipal equipment) and operates in the same German-speaking market.
• Nilfisk Holding A/S: Danish manufacturer of professional and consumer cleaning equipment with a comparable direct-plus-dealer distribution model. Overlaps with Wagner's product range (scrubbers, vacuums, pressure washers) and competes for the same commercial customers in the Stuttgart region.
• Fimap S.p.A. Italian manufacturer of professional floor cleaning machines including autonomous scrubbers. Competes with Kärcher in the same equipment categories and serves European markets via dealer partners comparable to Wagner.

Others

• Ecolab Inc. Global leader in cleaning and sanitization solutions, including equipment, chemicals, and service programs. Comparable as a full-stack commercial cleaning provider targeting overlapping end customers (facilities, municipalities, industrial).

Regional players

• Stihl Vertriebszentrum AG & Co. (regional power-equipment dealer archetype): Stihl operates a similar authorized-dealer model selling power equipment with showroom, service, and spare parts. Comparable as a regional specialty-equipment dealer archetype even though the product category (outdoor power tools) differs from Wagner's cleaning focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/k%C3%A4rcher-center-wagner-in-gerlingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KÄRCHER CENTER Wagner Gerlingen