Kästl Touristik GmbH

Name

Kästl Touristik GmbH

Legal name

Kästl Touristik GmbH

Website

https://kaestlworld.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wholesale Group Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Group travel wholesale
• Package tour operator
• B2B tour wholesaler
• Health spa travel
• Central Eastern Europe tours

Headquarters

HQ city

Sulzbach-Rosenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group Package Tours: Sales of package tours and group travel packages to travel operators and bus companies. Provides complete travel organization including program development, hotel reservations, tour guides, sightseeing, and travel documentation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kästl Touristik GmbH is a B2B tour wholesaler that designs, packages, and sells group travel programs to Central and Eastern European destinations exclusively to travel operators and bus companies. The company provides end-to-end travel organization from program development and hotel reservations to tour guides, sightseeing, and travel documentation, complemented by 24/7 emergency hotline support. Annual portfolio exceeds 250 group contingents and 760 catalogued travel packages, spanning group bus tours, health and spa travel, active travel, round trips, and holiday trips.

Product overview

Kästl Touristik GmbH is a B2B tour operator (package travel wholesaler) specializing in group travel to Central and Eastern Europe. The company offers a portfolio of 762 packaged travel products organized across several categories: (1) Group travel packages (Gruppenreisen) covering bus tours throughout Europe; (2) Health and spa travel (Gesundheitsreisen/Kurdestinationen) to spa destinations in Germany, Poland, Czech Republic, and Hungary including thermal baths, wellness, and rehabilitation programs; (3) Active travel (Aktivreisen); (4) Round and experience trips (Rund- und Erlebnisreisen); and (5) Holiday/festival trips (Festtagsreisen). Supporting these core products are digital services including the Kästl Business Area online customer portal (launched 2020) enabling live booking for health trips, and the ErlebnisZeit companion mobile app (launched 2022). Additional service offerings include marketing support materials, sales promotion services, and 24/7 emergency hotline support.

Differentiator

Problem solved

Functional benefit

Brands

• ErlebnisZeit: A companion mobile app launched in June 2022 to accompany travelers on their trips.

Products and services

• Gruppenreisen (Group Travel Packages) Wholesale package travel products for group travel to Central and Eastern Europe destinations, including transportation, accommodation, and guided tours; sold exclusively B2B to travel operators and bus companies.
• Kurdestinationen / Gesundheitsreisen (Health & Spa Travel) Specialized wholesale health and spa travel packages to European spa destinations including Germany, Poland, Czech Republic, and Hungary, featuring thermal baths, wellness treatments, and rehabilitation programs; sold to travel operators and bus companies for resale or direct operation.
• ErlebnisZeit App Travel companion mobile app providing additional services and information during trips for travelers on Kästl group tours.
• Kästl Business Area (Online Customer Portal) B2B online customer portal providing live booking capability for health trips, booking overview, wishlist functionality, and management tools for registered travel operators and bus company customers.
• Marketing Support Package

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Pilgrimage Tour OperatorsminorStrategic or Co-development Partner · 1 January 2004Organized pilgrimage travel including 4000 Italian pilgrims for World Youth Day Cologne 2004.
• VPR Internationaler Verband der Paketer e.V.coreOthersIndustry association membership for package tour operators. Contributes to industry standards and represents interests of package tour wholesalers in Germany.
• RDA Internationaler Bustouristik Verband e.V.coreOthersLeading industry association for bus tourism. Kästl has been a member since 1989 and participates in annual RDA events and trade shows.
• unisigns GmbHmajorTechnology or IntegrationWebsite development and digital marketing partner. Responsible for Kästl's online presence, catalog publishing, and marketing material production. Developed the Kästl Business Area online portal and mobile app 'ErlebnisZeit'.
• RATIOsoftwaremajorTechnology or IntegrationSoftware provider for tour operating operations management. Kästl migrated to RATIOsoftware in 2017 for managing bookings, operations, and business processes.
• HanseMerkurminorOthersInsurance partner providing travel insurance products that Kästl recommends to customers.
• Vacation Sp. ZoominorOthersTourism partner operating in Poland, one of Kästl's key destination markets for health and spa travel.
• AccormajorStrategic or Co-development PartnerPreferred Partner status since 2001 with Accor hotel group, providing preferential rates and booking access for hotels across Europe.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Europe's largest integrated tourism group with tour operator, hotel, and distribution businesses. Overlaps with Kästl on European package tours and B2B distribution, though at vastly larger scale and broader portfolio.
• DER Touristik: One of Germany's largest tour operators with broad group, leisure and packaged-travel offerings across Europe. Overlaps with Kästl in group/package tours but operates at much larger scale across multiple customer channels.
• Schauinsland-Reisen: Large German package tour operator serving Reiseveranstalter and direct customers with European destinations including Eastern Europe. Adjacent competitor to Kästl's B2B group/package portfolio with stronger consumer brand.
• FTI Group: Major German tour operator with extensive package tour, group travel and hotel wholesale operations. Competes with Kästl for the same Reiseveranstalter and bus-company B2B customers, particularly in CEE destinations.

Others

• VPR Internationaler Verband der Paketer e.V. Industry association for German package tour wholesalers, of which Kästl is a member since 2000. Not a commercial peer but a strategic industry body representing the Paketer category in which Kästl operates.

Direct peers

• Hummel Reisen: German 'Paketer' (package tour wholesaler) selling group travel programs to travel operators and bus companies. Direct competitor in the same B2B wholesale model targeting German Reiseveranstalter and Busunternehmer.
• Knebel Reisen: German Paketer and tour operator specializing in escorted group travel and bus group tours across Europe. Direct competitor to Kästl in the B2B Reiseveranstalter/Busunternehmer segment.
• Eurotours GmbH: Austrian tour operator and B2B travel wholesaler with strong DACH presence and packaged European tours. Comparable to Kästl as a multi-destination package wholesaler serving travel agents and tour operators.
• Gebeco GmbH & Co. KG: German tour operator specializing in escorted group travel, cultural tours and study trips with B2B and B2C distribution. Highly comparable to Kästl in product mix (multi-day package tours, group focus) and DACH market orientation.
• Studiosus Reisen München GmbH: German market leader in high-quality escorted group tours with cultural and educational focus, including Eastern European itineraries. Closely matches Kästl's group-tour, multi-day-package product DNA and B2B-adjacent DACH customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KaestlTouristik
• Instagraminstagram.com/kaestltouristik
• LinkedInlinkedin.com/company/kaestl-touristik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kästl Touristik GmbH