Kaminland

What Kaminland does

Kaminland (legal entity D.S. Kaminbau GmbH) is a German specialty fireplace retailer founded in 1979 in Oldenburg, Lower Saxony, and operated as an owner-managed family business led by co-owners Edo Hillerns and Lisbeth Thomsen since 1996. The Oldenburg flagship at Ofener Straße 50a functions as a curated multi-brand showroom and is positioned as one of the original fireplace specialty stores in Germany, with branch administration of the wider Kaminland studio network housed in a separate legal entity.

The company sells premium European wood-burning stoves, storage stoves, soapstone stoves, steel chimneys, and garden fire features manufactured by HASE (Germany), Scan (Denmark / Jøtul Group), Jøtul (Norway), Attika (Switzerland), Leenders (Netherlands), Messina (Liechtenstein), and Rizzoli (Italy). Underlying technology centers on clean wood combustion, with manufacturer-side intelligent controls (e.g., HASE iQ) supplying automation. Kaminland complements retail with an end-to-end service stack: consultation and planning, delivery, professional installation by in-house certified tradespeople, chimney construction (Schräder systems), repair, spare-parts sourcing, and operating guidance. The business also offers customers the Waldwärme® augmented-reality visualization app, developed by partner WALD Digitale Transformations GmbH, to preview products in their homes prior to purchase.

The revenue model combines one-time retail product sales with attached professional installation services, priced per engagement on a quote basis rather than via published tiers. Marketing relies on showroom footfall, on-site Beratung, Instagram and Facebook organic content, and word-of-mouth. The company is registered as an eingetragener Fachbetrieb with Edo Hillerns as technischer Betriebsleiter, and is a member of Handwerkskammer Oldenburg and Innung für Ofen- und Luftheizungsbau Hannover.

Name

Kaminland

Legal name

D.S. Kaminbau GmbH

Website

https://kaminland-oldenburg.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaminland (D.S. Kaminbau GmbH) is a German family-owned fireplace specialty retailer founded in 1979 in Oldenburg, curating premium European wood-burning stove brands and providing full-service consultation, installation, and repair for residential homeowners across Northwest Germany.

Ownership category

akta.pro rank

Product category

Fireplace Retail and Home Heating Equipment

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace retail
• Wood-burning stoves
• Chimney installation
• Home heating solutions
• Stove consultation services

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fireplace Product Sales: Retail sale of high-quality fireplace stoves, storage stoves, steel chimneys, soapstone stoves, and garden fire features from multiple manufacturers. Products are sold to residential customers for home heating.
2. Installation and Professional Services: Full-service installation including consultation, planning, delivery, chimney construction, repair services, and operational tips. Professional mounting ensures proper installation ready for inspection.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kaminland is a specialty fireplace retailer selling wood-burning stoves, storage stoves, steel chimneys, soapstone stoves, and garden fireplaces from premium European manufacturers (HASE, Scan, Jøtul, Attika, Leenders, Messina, Rizzoli) to residential customers. Beyond retail, the company provides end-to-end services including individual consultation, planning, professional delivery and installation, chimney construction, repair, and operating guidance. Kaminland also distributes the Waldwärme® augmented reality visualization app, allowing customers to preview fireplace designs in their own homes before purchase.

Product overview

Kaminland is a specialist fireplace retailer founded in 1979, operating as one of Germany's largest single-retail groups for wood-burning stoves. The company offers a curated portfolio of premium European fireplace brands including HASE (Germany), Scan (Denmark/Jøtul Group), Jøtul (Norway), Attika (Switzerland), Leenders (Netherlands), Messina (Liechtenstein), and Rizzoli (Italy). Their product range encompasses wood-burning stoves, storage stoves, steel chimneys, soapstone stoves, and outdoor fireplaces. Beyond retail, Kaminland provides comprehensive services spanning consultation, planning, delivery, professional installation, chimney construction, repair, and operational guidance. The company also distributes the Waldwärme® visualization app (by WALD Digitale Transformations GmbH) enabling customers to preview fireplaces via Augmented Reality in their homes. As an owner-operated family business since 1996, Kaminland emphasizes clean combustion technology, quality materials, and expert installation.

Differentiator

Problem solved

Functional benefit

Brands

• Waldwärme®: Visualization app for fireplaces - allows users to create designs, place via augmented reality in their home, and find their favorite model
• D.S. Kaminbau GmbH

Products and services

• HASE Fireplace Stoves

Quantifiable outcome

• Clean wood combustion technology significantly reduces emissions and wood consumption compared to older fireplace models

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WALD Digitale Transformations GmbHcoreTechnology or IntegrationKaminland offers the Waldwärme visualization app developed by WALD Digitale Transformations GmbH. The app allows customers to explore fireplace designs, create custom configurations, and use AR to place products in their homes before purchasing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Max Blank GmbH: Max Blank is a German premium fireplace manufacturer known for high-end design and heating technology, with its own dealer and showroom network serving the same affluent German homeowner segment as Kaminland.
• Buderus (Bosch Thermotechnik): Buderus is a major German heating-systems brand (part of Bosch) offering a broad portfolio including wood-burning solutions; while primarily focused on conventional heating, it competes for the same residential heating-spend wallet that Kaminland addresses with premium stoves.
• Camina & Schmid GmbH: Camina & Schmid is a German manufacturer of premium fireplaces and wood-burning stoves with its own showroom network; it overlaps with Kaminland in the premium end of the German fireplace market and serves the same energy-conscious homeowner segment.
• Spartherm GmbH: Spartherm is one of Germany's leading fireplace manufacturers with a broad product range across wood, gas, and pellet stoves; while primarily a manufacturer, it competes with Kaminland's curated supplier set and represents the upstream supply side of the same retail value chain.
• Viessmann Climate Solutions: Viessmann is a leading German heating-systems manufacturer with an extensive product range including solid-fuel and renewable heating; it competes for residential heating budgets and is a broad incumbent shaping the regulatory and competitive landscape for wood-heating specialists like Kaminland.
• Wodtke GmbH: Wodtke is a German manufacturer of wood-burning stoves and fireplaces with direct sales and dealer partnerships, operating in the same premium clean-combustion segment where Kaminland positions its portfolio.

Others

• Jøtul AS: Jøtul is a Norwegian cast-iron fireplace manufacturer founded in 1853 and parent of Scan, both of which Kaminland retails; as a heritage European brand with its own distribution, it represents an alternative purchasing channel for the same end consumer.
• HASE Kaminofenbau GmbH: HASE is a German family-owned fireplace manufacturer and one of Kaminland's key supplier brands; it operates its own direct sales channels and showrooms, making it both an upstream partner and a potential disintermediation threat to specialty retailers like Kaminland.

Direct peers

• Hark GmbH & Co. KG: Hark is one of the largest German specialty fireplace and stove retailer chains, operating multiple showrooms across Germany with a multi-brand portfolio and installation services — directly comparable to Kaminland's retail model, scale, and target customer (homeowners seeking premium wood-burning heating solutions).
• Oranier Heiztechnik GmbH: Oranier is a German heating brand that both manufactures and retails fireplaces, stoves, and heating appliances with a showroom network, overlapping with Kaminland in premium wood-burning stoves and direct consumer sales through physical and digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KaminlandOldenburg
• Instagraminstagram.com/kaminland_oldenburg
• LinkedInlinkedin.com/company/kaminland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaminland