Theater de Kampanje

What Theater de Kampanje does

Theater de Kampanje is a regional performing arts venue and non-profit cultural institution headquartered at Willemsoord 63, 1781 AS Den Helder, in the province of North Holland, Netherlands. The organization operates multiple performance spaces — Rabo Zaal, Variopoolzaal, and Koninklijke Marine Stadshal — and programs a diverse calendar of cabaret, music, musical theater, dance, drama, and family shows, running 100+ performances annually. The theater also operates Restaurant Stoom on site, and offers venue rental (zaalverhuur) segmented into business, private, and cultural hire categories.

The business model is direct-to-consumer and event-transactional. Primary revenue is generated through ticket sales (typically €10-€40 per ticket, with premium dining experiences at €80), with secondary revenue streams from zaalverhuur and on-site F&B. The customer base spans individual ticket buyers, corporate and private event renters, and subsidized-access cohorts served through partnerships: elderly audiences via Stichting Vier het Leven, youth aged 4-18 via Jeugd Onderwijs en Cultuurfonds (JOC), and Texel island residents via ferry arrangements with TESO. Distribution runs through the kampanje.nl website, the on-site box office, and the VriendenLoterij VIP discount channel.

The technology stack is conventional theater infrastructure — performance venue hardware, ticketing website, and social media channels (Facebook, Instagram, LinkedIn). No AI/ML capabilities, APIs, or proprietary digital products are disclosed. The organization is supported by a network of local partners including Rabobank Kop van Noord-Holland (sponsoring the Rabo Talent Award) and VriendenLoterij, and is governed with a Raad van Toezicht (Supervisory Board). Revenue is not publicly disclosed; the firm employs approximately 36 staff.

Name

Theater de Kampanje

Legal name

Theater de Kampanje

Website

https://kampanje.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater de Kampanje is a regional non-profit performing arts venue in Den Helder, Netherlands, operating multiple performance spaces at the Willemsoord site. It serves local residents and the wider North Holland region with a diverse program of live theater, music, cabaret, and dance, alongside venue rental and an on-site restaurant.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live theater performances
• Performing arts venue
• Venue rental services
• Cultural entertainment programming
• Community theater programs

Headquarters

HQ city

Den Helder

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to theater performances, concerts, cabaret, dance, and other cultural events across multiple venues within the theater complex.
2. Zaalverhuur (Room Rental): Rental of theater spaces and rooms for corporate events, private functions, and cultural events. Includes zakelijke verhuur (business rental), particuliere verhuur (private rental), and culturele verhuur (cultural rental).
3. Restaurant Stoom: On-site restaurant operations serving theater visitors and event guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Theater de Kampanje is a multi-venue performing arts complex in Den Helder, Netherlands, operating the Rabo Zaal, Variopoolzaal, and Koninklijke Marine Stadshal. It presents a season of live performances including cabaret, music, musical theater, dance, and family shows, while also renting its spaces to corporate and private clients. The venue additionally operates Restaurant Stoom on site and runs community accessibility programs such as Vier het Leven (elderly), Jeugd Onderwijs en Cultuurfonds (youth), and Texelaanbod (Texel island residents).

Product overview

Theater de Kampanje operates as a traditional performing arts venue in Den Helder, Netherlands. The core offering consists of live theater performances across multiple genres (cabaret, music, musical theater, dance, and drama) in several venues: Rabo Zaal, Variopoolzaal, Koninklijke Marine Stadshal, and others. Supporting services include venue rental for business and private events, Restaurant Stoom for on-site dining, and accessibility programs such as Vier het Leven (elderly accessibility), Jeugd Onderwijs en Cultuurfonds (youth subsidies), and Texelaanbod (island accessibility). The theater also operates a loyalty partnership with VriendenLoterij and runs the Rabo Talent Award for emerging artists. The product portfolio centers on cultural programming rather than technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatervoorstellingen (Theater Performances) Live theater performances including cabaret, music, musical theater, dance, and drama shows performed at the theater's venues for general audiences in Den Helder and surrounding regions.
• Zaalverhuur (Venue Rental) Rental of theater spaces including Rabo Zaal, Variopoolzaal, Koninklijke Marine Stadshal, and other rooms for business events, private functions, and cultural hires.
• Restaurant Stoom On-site restaurant operated by the theater, serving food and beverages to theater visitors and event guests during performances.
• Vier het Leven Program Program in partnership with Stichting Vier het Leven providing barrier-free theater access for elderly visitors, including home pickup, accompaniment at the performance, and safe return home.
• Jeugd Onderwijs en Cultuurfonds (JOC) Program Program enabling children aged 4-18 from families with limited financial means to attend theater performances through subsidized tickets distributed via JOC Den Helder.
• Rabo Talent Award Annual talent development program providing emerging young artists with a stage in the Rabo Zaal and a €1,000 prize for the winner selected by audience vote, sponsored by Rabobank Kop van Noord-Holland.
• Texelaanbod (Texel Island Program) Regional accessibility program offering extra ferry departures from Texel island (via TESO partnership) for select performances so Texel residents can attend shows.
• VriendenLoterij VIP Card Discount Partnership offering VriendenLoterij participants 50% discount on tickets for select performances, applied via VIP card and postcode verification during online booking.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Stichting Vier het LevencoreStrategic or Co-development Partner · 1 September 2026Starting theaterseason 2026-2027, Theater de Kampanje and Stichting Vier het Leven partnership enables elderly people in Den Helder/Julianadorp to attend theater barrier-free. Volunteers pick up elderly at home, accompany them to the theater, and return them home safely. Partnership aims to combat social isolation and enable continued cultural participation for seniors.
• VriendenLoterijminorGTM or Marketing PartnerVriendenLoterij participants receive 50% discount on tickets for various performances at Theater de Kampanje (excluding events and rentals). Discount applied through VIP card number and postcode verification during booking.
• Rabobank Kop van Noord-HollandminorGTM or Marketing PartnerRabobank sponsors the Rabo Talent Award, providing emerging talent a podium in the Rabo Zaal. The award invests in future talent with a €1,000 prize for the winning artist.
• TESO (Texel Eigen Schuit)minorStrategic or Co-development PartnerSpecial ferry arrangements for Texel island residents to attend performances. When enough Texelaars book tickets, TESO provides extra ferry departures after shows.
• Jeugd Onderwijs en Cultuurfonds (JOC) Den HelderminorStrategic or Co-development PartnerJOC provides children aged 4-18 access to theater performances through subsidized tickets. Parents/guardians apply through JOC website and pick up tickets at the theater.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stadsschouwburg Amsterdam: Larger, established Dutch theater operating broadly in the same performing arts space with overlapping programming genres, but as part of a wider portfolio rather than a single-city regional focus.
• Parktheater Eindhoven: Larger multi-hall theater and concert venue offering cabaret, music, dance, and family programming, plus corporate event hire, with broader geographic and genre reach than Kampanje.

Direct peers

• Schouwburg De Harmonie: City theater in Leeuwarden with comparable multi-genre programming, theater hall operations, and a mix of ticketed and rental revenue streams for a similar-sized Dutch provincial city.
• TAQA Theater De Vest: Regional theater in Alkmaar, also in North Holland, operating multiple performance spaces with comparable cabaret/music/theater programming and corporate venue-rental services for a similarly-sized city market.
• De Lawei: Regional theater and cultural venue in Drachten offering mixed-genre programming, venue rental, and community-access initiatives, structurally similar to Kampanje in scale and operating model.
• Theater Zuidplein: Regional theater in Rotterdam featuring cabaret, music, dance, and family programming with venue rental operations comparable to Kampanje's zaalverhuur business.
• Schouwburg Amstelveen: Municipal theater in Amstelveen presenting comparable mixed-genre programming and corporate/private venue hire, serving a similar regional catchment in the Randstad fringe.
• De Tamboer: Regional theater in Hoogeveen with mixed-genre programming and venue rental, comparable in scale and multi-purpose hall operations to Kampanje.
• Theater Het Park: Regional theater venue in Hoorn offering cabaret, music, and family programming with venue hire services, serving a North Holland city market adjacent to Den Helder.
• Theater De Mythe: Regional theater venue in Goes offering cabaret, music, and family programming with venue rental and community engagement initiatives analogous to Kampanje's product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/232032686813289
• LinkedInlinkedin.com/company/de-kampanje
• Instagraminstagram.com/theaterdekampanje

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater de Kampanje