SV Kampong Cricket
SV Kampong Cricket is a 120-year-old member-owned Dutch cricket club in Utrecht offering tiered memberships, sponsorship packages, and venue hire across 12 men's, women's, and youth teams competing at the highest Dutch cricket levels, with ODI-certified facilities and ICC international match hosting capability.
- Company typePrivate
- Founded1906
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SV Kampong Cricket does
SV Kampong Cricket is a 120-year-old member-owned cricket club (vereniging) based in Utrecht, Netherlands, operating within the broader SV Kampong multi-sport federation alongside hockey, football, tennis, squash, and jeu de boules sections. The club fields 12 competitive teams across men's, women's, and youth categories in KNCB-organized Dutch cricket leagues, with the men's first XI competing at the Topklasse — the highest tier in the Netherlands — and the women's first XI playing in the Inspire Women's Topklasse. Its core asset is an ODI-certified grass wicket complemented by 13 grass pitches, two artificial turf pitches, and the Charles Verheyen Pavilion hospitality venue, enabling year-round training and occasional ICC-sanctioned international matches.
The club's revenue model rests on three pillars: tiered annual membership subscriptions (Senior €325, Junior €205, Student €205, Training €105–€205, Supporting €125) collected from approximately 230 members; a structured corporate sponsorship program ranging from €350 board sponsorships to €7,500–€15,000 main-club packages with naming rights, advertising, and hospitality benefits; and transactional revenue from venue hire, hospitality catering, and international match hosting through the Charles Verheyen Pavilion (now operated by hospitality partner Pavilion Blauw). Distribution is community-led via the club website, social media (Facebook, YouTube, Twitter, Instagram), and direct corporate outreach for sponsorships, with the Dutch national cricket team — whose players including Scott Edwards, Max O'Dowd, Alex Roy, and Zach Lion-Cachet are Kampong-developed — serving as a talent and reputational flywheel.
In 2025 the club experienced a step-change in performance and brand visibility: Kampong Heren 1 won the Topklasse national championship as a newly promoted team (the first such occurrence in Dutch cricket since 1938), Kampong Dames 1 won the Hoofdklasse, and youth teams captured U11/U13/U15 titles, earning the club Utrecht Sports Team of the Year and Sports Coach of the Year honors. The club will host the ICC CWC League 2 tri-nation series (Netherlands, Namibia, Nepal) in July 2026, broadcast worldwide on ICC.tv. Operationally, the club is volunteer-governed with a small paid staff of approximately six employees centered on pavilion management, coaching, and administration.
SV Kampong Cricket firmographics
Firmographics- Name
- SV Kampong Cricket
- Legal name
- SV Kampong Cricket
- Website
- https://kampongcc.nl
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SV Kampong Cricket is a 120-year-old member-owned Dutch cricket club in Utrecht offering tiered memberships, sponsorship packages, and venue hire across 12 men's, women's, and youth teams competing at the highest Dutch cricket levels, with ODI-certified facilities and ICC international match hosting capability.
- Ownership category
- akta.pro rank
SV Kampong Cricket industry classification
Industry- Product category
- Amateur Cricket Club Services
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where SV Kampong Cricket is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SV Kampong Cricket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others, Marketing or Sales, Supply Chain
Revenue model
- Membership Contributions: Annual membership fees from approximately 230 members across various membership types (Senior, Junior, Student, Training, Supporting)
- Sponsorship Packages: Main club sponsor (€7,500-€15,000), clothing sponsor for teams (€5,000-€10,000), Ladies sponsor (€3,000-€5,000), board sponsor (€350), and personal player sponsorships (€2,500-€10,000)
- Event Hosting: Hospitality services, team events, BBQs, and venue rental through Charles Verheyen Pavilion; international match hosting (ICC CWC League 2)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Senior membership for adult cricketers |
| Subscription | Annual | Junior membership for young cricketers |
| Subscription | Annual | Student membership with valid student card |
| Subscription | Annual | Training-only membership for seniors |
| Subscription | Annual | Training-only membership for juniors |
| Subscription | Annual | Non-playing supportive membership |
| Subscription | Annual | Main Club Sponsor package |
| Subscription | Annual | Clothing Sponsor for Men's 1 & 2 |
| Subscription | Annual | Clothing Sponsor for Ladies 1 |
| Subscription | Annual | Board Sponsor for pavilion visibility |
| Subscription | Annual | Personal Player Sponsorship |
| Subscription | Annual | Friends of Kampong donation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
SV Kampong Cricket product offering
Product offeringCore offering
SV Kampong Cricket is a 120-year-old member-owned Dutch cricket club offering tiered annual memberships (Senior, Junior, Student, Training, Supporting) that provide access to ODI-certified cricket facilities, year-round covered indoor training, and participation across 12 men's, women's, and youth teams in KNCB competition. The club also sells tiered corporate sponsorship packages and rents its Charles Verheyen Pavilion for events, team dinners, and BBQs.
Product overview
SV Kampong Cricket operates as a 120-year-old Dutch cricket club offering a portfolio of membership products for cricketers of all levels (senior, junior, student, training, and supporting memberships). The club's facilities-based offering includes access to ODI-certified grass wickets, multiple playing pitches, and premium indoor training facilities. Sponsorship products range from entry-level board sponsorship (€350) to comprehensive main club sponsorship (€7,500-€15,000), with additional clothing and personal player sponsorship tiers. The Charles Verheyen Pavilion serves as an event venue for hire, complementing the cricket-focused core offerings with hospitality and team event services.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Membership Full playing membership for adult cricketers, providing access to all club facilities, training sessions, and competitive team participation across the senior men's and women's teams. Priced at €325 annually.
- Junior Membership Playing membership for young cricketers aged 7–18, offering structured youth development programs across U9, U11, U13, U15, and U17 levels with age-group competition. Priced at €205 annually.
- Student Membership Reduced-rate annual membership for students with valid student identification, providing full access to club facilities, training, and team participation. Priced at €205 annually.
- Training Membership Training-focused membership with access to practice facilities and coaching without full competitive team commitment. Senior €205 / Junior €105 annually.
- Supporting Membership Non-playing annual membership for supporters who wish to contribute to the club without active participation in cricket. Priced at €125 annually.
- Cricket Facilities Access Member access to club grounds including an ODI-certified grass wicket, 13 grass pitches, two artificial turf pitches, and best-in-class covered indoor training facilities.
- Main Club Sponsorship Package Comprehensive annual sponsorship tier (€7,500–€15,000) including academy and facility naming rights, clothing and livestream visibility, advertising boards, pavilion access, catering, company visits, social media posts, and the annual sponsor event.
- Clothing Sponsorship (Men's 1 & 2 / Ladies 1) Annual clothing sponsorship placing the sponsor's brand on match and warm-up apparel for the chosen team. Men's 1 & 2 at €5,000–€10,000; Ladies 1 at €3,000–€5,000. Includes website mentions, advertising boards, pavilion sponsor board, and the annual sponsor event.
- Board Sponsorship Entry-level annual sponsorship (€350) providing visibility on a sponsor board at the side of the clubhouse, regular news updates and match invitations.
- Personal Player Sponsorship Individual annual sponsorship (€2,500–€10,000) for national team players, including social media advertising, cricket clinics, and clothing branding.
- Vrienden van Kampong (Friends of Kampong) Annual donation programme (€150/year) for individual supporters offering a Friends of Kampong listing, match ball sponsorship, and an invitation to the annual sponsor event.
- Charles Verheyen Pavilion Venue Hire Event venue rental service at the Charles Verheyen Pavilion, offering facilities for team dinners, BBQs, corporate events, sport gatherings, and small-scale activities, operated by Floris and partners.
Quantifiable outcome
- National Championship 2025 - Topklasse title as newly promoted team (first time since 1938 in Dutch cricket)
- +3 more outcomes
Companies that use SV Kampong Cricket
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
SV Kampong Cricket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SV Kampong Cricket partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- SV Kampong (Sports Federation)coreKampong Cricket is part of the SV Kampong federation together with Hockey, Football, Tennis, Squash and Jeu de Boules. The federation provides shared facilities, governance structure, and cross-sport collaboration opportunities.
- Sportcampus TrajectumcoreKampong Cricket is a partner of Sportcampus Trajectum, providing access to shared sports infrastructure and training facilities. LKT20 captain mentioned having access to Traiectum network.
- KNCB (Royal Dutch Cricket Board)coreKNCB organizes national cricket competitions; Kampong participates in Topklasse and lower divisions. KNCB director Lucas Hendrikse presented championship trophy to Kampong Ladies. Club hosts KNCB-organized youth tournaments.
- Bas MakelaarsmajorPrimary sponsor whose cash prize enables Kampong Sportsperson of the Year awards. Trophy developed free of charge by Juwelier Jumelle.
- BastacosiminorCorporate sponsor displayed on club website sponsor section.
- PartouminorCorporate sponsor displayed on club website sponsor section.
- The Cricket PavilionminorSponsor displayed on club website sponsor section.
- HCFCminorSponsor displayed on club website sponsor section.
- Unit45minorCorporate sponsor displayed on club website sponsor section.
- Pavilion Blauw (Hospitality Partner)majorNew hospitality partner taking over from Number 14 on July 1st. Led by Dennis Teseling and Maikel Renkema. Renewed partnerships with Heineken, Vrumona, Sligro, and Lipton. Summer plans include Lipton Square transformation and future ideas for winter ice rink and beach volleyball.
- ICC (International Cricket Council)coreHosting ICC CWC League 2 Series (tri-nation with Netherlands, Namibia and Nepal) July 21-31, 2026. Six international matches will be played at Kampong. Matches broadcast live on ICC.tv worldwide.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
SV Kampong Cricket competitors and assessment
Company assessmentDirect peers
- Dosti Cricket Club: Dutch cricket club competing in Topklasse with a multicultural membership base similar to Kampong. Comparable community-led model and competitive positioning in the same league pyramid.
- Hermes DVS: Dutch cricket club competing in Topklasse and lower divisions. Plays regular fixtures against Kampong and operates a similar membership and sponsorship product structure.
- Haagsche Cricket Club (HCC): Historic Dutch cricket club based in The Hague competing in the Topklasse. Directly comparable membership-based model, multiple teams, sponsorship products, and historic-heritage positioning.
- Excelsior '20: Topklasse Dutch cricket club with a comparable community-club structure and competitive senior and youth teams. Direct on-field rival in KNCB leagues.
- VCC Voorburg: Voorburg Cricket Club competes in the Topklasse and operates a similar member-owned, multi-team structure with comparable youth and senior pathways in the same KNCB competition.
- ACC Amsterdam: Amsterdam-based cricket club in KNCB competition with similar senior, women's, and youth team structure. Comparable member-owned club model with sponsorship-driven revenue.
- Rood en Wit: Dutch cricket club with comparable community-owned structure and Topklasse/lower-division presence. Direct competitor for members, sponsors, and competitive standing.
- VRA Amsterdam: Topklasse competitor and one of the most successful cricket clubs in the Netherlands. Competes head-to-head with Kampong in the highest Dutch division and offers a directly comparable mix of competitive teams, sponsorships, and youth development.
- Quick Haag: Historic The Hague cricket club with comparable multi-team, multi-tier structure and historical significance in Dutch cricket. Operates within the same KNCB competition framework.
Others
- SV Kampong Hockey: Sibling club within the SV Kampong federation sharing governance, facilities, and cross-sport sponsorship. Directly comparable membership-based Dutch amateur sports club with adjacent facility and member-base synergies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SV Kampong Cricket social profiles
Digital presenceSV Kampong Cricket financial estimates
Financial estimateRevenue estimate
Valuation estimate
SV Kampong Cricket leadership team
Management profileNumber of profiles
Profiles13 records
SV Kampong Cricket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SV Kampong Cricket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SV Kampong Cricket
What does SV Kampong Cricket do?
SV Kampong Cricket is a 120-year-old member-owned Dutch cricket club offering tiered annual memberships (Senior, Junior, Student, Training, Supporting) that provide access to ODI-certified cricket facilities, year-round covered indoor training, and participation across 12 men's, women's, and youth teams in KNCB competition. The club also sells tiered corporate sponsorship packages and rents its Charles Verheyen Pavilion for events, team dinners, and BBQs.
Is SV Kampong Cricket a public or private company?
SV Kampong Cricket is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SV Kampong Cricket founded?
SV Kampong Cricket was founded in 1906. It employs 1 to 10 people.
Where is SV Kampong Cricket based?
SV Kampong Cricket is headquartered in Utrecht, Netherlands, in the Europe region.
How does SV Kampong Cricket make money?
Three revenue lines are on record. Membership Contributions are the primary driver. The others are sponsorship Packages and event Hosting.
Who are SV Kampong Cricket's main competitors?
Direct peers on record are Dosti Cricket Club, Hermes DVS, Haagsche Cricket Club (HCC), Excelsior '20, VCC Voorburg, ACC Amsterdam, Rood en Wit, VRA Amsterdam and Quick Haag. SV Kampong Hockey is listed as an others.
Does SV Kampong Cricket have an API?
No public API is recorded for SV Kampong Cricket.
What industry is SV Kampong Cricket in?
SV Kampong Cricket's product category is Amateur Cricket Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 711211 and its SIC code is 7997.