Koninklijke Haagsche Cricket en Voetbal Vereeniging

What Koninklijke Haagsche Cricket en Voetbal Vereeniging does

Koninklijke Haagsche Cricket en Voetbal Vereeniging (KHC&VV), commonly known as KHC&VV or 'De Diepput', is a Dutch royal-designated amateur multi-sport club founded in 1878 in The Hague's affluent Benoordenhout district. It operates cricket (Haagse Cricket Club, HCC), football (Haagse Voetbal Vereniging, HVV), and squash (HSRC De Diepput) sections, serving more than 1,600 members ranging from youth (age 5+ football, age 6+ cricket) through senior competitive teams. The club received the prestigious 'Koninklijke' (Royal) designation from Queen Juliana in 1978, marking its long-standing contribution to Dutch sport. KHC&VV also runs the Business Club De Groote Haagsche, comprising approximately 100 local member companies, and is developing a new fourth playing field (Veld 4) with padel, brasserie, and multi-functional sports hall facilities.

The club's technology and product surface is straightforward: an AllUnited-powered member management platform, a member portal (Mijn KONHCVV), a club app for iOS and Android providing schedules, member directory, push notifications, and group communication, an online webshop selling HVV match kits and HCC cricket apparel, and a digitally archived quarterly club magazine (Diepput Echo) dating back to 1913. The membership application process is referral-gated, requiring countersignature by two existing members and an interview with the Ballotagecommissie admissions committee.

Revenue is generated through multiple streams typical of a Dutch amateur sports association: recurring annual membership subscriptions across cricket, football, and squash sections (with reduced combined-section pricing), multi-tier sponsorship (main sponsor Rabobank plus Hogenhouck, Estata, Canterbury, Young, Haaglanden Duurzaam, Twelve, and others), Business Club De Groote Haagsche membership fees from ~100 companies, advertising in the Diepput Echo magazine, merchandise sales through the webshop and Canterbury partnership, and clubhouse catering/bar revenue from member and private events. Distribution and marketing operate through the website, club app, magazine, newsletters, Facebook, Twitter, on-site clubhouse, and the Business Club B2B channel. Field 4 financing is being supplemented by crowdfunding via WhyDonate and parcel/plot sales.

Name

Koninklijke Haagsche Cricket en Voetbal Vereeniging

Legal name

Koninklijke Haagsche Cricket en Voetbal Vereeniging

Website

https://konhcvv.nl

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal-designated Dutch amateur multi-sport club founded in 1878 in The Hague's Benoordenhout, offering cricket, football, and squash to 1,600+ members and a Business Club of ~100 local companies, financed via memberships, sponsorships, and clubhouse operations.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Sports Teams and Clubs (711211), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur sports club
• Cricket club membership
• Football club membership
• Multi-sport association
• Community recreation club

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees (Contributie): Annual membership fees charged to over 1600 members across cricket, football, and squash sections, with reduced combined membership rates for members joining both sections.
2. Sponsorship: Multiple sponsorship tiers including main sponsor (Rabobank), business club membership (De Groote Haagsche Business Club with ~100 member companies), and individual sponsors across various categories. Sponsors include Rabobank, Hogenhouck, Estata, Young, Haaglanden Duurzaam, Twelve, Canterbury, and many others.
3. Club Magazine Advertising: Diepput Echo club magazine (published quarterly, reaching ~2000 members and donors) generates advertising revenue. Advertisers are invited to contact Walter Jonkers or Taco Platenburg.
4. Club Shop / Webshop: Online and physical shop selling club merchandise including HVV match kits and HCC cricket clothing through the club webshop and Canterbury partnership.
5. Clubhouse Catering / Buffet: Clubhouse operates a buffet/bar service run by staff, available for members and visitors. The clubhouse is also available for private events such as birthdays, receptions, and parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

KHC&VV is a member-owned amateur sports association that delivers organized cricket and football participation for youth (from age 5-6) and senior members out of the De Diepput grounds in The Hague's Benoordenhout area. The club also sells supporting offerings including clubhouse catering and event hire, an online merchandise webshop, the Diepput Echo quarterly club magazine, a corporate Business Club with around 100 member companies, and access to a mobile club app and online member portal for its 1,600+ members.

Product overview

Koninklijke Haagsche Cricket en Voetbal Vereeniging (KonHCVV) is a sports club offering cricket and football with over 1,600 members. The club operates two main sports sections: Haagse Cricket Club (HCC) with teams competing in national competitions, and Haagse Voetbal Vereniging (HVV) with teams from youth to senior levels. Supporting services include a mobile Clubapp for members, a webshop for merchandise, the De Groote Haagsche Business Club for sponsorship, the quarterly Diepput Echo magazine, and clubhouse facilities. The club is developing Veld 4, a new field with expanded amenities including padel courts and a brasserie.

Differentiator

Problem solved

Functional benefit

Products and services

• Haagse Cricket Club (HCC) Membership
• Haagse Voetbal Vereniging (HVV) Membership
• KONHCVV Clubapp
• Club Webshop

Quantifiable outcome

• Over 1600 members across cricket and football sections
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RabobankcoreGTM or Marketing Partner · 5 August 2023Rabobank is the main sponsor (hoofdsponsor) of Koninklijke HC & VV. The partnership was renewed in August 2023 and has been ongoing since at least 2021. Rabobank's logo appears prominently on the club's website and across all sections.
• CanterburycoreGTM or Marketing Partner · 6 July 2021Canterbury is the sponsor of the HCC (cricket) selection and coaches, providing team kits and apparel. The HCC team kit (tenue) is available through Canterbury's online club shop.
• EstatacoreGTM or Marketing Partner · 25 May 2021Estata has extended its sponsor contract with HVV. The contract was signed at Estata's office with Margot and Koosen representing Estata.
• HogenhouckcoreGTM or Marketing Partner · 16 March 2021Hogenhouck (M&A advisory firm) has a renewed sponsor contract with HVV. Mark van Beusekom and Rik Stikkelbroeck of Hogenhouck participated in the contract signing with Jeroen Smits of HVV.
• Young (The Young Group)minorGTM or Marketing PartnerYoung (The Young Group) appears as a sponsor in the football section, with its logo displayed on the website's sponsor section.
• Haaglanden DuurzaamminorGTM or Marketing PartnerHaaglanden Duurzaam (sustainable energy) appears as a sponsor on the club's website, reflecting sustainability partnerships.
• TwelveminorGTM or Marketing PartnerTwelve (European清洁 energy company) appears as a sponsor on the club's website.
• WhyDonateminorGTM or Marketing PartnerWhyDonate provides the crowdfunding platform for the Field 4 development project, enabling the club to raise funds through the veld-4 fundraising campaign.
• OTC (Ommoord Tennis Club)minorStrategic or Co-development PartnerThe Field 4 development plan shows the tennis courts of OTC adjacent to the new Field 4 at the WW-terrein, indicating a neighboring sports facility relationship.
• Auke MediaminorGTM or Marketing PartnerAuke Media provides the schenkingsplatform (donation page) for the Field 4 project at hvv-veld.aukemedia.nl.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Koninklijke Hockey Club (hockey clubs with padel expansion, e.g. HDM): The Hague-area hockey clubs that have added padel courts, directly competing with KHC&VV's forthcoming Field 4 padel hall for the same affluent family segment in the same geography.
• VV Concordia (and other Dutch amateur football clubs with multi-sport expansion): Amateur football clubs in the Randstad that, like KHC&VV, are adding padel, brasserie and community facilities to compete for member dues and corporate sponsors. Closest structural comparables for the Field 4 capital-deployment thesis.

Direct peers

• Volharding, Overwinning en Combinatie (VOC) Rotterdam: One of the oldest Dutch cricket clubs, competing in the same national competition as HCC 1 and HCC 2 and explicitly referenced in recent HVV/HCC match reports. Closest cricket competition benchmark for the club's senior teams.
• Hermes DVS: Large multi-sport association in The Hague area with football, cricket-adjacent sports and community programs, competing for the same amateur players and corporate sponsors in the same city. Volunteer-led governance model closely mirrors KHC&VV.
• Haagse Cricket & Voetbalvereniging Quick (Quick): Direct The Hague peer offering both cricket and football at a single club, sharing the same Benoordenhout-adjacent catchment and competing for the same families and Business Club sponsors. HVV's assistant coach and several players have moved from Quick to HVV, confirming direct head-to-head rivalry.
• Amsterdamsche Cricket Club (ACC): Amsterdam-based cricket club that competes in the same national T20 and 50-over competitions as HCC 1 and HCC 2. Same competitive tier and comparable club-size, membership and sponsorship model.
• Vrije en Rapiditas Combinatie Cricket (VCC): Historic The Hague cricket club that competes in the same national Topklasse/Hoofdklasse divisions as HCC, and whose women's team is partnered with HCC (HCC/VCC Vrouwen). Direct on-field rival and mutually dependent competitor in the same regional cricket talent pool.
• Koninklijke Nederlandse Cricket Bond (KNCB) member clubs — VRA Amsterdam: Topklasse cricket rival in Amsterdam whose fixtures appear in the same HCC 1 schedule. Comparable amateur-club model with national-league ambitions and a similar community-led sponsorship stack.

Broad incumbents

• ADO Den Haag (jeugdopleiding): Professional football club in the same city whose former head coach Mark Wotte now leads HVV 1. Competes with HVV for youth talent in the Benoordenhout catchment and represents the top-tier benchmark that HVV's 4th-division side aspires to.
• USV Kampong (Utrecht): Large multi-sport student/alumni association offering cricket and football alongside hockey, rugby and other sports. Shares the same KNCB cricket competition and similar premium amateur positioning in a different Dutch city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/konhcvv
• Facebookfacebook.com/diepput
• LinkedInlinkedin.com/company/koninklijke-haagsche-cricket-en-voetbal-vereeniging

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Haagsche Cricket en Voetbal Vereeniging