KANGATRAINING AT

What KANGATRAINING AT does

Kangatraining Australia operates the Australian arm of a postnatal and family fitness brand originally founded in Vienna, Austria in 2008 by Nicole Pascher and brought to Australia in 2013. The company's core product is a babywearing-integrated fitness methodology that combines cardiovascular exercise, strength training, and pelvic floor work co-designed by physiotherapists and midwives, enabling mothers to work out while keeping their infants close in carriers or prams. It has been built out into a nine-class portfolio covering the full family lifecycle: Kangatraining, KangaOnWheel, KangaMix, KangaTrail (prenatal-to-family formats); PreKanga (prenatal), Powerhouse (pelvic floor and core rehabilitation); KangaBurn (baby-free HIIT); KangatrainingKids (creative movement for ages 0–7); and OnlineKanga (live virtual delivery via Zoom). The technology layer is procedural content and instructor certification rather than software; classes are delivered by a decentralized network of 35+ certified independent instructors operating in community centres, halls, and outdoor venues across Queensland, Victoria, South Australia, New South Wales, Western Australia, and the ACT, with no native mobile app.

The business model is a hub-and-spoke licensing/franchise-style arrangement. Independent certified instructors run their own schedules, venues, and pricing, charging customers per class ($10–$22) or term pass (e.g., 10 classes for $100–$150, 5-week pass ~$65). The Australian central entity generates revenue from instructor certification (a multi-package course with self-paced learning, in-person training, exams, and ongoing professional development) and likely a brand/licensing share of class fees, plus bundled programs such as the A$280 10-week Kangatraining + Keeping Mum mothers group package. Customer segments are primarily individual postnatal women (6 weeks to 12+ months postpartum), with secondary segments in expectant mothers, children 0–7, advanced postnatal fitness seekers, and women seeking pelvic floor rehabilitation. Go-to-market is community-led: instructor referrals, social media (Instagram, Facebook, TikTok), an email newsletter, a website-based class finder, earned media across major Australian outlets (7News, Today Show, Kidspot, Courier Mail), and community events such as Ultimate Kangatraining Day. Kangatraining Australia has 30 employees, is privately held with no disclosed funding or PE/VC involvement, and has been recognized with the 2024 AusActive Social Value & Community Impact Award. Mel Jessup became Country Leader for Australia in June 2025.

Name

KANGATRAINING AT

Legal name

Kangatraining Australia

Website

https://kangatraining.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kangatraining Australia runs a national network of certified independent instructors delivering nine specialized babywearing-integrated postnatal, prenatal, and family fitness classes across six states and the ACT, serving new and expectant mothers through community-based in-person and online sessions.

Ownership category

akta.pro rank

Product category

Postnatal Fitness Services

NAICS

Sports and Recreation Instruction (61162), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pre/Postnatal Personal Training (HSADAAAH)

akta.pro secondary industries

Pre/Postnatal Group Fitness (HSADABAJ), Online/Remote Personal Training & Programming (HSADAAAM), Prenatal & Postnatal Yoga/Pilates (HSADACAD)

Keywords

• Postnatal fitness classes
• Babywearing exercise programs
• Prenatal fitness training
• Pelvic floor rehabilitation
• Mother and baby workouts

Headquarters

HQ city

South East Queensland

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Fees: Independent instructors charge customers per class or term pass for attending in-person or online Kangatraining sessions. Pricing varies by instructor location, ranging from $10-22 per session.
2. Instructor Certification: Revenue generated from training new instructors through a comprehensive certification course that includes self-paced learning, in-person training, exams, and ongoing professional development. Multiple package options available with payment plans.
3. Bundled Programs: Some instructors offer bundled programs combining fitness classes with additional services such as mother support groups (e.g., 'Keeping Mum' mothers group), creating higher-value offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kangatraining Australia operates a postnatal fitness program that combines cardio, strength training, and pelvic floor exercises with babywearing, designed by physiotherapists and midwives for safe postpartum recovery. Classes are delivered across Australia through a network of independently certified instructors in community venues, plus online via Zoom, with nine distinct program formats covering prenatal, postnatal, advanced, and children's fitness.

Product overview

Kangatraining Australia offers a comprehensive suite of postnatal and family fitness programs designed for mothers and their babies/children. The core offering consists of nine distinct class programs: Kangatraining (flagship babywearing cardio and strength workout), KangaOnWheel (outdoor pram-based fitness), KangaMix (flexible outdoor class with pram or carrier options), KangaTrail (nature-based hiking with exercise intervals), PreKanga (prenatal fitness for expectant mothers), KangaBurn (high-intensity interval training without babies), Powerhouse (pelvic floor and core rehabilitation), KangatrainingKids (children's creative movement classes), and OnlineKanga (virtual live classes). The programs are designed to support mothers throughout their pregnancy and postpartum journey, from prenatal preparation through postnatal recovery and beyond, while fostering community connection and mother-baby bonding.

Differentiator

Problem solved

Functional benefit

Brands

• Kangatraining: Signature postnatal fitness program combining cardio, strength training, and baby bonding while wearing baby in carrier.
• KangaOnWheel
• KangaMix
• KangaTrail
• PreKanga
• KangaBurn
• KangatrainingKids
• Powerhouse
• OnlineKanga

Products and services

• Kangatraining The signature postnatal fitness program for new mothers combining cardio, strength training, and flexibility while wearing babies in carriers, designed to help new mums regain strength while bonding with their babies.
• KangaOnWheel Outdoor fitness program where mothers power-walk with babies in prams, stopping at intervals for targeted strength exercises, pelvic floor activation, and core work.
• KangaMix Dynamic fitness program combining elements from Kangatraining and outdoor classes, allowing mothers to wear babies or use prams depending on baby's needs.
• KangaTrail Nature-inspired fitness program combining guided hiking along scenic trails with targeted exercise intervals for thighs, glutes, arms, and pelvic floor.
• PreKanga Prenatal fitness program for expectant mothers featuring light cardiovascular exercises, strength training, pelvic floor preparation, and relaxation techniques for childbirth.
• KangaBurn High-intensity baby-free interval training (HIIT) workout for mothers at least 12 months postpartum, combining intense exercise periods with recovery phases.
• KangatrainingKids Creative movement program for children from toddlers to 7 years old, featuring age-appropriate fitness activities that develop strength, coordination, and motor skills.
• Powerhouse Specialized program focusing on strengthening the core and pelvic floor through education, Pilates, yoga, and targeted exercises for postnatal recovery.
• OnlineKanga Virtual fitness program delivering live Kangatraining classes via video conferencing, allowing mothers to participate from home with real-time instructor interaction.
• Kangatraining Instructor Certification Comprehensive certification course that trains new instructors through self-paced learning, in-person training, exams, and ongoing professional development, enabling them to operate classes under the Kangatraining brand.

Quantifiable outcome

• Classes can burn up to 800 calories per KangaBurn session
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• MDSS (Moranbah Community)minorStrategic or Co-development PartnerMDSS (Moranbah and District Support Scheme) sponsors free Kangatraining classes at Moranbah Playgroup, demonstrating community partnership model for expanding access to postnatal fitness in regional areas.
• Ergobaby AustraliaminorGTM or Marketing PartnerErgobaby provides sponsorship and product donations for the Ultimate Kangatraining Day event, including goodie bags for attendees and bouncer prize giveaways.
• Body and Birth PhysiominorGTM or Marketing PartnerPelvic health physiotherapy provider participating in Ultimate Kangatraining Day event, offering services including pelvic floor optimisation, abdominal rehabilitation, and postnatal care.
• Nurtured Beginnings MaternityminorGTM or Marketing PartnerRegistered midwife service providing birth education and preparation courses, participating in Ultimate Kangatraining Day as stallholder supporting families.
• Baybreeze TherapyminorGTM or Marketing PartnerOccupational therapy practice specializing in pelvic and women's health, providing holistic support for pregnancy and postpartum at community events.
• Mama Movement AustraliaminorGTM or Marketing PartnerActivewear brand providing body-positive clothing options, participating in event celebrating movement and motherhood.
• Rebecca Jenkins PhotographyminorGTM or Marketing PartnerPhotography service capturing community celebrations and events, supporting Ultimate Kangatraining Day documentation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stroller Strides: US-based fitness franchise offering stroller-based group fitness classes for new mothers. Closest direct peer — same product category (group postnatal fitness with baby present), same franchise/instructor-led model, comparable class-based monetization.
• The Bump Room: Australian prenatal and postnatal exercise classes run by physiotherapists. Overlaps on clinical-grade postnatal programming, physiotherapist-led design, and Australian community class delivery — same customer but with a different modality emphasis.
• Hike It Baby: US-based community organization offering group hikes with babies and toddlers. Closely comparable to KangaTrail — same mesh of outdoor activity, baby-inclusive group participation, and community-driven mother-baby bonding.
• Body Beyond Baby: Australian postnatal fitness specialist offering group classes and personal training for new mothers. Direct domestic competitor in the same Australian market, overlapping customer segment (postnatal mothers) and channel (in-person group classes).
• Baby Bootcamp: US stroller-based fitness franchise delivering outdoor group classes for pregnant and postnatal mothers. Comparable on stroller-based group fitness, franchise/instructor monetization, and the postnatal fitness customer segment.
• Fit4Two: Austrian/German postnatal fitness brand offering babywearing-integrated group classes. Highly comparable — same babywearing methodology, originated in the same European fitness culture, similar class portfolio targeting new mothers.

Broad incumbents

• Mamava: US-based maternal wellness company focused on lactation spaces and broader maternal health support. Adjacent rather than direct — serves the same new-mother segment but in physical infrastructure rather than fitness, providing a potential partnership or category-adjacent player.

Regional players

• Bugaroo: UK-based babywearing and pram-based postnatal fitness classes. Same product category (babywearing/pram-based group fitness) and same customer insight, but operates in the UK market rather than Australia — useful cross-market comparable.
• MamaFIT: UK-based postnatal fitness franchise offering pre and postnatal group classes. Overlaps on the pre/postnatal class model and franchised instructor network, but UK-focused — a regional rather than domestic Australian competitor.

Emerging players

• Peaches Pilates: Australian reformer Pilates brand with pre/postnatal programming. Partial overlap — competes for the same postpartum mothers on core/pelvic-floor recovery (overlaps with Kangatraining's Powerhouse program) but not a babywearing-integrated format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KangatrainingAu
• Instagraminstagram.com/kangatrainingau
• TikToktiktok.com/@kangatrainingau
• LinkedInlinkedin.com/company/kangatraining-at

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KANGATRAINING AT