Kansas City Surf Soccer Club

What Kansas City Surf Soccer Club does

Kansas City Surf Soccer Club is a private youth soccer club founded in 2010 and headquartered in Overland Park, Kansas, serving families across the Kansas City metropolitan area (Kansas and Missouri). The club operates a multi-tier player development pathway ranging from Junior Surfers recreational programming (ages 5-9) through elite competitive platforms including Heartland Soccer League teams, Pre-ECNL (U11-U12), ECNL-RL (U13-U19), and National 1 League squads. KC Surf is an affiliated member of Surf Nation Soccer, a national network of 50+ clubs, and participates in elite youth leagues including the Elite Clubs National League and US Club Soccer's N1 League.

The club generates revenue through annual subscription-based membership and program fees ranging from $1,460 (Junior Surfers) to $3,695 (N1 League), alongside Nike Elite Club uniform/merchandise sales, tournament hosting (Surf Challenge), camps and ID sessions, supplementary skills and SAQ training programs, and a Golf Ball Drop fundraiser. Operations are supported by the Playmetrics platform for online registration and team management, with Veo video coverage deployed for N1 League player recruitment profiles. Distribution is event-driven through seasonal tryouts and ID camps, complemented by organic social media (Instagram and Facebook) and community referrals through the Surf Nation affiliate network. Key strategic alliances include Nike (uniforms), KC Current (Teal Rising Alliance), ECNL, Heartland Soccer League, and US Club Soccer.

Name

Kansas City Surf Soccer Club

Legal name

Kansas City Surf Soccer Club

Website

https://kansascitysurf.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kansas City Surf Soccer Club is a private youth soccer club in Overland Park, Kansas, serving 2,500+ players annually across recreational and competitive tiers as an affiliate of the Surf Nation national network.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth soccer club
• Competitive soccer training
• Soccer player development
• Collegiate soccer recruiting
• Elite youth soccer league

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership and Program Fees: Annual and seasonal membership fees for competitive teams across multiple tiers (Junior Surfers, Competitive, Pre-ECNL, ECNL-RL, N1 League). Fees range from $1,460 to $3,695 depending on program level and age group, covering league registration, field rentals, referee fees, and training sessions.
2. Uniform and Merchandise Sales: Nike Elite Club uniforms sold through the Surf Shop (SoccerPost), including practice gear, game uniforms, and spirit wear items. Uniforms are on a yearly cycle with mandatory items for all players.
3. Golf Ball Drop Fundraiser: Club-wide fundraiser where numbered golf balls are sold at $20 each, with $15 going directly into player Playmetrics accounts to cover personal soccer expenses. The event culminates in a helicopter drop with cash prizes.
4. Tournament Registration Fees: Hosting the annual Surf Challenge tournament at Scheels Overland Park Soccer Complex for U8-U19 teams. Registration fees are $795 per team for U8-U12 and $895 per team for U13-U19.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kansas City Surf Soccer Club is a youth soccer club based in Overland Park, Kansas that delivers tiered soccer programs for players aged 5 to 19. Offerings span recreational Junior Surfers programming, competitive Heartland Soccer League teams, Pre-ECNL developmental play, ECNL-RL elite competition, and N1 League national-level play, all delivered by US Soccer-licensed professional coaching staff. The club supplements team play with skill training, camps, ID sessions, an annual tournament, college recruitment services, and national-level identification through the Surf Select pathway.

Product overview

Kansas City Surf Soccer Club offers a comprehensive youth soccer development ecosystem with programs ranging from recreational entry-level (Junior Surfers, ages 5-9) through elite competitive tiers (ECNL-RL, National 1 League, Pre-ECNL, and Surf Select national pathway). The club utilizes a pyramid structure where players progress from foundational programs like Junior Academy Training and Junior Surfers into Competitive Teams, then advance to specialized platforms including Pre-ECNL for U11-U12, ECNL-RL for U13-U19, and National 1 League. Supplementary offerings include Surf Skills Training and SAQ (Speed, Agility, Quickness) programs for individual development, Camps & ID Sessions for recruitment, and the Surf Challenge Tournament for regional competition. The club also provides college recruitment services and maintains the Teal Rising Alliance partnership with Kansas City Current for elite player development and exposure. As a member of Surf Nation Soccer—one of the largest youth soccer networks in the United States—the club connects players to a nationwide pathway including Surf Select national team opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Teal Rising Alliance: Partnership with KC Current providing elite player development opportunities and pathways to professional environment.

Products and services

• Junior Surfers Program
• Competitive Teams (Heartland Soccer League)
• Pre-ECNL Program
• ECNL-RL (Elite Clubs National League Regional League)
• National 1 League (N1)
• Surf Select Program
• Camps & ID Sessions
• Surf Challenge Tournament
• Teal Rising Alliance
• College Recruitment Services

Quantifiable outcome

• 2,000+ college commits through club's college recruitment program
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• KC CurrentcoreStrategic or Co-development PartnerTeal Rising Alliance partnership connecting youth development to professional soccer. MJ Buckley serves as Director of Teal Rising Alliance and coaches on KC Current Summer Development Team. Players receive exposure to professional environment and development pathways.
• NikecoreTechnology or IntegrationNike Elite Club partnership providing premium Nike uniforms through Surf Sports. Uniforms on yearly cycle with best quality Nike gear for all competitive teams.
• Surf Nation SoccercoreStrategic or Co-development PartnerAffiliated with Surf Nation Soccer family providing proven pathway to success, 50+ affiliated clubs nationwide, Surf Select national team program, and access to national competitions and events.
• AdventHealth Sports Park at BluhawkcoreTechnology or IntegrationPrimary home facility for Kansas City Surf. Located at 7951 W 160th St, Overland Park, KS 66223. All-turf soccer complex hosting practices, games, and events.
• Scheels Overland Park Soccer ComplexcoreTechnology or IntegrationWorld-class all-turf soccer facility at 13700 Switzer Rd, Overland Park, KS 66221. Primary tournament venue (Surf Challenge) and training location with 12 state-of-the-art turf fields.
• KNVB WorldCoaches ProgramminorStrategic or Co-development PartnerInternational coaching education partnership hosted by Kansas City Current during Netherlands Men’s National Team's FIFA World Cup stay. KC Surf coaches Payton Million and MJ Buckley participated in training with Dutch coaching educators.
• Surf Midwest AffiliatescoreStrategic or Co-development PartnerRegional affiliates including Lincoln Surf, Manhattan Kansas Surf, Wichita Surf, NorthWest Indiana Surf, Elmhurst City Surf, Omaha Surf, Western Iowa Surf, and Carshield Surf operating under the Surf Nation umbrella.
• US Club Soccer / National 1 LeaguecoreChannel Partner/ Reseller/ DistributorMember of N1 League managed by US Club Soccer. N1 provides national competition platform, regionalized structure, and pathway to postseason competition including N1 Finals.
• ECNL / ECNL-RLcoreChannel Partner/ Reseller/ DistributorMember of Elite Clubs National League and ECNL Regional League. Provides national events, showcase opportunities, college exposure, and structured player development pathway for U13-U19 athletes.
• Heartland Soccer LeaguecoreChannel Partner/ Reseller/ DistributorLargest soccer league and tournament host in the United States. Competitive teams play at Scheels Overland Park Soccer Complex, Swope Soccer Village, Compass Minerals Sporting Fields, and GARMIN Olathe Soccer Complex. Over 170 clubs, 3,450 teams, 55,000 youth players annually.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Michigan Hawks: Long-standing ECNL member club in Michigan with national-championship pedigree and multi-tier pyramid from youth through ECNL, comparable to KC Surf in scope, member-league affiliations, and outcome-driven recruitment messaging.
• Chicago Fire FC Youth Academy: Midwest-region elite youth soccer academy with ECNL/MLS NEXT participation, drawing from a similar large Midwest talent pool, and competing for showcase event visibility and college-coach attention in the same regional tournaments KC Surf enters.
• Lou Fusz Athletic: St. Louis-area elite youth soccer club operating ECNL, ECNL-RL, and NPL/N1 tiers with a large tournament-hosting footprint—overlapping Midwest catchment, similar coaching infrastructure, and a comparable college-commit pipeline.
• FC Dallas Youth Academy: MLS NEXT and ECNL-affiliated elite academy in the Dallas metro with a comparable tiered youth model, college placement track record, and branded apparel partnership profile that overlaps with KC Surf's value proposition for families seeking elite pathways.
• Solar Soccer Club: One of the largest ECNL-affiliated youth soccer clubs in the country, based in the Dallas/Fort Worth metro, with comparable tiered competitive structures and a similar Nike/premium apparel sponsorship model that directly competes for elite players and staff.
• Cincinnati United SC: ECNL-affiliated Ohio-based youth club with comparable tiered programming from youth through ECNL-RL/N1, drawing from the same Greater Midwest recruitment geography and competing with KC Surf for national showcase slots.
• Sporting Kansas City Academy (Sporting Club): MLS-affiliated youth development academy operating in the KC metro competing directly for elite boys and girls players against KC Surf, with overlapping ECNL/US Club Soccer pathways and overlapping facility geography in Overland Park.

Others

• Heartland Soccer Association: League operator running the Heartland Soccer League in which KC Surf competes, providing the broader amateur competitive funnel across 170+ clubs; not a direct peer but the primary marketplace hosting KC Surf's competitive matches.
• US Club Soccer (N1 League / ECNL): Governing body that licenses the ECNL, ECNL-RL, and N1 leagues KC Surf competes in; not a peer in customer terms but a structurally related entity whose policy decisions directly determine KC Surf's competitive tier eligibility.

Broad incumbents

• Kansas City Current (NWSL): NWSL professional women's franchise and Teal Rising Alliance partner of KC Surf; while not a direct competitor, KC Current's developmental and community footprint overlaps KC Surf's coaching, branding, and facility relationships in the KC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/202834996402083
• Instagraminstagram.com/kansascitysurf
• LinkedInlinkedin.com/company/kc-surf-soccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kansas City Surf Soccer Club