Keystone Agricultural Producers
Keystone Agricultural Producers is Manitoba's legislated general farm policy organization, representing ~4,700 farmers through grassroots advocacy, check-off funding, and programs including the Environmental Farm Plan and FarmSafe Manitoba.
- Company typePrivate
- Founded1984
- HeadquartersWinnipeg, Manitoba, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Keystone Agricultural Producers does
Keystone Agricultural Producers (KAP), founded in 1984 and headquartered in Winnipeg, Manitoba, is the province's certified general farm policy organization under the Agricultural Producers' Organization Funding Act. KAP represents approximately 4,700 farmer members across 12 districts, supported by 18 commodity group members and 10 associate members, and delivers grassroots policy advocacy on trade and tariffs, rural crime, education property tax, infrastructure, labour shortages, and regulatory burden. Its portfolio of services and programs includes advocacy representation, the Environmental Farm Plan (a provincially significant environmental assessment and planning tool renewed every five years via an online portal), FarmSafe Manitoba (farm safety consultations and resources), the Manitoba Farmers' Voice quarterly magazine distributed by direct mail to 7,500+ recipients, the AgMatters Podcast, and a KAP Member Benefits Program offering negotiated discounts with corporate partners across insurance, vehicles, travel, and farm management software.
The business model is a hybrid non-profit structure: primary funding comes from a legislated check-off of 1% of gross selling price up to an annual maximum of $289.41 (including GST) per producer, collected via designated purchasers and subject to an annual producer refund window, supplemented by $500/year associate memberships, Government of Canada and Manitoba government funding, and member benefit partner arrangements. Operations are lean, run by a 9-person staff led by General Manager Colin Hornby (appointed January 2025, previously Manager of Communications & Stakeholder Relations), structured into policy, membership services, communications, finance/operations, and program management functions. KAP's go-to-market is community-led and grassroots, with policy generated bottom-up through district meetings and the Annual General Meeting (42nd held February 2026), positioning the organization as the unified 'Voice of Manitoba Farmers' rather than a transactional product or technology vendor.
Keystone Agricultural Producers firmographics
Firmographics- Name
- Keystone Agricultural Producers
- Legal name
- Keystone Agricultural Producers Inc.
- Website
- https://kap.ca
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keystone Agricultural Producers is Manitoba's legislated general farm policy organization, representing ~4,700 farmers through grassroots advocacy, check-off funding, and programs including the Environmental Farm Plan and FarmSafe Manitoba.
- Ownership category
- akta.pro rank
Keystone Agricultural Producers industry classification
Industry- Product category
- Agricultural Policy Advocacy
- NAICS
- Support Activities for Agriculture and Forestry (115), Support Activities for Crop Production (1151)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
Keywords
Where Keystone Agricultural Producers is headquartered
LocationHeadquarters
- HQ city
- Winnipeg, Manitoba
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Keystone Agricultural Producers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Check-off Funding (Legislated): KAP is funded through a mandatory check-off model legislated under Manitoba's Agricultural Producers' Organization Funding Act (APOFA). The check-off is 1% of gross selling price up to an annual maximum of $289.41 including GST per person. Designated purchasers remit the check-off to KAP. Producers may request refunds annually.
- Associate Membership Fees: Organizations and businesses that work within or alongside agriculture can become associate members for an annual fee of $500. Associate members receive communications, advertising opportunities, access to meetings and events, and website recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Check-off funded membership for producers |
| Subscription | Annual | Associate membership for organizations and businesses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Keystone Agricultural Producers product offering
Product offeringCore offering
Keystone Agricultural Producers is a non-profit general farm policy organization that provides policy advocacy and representation for approximately 4,700 farmer members in Manitoba. Its core work includes lobbying provincial and federal governments on agricultural policy, delivering the Environmental Farm Plan and FarmSafe Manitoba safety programs, and providing member benefits such as a discount marketplace, publications, and a member-only podcast.
Product overview
Keystone Agricultural Producers (KAP) is Manitoba's general farm policy organization offering a portfolio of membership services, publications, and advocacy programs rather than a traditional product platform. The core offering is advocacy representation for approximately 4,700 farmer members, funded through a legislated check-off program. Supplementary services include the Environmental Farm Plan (an environmental assessment and planning tool requiring 5-year renewal), FarmSafe Manitoba (farm safety program with free consultations), the Manitoba Farmers' Voice magazine (distributed to 7,500+ recipients), the AgMatters Podcast, and a Member Benefits Program providing negotiated discounts on insurance, vehicles, travel, farm management software (AgExpert, Combyne, Geco Weed Management), and retail. KAP also offers Associate Memberships ($500/year) for agricultural businesses seeking engagement and visibility with Manitoba farmers.
Differentiator
Problem solved
Functional benefit
Brands
- Manitoba Farmers' Voice: Magazine publication that tells the stories and profiles the people vital to agriculture in Manitoba. Published quarterly and distributed to over 7,500 farmers, businesses, and government officials.
- AgMatters Podcast
Products and services
- KAP Farmer Membership Membership program for Manitoba farmers funded through a legislated check-off on crop and livestock sales (refundable upon request). Provides approximately 4,700 Manitoba farmers with policy advocacy, member benefits, and representation across all commodity groups.
- KAP Associate Membership Annual paid associate membership for agribusiness and agricultural industry organizations at $500 per year. Provides industry alignment and networking with Manitoba's farming community.
- Policy Advocacy and Representation Core advocacy service covering Crops, Environment and Land Use, Livestock, Farm Safety, Research and Innovation, Rural and Urban Issues, Transport, and Women in Agriculture. Delivered to Manitoba farmers through KAP's policy committees and government relations.
- FarmSafe Manitoba Provincial farm safety initiative delivered by KAP, providing safety consultations, training, and resources to Manitoba farmers through a network of three safety consultants covering Parklands, Southwest, and Eastern regions.
- Environmental Farm Plan (EFP) Environmental farm planning program delivered to Manitoba farmers, supporting sustainable farm management practices and regulatory awareness.
Companies that use Keystone Agricultural Producers
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Keystone Agricultural Producers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Keystone Agricultural Producers partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered corporate partner, core, member, supported, government partner and commodity partner.
- Co-operatorscorporate partnerCorporate partner providing insurance products to KAP members. Members receive preferred rates on insurance through this partnership.
- Hub Internationalcorporate partnerCorporate partner providing insurance brokerage services to KAP members with preferred rates.
- Canadian Federation of Agriculture (CFA)coreKAP is a member of the Canadian Federation of Agriculture, the largest farm organization in Canada. CFA coordinates national agricultural policy and advocacy.
- Canadian Agricultural Human Resource Council (CAHRC)memberKAP is a member of CAHRC, which addresses agricultural labour shortages and workforce development.
- Canadian Agricultural Safety Association (CASA)memberKAP is a member of CASA, which promotes farm safety across Canada. KAP operates FarmSafe Manitoba in coordination with safety initiatives.
- Canada Grains CouncilmemberKAP is a member of the Canada Grains Council, which coordinates grain industry policy and market development.
- Manitoba Chamber of CommercememberKAP is a member of the Manitoba Chamber of Commerce, providing connection to broader business community advocacy.
- Manitoba Farmer WellnesssupportedKAP proudly supports Manitoba Farmer Wellness, an initiative supporting farmer mental health and wellness.
- Agriculture in the Classroom ManitobasupportedKAP proudly supports Agriculture in the Classroom Manitoba, promoting agricultural literacy in schools.
- 4-H ManitobasupportedKAP proudly supports 4-H Manitoba, the youth development organization for agriculture.
- University of Manitoba - Faculty of Agricultural and Food SciencessupportedKAP is proud to support the University of Manitoba's Faculty of Agricultural and Food Sciences.
- Assiniboine Community CollegesupportedKAP is proud to support Assiniboine Community College, particularly the Prairie Innovation Centre for Sustainable Agriculture ($60 million investment in Budget 2026).
- Manitoba Agricultural Services Corporation (MASC)government partnerKAP works with MASC on programming including crop insurance, loans, and wildlife damage compensation. MASC loan limits increased in Budget 2026 (direct loan to $6.25M, stocker loan to $1.6M, Young Farmer Rebate to $42,500 with $425,000 loan limit).
- Manitoba Canola Growerscommodity partnerKAP works with Manitoba Canola Growers on trade issues including China's anti-dumping investigation into Canadian canola seed.
- Canola Council of Canadacommodity partnerKAP partners with the Canola Council of Canada on market access and trade policy, particularly regarding tariffs and China's anti-dumping investigation.
- Canadian Canola Growers Associationcommodity partnerKAP works with CCGA on trade policy, the Advance Payments Program, and market access issues.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Keystone Agricultural Producers competitors and assessment
Company assessmentDirect peers
- Agricultural Producers Association of Saskatchewan: Saskatchewan's general farm policy organization funded via check-off under provincial legislation, representing farmers on advocacy, policy, and member services — same role as KAP in a neighbouring prairie province.
- Alberta Federation of Agriculture: Alberta's general farm policy organization providing farmer-led advocacy on provincial and federal issues, with a comparable membership and policy-development model.
- National Farmers Union: Canada-wide direct-membership farm advocacy organization with a similar grassroots policy mandate and focus on farmer representation, though operating without a legislated check-off.
- Ontario Federation of Agriculture: Ontario's general farm policy organization, the closest structural peer to KAP: legislated check-off funding, farmer-driven advocacy, member benefits, and district-based governance serving Ontario producers.
Broad incumbents
- Canadian Federation of Agriculture: Largest national farm umbrella organization of which KAP is a member; coordinates federal-level advocacy on behalf of provincial general farm organizations — an upstream parent-body peer.
Regional players
- Union des producteurs agricoles: Québec's general farm policy organization with a legislated compulsory contribution model and very similar unified-voice mandate, but operating under Quebec's distinct agricultural framework.
- British Columbia Agriculture Council: BC's general farm policy council coordinating commodity groups on advocacy and policy, comparable in function to KAP but serving a different provincial agricultural economy.
Others
- Manitoba Canola Growers: Commodity-specific partner organization KAP collaborates with on trade and market-access issues — a downstream stakeholder within the same Manitoba farm ecosystem rather than a competing advocacy body.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Keystone Agricultural Producers social profiles
Digital presenceKeystone Agricultural Producers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keystone Agricultural Producers leadership team
Management profileNumber of profiles
Profiles9 records
Keystone Agricultural Producers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keystone Agricultural Producers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keystone Agricultural Producers
What does Keystone Agricultural Producers do?
Keystone Agricultural Producers is a non-profit general farm policy organization that provides policy advocacy and representation for approximately 4,700 farmer members in Manitoba. Its core work includes lobbying provincial and federal governments on agricultural policy, delivering the Environmental Farm Plan and FarmSafe Manitoba safety programs, and providing member benefits such as a discount marketplace, publications, and a member-only podcast.
Is Keystone Agricultural Producers a public or private company?
Keystone Agricultural Producers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Keystone Agricultural Producers founded?
Keystone Agricultural Producers was founded in 1984. It employs 11 to 50 people.
Where is Keystone Agricultural Producers based?
Keystone Agricultural Producers is headquartered in Winnipeg, Manitoba, Canada, in the North America region.
How does Keystone Agricultural Producers make money?
Two revenue lines are on record. Check-off Funding (Legislated) is the primary driver. The others are associate Membership Fees.
Who are Keystone Agricultural Producers's main competitors?
Direct peers on record are Agricultural Producers Association of Saskatchewan, Alberta Federation of Agriculture, National Farmers Union and Ontario Federation of Agriculture. Canadian Federation of Agriculture is listed as a broad incumbent. Regional players are Union des producteurs agricoles and British Columbia Agriculture Council. Manitoba Canola Growers is listed as an others.
Does Keystone Agricultural Producers have an API?
No public API is recorded for Keystone Agricultural Producers.
What industry is Keystone Agricultural Producers in?
Keystone Agricultural Producers's product category is Agricultural Policy Advocacy. Its primary akta.pro industry code is BPAGAGAI, Sustainable Agriculture & Food Systems. Its NAICS code is 115 and its SIC code is 700.