Kareela Golf Club

What Kareela Golf Club does

Kareela Golf Club operates an 18-hole championship golf course at 1 Bates Drive, Kareela, in Sydney's Sutherland Shire, New South Wales. The club serves three principal customer groups: social and casual golfers, competitive golfers seeking an official Australian handicap, and learners of all ages seeking professional instruction. Memberships are structured by age tier (Full Member, 6-Day Sunday-Friday, young adult 18-25 and 26-35 tiers, and Junior 7-17), providing the recurring revenue spine, while pay-as-you-go green fees, weekly Tuesday/Wednesday/Saturday/Sunday competitions, corporate and group bookings, and pro shop sales address transactional demand. Juniors are explicitly targeted through a flat A$25 social rate and dedicated programming.

The product portfolio spans four core offerings (Social Golf, Competition Golf, Membership Programs, and Golf Lessons) and four add-ons (Golf Cart Hire, Club Hire, Pro Shop, and Gift Vouchers). The club does not operate proprietary technology; its digital infrastructure is assembled from third-party platforms including MiClub for golf management and online bookings (with separate member-login and public-booking portals), Google Analytics for site analytics, Meta Pixel for advertising, Vecport for gift voucher commerce, and CRM and email-marketing tools. A fleet of 20 motorised carts and pull-buggy and club hire remove equipment barriers for casual and visitor play. On-course lesson booking, group and shared lessons, and 5-pack discount structures are available seven days per week.

Revenue is multi-streamed across subscription (memberships), usage-based (green fees ranging from A$25 twilight/junior to A$53 for an 18-hole non-member cart), transactional (lessons A$75 to A$250, cart and club hire, competition entry fees A$25 to A$50, pro shop sales), and one-time payments (gift vouchers). Head Professional Jason King — a 2016 Australian Golf Digest Top 50 coach with prior Director-of-Golf tenures at Lynwood Country Club and The Coast Golf Club — drives the instruction funnel and contributes a national marketing footprint through Australian Golf Digest TV content. The club is affiliated with Golf Australia and Golf NSW for official handicaps, complies with the Privacy Act 1988 (Cth), and operates as a privately held member entity with no disclosed parent company or external ownership.

Name

Kareela Golf Club

Legal name

Kareela Golf Club

Website

https://kareelagolfclub.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kareela Golf Club operates an 18-hole championship golf course in Sydney's Sutherland Shire, serving social and competitive golfers through age-tiered memberships, green fees, weekly competitions, and lessons. Additional revenue comes from cart hire, club hire, pro shop sales, and gift vouchers sold direct-to-consumer on-site and via online booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Kareela

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees across multiple tiers (Full Member, 6-Day Member, Junior Member). Memberships include club handicap, reciprocal playing rights, pro shop discounts, cart discounts, and clubhouse access. No joining fee. Membership is the primary recurring revenue stream.
2. Green Fees (Social Golf): Per-round green fee charges for social and casual play. Pricing varies by day (weekday/weekend), number of holes (9 or 18), and player category (adult, senior, junior, member flat rate). Twilight pricing available.
3. Golf Lessons and Clinics: Private lessons, on-course lessons, and group programs delivered by Head Professional Jason King. Pricing from $75 per 30-minute session up to $250 for 2-hour on-course sessions. Package discounts available (5-pack lessons). Includes junior program.
4. Cart and Club Hire: Rental revenue from motorised golf carts (20-cart fleet) and pull buggies, as well as golf club hire sets. Cart hire ranges from $27 (9-hole member) to $53 (18-hole non-member). Pull buggy $6. Club hire $25-$35.
5. Pro Shop Sales: Revenue from golf equipment and merchandise sold through the pro shop. Members receive pro shop discounts as part of membership benefits.
6. Competition Entry Fees: Weekly competition entry fees charged to members ($25 weekday, $28 weekend) and visitors ($50). Fixture book downloadable for competition schedules.
7. Gift Vouchers: Gift vouchers sold through a third-party widget platform (Join Vecport), providing prepaid tee times, lessons, or pro shop credit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kareela Golf Club operates an 18-hole championship golf course in Sydney's Sutherland Shire, offering public social play, weekly club competitions, multi-tier annual memberships, and professional golf instruction. Ancillary services include motorised cart and golf club hire, a pro shop, and gift vouchers, all delivered from a single integrated facility.

Product overview

Kareela Golf Club operates as a public golf club offering an 18-hole championship golf course. The core product portfolio consists of Social Golf (public play), Competition Golf (weekly tournaments), Golf Lessons (instruction by Head Professional Jason King), and Membership Programs (various age-based tiers). Supporting services include Golf Cart Hire, Club Hire, Pro Shop, and Gift Vouchers. The club uses MiClub software for member management and online bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Golf Public play on the 18-hole championship golf course available on specified days for all skill levels, with 9-hole and 18-hole options, senior rates, junior rates, and twilight play.

Quantifiable outcome

• One of the best value for money golf courses in Sydney (self-assessed positioning)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Golf Australia and Golf NSWcoreStrategic or Co-development PartnerKareela Golf Club is affiliated with Golf Australia and Golf NSW, enabling members to obtain official Australian golf handicaps through the Golf Link system. This affiliation allows members to compete in club competitions and access competition play anywhere in Australia. The club is required to collect and report handicap-related data to these governing bodies as part of its legal obligations.
• MiClubcoreTechnology or IntegrationMiClub provides the club's golf management software platform, handling member login portals, online public tee time bookings, and competition management. The club uses MiClub as the primary operational system for member and visitor booking interactions. Personal information is shared with MiClub as a third-party golf management software provider.
• Australian Golf DigestminorGTM or Marketing PartnerHead Professional Jason King presents coaching content and equipment reviews for Australian Golf Digest TV, which has accumulated over 3 million views across the AGD digital footprint. He was also recognised as a 2016 Australian Golf Digest Top 50 coach. This relationship serves as a marketing and credibility channel for the club's instruction services.
• Sydney Golf AcademyminorStrategic or Co-development PartnerJason King commenced his coaching career at Sydney Golf Academy in 2011, where as a full-time coach he developed his coaching methodology. This is a historical professional affiliation rather than an active formal partnership.
• The Coast Golf ClubminorStrategic or Co-development PartnerJason King previously served as Director of Golf at The Coast Golf Club for 3 years. This is a historical professional affiliation, not an active formal partnership.
• Lynwood Country ClubminorStrategic or Co-development PartnerJason King served as Director of Golf at Lynwood Country Club in Sydney's western suburbs for 3 years, playing a lead role in developing the Lynwood Junior Scholarship program. Under his leadership, the Lynwood Junior team won back-to-back Encourage Shield titles in 2018/2019 and the 2020 Golf NSW Junior Pennant competition. This is a historical professional affiliation, not an active formal partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Royal Sydney Golf Club: Prestigious Sydney private member golf club with broader facilities (multiple courses, extensive clubhouse). Not a direct pricing competitor but competes for the same Sydney member-golfer pool and partnership/sponsorship opportunities.
• The Australian Golf Club: Elite Sydney private golf club with multiple 18-hole courses and a major tournament pedigree. Sets the upper-end benchmark against which mid-tier clubs like Kareela position on price and accessibility.

Direct peers

• St Michael's Golf Club: Long-established 18-hole private member golf club in Sydney's Little Bay. Comparable member-based competitive and social golf proposition in the same Sydney metro market with similar membership tiers and weekly competitions.
• The Coast Golf Club: A member-based 18-hole golf club in Sydney's Little Bay area where Jason King previously served as Director of Golf. Directly comparable 18-hole championship offering, membership tiers, and competition programming serving a similar Sydney metropolitan golf community.
• Bankstown Golf Club: Sydney metropolitan member golf club operating an 18-hole course with social play, competitions, memberships, and a pro shop. Comparable mid-sized Sydney club targeting families and competitive golfers in a similar suburban catchment.
• Lynwood Country Club: Sydney western suburbs member golf club where Jason King was Director of Golf for three years and built the Lynwood Junior Scholarship program. Comparable 18-hole member club with competition play and junior development focus.
• Hurstville Golf Club: Sydney metropolitan 18-hole member golf club in the southern suburbs. Closely comparable in scale, offering mix (social, competition, lessons, memberships), and target demographic to Kareela in the Sutherland Shire / southern Sydney market.

Others

• Golf Australia: National governing body for golf in Australia with which Kareela is affiliated. Provides handicap infrastructure, competition rules, and junior pathway programs that underpin the club's membership value proposition.
• MiClub: Golf management software provider used by Kareela for member login, online public tee-time bookings, and competition administration. Ecosystem participant whose product roadmap and reliability directly affect Kareela's digital operations.

Emerging players

• Sydney Golf Academy: Sydney-based golf instruction provider where Jason King began his coaching career in 2011. Comparable on the coaching side of the business, with shared methodology, and represents both a competitor for lessons and a potential talent pipeline for Kareela.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kareelagc
• LinkedInlinkedin.com/company/kareela-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kareela Golf Club