Whitworth Gallery
Whitworth Gallery is a sole-proprietorship e-commerce art business founded by oil painter Karen Whitworth, selling hand-painted landscape and wildlife art reproductions as canvas and paper prints to individual home-decor consumers via a Shopify DTC store, Faire wholesale, and select galleries.
- Company typePrivate
- Founded2013
- HeadquartersCarnation, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Whitworth Gallery does
Whitworth Gallery is a sole-proprietorship art business founded by oil painter Karen Whitworth and operated from her home studio in Carnation, Washington. The company sells hand-painted original artwork as gallery wrap giclee canvas prints and paper prints through a direct-to-consumer Shopify-powered e-commerce store at karenwhitworth.com, alongside wholesale distribution via the Faire marketplace and representation through a small set of physical galleries globally.
The core product portfolio is organized around two geographic themes — Hawaii (tropical landscapes, hibiscus and plumeria florals, sea turtles, dolphins, underwater reefs) and Alaska (glaciers, Northern Lights, wildlife) — with additional collections for wildlife, florals, and coastal/underwater scenes. Production uses giclee printing with archival inks on premium canvas mounted on heavy-duty solid wood frames, with optional custom float frames in black, gold, or silver and configurable sizes from 5x7 to 48x72 inches. Pricing runs from $14.99 for paper prints to $149 for larger canvas prints, with free US shipping on canvas orders and a 30-day return policy.
The business model is straightforward one-time-purchase direct e-commerce with three revenue streams: canvas wall art (primary), paper art prints (lower-priced volume), and gift-shop items (greeting cards, luggage tags) as ancillaries. Marketing relies on email newsletter capture with a 20% first-order discount, organic SEO via collection-level pages, and social media integration. Customer segments are individual home-decor consumers purchasing for personal use or gifts, with secondary reach into art collectors via gallery channels. The company carries no external funding, has no formal payroll per the artist's own first-party site source, and is wholly founder-controlled.
Whitworth Gallery firmographics
Firmographics- Name
- Whitworth Gallery
- Legal name
- Whitworth Gallery
- Website
- https://karenwhitworth.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whitworth Gallery is a sole-proprietorship e-commerce art business founded by oil painter Karen Whitworth, selling hand-painted landscape and wildlife art reproductions as canvas and paper prints to individual home-decor consumers via a Shopify DTC store, Faire wholesale, and select galleries.
- Ownership category
- akta.pro rank
Whitworth Gallery industry classification
Industry- Product category
- Art Prints
- NAICS
- Art Dealers (45992)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Whitworth Gallery is headquartered
LocationHeadquarters
- HQ city
- Carnation
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whitworth Gallery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Canvas Wall Art Sales: Primary revenue stream from sale of gallery wrap giclee canvas prints featuring Karen Whitworth's original paintings of Hawaiian and Alaskan landscapes, florals, and wildlife. Products sold in various sizes with optional framing. One-time purchase model with per-unit pricing.
- Paper Art Prints Sales: Sale of paper art prints in various sizes (5x7, 8x10, 11x14, etc.) featuring the same subject matter as canvas prints. Lower price point products targeting broader market.
- Gift Shop Items: Sale of greeting cards and luggage tags featuring artwork reproductions, providing ancillary revenue from artwork licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Canvas prints available in sizes from 8x10 to 48x72 inches |
| Unit Pricing | Pay-as-you-go | Hibiscus Radiance Canvas: discounted from $149 to $119 (20% off) |
| Unit Pricing | Pay-as-you-go | Paper prints in multiple sizes from 5x7 to 28x28 inches |
| Transaction based/ take rate | Pay-as-you-go | Wholesale available through Faire marketplace |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Whitworth Gallery product offering
Product offeringCore offering
Whitworth Gallery is an artist-run e-commerce art gallery that sells hand-painted oil artwork by Karen Whitworth as gallery-wrap giclee canvas prints, paper prints, and gift items. Products are organized into themed collections covering Hawaiian landscapes, Alaskan wilderness, tropical flowers, wildlife, and underwater scenes. Orders are placed directly through a Shopify-powered online store with options for custom sizes, custom framing, free US shipping, and 30-day returns.
Product overview
Whitworth Gallery operates as an e-commerce art gallery selling hand-painted oil artwork reproductions by artist Karen Whitworth. The portfolio is organized into two main geographic collections: Hawaii-themed art (featuring tropical landscapes, waterfalls, beaches, and exotic flowers like hibiscus and plumeria) and Alaska-themed art (featuring glaciers, mountains, wildlife, and Northern Lights). Products are primarily sold as gallery wrap giclee canvas prints and paper art prints, with custom framing options available. The product line includes specialized collections for flowers, wildlife, underwater scenes, and a gift shop with luggage tags and greeting cards. A wholesale program is available through Faire for retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Hawaii Canvas Wall Art
Quantifiable outcome
- Handmade in the USA with fadeproof color guaranteed to last a lifetime
- +1 more outcomes
Companies that use Whitworth Gallery
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Whitworth Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Whitworth Gallery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform powering the online store at karenwhitworth.com. Handles payment processing, order management, product catalog, and website hosting.
- FaireminorWholesale marketplace platform where retailers can purchase Whitworth Gallery products for resale.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Whitworth Gallery competitors and assessment
Company assessmentDirect peers
- Society6: Direct-to-consumer art marketplace monetizing independent artists across wall art, prints, and decor — competes head-on with Karen Whitworth's canvas/paper print catalog for the same decor-driven online shopper.
- Art.com: Large online wall art retailer selling canvas prints, framed prints, and posters across styles — directly competes in the same mass-market canvas/paper print category Whitworth serves via karenwhitworth.com.
- Minted: Curated marketplace for independent artists offering art prints, wall art, and home decor — comparable buyer (design-conscious, premium-leaning) and similar artist-onboarding plus custom framing model.
- Redbubble: Global print-on-demand platform selling artist-uploaded artwork as wall art, prints, and home goods — closely comparable distribution model (artist-direct + manufactured-to-order) and target buyer (online home decor shoppers).
- Fine Art America: Direct print-on-demand fine art marketplace where independent artists upload original works for sale as prints, canvases, and home decor — directly paralleling Whitworth's giclée-canvas and paper-print model targeting home decor buyers.
- Saatchi Art: Leading online art gallery representing thousands of artists with original and print sales — directly comparable curation, gallery representation, and collector-oriented customer that overlaps with Whitworth's gallery placement and collector segment.
Broad incumbents
- Etsy: Massive online marketplace where independent artists sell handmade and original-style wall art, prints, and gifts — functions as a broad sales channel and competitor that captures search traffic for niche artists like Whitworth.
- Anthropologie: Major lifestyle retailer offering curated wall art, florals, and tropical/coastal aesthetic decor — overlaps with Whitworth's Hawaii/floral themes at higher volume but without artist-direct positioning.
- Serena & Lily: Premium coastal-inspired home furnishings and wall decor retailer whose tropical/Hawaii-themed art overlaps with Whitworth's primary aesthetic and target customer (coastal-decor enthusiasts).
- West Elm: Large home furnishings retailer offering curated art prints and wall decor across multiple styles — competes broadly for the same online home decor shopper that Whitworth's canvas prints target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Whitworth Gallery social profiles
Digital presenceWhitworth Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitworth Gallery leadership team
Management profileNumber of profiles
Profiles1 record
Whitworth Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitworth Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitworth Gallery
What does Whitworth Gallery do?
Whitworth Gallery is an artist-run e-commerce art gallery that sells hand-painted oil artwork by Karen Whitworth as gallery-wrap giclee canvas prints, paper prints, and gift items. Products are organized into themed collections covering Hawaiian landscapes, Alaskan wilderness, tropical flowers, wildlife, and underwater scenes. Orders are placed directly through a Shopify-powered online store with options for custom sizes, custom framing, free US shipping, and 30-day returns.
Is Whitworth Gallery a public or private company?
Whitworth Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whitworth Gallery founded?
Whitworth Gallery was founded in 2013. It employs 11 to 50 people.
Where is Whitworth Gallery based?
Whitworth Gallery is headquartered in Carnation, United States, in the North America region.
How does Whitworth Gallery make money?
Three revenue lines are on record. Canvas Wall Art Sales are the primary driver. The others are paper Art Prints Sales and gift Shop Items.
Who are Whitworth Gallery's main competitors?
Direct peers on record are Society6, Art.com, Minted, Redbubble, Fine Art America and Saatchi Art. Broad incumbents are Etsy, Anthropologie, Serena & Lily and West Elm.
Does Whitworth Gallery have an API?
No public API is recorded for Whitworth Gallery.
What industry is Whitworth Gallery in?
Whitworth Gallery's product category is Art Prints. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 45992 and its SIC code is 5700.