Dr. Max Slovensko

What Dr. Max Slovensko does

Dr. Max Slovensko is the Slovak operating entity of the Dr.Max pharmacy group, structured under Dr.Max Holding SK, a.s. as a private limited company headquartered in Bratislava at Digital Park II, Einsteinova 23. Founded in 2006 in Košice, the company operates a retail pharmacy network of 465 locations across all eight self-governing regions of Slovakia, covering 153 cities and towns. It employs approximately 4,000 people, of which over 2,800 work in pharmacy operations, with additional staff in logistics, headquarters, and call-center functions.

The company dispenses prescription medications, over-the-counter drugs, medical devices, and health-related products directly to consumers, supported by a 1.6 million-member loyalty card program that anchors repeat-customer economics. Distribution is anchored in physical retail formats including standalone pharmacies, shopping-center locations, and in-store pharmacies within major retail chains (Billa, Tesco, Kaufland), complemented by the ViaPharma subsidiary which handles warehouse and logistics operations. The technology stack is operational rather than AI-driven, consisting of the Akadémia Dr.Max professional development platform, an Employee Agent job-matching notification system, and integrated logistics infrastructure via ViaPharma.

Revenue is generated through transaction-based pharmacy retail sales and managed logistics services. No pricing is publicly disclosed at the consumer product level, but internal compensation data shows pharmacist base salaries of €1,530-€2,650 per month, reflecting standard Slovak pharmacy wage benchmarks. The company actively recruits through its careers portal, university partnerships (notably with FAF UK BA), secondary health schools, and an employee referral program. Go-to-market is purely direct-to-consumer with no enterprise or B2B customer concentration.

Name

Dr. Max Slovensko

Legal name

Dr.Max Holding SK, a.s.

Website

https://kariera.drmax.sk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Dr. Max Slovensko operates a retail pharmacy network of 465 locations across Slovakia, dispensing prescriptions, OTC drugs, and health products to consumers. Founded in 2006, it employs 4,000 people and serves 1.6 million loyalty card members under Dr.Max Holding SK, a.s.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYHLAFALAA

Retail & Community Pharmacies (Chain/Independent)

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

Keywords

• Retail pharmacy services
• Prescription dispensing
• Over-the-counter medications
• Pharmacy chain operations
• Pharmaceutical retail

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Pharmacy Retail: Revenue from dispensing prescription medications, OTC drugs, health products, and supplementary pharmacy assortment to consumers across their network of 465+ pharmacies in Slovakia
2. ViaPharma Logistics: Warehouse and logistics operations supporting pharmacy distribution network

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dr. Max Slovensko runs a retail pharmacy chain of 465 locations across Slovakia, dispensing prescription medications, OTC drugs, medical devices, and health-related products to consumers, supported by pharmacy health consultations, a loyalty card program with 1.6 million members, and ViaPharma logistics operations. Pharmacists and pharmaceutical laboratory technicians staff the pharmacies, supplemented by regional flying pharmacists (lietajúci farmaceut) who travel between sites to maintain coverage.

Product overview

Dr. Max Slovensko operates a network of 465 retail pharmacies across Slovakia, making it one of the largest pharmacy chains in the country. The company was founded in 2006 in Košice and has grown to serve customers at 153 locations with over 4,000 employees. The product portfolio consists of the core pharmacy retail network offering prescription medications, over-the-counter drugs, medical devices, and health-related products, complemented by a loyalty card program with 1.6 million active members. The company also operates ViaPharma for pharmaceutical logistics and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Dr. Max Pharmacy Network A network of 465 retail pharmacies across Slovakia dispensing prescription medications, over-the-counter drugs, medical devices, and health-related products, and providing pharmacist consultations to individual consumers.
• Loyalty Card Program Customer loyalty program with over 1,600,000 active loyalty cards that provides repeat pharmacy customers with rewards, discounts, and special offers on the pharmacy assortment.

Quantifiable outcome

• 1.6 million loyalty card holders demonstrate strong customer base

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ViaPharmacoreOthersViaPharma operates as the logistics and warehouse division of Dr. Max, handling distribution across the pharmacy network in Slovakia.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• dm drogerie markt: Leading drugstore chain in Slovakia and CEE carrying OTC, dermo-cosmetic, and health-adjacent products. Not a dispensing pharmacy but directly competes with Dr. Max for OTC, baby care, and wellness basket spend.

Broad incumbents

• Alphega Pharmacy: European branded network of independent community pharmacies (Alliance Healthcare/McKesson) with active Slovak member pharmacies. Overlaps Dr. Max on retail pharmacy core activity but operates as a federated banner rather than a single integrated chain.
• McKesson Corporation: Global pharmaceutical distributor and parent of Alliance Healthcare. Comparable in pharmaceutical distribution and supply-chain infrastructure that competes with ViaPharma's captive logistics function across European markets.
• CVS Health: One of the largest US integrated pharmacy retailers and PBMs. Operates at a far larger scale than Dr. Max Slovensko and serves as a comparable model for pharmacy-as-a-platform economics, loyalty monetization, and vertical integration with insurance/services.
• Walgreens Boots Alliance: Global retail pharmacy and distribution conglomerate (Walgreens, Boots, Alliance Healthcare). Comparable as a broad incumbent in pharmacy retail and wholesale; not directly active in Slovakia but the archetypal reference chain for footprint and margin benchmarks.
• Phoenix Group: One of Europe's largest pharmaceutical wholesalers and pharmacy operators (Phoenix, BENU, Apotek Hjärtat). Combines wholesale distribution with retail pharmacy chains across CEE; a broader incumbent that competes with Dr. Max both on supply and on retail banners.

Emerging players

• DocMorris (formerly Zur Rose Group): Leading European online pharmacy and mail-order prescription operator (Germany, Switzerland, Netherlands). Represents the digital disruptor archetype against which Dr. Max Slovensko's brick-and-mortar-dominant model must defend OTC and chronic-medication share.

Direct peers

• Dr.Max (Czech Republic): Sister operation under the broader Dr.Max Group and historically the founding entity of the brand. Operates the same retail pharmacy chain format across Czechia with identical branding, loyalty mechanics, and assortment, making it the most directly comparable operating peer.
• Benu Lékárne (Benu Pharmacies): One of the largest pharmacy chains in Slovakia and Czech Republic, operating community retail pharmacies with comparable format, customer base, and product mix. Directly competes with Dr. Max Slovensko for high-street locations, pharmacist talent, and OTC prescription volume.
• Pilulka Lékárna: Czech-Slovak omnichannel pharmacy retailer combining brick-and-mortar stores with a strong online prescription and OTC delivery platform. Operates in Slovakia and competes head-on with Dr. Max in retail pharmacy, particularly in digital and younger consumer segments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dr-max-slovensko

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Max Slovensko