KARIGAR

What KARIGAR does

Karigar is an Indian e-commerce platform operated as an affiliate brand of Asha Handicrafts Association, a non-profit organization established in 1975 to support, train, and economically empower traditional Indian artisans. The company runs a direct-to-consumer storefront at karigar.in alongside a corporate gifting and bulk-order sales channel, serving individual consumers seeking unique handcrafted items and enterprise buyers purchasing for events, celebrations, and festivities. Its catalog spans home decor (ceramic planters, mandala coasters, spectacle stands, jewellery boxes), kitchen accessories (marble chopping boards, wooden trays, cutlery), jewelry (handmade stone necklaces and earrings), textiles (Kashmiri woolen stoles, recycled cotton throws, indigo cushion covers), desk accessories (table tops, mobile stands), and games (chess, maze games), all produced by a network of thousands of artisans and sourced under fair-trade practices with reinvestment into education, healthcare, and skill development.

The underlying technology is intentionally minimal: Karigar is positioned as a traditional handicraft marketplace rather than a technology platform, with no proprietary software, AI/ML components, mobile apps, or APIs disclosed. Distribution runs through a WordPress-based website with an inquiry form for catalog requests and custom orders rather than transparent transactional checkout, complemented by organic social media presence on Facebook, X, and Instagram. Marketing relies on artisan and craft storytelling content published on the site to drive engagement rather than paid acquisition.

The business model is one-time sales of handcrafted physical goods, with revenue mechanics split between individual consumer purchases and corporate bulk gifting orders. Pricing is not publicly disclosed and is handled via inquiry. As a non-profit affiliate, surplus is reinvested into artisan welfare programs rather than distributed to investors, and no venture funding, acquisitions, or leadership changes are disclosed in the available data. The company is headquartered in Vasai (east), Palghar, India, under the Asha Handicrafts Association umbrella.

Name

KARIGAR

Legal name

Asha Handicrafts Association

Website

https://karigar.in

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Karigar is an Indian handicraft e-commerce platform and affiliate of Asha Handicrafts Association (founded 1975), selling handcrafted home decor, jewelry, textiles, and kitchen items through karigar.in to individual consumers and corporate gifting clients, while supporting thousands of traditional artisans via fair-trade practices.

Ownership category

akta.pro rank

Product category

Handcrafted Indian Handicrafts

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)

akta.pro secondary industries

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Handcrafted home decor
• Artisan jewelry
• Indian handicrafts
• Fair trade gifts
• Corporate gifting

Headquarters

HQ city

Vasai (east), Palghar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Handcrafted Product Sales: One-time transaction sales of handcrafted Indian handicrafts including home decor, jewelry, textiles, and gift items through their e-commerce platform. Products are sold directly to consumers and corporate buyers seeking unique artisanal items.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Karigar is an e-commerce affiliate of Asha Handicrafts Association that markets and sells handcrafted Indian artisan products across home decor, kitchen accessories, jewelry, textiles, desk accessories, and games categories. The platform sources handmade creations from a network of thousands of Indian artisans, serves both individual consumers seeking unique artisanal items and corporate buyers seeking customized gifting solutions, and reinvests revenues into artisan welfare, education, healthcare, and skill development.

Product overview

KARIGAR is an e-commerce platform affiliated with Asha Handicrafts Association (supporting Indian artisans since 1975) that offers a diverse portfolio of handcrafted Indian products. The platform operates as a marketplace connecting artisans with consumers, featuring products across multiple categories including Home Decor (ceramic planters, trivets, coaster sets, spectacle stands, jewellery boxes, coat hangers), Kitchen Accessories (marble chopping boards, wooden trays, serving trays, wooden cutlery items), Jewelry (handmade necklaces, earrings), Textiles (Kashmiri woolen stoles, cushion covers, recycled throws), Desk Accessories (table tops, mobile stands), and Games (chess games, maze games, maze key chains). The company focuses on preserving traditional Indian handicraft heritage while providing artisans with market access. Products are categorized into Home Decor, Kitchen Accessories, Jewelry, Textiles, Desk Accessories, and Games categories. The platform does not appear to have a unified software product with modules; rather, it serves as a curated marketplace for artisan-created physical products.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Pot Planter Ceramic planters with graceful curved body and sturdy pedestal base, featuring premium glaze for luxurious shine and moisture protection, suitable for homes, offices, hotels, and cafés.
• Necklace Stone Handcrafted stone necklace combining natural elegance with skilled artisan craftsmanship, featuring unique stone detailing for casual and festive occasions.
• Kashmiri Woolen Stole Handcrafted Kashmiri woolen stole featuring paisley and floral motifs in blue and ivory shades, soft and lightweight for casual and festive occasions.
• Wooden Cutlery Items Intricately crafted wooden cutlery items in charming shapes for kitchen use, adorned with exquisite carvings.
• Dressing Table Set Collection of horn-based frames, boxes, and trays ideal for home decor and gifting at special occasions.
• Mango Wood Table Tops Mango wood table tops featuring mandala designs.
• Marble Chopping Boards Handcrafted marble chopping boards in round, pineapple, and square shapes with bumpers or handles, treated with food-grade mineral oil for kitchen and multipurpose use.
• Handmade Earrings Handcrafted earrings by skilled artisans blending traditional artistry with contemporary style, featuring beautifully set stones in durable metal frames.
• Handmade Necklaces Handcrafted necklaces by skilled artisans featuring dyed and natural stones, cornelian, iron chain with gold color, and varied designs for traditional and contemporary looks.
• Wooden Coaster Sets Handcrafted mango wood and sheesham wood coaster sets with carved mandala, tree of life, and geometric designs featuring white wash burnt finish, available with or without matching containers.
• Wooden Trivets Handcrafted mango wood and sesham wood trivets with carved mandala, tree of life, and bird designs providing protection for hot plates, pots, and pans with rustic finish.
• Cushion Cover Square cotton cushion cover featuring indigo dye with dabu technique and hand-block floral print design, with concealed zipper, size 40 x 40 cm.
• Recycled Cotton Throws Soft, elegant, and sustainable recycled cotton throws in various designs and colors, size W 125 x L 150 cm, for multipurpose home use.
• Wooden Spectacle Stands Handcrafted wooden spectacle stands made by skilled Indian artisans using traditional woodworking techniques, including Sheesham, Tunwood, Mango wood, and Papriwood variants, with designs such as Mr. & Mrs. themed holders.
• Mandala Art Coaster Handcrafted coaster set inspired by Mandala art, carved and finished by skilled artisans, featuring intricate patterns symbolizing harmony and positive energy.
• Tree of Life Recipe Book Holder Recipe book holder handcrafted by skilled Indian artisans from sustainably sourced wood, featuring the Tree of Life design symbolizing wisdom, growth, and family heritage.
• Guitar Shape Wooden Chopping Board Joint wood (Sesham/Mango/Papri) chopping board in guitar shape, treated with WATCO food grade mineral oil, size 42.5 x 28.5 x 2 cm.
• Wooden Maze Games and Key Chains Handcrafted sesham wood maze games and Sheesham wood key chain maze games (owl-shaped), compact entertainment items handcrafted by artisans.
• Wooden Mobile Stands Handcrafted mango wood mobile stands featuring carved mandala or abstract stripe designs with brass patti fittings, suitable for desk use.
• Wooden Serving Trays Handcrafted mango wooden trays with carved mandala and floral designs, suitable for serving and home use, dimensions 14x9x2 inches.
• Wooden Jewellery Box Handcrafted mango wood jewellery box carved on top for jewelry storage, size 17.7 x 12.5 x 6.6 cm.
• Handcrafted Chess Game Seesham wood chess box with drawer and Papri wood accents, serving as a handcrafted game and storage solution for chess pieces, dimensions L-15 x W-15 x HT-4 cm.
• Wooden Coat Hangers and Wall Hooks Handcrafted mango wood coat hangers and wall hooks featuring carved geometric and mandala designs with white wash burnt finish, single or multiple iron hooks in black powder coated finish.
• Customized Handcrafted Corporate Gifting Orders Customized handcrafted products assembled for corporate clients for gifting, events, celebrations, and festivities, sourced through the Asha Handicrafts artisan network and fulfilled via direct sales.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Asha Handicrafts AssociationcoreStrategic or Co-development PartnerKarigar is an affiliate of Asha Handicrafts Association that has been supporting Indian artisans since 1975. The parent organization is committed to the preservation, protection, and promotion of Indian handicrafts and the artisans behind them. Asha Handicrafts provides the umbrella organization for Karigar's operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Uncommon Goods: Online retailer of unique, often handcrafted or artisan-made gifts, home goods, and jewelry. Comparable in gifting-led catalog and curated product positioning, though with less emphasis on a fair-trade/social-impact narrative.

Direct peers

• The Citizenry: Direct-to-consumer home decor brand producing ethically sourced, artisan-made textiles, tableware, and decor. Comparable in mission-driven positioning and curated artisan catalog, though The Citizenry focuses on a more modern, premium aesthetic.
• NOVICA: Online marketplace connecting global consumers with handcrafted artisan products, with particularly strong presence in Indian crafts. Directly competes in the same category with similar SKU breadth (home decor, jewelry, textiles) and a comparable social-impact narrative.
• SERRV International: Non-profit fair-trade organization selling handcrafted products from artisans in developing countries through its online store and catalog. Highly comparable in non-profit structure, fair-trade mission, and multi-category artisan catalog including home decor and jewelry.
• Craftsvilla: Indian online marketplace specializing in handcrafted ethnic products including sarees, jewelry, home decor, and gifts. Comparable in product categories, artisan supply base, and India-focused sourcing, though operating at a larger scale.
• Jaypore: India-based e-commerce platform curating handcrafted products from Indian artisans across home, jewelry, textiles, and accessories. Direct competitor with overlapping artisan network, category mix, and target audience of culturally engaged consumers.
• Ten Thousand Villages: One of the largest fair-trade retailer networks globally, sourcing handcrafted products from artisan groups in developing countries. Directly comparable to Karigar in mission, fair-trade positioning, and multi-category artisan catalog including home decor, jewelry, and textiles.
• Made Trade: Ethical online marketplace offering fair-trade, vegan, and sustainably made home goods, jewelry, and accessories. Comparable in fair-trade mission and curated artisan catalog with overlapping customer segment.

Broad incumbents

• Etsy: The largest global marketplace for handmade and vintage goods, including Indian handcrafts and artisan jewelry. Competes broadly for the same customer wallet but at vastly greater scale and with a vastly broader (and less curated) artisan base.

Others

• Fair Trade Federation: Industry association representing fair-trade businesses and artisan cooperatives in North America. Not a direct seller but the certifying body that frames Karigar's fair-trade positioning and includes many peer retailers in its membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/karigar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KARIGAR