Karkonoski Park

What Karkonoski Park does

Karkonoski Park operates karkonosze.pl, a regional tourism portal focused on the Karkonosze (Giant Mountains) area in Poland and the adjacent Czech side of the range. The portal provides searchable accommodation listings, special seasonal offers, attractions, restaurants, and tourism editorial content. It serves two primary customer groups: tourists seeking lodging and activity information in the Karkonosze region, and small-to-medium-sized accommodation property owners (hotels, pensions, apartments, holiday houses, agrotourism, campsites, SPA facilities, conference centers) who list their properties to reach guests directly.

The platform is a web-based portal built around a listing management system with online reservation capability, advanced search filtering (by location, accommodation type, amenities such as WiFi, parking, fireplace, air conditioning, and seasonal availability), and a partner-facing panel at Panel.akcept.eu for managing listings, special offers, positioning packages, and websites. The portal is part of the broader AKCEPT network of Polish regional tourism portals, enabling cross-portal visibility across noclegi.com, wgory.pl, karpacz.com.pl, szklarskaporeba.net.pl, and several other locality-specific portals from a single subscription. It covers 21 localities and organizes content across more than 12 accommodation categories.

The business model is a commission-free annual subscription marketplace plus value-added services. Property owners pay 700 PLN gross per year for a base listing (with stacking discounts of -10%/-20%/-50% for additional or nearby listings), supplemented by pay-as-you-go positioning points (from 7 PLN) to boost search visibility, special offer promotions (100 PLN per offer), and a suite of professional marketing services including logo design, Google Maps optimization, photography, marketing consultations, booking widget installation, article publication, and template website development. The product and customer support operations run with approximately 6 employees, reflecting a lean, regional-niche marketplace structure with no disclosed funding, no M&A activity, and no public listing.

Name

Karkonoski Park

Legal name

AKCEPT

Website

https://karkonosze.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Karkonoski Park operates karkonosze.pl, a regional tourism portal for the Karkonosze (Giant Mountains) in Poland and Czech border region, connecting SMB accommodation providers with tourists through searchable listings, online reservations, and value-added marketing services across a multi-portal network.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industry

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

Keywords

• Regional tourism portal
• Accommodation listings
• Vacation rentals marketplace
• Mountain tourism search
• Property listing platform

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Special Offer Promotions: Additional promotional packages for seasonal offers (vacations, holidays, last minute deals) displayed prominently on main and subpages
2. Positioning Points: Purchasable points to boost listing position in search results, increasing visibility and booking inquiries. Available for periods from 7 days to 1 year.
3. Marketing Services: Additional marketing services including logo design, Google Maps profile optimization, professional photography sessions, marketing consultations, and website development

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Operates karkonosze.pl, a regional online tourism marketplace for the Karkonosze (Giant Mountains) region of Poland. Accommodation providers list properties (hotels, pensions, apartments, holiday houses, campsites, etc.) via paid annual subscriptions, while tourists search, filter, and book lodging directly without intermediary commissions. The portal also catalogs regional attractions, restaurants, tours, and special seasonal offers.

Product overview

Karkonoski Park operates karkonosze.pl, a regional tourism portal for the Karkonosze mountains in Poland. The core offering is the portal itself, which provides searchable accommodation listings, special offers, attractions, restaurants, and tourism information for visitors. The company also offers a suite of paid marketing and promotional services for accommodation providers, including advertising subscriptions, website building services, Google Maps optimization, photography services, and booking widget installation through their Panel.akcept.eu platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Karkonosze.pl Portal Regional online tourism marketplace for the Karkonosze mountains in Poland, providing searchable accommodation listings across 12 categories and 21 localities, plus regional attractions, restaurants, tours, and tourism information. Accommodation providers subscribe to list properties and tourists search, filter, and book directly through the portal.
• Portal Advertising Services Paid advertising packages for accommodation owners to promote their listings on the Karkonosze.pl portal, including annual subscription plans, positioning points that boost visibility in search results, and special-offer promotional placements on homepages and category pages.
• Marketing Services
• Website Building Services Template-based website creation and activation managed through Panel.akcept.eu, offering modern responsive multi-section websites and one-page business card sites for accommodation providers.
• Booking Widget Installation Installation of an online booking engine widget on a property's listing so tourists can make reservations directly through the Karkonosze.pl portal with real-time availability checking.
• Article Publishing Sponsored article or SEO-content publication on the Karkonosze.pl portal for one year, used by accommodation providers to promote their business and improve search engine rankings for their own websites.

Quantifiable outcome

• Annual portal traffic of 346,390 visits across the noclegi.com network

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, secondary and minor.

• AKCEPT (akcept.eu)coreStrategic or Co-development PartnerAKCEPT is the parent company and owner of karkonosze.pl. It is described as a network of Polish tourism portals (sieć polskich portali turystycznych) including Portaleturystyczne.pl and Grupa Noclegi.com. Provides platform infrastructure and marketing services to subsidiary portals.
• noclegi.comcoreChannel Partner/ Reseller/ DistributorPart of the same network/ownership, with average annual traffic of 346,390 visits. Listings on the main portal also appear on noclegi.com as part of the annual subscription.
• wgory.plsecondaryChannel Partner/ Reseller/ DistributorOutdoor activities focused portal with average annual traffic of 52,746 visits. Part of cross-promotional network.
• karpacz.com.plsecondaryChannel Partner/ Reseller/ DistributorSpecialized portal for Karpacz destination with average annual traffic of 88,413 visits.
• szklarskaporeba.net.plsecondaryChannel Partner/ Reseller/ DistributorSpecialized portal for Szklarska Poręba destination. Listings included with annual subscription.
• jelenia.info.plminorChannel Partner/ Reseller/ DistributorAdjacent locality portal for Jelenia Góra with 8,085 annual visits. Available at 50% discount for additional visibility.
• karpacz.info.plminorChannel Partner/ Reseller/ DistributorAdditional Karpacz portal with 7,455 annual visits providing secondary SEO positioning benefits.
• szklarskaporeba.pl (xn--szklarsaporba-64b.pl)minorChannel Partner/ Reseller/ DistributorAdditional Szklarska Poręba portal with 3,401 annual visits.
• zachelmie.com.plminorChannel Partner/ Reseller/ DistributorLocality-specific portal for Zachelmie destination.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Tripadvisor: Global travel discovery platform with significant Polish travel content including Karkonosze attractions and accommodations. Competes for top-of-funnel tourist discovery where Karkonoski Park invests in SEO and content marketing.
• Airbnb: Global short-term rental marketplace that has built significant inventory in Polish mountain destinations. Competes with Karkonoski Park for tourist discovery and supplier listings, especially among apartment and cabin owners in the region.
• Booking.com: Global incumbent OTA that dominates Polish accommodation bookings including in Karkonosze region. Karkonoski Park's main competitive threat; offers vastly larger inventory and brand recognition but charges commissions versus Karkonoski Park's flat subscription.

Direct peers

• PolandHotels.pl: Polish hotel and accommodation portal offering listings and bookings across regions of Poland. Overlaps with Karkonoski Park in traveler accommodation discovery and supplier-side revenue model.
• eholiday.pl: Polish vacation rental marketplace with a similar commissioned/subscription listing model for individual property owners and small hotels. Directly competes in the same SMB supply base and tourist demand segment.
• Noclegi.pl: Polish accommodation booking platform with broad geographic coverage. Serves the same SMB property-owner and tourist segments as Karkonoski Park, with overlapping mountain-region inventory.
• Nocowanie.pl: One of the largest Polish accommodation booking platforms, directly comparable to Karkonoski Park's marketplace model. It connects tourists with privately-owned accommodation providers across Poland, including mountain regions, and operates a similar subscription-based listing model.
• Lokale.pl: Regional Polish tourism portal offering accommodation listings, attractions, and local content. Comparable smaller-scale, regionally-focused marketplace model similar to Karkonoski Park.

Regional players

• Leto: Russian short-term rental marketplace. While operating in a different geography, it is a comparable regional/national short-term rental marketplace tackling similar SMB supplier onboarding and direct-booking dynamics.
• Szallas.hu: Leading Hungarian accommodation booking portal. Comparable as a regional Central European OTA with subscription and commission revenue models, similar scale and target market to Karkonoski Park.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/karkonoski-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karkonoski Park