Karma. Dentistry

What Karma. Dentistry does

Karma Dentistry B.V. is a privately held Dutch company founded in 2023, headquartered in Hoog Soeren with a secondary office in Arnhem. It operates an online, independent knowledge platform aimed at practising dentists and graduating dental students, combining postgraduate dental education (podcasts, webinars, accredited online and live courses, a yearly magazine, and case-study publishing) with a curated direct-to-consumer webshop of dental products. The company's flagship technology distribution is the AquaCare air-abrasion system — a cartridge-based twin-chamber device that uses specialty powders (Aluminium Oxide, Sodium Bicarbonate, Sylc, Cosil, Sodium Soft) for restorative, endodontic, implantology, orthodontic, and periodontal indications — alongside proprietary-branded instruments such as Golden Karma. Isolation Clamps and Karma. Bur Sets (custom-composed with Komet Dental).

The company's monetisation rests on four pillars: an annual paid membership at €99 yielding 10% discounts and exclusive content/event access; one-time online course purchases (e.g., Infiltration Online at €999, with 12 modules, 8 webinars, material box, and 14.5 KRT CE points); live-course and event revenue (Karma on Tour, Karma Café, Dental Expo); and e-commerce product sales ranging from consumables (~€15) to capital equipment (~€4,900 for an AquaCare Twin unit). Go-to-market is community-led and event-driven, supported by Instagram and LinkedIn organic channels, podcasts distributed via Spotify and Apple Podcasts, KOL-driven webinars and case studies, and KRT/CRKBO regulatory credentials that legitimise its continuing-education offering for Dutch and EU dental professionals. Named customer references are individual practitioners (e.g., Stewart Beggs, Nurcan Yilmaz), consistent with a long-tail SMB/professional-individual customer base concentrated in the Netherlands and select European markets.

Name

Karma. Dentistry

Legal name

Karma Dentistry B.V.

Website

https://karma-dentistry.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Karma Dentistry B.V. is a Dutch-founded (2023) online platform that provides postgraduate dental education — podcasts, webinars, KRT/CE-accredited courses, and community events — alongside a curated e-commerce shop of branded dental instruments, consumables, and patient-comfort products aimed at practising dentists and dental students.

Ownership category

akta.pro rank

Product category

Dental Education and Professional Supplies

NAICS

Dental Equipment and Supplies Manufacturing (339114), Offices of Dentists (621210)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYHLABAHAG

Oral Hygiene Instruction & Patient Education

Healthcare & Life Sciences/Dental Care Services/Dental Hygiene & Preventive Services

SECONDARYHLABAAAH

Geriatric & Special Needs General Dentistry

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• Dental education
• Continuing dental education
• Dental instruments
• Air-abrasion systems
• Dental professional community

Headquarters

HQ city

Hoog Soeren

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership at €99/year providing 10% discount on all courses and products, priority access to courses, first notifications on new content, free entrance to Karma Café events, and access to member-only content.
2. Product Sales (E-commerce): Sale of dental equipment, instruments, fashion items, and publications through the Karma Dentistry web shop. Products include isolation tools (rubber dam clamps, frames, punches), air-abrasion systems and accessories, dental photography equipment, patient comfort products, fashion (T-shirts, sweaters, caps, surgical caps), magazines, and books. One-time purchase model with volume and variant pricing.
3. Online Courses: Online educational courses such as Infiltration Online (€999) including webinars, digital manuals, protocols, quizzes, and material boxes. Members receive 10% discount on courses.
4. Live Courses and Events: In-person educational events including Karma on Tour, Karma Café meetups, and Dental Expo. Cancellation policy structured with tiered refunds based on timing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Karma Dentistry operates a community-driven online knowledge platform for dental professionals, offering continuing education through podcasts, webinars, online courses (e.g., Infiltration Online with material box and 14.5 CE points), live events, and a curated web shop of proprietary and third-party dental instruments, air-abrasion equipment, isolation tools, photography gear, consumables, and apparel. An annual membership (€99) provides 10% discounts, priority course access, and free entry to community events.

Product overview

Karma. Dentistry operates as a dental education and products platform offering a comprehensive portfolio centered around dental courses, memberships, and specialized dental equipment/products. The core offering includes the Karma Membership subscription (€99/year) providing access to educational content and 10% discounts on products and courses. The products portfolio includes dental equipment such as AquaCare air abrasion systems, rubber dam isolation products (clamps, templates, stamps, forceps, frames, punches), Komet Dental bur sets, dental photography equipment (cross-polarization filters, white balance cards), and consumables (pumice, articulation paper, whitening products). Educational offerings include online courses like the Infiltration Online Course with materials. The platform also sells branded apparel and patient comfort products. The shop serves dental professionals seeking both education and curated dental supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Karma Membership

Quantifiable outcome

• 14.5 KRT CE points awarded upon completion of Infiltration Online course
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HappyneckscoreStrategic or Co-development PartnerKarma Dentistry collaborated with Happynecks to create the Karma. x Happynecks® patient comfort neck support product. This is a co-branded product featuring a special edition of Happynecks' cervical support pillow, with Karma-branded high-quality skai material and Pantera foam filling. The partnership is described as a 'collaboration between Karma. and Happynecks because we believe that the highest quality of dentistry also deserves the highest patient comfort.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VOCO: German dental materials manufacturer with an extensive continuing education program for practitioners. Comparable in combining dental product distribution with practitioner training and KOL partnerships.
• NSK Europe: Major dental equipment manufacturer (handpieces, air-abrasion systems) competing with the AquaCare line Karma distributes. Comparable as a broad incumbent in dental equipment with practitioner training content.
• Kuraray Noritake: Dental materials manufacturer with a strong education focus and KOL network. Comparable as a manufacturer-led player that combines dental product distribution with practitioner education content.
• Ivoclar: Global dental manufacturer with a strong education arm (Ivoclar Academy) offering courses, webinars, and KOL-driven content. Comparable as a much larger incumbent blending product distribution with professional education.
• Dentsply Sirona: One of the largest global dental equipment and consumables manufacturers, with a substantial in-house education and training program (Dentsply Sirona Academy). Comparable as a broad incumbent selling dental equipment and educating practitioners.
• Hu-Friedy: Established dental instrument manufacturer whose rubber dam products (clamps, forceps, punches) are stocked by Karma. Comparable as a broader dental instruments incumbent with practitioner education and KOL partnerships.

Direct peers

• StyleItaliano: Community-driven dental education platform founded by international KOLs, offering courses, masterclasses, and curated products for dental professionals. Highly comparable to Karma's community-led, KOL-anchored education-plus-products model.
• DSD (Digital Smile Design): Digital dentistry education platform offering courses, clinical protocols, and a community for dental professionals. Closely mirrors Karma's mix of practitioner education, branded content, and a curated product ecosystem.
• Dentinal Tubules: UK-based dental education platform providing CPD-accredited online courses, webinars, and live events for dentists. Comparable as a direct competitor in online continuing dental education with a community/membership structure.

Others

• Komet Dental: German dental instrument manufacturer (burs, rotary instruments) that co-developed the Karma Bur Set with the company. Comparable as a key supplier/enabler of Karma's proprietary product offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/karma-dentistry
• Instagraminstagram.com/karmadentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma. Dentistry