DSD Digital Smile Design
DSD Digital Smile Design is a Spanish-headquartered dental education and clinical-technology company that sells facially-driven digital smile design courses, memberships, planning services, and laboratory restorations to dentists and dental clinics worldwide.
- Company typePrivate
- Founded2009
- HeadquartersRio De Janeiro, Brazil
- Headcount101–250
- GTM type—
- Offering—
What DSD Digital Smile Design does
DSD Digital Smile Design (legal entity: DSD Planning Center S.L., Madrid) is a privately-held dental education and clinical-technology company founded in 2009 by Dr. Christian Coachman. It operates a facially-driven digital smile design platform that combines facial/intraoral photo analysis, intraoral scanning, and 3D treatment planning output (STL files) to produce interdisciplinary treatment plans, digital simulations, and guided surgery deliverables. The proprietary method is codified across multiple registered concepts — Digital Smile Design, Pink Hybrid Implant Restoration, Emotional Dentistry, Guided Dentistry, DSD Smile Donator, DSD Clic-Guide, and DSD Natural Restorations — and packaged inside an integrated stack comprising the DSD Planning Center (an interdisciplinary treatment-planning hub), the in-house DSD Lab (manufacturing of restorations, surgical guides, and All-on-X prosthetics), the DSD App (patient smile simulation), DSD Online (on-demand learning), and a tiered education-to-implementation curriculum.
The company monetizes across four revenue streams: recurring memberships (DSD Provider at $595/month and DSD Clinic from $6,000/month with DSD Coins rewards and unlimited design contracts), transactional Planning Center products ($160–$870 per design service), lab manufacturing (restorations, surgical guides, All-on-X prosthetics), and a course/consultancy catalog priced from $35/month online to $8,800 for DSD Team Consultancy and $7,500 for the 3-day DSD Clinical course. Distribution is via direct enterprise sales supported by advisor-led discovery calls, a global digital funnel (website, YouTube, social, email, DSD Pathfinder quiz), and an in-person training academy in Seville, Spain. The company claims to have served 10,000+ dentists across markets including the UK, Germany, Poland, Spain, USA, Brazil, Australia, New Zealand, Canada, Greece, and Malaysia, with 35,000+ cumulative cases powered by the Planning Center, and ~70 team members across offices in Madrid (HQ), Miami (North America), São Paulo (Brazil), and the Seville Education Center. Operations are organized into Education & Community, Lab, Planning Center, Patient Management, Delight, Marketing, and Corporate Functions departments.
DSD pursues an ecosystem-led go-to-market: dentists enter through low-friction education (DSD Online at $35/month, DSD Provider On Demand at $700, DSD Provider in-person at $2,900), graduate into the DSD Provider membership, and ultimately graduate again into the exclusive, application-gated DSD Clinic network, which adds unlimited Planning Center access, marketing services, and DSD Coins rewards. Strategic technology alliances with Align Technology (Invisalign), Nemotec, VHF, XO CARE, VITA, and Implant Concierge embed DSD methodology into adjacent dental software, milling, equipment, materials, and implant-planning stacks, while wholly-owned subsidiaries (DSD USA LLC, DSD Planning Center Brasil Ltda., Digital Smile Design Consultoria Odontologica Ltda.) localize operations in core markets.
DSD Digital Smile Design firmographics
Firmographics- Name
- DSD Digital Smile Design
- Legal name
- DSD Planning Center S.L.
- Website
- https://digitalsmiledesign.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DSD Digital Smile Design is a Spanish-headquartered dental education and clinical-technology company that sells facially-driven digital smile design courses, memberships, planning services, and laboratory restorations to dentists and dental clinics worldwide.
- Ownership category
- akta.pro rank
DSD Digital Smile Design industry classification
Industry- NAICS
- Dental Laboratories (339116), Industrial Design Services (541420), Industrial Design Services (54142)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Prepackaged Software (7372), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- CAD/CAM Digital Design & Milling Centers (HLABAJAE)
- akta.pro secondary industries
- Model/Die Work, Scanning & Case Digitization Services (HLABAJAJ), Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)
Keywords
Where DSD Digital Smile Design is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
DSD Digital Smile Design business model
Business modelRevenue model
- Education and Training Courses: Revenue from in-person and online courses including DSD Provider, DSD Clinical, Designing Smiles, and others. Ranges from $35/month (online subscription) to $7,500 (premium clinical courses).
- DSD Provider Membership: Monthly subscription at $595 providing access to DSD Planning Center, complimentary design product, certification pathway, and ongoing support.
- DSD Clinic Membership: Monthly membership starting at $6000 with unlimited access to Planning Center, additional benefits, and DSD Coins rewards program. Single-fee contracts available.
- DSD Planning Center Services: Individual design and planning products ordered per case. Typical range $160-$870 per product. Includes DSD Upper, DSD Lower, DSD Interdisciplinary, and specialized services.
- DSD Lab Services: Manufacturing of restorations, prosthetics, and surgical guides ordered through Planning Center or as standalone services.
- DSD Consultancy Services: In-house audit and staff training services including DSD Team Consultancy and Clinical Consultancy for implementation support.
- Marketing Services: Full-service marketing agency exclusively for DSD Clinics to support patient acquisition and brand development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DSD Online Subscription |
| One time/ perpetual license | Pay-as-you-go | DSD Provider On Demand |
| One time/ perpetual license | Pay-as-you-go | DSD Provider In-Person |
| One time/ perpetual license | Pay-as-you-go | DSD Clinical |
| One time/ perpetual license | Pay-as-you-go | Designing Smiles with Christian Coachman |
| One time/ perpetual license | Pay-as-you-go | Case Acceptance Mastery |
| One time/ perpetual license | Pay-as-you-go | Intraoral Scanner Festival |
| One time/ perpetual license | Pay-as-you-go | DSD Team Consultancy |
| One time/ perpetual license | Pay-as-you-go | DSD Coordinators Course |
| One time/ perpetual license | Pay-as-you-go | DSD Aligners Livestream |
| Subscription | Monthly | DSD Provider Membership |
| Subscription | Monthly | DSD Clinic Membership |
| Unit Pricing | Pay-as-you-go | DSD Planning Center Products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
DSD Digital Smile Design product offering
Product offeringCore offering
DSD Digital Smile Design delivers an integrated ecosystem of education, digital treatment planning, and dental laboratory services for dental professionals. The company trains dentists through in-person and online courses (DSD Provider, DSD Clinical, DSD Online), provides case-by-case facially-driven smile design and interdisciplinary treatment planning via the DSD Planning Center, manufactures restorations and surgical guides through its DSD Lab, and supports implementation through membership programs (DSD Provider and DSD Clinic) and in-clinic consultancy services.
Product overview
DSD Digital Smile Design is a dental education and technology company offering an integrated ecosystem of products and services centered on the DSD Planning Center—a facially-driven comprehensive digital planning platform. The portfolio includes in-person and online education courses (DSD Provider, DSD Clinical, DSD Online), the DSD Planning Center (offering design products like DSD Upper, DSD Interdisciplinary, DSD Natural Restorations, DSD Clic-Guide), the DSD Lab (full-service interdisciplinary dental laboratory), the DSD App (patient-facing smile simulation), and membership programs (DSD Provider Membership at $595/month and DSD Clinic Membership from $6,000/month). The ecosystem also includes DSD Team Consultancy for in-clinic implementation support, all designed to enable dentists to deliver facially-driven smile design through digital workflows and guided dentistry.
Differentiator
Problem solved
Functional benefit
Brands
- DSD App: Mobile application for Digital Smile Design workflows and patient management
- DSD Online
- DSD Planning Center
- DSD Lab
- DSD Clinic Certification
- Comprehensive Digital Care
- Emotional Dentistry
- Guided Dentistry
- DSD Provider
- DSD Masters
- DSD KOL (Key Opinion Leaders)
Quantifiable outcome
- 10,000+ dentists have delivered exceptional smile transformations using DSD methodology
- +4 more outcomes
Companies that use DSD Digital Smile Design
Customer profileNamed customers14 records
Segments5 records
DSD Digital Smile Design technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
DSD Digital Smile Design partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Implant ConciergecoreOfficial collaboration with Implant Concierge, a ZimVie-owned implant treatment planning service. Provides virtual treatment plan coordination and guided surgery solutions. Simplifies digital implant workflow with full-service treatment planning and assistance for clinicians worldwide.
- NemoteccorePartnership combining DSD Concept and Methodology with Nemotec's state-of-the-art software technology. Jointly developing powerful software tools for Digital Smile Design and multidisciplinary treatments for ideal smile design.
- VHFcoreOfficial partnership with German full-range supplier of dental milling machines. Goal to drive digital future of dental industry and make workflows more efficient. Demonstrating new ways for faster, better treatment results.
- XO CAREcorePartnership with Danish manufacturing company (70 years) producing equipment and treatment solutions for international dental industry. Aligned vision for excellence achieved through great design. XO Care known for high-end design, quality and innovation.
- VITAcorePartnership with leading provider of innovative dental products, pioneers of tooth shade determination with VITA classical A1-D4 shade guide and VITA SYSTEM 3D-MASTER. Focus on innovation, precision craftsmanship and clinically driven aesthetics.
- Align Technology (Invisalign)coreCollaboration on Facially-driven Digital Orthodontic Workflow developed with Invisalign, Align Technology. Dr. Coachman consults for dental industry companies developing products and implementing concepts.
- Dental Academy USAminorCollaboration with Dental Academy USA, a PACE Approved organization affiliated with Academy of General Dentistry (AGD #420360), for offering CE Credits for DSD courses.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
DSD Digital Smile Design competitors and assessment
Company assessmentDirect peers
- 3Shape: Danish dental CAD/CAM software and intraoral scanner company. Competes directly with DSD's digital planning workflow via its TRIOS scanner ecosystem and Dental System software, which includes patient-specific smile design and lab integration features.
Broad incumbents
- Dentsply Sirona: Largest global dental equipment and technology manufacturer. Its CEREC CAD/CAM system and inLab software offer chairside digital dentistry workflows that overlap with DSD's planning, design, and lab services, though DSD is more specialized in facially-driven aesthetic planning.
- Align Technology: Parent of Invisalign and iTero intraoral scanners. A DSD strategic partner (co-developed facially-driven orthodontic workflow) but also a potential competitor as iTero's Outcome Simulator and ClinCheck features move into smile design and case presentation.
- Straumann Group: Global leader in dental implants and aesthetic dentistry, with growing digital workflow offerings including smile design and guided surgery software. Competes with DSD in the All-on-X and implant-prosthetic planning space.
- Planmeca: Finnish dental equipment manufacturer offering imaging, CAD/CAM, and software solutions. Its Romexis platform and PlanCAD provide digital planning capabilities that overlap with DSD's Planning Center, though DSD's aesthetic/interdisciplinary focus is differentiated.
- Ivoclar Vivadent: Global dental materials, equipment, and digital workflow provider. Overlaps with DSD Lab in CAD/CAM restorative materials and digital prosthetic fabrication, and competes in dental education through Ivoclar Academy programs.
- Envista Holdings (Nobel Biocare, KaVo Kerr): Dental equipment, implants, and consumables conglomerate whose Nobel Biocare brand competes in guided implant surgery and digital prosthetic planning, overlapping with DSD's implant and All-on-X service lines.
Emerging players
- ZimVie (parent of Implant Concierge): Dental implant and spine company whose Implant Concierge unit is a DSD partner. Overlaps with DSD in guided implant treatment planning and surgical guide services, but with a narrower implant-only focus.
- SprintRay: US-based 3D printing company focused on dental applications including surgical guides, dentures, and orthodontic appliances. Competes with DSD's Clic-Guide and guided dentistry offerings in the chairside/clinical 3D printing category.
- Formlabs (Dental): Desktop SLA 3D printing company with a dedicated dental product line (including biocompatible resins for surgical guides and models). Provides alternative manufacturing infrastructure that competes with DSD Lab's CAD/CAM production capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DSD Digital Smile Design social profiles
Digital presenceDSD Digital Smile Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
DSD Digital Smile Design leadership team
Management profileNumber of profiles
DSD Digital Smile Design subsidiaries and ownership
Company hierarchySubsidiaries3 records
DSD Digital Smile Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DSD Digital Smile Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DSD Digital Smile Design
What does DSD Digital Smile Design do?
DSD Digital Smile Design delivers an integrated ecosystem of education, digital treatment planning, and dental laboratory services for dental professionals. The company trains dentists through in-person and online courses (DSD Provider, DSD Clinical, DSD Online), provides case-by-case facially-driven smile design and interdisciplinary treatment planning via the DSD Planning Center, manufactures restorations and surgical guides through its DSD Lab, and supports implementation through membership programs (DSD Provider and DSD Clinic) and in-clinic consultancy services.
Is DSD Digital Smile Design a public or private company?
DSD Digital Smile Design is a private company. It is currently operating.
When was DSD Digital Smile Design founded?
DSD Digital Smile Design was founded in 2009. It employs 101 to 250 people.
Where is DSD Digital Smile Design based?
DSD Digital Smile Design is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does DSD Digital Smile Design make money?
Seven revenue lines are on record. Education and Training Courses are the primary driver. The others are DSD Provider Membership, DSD Clinic Membership, DSD Planning Center Services, DSD Lab Services, DSD Consultancy Services and marketing Services.
Who are DSD Digital Smile Design's main competitors?
3Shape is listed as a direct peer. Broad incumbents are Dentsply Sirona, Align Technology, Straumann Group, Planmeca, Ivoclar Vivadent and Envista Holdings (Nobel Biocare, KaVo Kerr). Emerging players are ZimVie (parent of Implant Concierge), SprintRay and Formlabs (Dental).
Does DSD Digital Smile Design have an API?
No public API is recorded for DSD Digital Smile Design.
What industry is DSD Digital Smile Design in?
Its primary akta.pro industry code is HLABAJAE, CAD/CAM Digital Design & Milling Centers, with a secondary code of HLABAJAJ, Model/Die Work, Scanning & Case Digitization Services. Its NAICS code is 339116 and its SIC code is 3842.