Kartografie Praha a.s.

What Kartografie Praha a.s. does

Kartografie Praha a.s. is a Czech cartographic publisher founded in 1954 and headquartered at Ostrovní 30, Prague, operating primarily through its e-commerce platform kartografie.cz. The company produces a portfolio of physical maps, atlases, and wall maps, including the flagship Školní atlas světa (School World Atlas), the award-winning Vlastivědný atlas (Homeland Atlas), geography and history atlases, tourist and hiking maps at 1:50,000 and 1:100,000 scales, cycling maps at 1:70,000, road maps and autoatlases, thematic maps, and city plans. Core production consists of cartographic data compilation, map design, and printing, with an underlying technology stack based on the Shoptet e-commerce platform and a digital sub-brand portal at ŠkolníMapy.cz for downloadable and online school maps.

The business operates a hybrid B2C/B2B/B2G model across three revenue streams: direct sales of physical maps and atlases through the e-commerce site and bookstore distribution (one-time purchases, with free shipping above 2,500 Kč), custom map creation services delivered through the zakazky.kartografie.cz portal for businesses, municipalities, and information centers, and licensing of cartographic data (EPS, PDF, TIFF, JPEG, BMP for print; lower-resolution rasters for web). Pricing is in CZK and EUR, with school titles carrying official MŠMT (Czech Ministry of Education) approvals that anchor the company in the educational procurement channel.

The company is a privately held Czech joint-stock company (a.s.) with no disclosed parent or external investors, a small staff of approximately six employees, and leadership under Chairman of the Board Tomáš Talián. Its geographic footprint is concentrated in the Czech Republic with limited cross-border capability via EUR currency support, and its principal strategic partnerships span the Flexibooks digital education platform, the Koalice učebnicových nakladatelů coalition, NašeUčebnice.cz, and Učitelské noviny. In 2025, the company launched the 6th edition of the School World Atlas incorporating Copernicus program data, and its Vlastivědný atlas won the Mapa roku 2025 award from the Czech Cartographic Society.

Name

Kartografie Praha a.s.

Legal name

Kartografie PRAHA, a. s.

Website

https://kartografie.cz

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Kartografie Praha a.s. is a Czech cartographic publisher founded in 1954 that produces and sells physical maps, atlases, and wall maps for schools, travelers, and businesses primarily in the Czech Republic through its e-commerce platform kartografie.cz and the ŠkolníMapy.cz digital portal.

Ownership category

akta.pro rank

Product category

Cartographic Publishing & Educational Maps

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Printed maps and atlases
• Cartographic data licensing
• School educational atlases
• Custom map creation
• Tourist and hiking maps

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Map and Atlas Sales: Direct sales of printed maps, atlases, wall maps, travel maps, cycling maps, autoatlases, design maps, and city plans through their e-commerce platform and bookstore distribution.
2. Cartographic Data Sales: Sale of cartographic data for use in printed materials or web applications. Data provided in formats including EPS, PDF, TIFF, JPEG, BMP for print processing and lower-resolution raster formats for internet use.
3. Custom Map Services: Creation of custom maps for businesses, municipalities, and information centers, including tear-off maps, foldable maps, wall maps, atlases, boards, and design presentation maps.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kartografie Praha a.s. is a traditional Czech cartographic publisher producing and selling printed maps, atlases, wall maps, tourist/hiking/cycling maps, city plans, and educational materials for schools and consumers. The company also offers custom map creation services for businesses and municipalities, and licenses cartographic data for commercial use in print and web applications. It operates an e-commerce storefront and the digital portal ŠkolníMapy.cz.

Product overview

Kartografie Praha a.s. operates Kartografie.cz, an e-commerce platform selling a comprehensive portfolio of cartographic and educational products. The portfolio centers on the flagship Školní atlas světa (School World Atlas) and Vlastivědný atlas (Homeland Atlas, awarded Mapa roku 2025), supported by geography and history atlases. Core physical products include wall maps (geography, history, and design decorative variants), hand/portable maps, tourist/hiking maps (1:50,000, 1:100,000), cycling maps (1:70,000), car road maps and atlases, thematic maps, city plans (including Prague), and illustrated children's atlases. The company offers custom map creation services (Mapy na zakázku), cartographic data sales (Prodej dat), and operates the digital platform ŠkolníMapy.cz providing online and downloadable school map resources. The e-commerce platform is built on Shoptet infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• ŠkolníMapy.cz: Online map portal for school maps providing downloadable maps, online maps, and information about school products

Products and services

• Školní atlas světa (School World Atlas)
• Vlastivědný atlas (Homeland Atlas)
• Geography Atlases (Zeměpisné atlasy)
• Geography Wall Maps (Zeměpisné nástěnné mapy)
• Tourist/Hiking Maps (Turistické mapy)
• Cycling Maps (Cyklomapy) 1:70,000
• Road Maps and Car Atlases (Automapy a autoatlasy)
• Interactive Atlases (Interaktivní atlasy)
• City Plans (Plány měst)
• Design Wall Maps (Designové nástěnné mapy)
• Thematic Maps 1:500,000 (Tematické mapy)
• Custom/Made-to-Order Maps (Mapy na zakázku)
• Cartographic Data Sales (Prodej dat)
• ŠkolníMapy.cz (School Maps Portal)
• Czech Republic Travel Map (Česko - cestovatelská mapa)
• Illustrated World Atlas for Young Travelers (Ilustrovaný atlas světa pro malé cestovatele)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• NašeUčebnice.czminorGTM or Marketing PartnerPartner portal for educational materials, featuring Kartografie products in the school textbooks and educational materials ecosystem.
• Koalice učebnicových nakladatelů (Coalition of Textbook Publishers)minorGTM or Marketing PartnerMembership in the coalition of textbook publishers, representing Kartografie in the educational publishing industry.
• Učitelské noviny (Teachers' Newspaper)minorGTM or Marketing PartnerPartnership with educational media outlet for marketing and promotion of school products to teachers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kompass: European map publisher specializing in hiking, cycling, and outdoor recreation maps. Comparable to Kartografie Praha's cycling (1:70,000) and hiking (1:50,000) map products and outdoor enthusiast customer segment.
• Freytag & Berndt: Austrian cartographic publisher with a long heritage of producing maps, atlases, and travel guides across Central Europe. Comparable in product mix (printed maps, atlases, tourist maps) and traditional publisher business model.
• Hallwag Kümmerly+Frey: Swiss cartographic publisher producing maps, atlases, and travel guides for the European market. Comparable traditional map publisher business model with similar product mix (folded maps, atlases, road maps) and customer base.
• Shocart: Czech cartographic publisher producing maps, atlases, and travel guides for the Czech and Slovak markets. Directly competes with Kartografie Praha in the same domestic print cartographic category, including school and tourist titles.

Broad incumbents

• National Geographic Maps: Major publisher of maps, atlases, and wall maps under the National Geographic brand. Comparable in atlas/wall map product category and educational consumer segment, though operates at significantly larger global scale.
• Rand McNally: American publisher of maps, atlases, and travel products, with a particularly strong school atlas brand. Comparable in educational atlas franchise and road map product category, though operates in a different (US) primary market.
• Ordnance Survey: UK national mapping agency producing detailed topographic maps and licensed cartographic data. Comparable in cartographic data licensing model and authoritative mapping brand, though OS is a public sector operator with much broader scale.
• Michelin (Travel Maps): Global travel brand offering Michelin maps and atlases for European road travel. Overlaps with Kartografie Praha's autoatlas and travel map category at the higher end of the market, though Michelin is part of a much broader tire and travel portfolio.

Others

• Marco Polo Travel: European travel publisher producing maps, road atlases, and travel guides. Adjacent competitor in the European travel/cartographic print market with comparable tourist and road map offerings.

Emerging players

• Mapy.cz: Leading Czech digital mapping platform operated by Seznam.cz. Provides free digital maps, navigation, and tourist routing that directly substitute for Kartografie Praha's printed tourist/road maps, representing the primary digital competitive threat in the Czech market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kartografiepraha
• Instagraminstagram.com/kartografiepraha
• LinkedInlinkedin.com/company/kartografie-praha-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kartografie Praha a.s.