KASAM ORGANIC

What KASAM ORGANIC does

KASAM Organic is the commercial storefront of the Kandhamal Apex Spices Association for Marketing (KASAM), a non-profit Apex Society registered in 1998 under the Societies Registration Act, 1860, and headquartered in Phulbani, Kandhamal District, Odisha, India. The organization functions as the apex body of 61 Spices Development Societies that aggregate produce from more than 12,000 organic farmers — predominantly Scheduled Tribe (78%) and Scheduled Caste (15%) — across all 12 blocks of Kandhamal District. Its core activity is sourcing, processing, and marketing organically grown spices and grains, with processing operations centralized at a facility upgraded in 2016-17 under the Rashtriya Krishi Vikas Yojana (RKVY) to a capacity of 5,000 metric tonnes per annum.

The product portfolio centers on turmeric — Kandhamal Haladi, which carries a Geographical Indication (GI) Tag granted on April 1, 2019 — and extends to turmeric fingers, ginger, mustard, black rice, scented rice, arhar dal, kolotho dal, ragi powder, arrowroot powder, dhup agarbati, and honey. Cultivation relies on tribal default-organic practices (no fertilizers or pesticides, crop rotation with fallow periods, Sal-leaf mulching), with the area certified organic annually by APEDA-accredited international agencies and compliance managed through an Internal Control System (ICS). Kandhamal ranks 2nd in India for district-wise turmeric coverage and 4th for ginger production.

KASAM generates revenue through three channels: direct-to-consumer e-commerce via kasamorganic.com with international shipping to the USA, UK, Australia, and Canada; a franchise network of 5 retail partners across Odisha (Cuttack, Bhubaneswar, Berhampur); and B2B exports of value-added organic products through third-party exporters since 2000. Revenue is not publicly disclosed and the organization reinvests surplus into member farmer welfare. Mr. Asit Mekap serves as CEO. The company has no disclosed funding rounds, no parent company, and no AI/ML capabilities embedded in its operations.

Name

KASAM ORGANIC

Legal name

Kandhamal Apex Spices Association for Marketing

Website

https://kasamorganic.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

KASAM Organic is the commercial arm of the Kandhamal Apex Spices Association for Marketing, a farmer-owned Apex Society in Odisha, India, that processes and markets organic spices and grains from 12,000+ tribal farmers across Kandhamal District for domestic D2C, franchise retail, and international export.

Ownership category

akta.pro rank

Product category

Organic Spices & Food Products

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAJANAK

Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJANAB

Ground & Powdered Spices

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAGAGAC

Spice Crop Farming (Pepper, Cinnamon, Clove, Nutmeg, Cardamom)

Agriculture & Food Production/Crop Farming/Specialty & Industrial Crop Farming (Tobacco, Hops, Spices, Medicinal/Aromatic Plants)

SECONDARYAFAIAJAK

Organic & Natural Foods Import/Export & Global Trading

Agriculture & Food Production/Food Distribution & Wholesale/Organic & Natural Foods Wholesale

Keywords

• Organic spice production
• Turmeric processing
• Tribal agriculture cooperative
• GI tagged turmeric
• Certified organic food

Headquarters

HQ city

Phulbani (Kandhamal)

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Organic Spice Products Sales: Direct sales of organic spices and value-added products to consumers, wholesale buyers, and international markets; products include turmeric powder, turmeric finger, ginger, mustard, black rice, and other organic produce
2. Franchise Revenue: Revenue from franchise partners who distribute KASAM products through retail outlets across Odisha
3. Export Sales: Export of value-added organic products to different countries through various exporters since 2000

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

KASAM Organic processes and markets certified organic spices and food products sourced from 12,000+ tribal farmers across 61 Spices Development Societies in Kandhamal district, Odisha. Core offerings include high-curcumin turmeric powder and fingers, ginger, mustard, black rice, scented rice, pulses, ragi powder, arrowroot powder, dhup agarbati, and honey, processed at a facility with 5,000 MT per annum capacity. The organization also exports value-added organic products internationally and operates a network of franchise partners across Odisha.

Product overview

KASAM ORGANIC operates as an e-commerce platform for Kandhamal Apex Spices Association for Marketing, offering a portfolio of 11 organic spice and food products sourced from tribal farmers in Kandhamal, Odisha. The core product line includes turmeric-based products (turmeric powder and turmeric finger), pulses (Kolotho Dal, Arhar Dal), grains (Black Rice, Scented Rice, Ragi Powder),Mustard,Arrowroot Powder, and Honey. KASAM is an apex body of 61 Spices Development Societies comprising more than 12,000 organic farmers, processing products at their facility with capacity expanded from 2000MT to 5000MT per annum in 2016-17. The company also holds a GI tag for Kandhamal Turmeric (granted April 1, 2019) and certifies products through APEDA-accredited organic agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Turmeric Powder Organic turmeric powder made from high-curcumin Kandhamal turmeric (2-3% local variety, 4-5% improved variety), known for its vibrant color and strong aroma. Targeted at health-conscious consumers and wholesale buyers.
• Turmeric Finger Whole organic turmeric fingers sourced from Kandhamal district, containing 2-3% curcumin with prominent aroma. Carries the GI tag for Kandhamal Haladi. Targeted at wholesale buyers and retailers.
• Kolotho Dal Organic Kolotho dal (pigeon pea) cultivated by tribal farmers in Kandhamal region using traditional methods without fertilizers or pesticides. Targeted at individual consumers and households.
• Black Rice Organic black rice from the Kandhamal region, known for its nutritional value. Targeted at health-conscious consumers and specialty food buyers.
• Mustard Organic mustard seeds grown by tribal farmers using traditional methods without fertilizers or pesticides. Targeted at household consumers and wholesale spice buyers.
• Scented Rice Organic aromatic scented rice cultivated in the Kandhamal district. Targeted at household consumers and specialty food retailers.
• Dhup Agarbati
• Arrowroot Powder Organic arrowroot powder processed from arrowroot cultivated by Kandhamal farmers. Targeted at health-conscious consumers and households.
• Arhar Dal Organic arhar dal (pigeon pea) grown by tribal farmers using traditional organic methods. Targeted at household consumers and wholesale food buyers.
• Ragi Powder Organic ragi (finger millet) powder, finely milled for making porridge and rotis. Targeted at health-conscious consumers and households.
• Honey (Farming) Organic honey sourced from farming operations in the Kandhamal region. Targeted at health-conscious consumers.

Quantifiable outcome

• Kandhamal ranks 2nd in India for district-wise turmeric coverage
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• BPKP (Bharatiya Prakritik Krishi Paddhati)majorOthers · 1 January 2022Central government scheme continuing expansion of organic farming practices to cover all 12 blocks of Kandhamal District.
• PKVY (Paramparagat Krishi Vikash Yojana)majorOthers · 1 January 2017Central government scheme supporting expansion of organic farming from 5 to all 12 blocks of Kandhamal District.
• RKVY (Rashtriya Krishi Vikas Yojana)majorOthers · 1 January 2016Government scheme funding 'Modernization and Expansion of KASAM' project which equipped the factory with new machineries and increased processing capacity from 2000MT to 5000MT per annum.
• 61 Spices Development Societies (SDS)coreStrategic or Co-development Partner · 9 January 1998KASAM was formed by 61 Spices Development Societies as an apex body to represent farmers. These societies form the foundation of the organization's farmer network covering 12,000+ organic farmers in Kandhamal district.
• APEDA-accredited Organic Certification AgenciescoreOthersAnnual certification of organic farming areas by internationally recognized certification agencies accredited by APEDA (Agricultural and Processed Food Products Export Development Authority). Products are branded as 'Certified Organic Product'.
• International Export PartnerscoreChannel Partner/ Reseller/ DistributorVarious exporters facilitating export of value-added organic products to different countries since 2000.
• M/S R K EnterprisesminorChannel Partner/ Reseller/ DistributorFranchise partner located at Bidyadharpur, Nayabazar, Cuttack-753004, Odisha. Contact: 7008719313, 7978287110.
• Sony Trading CompanyminorChannel Partner/ Reseller/ DistributorFranchise partner located at Sector 11, CDA, Cuttack, Odisha-753015. Contact: 7205503823, 7008838973, 8895536018.
• R K Enterprises (Niladri Vihar)minorChannel Partner/ Reseller/ DistributorFranchise partner located at Sector 3/748, Niladri Vihar, ChandrasekharaPur, Bhubaneswar, Khorda-751021. Contact: 8117886292, 8658228569.
• SAI VEGANminorChannel Partner/ Reseller/ DistributorFranchise partner operated by Sujit Kumar Pattnaik at R.B. Complex, Opp SBI Main Branch, Berhampur, Ganjam. Contact: 9439960353, 7008322099, 9861125673.
• Swaraja EnterprisesminorChannel Partner/ Reseller/ DistributorFranchise partner located at Royal Archied, Near Royal Lagaon, Appartment, Ragunathpur, Bhubaneswar. Contact: 6370892083, 9827461736, 7799791891.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Organic Tattva: Specializes in organic spices and staples including turmeric powder, sold through modern retail and e-commerce in India. Directly comparable SKU portfolio focused on ground spices.
• Natureland Organics: Organic spices, grains, and pulses brand sourcing from North Indian farmers with strong online and offline retail presence. Comparable category and sourcing model.
• Conscious Food: Organic spices, grains, and condiments brand sourcing from Indian farmers with emphasis on traditional and tribal farming practices. Comparable product mix and ethical sourcing narrative.
• Just Organik (Sunstar Overseas): Organic spices and staples brand with focus on Himalayan and tribal-origin sourcing, sold via D2C e-commerce and modern retail. Comparable on farmer-aggregator model and DTC distribution approach.
• Pure & Sure (Phalada Agro): Specializes in certified organic spices, grains, and pulses sourced from Indian farmers with similar export focus and farmer-aggregation model. Closely comparable scale and category focus on organic spices.

Broad incumbents

• Organic India: Leading organic brand sourcing from Indian farmers for tulsi/herbal teas and organic spices, with strong D2C and export presence. Comparable on farmer-aggregator organic sourcing model and premium export positioning.
• SpiceBoard India-affiliated turmeric exporters (e.g., ITC Spices, Synthite): Large-scale spice exporters and ingredient suppliers operating in turmeric, ginger, and oleoresin extraction. Comparable end-customer (B2B ingredient buyers) but at vastly larger scale and with different supply structure.
• 24 Mantra Organic (Sresta Natural Bioproducts): India's largest multi-category organic food brand offering organic spices, grains, pulses, and processed foods through pan-India retail and exports. Directly comparable product category (organic spices) but at significantly larger scale and broader portfolio.

Regional players

• Erode Turmeric Merchant Association / Salem-based turmeric traders: Established turmeric trading and processing hubs in Tamil Nadu handling large volumes of Erode Salem turmeric. Comparable on turmeric category but operates in a different production region with different farming structure.
• Sangam (Sangam Spices / regional GI spice aggregators): Regional Indian organic/spice brands aggregating from local farmer clusters. Comparable cooperative/aggregator model and GI-tagged spice positioning though typically smaller and regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kasam-organic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KASAM ORGANIC