KY Assn School Administrators

What KY Assn School Administrators does

Kentucky Association of School Administrators (KASA) is a 501-style nonprofit professional membership association founded in 1969 and headquartered in Frankfort, Kentucky. It serves more than 3,100 public school administrators across Kentucky, including principals, assistant principals, superintendents, assistant superintendents, district directors, and aspiring leaders. KASA operates through four primary product categories: signature events (Annual Leadership Institute, Education Law & Finance Institute, Winter Leadership Summit, Principal Summit), certification programs (Aspiring Principals/KELA, Aspiring Superintendents, Executive Leadership Series for Onboarding New Superintendents under KRS 156.111, School HR Leadership Program), support networks (New Principal Support Network, Assistant Principal Support Network, Developing Leaders Support Network), and topical workshops built primarily around The Leadership Challenge framework (Kouzes & Posner) and the Professional Standards for Educational Leaders.

KASA monetizes through a tiered membership model in which Premier and Professional dues are calculated as a percentage of annual salary (.0052x and .0032x respectively), while Associate ($89) and Emeritus ($59) carry fixed annual fees. A second revenue stream comes from professional development programs priced between $199 and $2,999, with many offerings free for active members to reinforce retention. A third stream is event-based corporate sponsorship (Diamond $10,000, Platinum $4,500, Gold $3,250, Silver $2,000) and exhibit booth sales ($1,149-$1,999) at the Annual Leadership Institute held in Louisville. Additional revenue includes legal assistance funds bundled with membership and optional professional liability insurance.

The association is led by CEO Dr. Rhonda Caldwell and a small staff of approximately 9 employees, supported by a General Counsel (V. Wayne Young, J.D.) and program-specific faculty. Technology infrastructure is modest: a Higher Logic Thrive 365 mobile app for event/membership management, an online community platform (KASA Connect), and standard CMS-based marketing channels (website, Twitter, Facebook, email newsletter, YouTube podcast). The go-to-market motion is event-driven and sales-led: members enroll through apply.kasa.org on 12-month terms beginning July 1, and the association acquires and retains members through events, certification programs, advocacy, and ongoing workshops.

Name

KY Assn School Administrators

Legal name

Kentucky Association of School Administrators

Website

https://kasa.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kentucky Association of School Administrators (KASA) is a 501-style nonprofit professional membership association serving more than 3,100 Kentucky public school administrators through salary-based membership tiers, certification programs, signature events, workshops built on The Leadership Challenge framework, legal services, and state-mandated superintendent training.

Ownership category

akta.pro rank

Product category

Education Leadership Development and Administrator Professional Association Services

NAICS

Business Associations (813910), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Legal Services (8111)

akta.pro primary industry

Policy, Governance & Board Administration (EDAJAHAG)

akta.pro secondary industry

School Leader / Administrator Certification & Licensure Boards (EDADAJAM)

Keywords

• Education leadership development
• Professional membership association
• School administrator training
• Principal certification programs
• Superintendent onboarding

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues calculated as percentage of salary for Premier (.0052 x annual salary) and Professional (.0032 x annual salary) members, or fixed rates for Associate ($89) and Emeritus ($59) members. Lifetime options available.
2. Professional Development Programs: Revenue from leadership development programs including Aspiring Principals Program ($2,999), New Principal Support Network ($799), Assistant Principal Support Network ($799), Human Resource Leadership Program ($799 complete), and various workshops and webinars.
3. Event Sponsorships and Exhibits: Corporate sponsorship tiers (Diamond $10,000, Platinum $4,500, Gold $3,250, Silver $2,000) and exhibit booth sales ($1,149-$1,999) at the Annual Leadership Institute.
4. Legal Services and Insurance: Legal assistance funds and optional professional liability insurance available to members as included or add-on benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

KASA is a nonprofit professional membership association that provides leadership development, certification training, advocacy, and legal services to Kentucky public school administrators. Its core offerings include annual signature events (Annual Leadership Institute, Education Law & Finance Institute), certification programs (Aspiring Principals/KELA, Aspiring Superintendents, Executive Leadership Series for New Superintendents, School HR Leadership Program), principal support networks, and workshops built on The Leadership Challenge framework, delivered alongside year-round advocacy and direct legal counsel access for members.

Product overview

The Kentucky Association of School Administrators (KASA) offers a comprehensive portfolio of leadership development products and services for Kentucky education administrators. The portfolio is organized into four main categories: Signature Events (Annual Leadership Institute, Education Law & Finance Institute, Winter Leadership Summit, Principal Summit, KWEL Forum), Certification Programs (Aspiring Principals/KELA, Aspiring Superintendents, Executive Leadership Series for New Superintendents, School HR Leadership Program), Support Networks (New Principal, Assistant Principal, Developing Leaders), and Workshops (The Leadership Challenge, Certified Evaluation Training, Personnel Essentials, Non-Instructional District Leaders, Encouraging the Heart). Programs include virtual and in-person formats with EILA professional development credit. The KASA Mobile App (Higher Logic Thrive 365) provides event and membership access.

Differentiator

Problem solved

Functional benefit

Products and services

• KASA Membership (Premier, Professional, Associate, Emeritus tiers) Annual membership for Kentucky school administrators with tiered pricing: Premier (.0052 x annual salary), Professional (.0032 x annual salary), Associate ($89), Emeritus ($59). Includes legal assistance funds, professional liability insurance, committee opportunities, and access to 3,100+ education leader network.
• Annual Leadership Institute Three-day annual conference for Kentucky education leaders featuring general sessions, education sessions, exhibits, networking, and professional development opportunities.
• Education Law & Finance Institute Annual institute focused on education law and finance topics for school administrators.
• Winter Leadership Summit Annual winter summit providing leadership development for education administrators.
• Principal Summit Annual summit dedicated to principal leadership development and networking.
• Kentucky Women in Education Leadership (KWEL) Professional network supporting female education administrators through mentorship, forums, webinars, and career advancement resources.
• Aspiring Principals Program (KELA) Research-based 7-month program preparing new and aspiring principals with 6 in-person sessions, Annual Leadership Institute and Education Law & Finance Institute registration, mentoring, and KASA Certificate of Leadership Readiness upon completion.
• Aspiring Superintendents Program Executive readiness series providing a collaborative environment for peers guided by current and former Kentucky and national leaders, addressing real-world superintendent challenges and awarding a KASA Certificate of Leadership Readiness.
• Executive Leadership Series for Onboarding New Superintendents Statewide induction program for first-year superintendents providing standards-based training, individualized learning plans, coaching, and mentorship aligned with superintendent effectiveness standards, co-sponsored with the Kentucky Department of Education under KRS 156.111.
• School Human Resources Leadership Program Five-module virtual program for HR administrators covering personnel management, investigations, onboarding, and staff retention with EILA credit.
• The Leadership Challenge Workshop Two-day intensive workshop based on Kouzes & Posner's research framework covering Five Practices of Exemplary Leadership with LPI 360 assessment, participant materials, and 14 hours EILA credit.
• Kentucky Certified Evaluation Update Training State-approved annual training meeting KRS 156.557 requirements for 6 hours of evaluation update training, delivered through virtual sessions with Danielson Framework focus.
• Personnel Essentials Webinar Three-hour workshop on personnel decision-making procedures, hiring, firing, non-renewal, transfers, and tenure, presented by Wayne Young, KASA General Counsel. Free for members.
• Non-Instructional District Leaders Workshop Four-session workshop for non-instructional district administrators covering communication, The Leadership Challenge, and critical conversations, awarding 24 EILA credit hours.
• Directors of Pupil Personnel (DPP) Collaborative Free professional learning series for Directors of Pupil Personnel covering statutory responsibilities, attendance law, school safety, investigations, discipline procedures, and compliance.
• Igniting Purpose: Encouraging the Heart Workshop One-day workshop on Kouzes & Posner's Encouraging the Heart essentials for recognition and motivation, including complimentary copy of the 2025 book and The Encouragement Index assessment, with 6 hours EILA credit.
• New Principal Support Network Nine virtual and one in-person session program for principals in years 1-3 covering budgeting, staffing, evaluations, and wellness.
• Assistant Principal Support Network Nine virtual and one in-person session program for assistant principals providing strategies for behavior management, instruction, operations, communication, and time management.
• Developing Leaders Support Network Network offering virtual and in-person sessions for new principals and assistant principals focusing on leadership essentials, peer discussions, mentorship, and networking.
• The Leadership Challenge Facilitator Training Intensive two-day facilitator training workshop preparing participants to guide others through The Leadership Challenge workshop, including facilitator kit and certification.
• KASA Mobile App (Higher Logic Thrive 365) Higher Logic Thrive 365 mobile application for event and membership management, enabling personalized scheduling, attendee networking, and exhibitor engagement at KASA events.

Quantifiable outcome

• KASA Certificate of Leadership Readiness awarded upon completion of Aspiring Principals Program
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• American FidelitycoreStrategic or Co-development PartnerStrategic Partner providing products and services to KASA members. American Fidelity offers supplemental insurance products tailored for education professionals.
• ScholasticcoreStrategic or Co-development PartnerStrategic Partner offering educational content and learning solutions for KASA member districts.
• Magma MathcoreStrategic or Co-development PartnerStrategic Partner providing mathematics curriculum and instructional solutions.
• Curriculum AssociatescoreStrategic or Co-development PartnerCollaborative and Foundational Partner offering assessment and instructional resources including i-Ready.
• KCSS (Kentucky Center for School Safety)coreStrategic or Co-development PartnerCollaborative and Foundational Partner focused on school safety initiatives and resources.
• Houghton Mifflin HarcourtcoreStrategic or Co-development PartnerCollaborative and Foundational Partner providing educational publishing and curriculum solutions.
• LifetouchcoreStrategic or Co-development PartnerCollaborative and Foundational Partner offering school photography services.
• RenaissancecoreStrategic or Co-development PartnerCollaborative and Foundational Partner providing assessment and learning solutions including Star Assessments.
• Ross TarrantminorStrategic or Co-development PartnerPartner providing architectural or consulting services for education facilities.
• SchoolDataSolutionsminorStrategic or Co-development PartnerPartner offering data management and analytics solutions for schools.
• SuperevalminorStrategic or Co-development PartnerPartner providing evaluation and assessment tools for educational leaders.
• MidStates RecreationminorChannel Partner/ Reseller/ DistributorEvent partner providing recreational equipment and services for Annual Leadership Institute wellness activities.
• College BoardcoreStrategic or Co-development PartnerDiamond Partner offering college readiness and AP programs for member districts.
• Global Game ChangerscoreStrategic or Co-development PartnerDiamond Partner providing educational programs and resources.
• Kentucky Department of Education (KDE)coreStrategic or Co-development PartnerGovernment partner co-sponsoring the Executive Leadership Series for Onboarding New Superintendents under KRS 156.111.
• School Administrators of IowaminorStrategic or Co-development PartnerPartner organization providing professional learning resources and keynote speakers for KWEL Forum.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KASAEdleader
• Facebookfacebook.com/KASAEdLeader
• LinkedInlinkedin.com/company/ky-assn-school-administrators

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KY Assn School Administrators