Hypnose Praxis

What Hypnose Praxis does

Praxis IchWelten Birgit Winkler (operating publicly as Hypnose Praxis) is a sole-proprietorship holistic healthcare practice founded in 2004 by Birgit Winkler in Kassel, Germany, with a second location (Naturheilpraxis GLS) in nearby Baunatal. The practice delivers alternative and complementary medicine, integrating hypnotherapy, naturopathy (including ear acupuncture, homeopathy, and intestinal treatments), psychotherapy/psychosomatics, systemic coaching, psycho-oncological counseling, smoking cessation programs, and relaxation techniques such as autogenic training, progressive muscle relaxation, and laughter yoga. Its proprietary methodological stack includes modular deep hypnosis (Modulare Tiefenhypnose), the Dirk Treusch method, EMDR, quantum healing / Quantenheilung, E.R. Energetische Reprogrammierung, Klopftherapie/MET tapping, and Systembrett-Aufstellung systemic board constellations, alongside the registered Praxis IchWelten word-image trademark (DPMA Register-Nr.: 30 2011 054 999). Birgit Winkler is the founder, sole practitioner, and operational backbone; she also leads the Hypnose- und Gesundheitsinstitut MediThes since 2014 and operates under the Glücksschmiede IchWelten sub-brand for coaching and webinar offerings.

The business operates as a Bestellpraxis (appointment-only practice) Monday through Saturday, billing per the Gebührenordnung für Heilpraktiker fee schedule. Pricing is unit-based: standard 60-minute sessions at €85 (or €75 for online coaching), a 90-minute initial hypnosis consultation at €120, and smoking cessation packages at €350 (2 sessions, 4 hours) or €400 (Dirk Treusch method, 3 hours), with discretionary discounts for low-income, unemployed, and student clients. Services are not covered by statutory health insurance; all revenue is consumer out-of-pocket fee-for-service, plus anticipated online webinar revenue under the Glücksschmiede IchWelten brand. The practice also offers remote video and telephone consultations and can deliver progressive muscle relaxation / autogenic training courses at client premises.

Distribution is direct-to-consumer across two physical locations plus remote channels. Marketing is primarily organic — the practice website (kassel-hypnose.de), a social media profile, and a jameda.de professional directory listing — supplemented by word-of-mouth referral. Customer base is entirely individual adults in the greater Kassel area seeking holistic, non-pharmaceutical treatment for anxiety, phobias, trauma, chronic pain, insomnia, stress, smoking addiction, psychosomatic conditions, cancer support needs, and personal development. The business is privately held, founder-owned, with no institutional investors, no parent company, and no subsidiaries.

Name

Hypnose Praxis

Legal name

Praxis IchWelten Birgit Winkler

Website

https://kassel-hypnose.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Hypnose Praxis (Praxis IchWelten Birgit Winkler) is a German sole-proprietorship holistic healthcare practice in Kassel and Baunatal, delivering hypnotherapy, naturopathy, psychotherapy, systemic coaching, smoking cessation, and psycho-oncological counseling to individual consumers on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Alternative Medicine and Hypnotherapy Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYTHAJAHAF

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALAFAB

Medical Spas (Medi-Spas)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Hypnotherapy services
• Naturopathic medicine
• Psychotherapy counseling
• Smoking cessation programs
• Systemic life coaching

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Therapy and Coaching Session Fees: Fee-for-service model charging per session or per hour. Services include hypnotherapy sessions, psychotherapy, coaching, and naturopathy treatments. Billing follows the official fee schedule for Heilpraktiker (naturopaths). Specialist programs like smoking cessation are priced as multi-session packages.
2. Package and Multi-Session Programs: Smoking cessation offered as bundled 2-session or 3-session programs at fixed package prices (€350 for 4 hours, €400 for Dirk Treusch method). Coaching and relaxation training offered in individual hourly sessions.
3. Online Webinars: Online webinars on selected topics from the Glücksschmiede IchWelten, with future availability anticipated. Also available via telephone consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hypnose Praxis is a private holistic health practice delivering hypnotherapy, naturopathic treatments (ear acupuncture, homeopathy, Schüssler salts, intestinal treatment, energetic healing), psychotherapy and psychosomatics, psycho-oncological counseling, systemic coaching, systemic board constellations, relaxation technique training, smoking cessation programs, and personal development services. Services are delivered in-person at two German practice locations and via online video or telephone.

Product overview

Hypnose Praxis (Praxis IchWelten Birgit Winkler) is a holistic healthcare practice operating a multi-service platform for alternative medicine, hypnotherapy, and coaching. The core offering consists of Hypnosepraxis IchWelten (hypnotherapy services) and Naturheilpraxis (natural medicine practice), supplemented by Psychotherapy and Psychosomatik, Psycho-oncological Counseling, Systemisches Coaching, and Systembrett-Aufstellung services. Additional offerings include Entspannungstechniken (relaxation techniques), Rauchentwöhnung (smoking cessation), and Persönlichkeitsentwicklung (personal development). The practice operates under sub-brands Glücksschmiede IchWelten (happiness coaching) and MediThes (health institute), providing services from locations in Kassel and Baunatal, Germany. All services are privately financed as the practice has no health insurance accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypnosepraxis IchWelten (Hypnotherapy)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• 7Mind: German meditation and mindfulness app offering guided courses including autogenic training and relaxation techniques. Overlaps with Hypnose Praxis's relaxation and self-regulation services, but delivers via subscription app rather than in-person practice.
• Selfapy: Germany-based online psychotherapy and mental health platform delivering structured courses for stress, anxiety, and depression. Comparable to Hypnose Praxis as a German-language mental-health service provider using digital distribution, though it operates at larger scale and not via a single practitioner.
• Mindvalley: Online personal development and wellness education platform with courses in hypnosis, meditation, and transformation. Comparable to the Glücksschmiede IchWelten webinar and coaching arm of Hypnose Praxis, but global and digital-first.

Broad incumbents

• BetterHelp: Global online therapy platform connecting users with licensed therapists for psychotherapy and counseling. Comparable to Hypnose Praxis's psychotherapy and psychosomatic offering, but at much larger scale and through a marketplace model rather than sole practitioner.
• Noom: Digital behavior change platform combining coaching, psychology, and content for sustainable habit change. Comparable to Hypnose Praxis's smoking cessation program and weight-related offerings in mechanism (coaching + behavioral reprogramming), though delivered via app rather than in-person.
• Talkspace: Online therapy platform offering psychiatry and psychotherapy sessions via messaging and video. Comparable to Hypnose Praxis's psychotherapy service, but operates as a marketplace with multiple providers rather than a single practitioner.
• Calm: Global meditation and wellness app with sleep, relaxation, and self-hypnosis content. Overlaps with Hypnose Praxis's Entspannungstechniken service line (autogenic training, progressive muscle relaxation, self-hypnosis) at a much larger scale.

Others

• Mindbody: Wellness business management software platform used by spas, wellness, and alternative therapy providers. Adjacent to Hypnose Praxis as a technology enabler for appointment-based wellness practices, though currently not indicated as a vendor.
• Heilpraktiker-Verband Deutschland: Industry association for Heilpraktiker practitioners in Germany. Not a direct competitor but represents the broader practitioner ecosystem in which Hypnose Praxis operates and a relevant stakeholder for any partnership or industry positioning.

Direct peers

• Hypnosezentrum Deutschland: German network of certified hypnotherapy centers offering medical hypnosis, smoking cessation, and behavioral change. Directly comparable to Hypnose Praxis's hypnotherapy core offering, with similar fee-for-service model and Heilpraktiker practitioner base in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hypnose-praxis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypnose Praxis