Stichting Kasteel Amerongen

What Stichting Kasteel Amerongen does

Stichting Kasteel Amerongen is a Dutch foundation (stichting) that owns and operates Kasteel Amerongen, a historic castle in Amerongen, Utrechtse Heuvelrug, Netherlands. The castle dates to circa 1673, when Godard Adriaan van Reede and Margaretha Turnor rebuilt it on the foundations of a structure destroyed by French forces under King Louis XIV. The interior has remained largely unchanged since the death of Count van Aldenburg Bentinck in 1940, making it one of the most authentic preserved castle interiors in the Netherlands, with collections spanning 350 years. The foundation runs the site as a museum and cultural heritage attraction, supported by approximately 49 paid staff and roughly 270 volunteers organized into 20 working groups, including the Engelen textile conservation group (established 1979).

The organization offers self-guided tours with volunteer room guides (zaalgidsen), expert-led rondleidingen, and themed tours such as "Sterke Vrouwen" and "80 jaar Vrijheid," alongside garden concerts, the Engelenkamer open studio, the on-site Kasteelwinkel (castle shop Annebetje), and a grounds venue for weddings, photoshoots, and film productions. Operations run on standard infrastructure: Ticketcounter for multilingual online ticketing (Dutch, English, German, French), MailChimp for newsletter distribution, and Google Analytics for web statistics. The affiliated Stichting Vriendenkring Kasteel Amerongen manages an annual membership program (€35 single / €45 couple / €55 family), the garden concert series, and fundraising, and holds ANBI status that makes donations tax-deductible.

The revenue model combines one-time transactional streams (admission tickets, concert tickets, photography and filming permits priced from €250/hour for gardens and €2,500 per room indoors, and gift shop sales) with recurring subscription income (Vriendenkring memberships) and philanthropic income (donations, bequests, and grants from Dutch cultural funds such as K.F. Hein fonds, Het Cultuurfonds Utrecht, Gravin van Bylandt Stichting, Fentener van Vlissingen fonds, and Fonds Nederlandse Adel). Customer segments span individual tourists and families, educational institutions, commercial photography and event clients, concert attendees, and Friends members. Go-to-market is primarily direct-to-consumer through the Ticketcounter platform and on-site box office, supplemented by event-driven attendance, and includes an exclusive wedding photography partnership with Swijnenburg.

Name

Stichting Kasteel Amerongen

Legal name

Stichting Kasteel Amerongen

Website

https://kasteelamerongen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Kasteel Amerongen is a Dutch foundation operating Kasteel Amerongen, a circa-1673 historic castle in Amerongen, Netherlands, as a museum open to visitors through self-guided and themed tours, concerts, weddings, and events, funded by ticket sales, memberships, and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Amerongen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission tickets: Revenue from ticket sales for castle visits, guided tours, themed tours, garden access, and special exhibitions. Tickets are sold online via Ticketcounter and at the box office.
2. Concert tickets: Revenue from garden concert events featuring jazz and classical performances. Tickets are sold through a dedicated concert booking system managed by Vriendenkring.
3. Friendship memberships: Annual membership program offering free admission, bulletins, friend days, and discounts on concerts and the gift shop. Membership tiers: €35 single, €45 couple, €55 family.
4. Photography and filming rentals: Revenue from commercial photography and filming permits. Inside castle: €2,500 per room. Gardens: €250 per hour. Wedding photography managed through Swijnenburg.
5. Gift shop sales: Sales from the Kasteelwinkel (castle shop) offering hand-made souvenirs and museum cards.
6. Donations and bequests: The Vriendenkring foundation accepts donations, gifts, and testamentary bequests. Gifts are tax-deductible as the organization holds ANBI (public benefit institution) status.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stichting Kasteel Amerongen operates a late-17th-century Dutch castle as a public cultural heritage museum, selling admission tickets, self-guided and expert-led guided tours, themed tours, garden concerts, an annual friendship membership, and venue rentals for wedding photography, commercial photoshoots, and film/TV recording. It supplements visitor revenue with gift shop sales at Kasteelwinkel Annebetje, on-site restaurant operations (Restaurant Bentinck), tax-deductible donations and bequests under ANBI status, and educational programs for schools and groups.

Product overview

Stichting Kasteel Amerongen operates one of the most authentic castles in the Netherlands as a cultural heritage site and museum. The organization offers a multi-product visitor experience centered around the historic castle (c. 1673) and its grounds. Core offerings include self-guided tours with zaalgidsen (room guides) and expert-led rondleidingen (guided tours). Add-on modules include specialized themarondleidingen (themed tours) such as 'Sterke Vrouwen' and '80 jaar Vrijheid', garden concerts organized by the Vriendenkring foundation, textile conservation activities through the Engelen volunteer program, and venue services for weddings, photoshoots, and film productions. Supporting infrastructure includes an online ticketing platform (TicketCounter), the Kasteelwinkel Annebetje gift shop, and Restaurant Bentinck. The organization maintains a membership program (Vriendenlidmaatschap) with approximately 270 volunteers across 20 working groups.

Differentiator

Problem solved

Functional benefit

Brands

• Vriendenkring Kasteel Amerongen: The Friends of Kasteel Amerongen — a support foundation that raises funds, publishes bulletins, organizes concerts, and supports conservation projects at the castle. Officially named Stichting Vriendenkring Kasteel Amerongen.

Products and services

• Kasteelbezoek Zaalgidsen (Self-Guided Castle Visit with Room Guides)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SwijnenburgcoreChannel Partner/ Reseller/ DistributorSwijnenburg operates as the exclusive wedding photography partner for Kasteel Amerongen. All bridal portrait sessions must be booked through Swijnenburg, with fees starting at €350. This partnership manages all commercial photography inquiries for wedding-related services.
• TicketcountercoreTechnology or IntegrationTicketcounter provides the online ticketing platform for Castle Amerongen, handling ticket sales in multiple languages (Dutch, English, German, French) across various ticket types including tours, themed visits, concerts, and children's activities.
• K.F. Hein fondsminorOthersCultural fund that contributed to the exhibition 'Portretten op de Trap: Bordesfoto's bij Kasteel Amerongen' at Cultuurhuis Pléiade.
• Gravin van Bylandt StichtingminorOthersCultural fund supporting the exhibition 'Portretten op de Trap' at Cultuurhuis Pléiade in Doorn.
• Het Cultuurfonds UtrechtminorOthersRegional cultural fund that contributed to the exhibition project 'Portretten op de Trap'.
• Fentener van Vlissingen fondsminorOthersCultural fund supporting the exhibition 'Portretten op de Trap' at Cultuurhuis Pléiade.
• Fonds Nederlandse AdelminorOthersCultural fund supporting the exhibition 'Portretten op de Trap' at Cultuurhuis Pléiade.
• Ridderschap van UtrechtminorOthersCultural fund supporting the exhibition 'Portretten op de Trap' at Cultuurhuis Pléiade.
• Stichting Mien van 't Sant fondsminorOthersCultural fund supporting the exhibition 'Portretten op de Trap' at Cultuurhuis Pléiade.
• Taco AnemaminorStrategic or Co-development PartnerDocumentary photographer who created a series of new portraits for the exhibition 'Portretten op de Trap', photographing special groups from the municipality of Utrechtse Heuvelrug.
• Cultuurhuis PléiademinorStrategic or Co-development PartnerCultural venue in Doorn that hosted the exhibition 'Portretten op de Trap' after it was displayed at Kasteel Amerongen.
• Restaurant BentinckminorOthersRestaurant located on the castle grounds, accessible to visitors. Gardens and restaurant are wheelchair accessible (castle interior is not).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Museum Catharijneconvent: Dutch museum of religious and cultural heritage housed in a historic monastery in Utrecht. Comparable Dutch foundation-operated heritage museum with themed exhibitions, educational programs, and an active membership/Friends organization.
• Nederlands Openluchtmuseum: Major Dutch open-air heritage museum in Arnhem with much larger scale and broader thematic scope. Comparable as a foundation-operated Dutch heritage attraction with strong volunteer base and educational programming, but at materially larger scale.
• Kröller-Müller Museum: Major Dutch art museum and sculpture garden in Otterlo operated by a foundation. Comparable as a foundation-governed Dutch cultural-heritage attraction with gardens, special exhibitions, and member/donor programs, though focused on art rather than castle interiors.

Direct peers

• Kasteel Middachten: Historic castle and estate near Arnhem operated as a heritage attraction with gardens, guided tours, and cultural events. Comparable authentic Dutch castle-museum with foundation-style ownership.
• Kasteel de Haar: The largest castle in the Netherlands, located near Utrecht and operating as a heritage site and museum with guided tours, events, and gardens. Closest direct comparable to Kasteel Amerongen in terms of authentic castle-museum operation, visitor experience model, and event programming.
• Slot Zuylen: Historic castle near Utrecht managed by a foundation (Stichting tot Beheer van Slot Zuylen) as a heritage museum with guided tours and gardens. Direct peer given similar foundation governance, scale, and authentic castle-museum positioning.
• Paleis Het Loo: Royal palace museum in Apeldoorn operated as a heritage site with guided tours, exhibitions, gardens, and cultural programming. Comparable as a Dutch palace/heritage museum with diverse revenue streams including admissions, events, and retail.
• Kasteel Huis Bergh: Medieval castle in 's-Heerenberg operated as a heritage museum with art collection, guided tours, and cultural events. Closely comparable mid-sized authentic castle-museum in the eastern Netherlands with foundation governance.
• Muiderslot: Medieval castle museum in Muiden operated by a foundation, offering guided tours, themed events, and family programming. Comparable heritage castle-museum with foundation governance and similar volunteer-dependent operating model.

Others

• Vereniging Vrienden van de Nederlandse Musea: National association supporting Friends organizations of Dutch museums. Not a direct peer but the institutional counterpart to Kasteel Amerongen's Vriendenkring, providing benchmarks for membership-program economics and volunteer/Friends engagement in Dutch heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kasteelamerongen1331
• Facebookfacebook.com/kasteelamerongen
• LinkedInlinkedin.com/company/kasteel-amerongen
• Instagraminstagram.com/kasteelamerongen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Kasteel Amerongen