Ticketcounter
Ticketcounter BV is a Dutch cloud-based ticketing and access-control SaaS provider serving over 100 zoos, museums, amusement parks, and event venues in the Benelux and Germany, monetized via module subscriptions, transaction commissions, and an open API integration network.
- Company typePrivate
- Founded2006
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ticketcounter does
Ticketcounter BV, founded in 2006 and headquartered in Rotterdam, Netherlands, is a vertical SaaS provider of cloud-based ticketing and access-control software for the European day-recreation market. The company serves zoos and animal parks, museums, amusement and theme parks, events, and tourism businesses, with a customer base of over 100 organizations that includes Burgers Zoo, De Hoge Veluwe National Park, Duinrell, Drievliet, Apenheul, Keukenhof, and the Kröller-Müller Museum. Its product suite combines an Online Ticket Shop, integrated POS, access-control scanning hardware (laser scanners, mobile scan apps, finger scanners, turnstile scan heads, self-service kiosks), subscription lifecycle management, B2B sales tooling for tour operators, and a reporting/BI suite, delivered as a modular cloud platform built on ASP.NET MVC and hosted on Microsoft Azure.
The platform follows a "Best-of-Breed" open-architecture approach with an extensive API network integrating more than 50 third-party systems across accounting (Exact, AFAS, AccountView), POS (Mplus), marketing automation (Mailchimp, Maileon, Canopy/Deploytec), payment processing (iDeal, PayPal, credit cards, AliPay, WeChat), public transport (Connexxion, RET, Arriva, TapConnect), and city-pass validators (Museumkaart, I Amsterdam City Card, Rotterdampas). Distribution is multi-channel, combining direct consultative sales with a network of 20+ resellers and tickethubs including Tiqets, GetYourGuide, Viator/TripAdvisor, Headout, Social Deal, Kruidvat, ANWB, and DPG Media. Ticketcounter monetizes through monthly module subscriptions, transaction fees on tickets sold through its platform, hardware sales, and professional services; the basic ticket shop carries no upfront cost, while advanced modules and full implementations carry monthly or multi-year fees on a quote basis. The company employs 45 people across offices in Rotterdam, Ede (Netherlands), and Kleve (Germany), holds ISO 27001 and GDPR certifications, and has received a strategic investment from Swiss leisure-tech investor TrekkSoft Group to support its German expansion.
Ticketcounter firmographics
Firmographics- Name
- Ticketcounter
- Legal name
- Ticketcounter BV
- Website
- https://ticketcounter.eu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ticketcounter BV is a Dutch cloud-based ticketing and access-control SaaS provider serving over 100 zoos, museums, amusement parks, and event venues in the Benelux and Germany, monetized via module subscriptions, transaction commissions, and an open API integration network.
- Ownership category
- akta.pro rank
Ticketcounter industry classification
Industry- Product category
- Ticketing Software
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Conference & Trade Show Registration Platforms (THAHAFAB), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Event Marketing, Ticketing & Registration Management (HSACAAAM), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Ticketcounter is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Ticketcounter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription / Recurring Module Fees: Monthly subscription fees for ticketing modules. The Basic ticket shop can be set up without upfront investment, with most important modules available at no initial cost. Additional modules such as time-slot ticketing incur a monthly fee. The modular structure means partners only pay for functionalities they use.
- Transaction / Ticket Sales Commission: Ticketcounter processes ticket sales on behalf of partner venues and takes a transaction fee or commission on tickets sold. The company acts as an intermediary between the Park and the Customer, organizing and verifying payment and issuing tickets.
- Hardware Sales (Scanners, Kiosks, Turnstiles): Sale of hardware including laser scanners, mobile scanning apps, finger scanners, scan heads for turnstiles, self-service ticket kiosks, and turnstiles/access gates. Provided in cooperation with selected suppliers.
- Professional Services (Implementation & Consulting): Implementation and consulting services including extensive needs assessment, custom shop configuration, branding, and ongoing support. Advisory services for optimizing business processes related to visitor management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Basic Ticket Shop — No upfront cost, modular pay-per-feature model |
| Subscription | Multi-year contract | Advanced / Custom Implementation — Project-based quote |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ticketcounter product offering
Product offeringCore offering
Ticketcounter provides a modular, cloud-based ticketing and visitor management platform for day recreation venues including zoos, animal parks, museums, amusement parks, and events. The platform combines an Online Ticket Shop, integrated POS system, Access Control/Scanning hardware, Subscription Management, B2B Sales tools, and Reporting in a single integrated system. It features an open API architecture for integrations with accounting, marketing, payment, public transport, and over 20 reseller channels. The solution is sold as SaaS with no upfront cost for the basic shop and monthly fees for advanced modules.
Product overview
Ticketcounter is an all-in-one integrated ticketing and visitor management platform designed for attractions, animal parks, zoos, museums, and events. The platform follows a modular, open-architecture approach combining a core Online Ticket Shop with POS (Point of Sale), Access Control/Scanning, Subscriptions, B2B Sales, and Reporting modules. Key integrations include accounting systems (Exact, AFAS, AccountView), cash registers (Mplus), marketing automation (Mailchimp, Maileon, Canopy/Deploytec), payment providers (iDeal, PayPal, credit cards), public transport connections (Connexxion, RET, Arriva), sales channel resellers (Tiqets, GetYourGuide, Viator), and city passes (I Amsterdam City Card, Museumkaart). The platform is delivered as cloud-based SaaS with no upfront costs for basic modules and supports customization through open API connections. Advisory services complement the technical solution for business process optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ticket Shop Cloud-based online ticket shop with custom branding, multiple languages, and mobile optimization for selling tickets directly to visitors.
- POS (Point of Sale) Cash register system integrated with online ticketing for selling tickets, subscriptions, and products at entrance points with inventory management capabilities.
- Access Control and Scanning Access control solutions including laser scanners, mobile scan apps, finger scanners, and turnstile integrations for maximizing entrance flow.
- Subscriptions Module Online subscription management module including subscriber portal, family subscriptions, combi subscriptions, renewal management, and strip card functionality, sold as a standalone add-on to the core platform.
- B2B Sales Module Online B2B sales environment enabling tour operators, travel agencies, hotels, and recreation parks to purchase tickets with custom pricing, dedicated time slots, and deferred payment options, sold as a standalone add-on.
- Reporting and Analytics Module Comprehensive reporting module including standard reports, custom reports, accounting connections, and BI dashboard integrations for tracking sales and visitor metrics, sold as a standalone add-on.
- Advisory Services (Advies) Strategic consulting services for optimizing business processes related to ticket sales, visitor management, and operational efficiency for venue operators.
- Self-Service Ticket Kiosks Self-service ticket kiosks provided in cooperation with suppliers for on-site ticket sales.
- Turnstiles and Access Gates Access gates and turnstiles provided in cooperation with suppliers for entry management at venues.
- Handheld Scanners Laser-equipped handheld scanners for ticket validation, capable of scanning from phones and passbooks.
- Demo Shops Pre-configured demo environments for zoos, amusement parks, and museums allowing prospects to experience the platform.
Quantifiable outcome
- De Hoge Veluwe National Park achieved a leap in service provision with expanded online services and integrated ticket sales and access control under one system.
- +3 more outcomes
Companies that use Ticketcounter
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Ticketcounter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration67 records
Feature8 records
Ticketcounter partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ANWBcoreANWB serves as a reseller channel, selling tickets for Ticketcounter partner venues to its large membership base.
- GetYourGuidecoreGlobal experiences marketplace integrating Ticketcounter-powered tickets, enabling global travelers to purchase tickets for Dutch attractions.
- TiqetscoreGlobal museum and attraction ticketing platform reselling Ticketcounter-powered tickets to international visitors.
- Viator (TripAdvisor)coreTripAdvisor's Viator platform distributes Ticketcounter-powered tickets to TripAdvisor's global travel audience.
- HeadoutminorLast-minute experiences platform reselling tickets for Ticketcounter partner venues.
- Social DealminorDutch deals platform selling discounted tickets for Ticketcounter partner venues.
- KruidvatminorDutch retail chain offering Ticketcounter-powered tickets (including Dierentuinactie) through physical stores and online.
- DPG Media (AD webwinkel)minorMedia company operating the AD webwinkel, reselling tickets for Ticketcounter partner venues.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ticketcounter competitors and assessment
Company assessmentRegional players
- Reservix: Germany's leading ticketing service provider for events, concerts, and cultural venues. Relevant regional competitor as Ticketcounter expands into Germany; comparable in target market and SaaS-style venue offerings.
Broad incumbents
- GetYourGuide: Global experiences marketplace operating at much larger scale. Overlaps with Ticketcounter via Bokun (B2B venue software) and competes for venue-side software wallet share, while also being a key reseller channel.
- Viator (Tripadvisor): TripAdvisor-owned global experiences marketplace. Functions as both a Ticketcounter distribution partner and an indirect competitor in attraction ticketing, with growing B2B tools for operators.
- Eventbrite: Global event ticketing platform with strong self-service positioning. Overlaps with Ticketcounter's events vertical and competes for smaller-venue and consumer-event ticketing, though less specialized in day-recreation.
Direct peers
- Tiqets: Amsterdam-headquartered attraction ticketing platform serving museums, theme parks, and cultural venues globally. Direct competitor in the same niche (day-recreation venues) and also a distribution partner reselling Ticketcounter-powered tickets.
- Ventrata: Cloud-based reservation and ticketing software for tours, attractions, and activity providers. Closely comparable B2B SaaS target market (tour operators, attractions) with overlapping feature set (POS, channel manager, access control).
- Bokun (GetYourGuide): Booking and distribution platform for tours, attractions, and experiences, owned by GetYourGuide. Directly comparable venue-side SaaS for day-recreation operators, with channel manager functionality overlapping with Ticketcounter.
- SecuTix: Enterprise-grade ticketing and audience engagement platform serving sports, cultural, and entertainment venues across Europe. Comparable B2B SaaS for venue operators with similar modular architecture and subscription pricing.
- Ingresso: B2B distribution platform connecting attraction, tour, and event operators with global resellers. Comparable in targeting attraction-side software and distribution partnerships similar to Ticketcounter's tickethub model.
- ROLLER Software: All-in-one venue management software for leisure and entertainment venues (theme parks, trampoline parks, water parks). Overlaps directly with Ticketcounter's amusement park vertical and competes for venue software budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ticketcounter social profiles
Digital presenceTicketcounter compliance and trust
Trust signalCompliance2 records
Ticketcounter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketcounter leadership team
Management profileNumber of profiles
Profiles1 record
Ticketcounter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketcounter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketcounter
What does Ticketcounter do?
Ticketcounter provides a modular, cloud-based ticketing and visitor management platform for day recreation venues including zoos, animal parks, museums, amusement parks, and events. The platform combines an Online Ticket Shop, integrated POS system, Access Control/Scanning hardware, Subscription Management, B2B Sales tools, and Reporting in a single integrated system. It features an open API architecture for integrations with accounting, marketing, payment, public transport, and over 20 reseller channels. The solution is sold as SaaS with no upfront cost for the basic shop and monthly fees for advanced modules.
Is Ticketcounter a public or private company?
Ticketcounter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ticketcounter founded?
Ticketcounter was founded in 2006. It employs 11 to 50 people.
Where is Ticketcounter based?
Ticketcounter is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Ticketcounter make money?
Four revenue lines are on record. Subscription / Recurring Module Fees are the primary driver. The others are transaction / Ticket Sales Commission, hardware Sales (Scanners, Kiosks, Turnstiles) and professional Services (Implementation & Consulting).
Who are Ticketcounter's main competitors?
Reservix is listed as a regional player. Broad incumbents are GetYourGuide, Viator (Tripadvisor) and Eventbrite. Direct peers are Tiqets, Ventrata, Bokun (GetYourGuide), SecuTix, Ingresso and ROLLER Software.
Does Ticketcounter have an API?
Yes. Ticketcounter operates with an open API architecture that enables integration with external systems. The platform supports API connections for various purposes including Smart Event Manager integration and automated online validation of city passes via Intersolve. Additional API capabilities include connecting ticketing data to BI dashboarding tools such as Power BI.
What industry is Ticketcounter in?
Ticketcounter's product category is Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 7131 and its SIC code is 7990.