Grupo Kāuri

What Grupo Kāuri does

Grupo Kāuri (legal entity KAURI SPORTWEAR, S.L.) is a Spain-based sportswear manufacturer founded in 2015 and headquartered in Valencia, operating with a small team of approximately 9 employees. The company designs, manufactures, and sells custom sports apparel and equipment under its Kāuri brand, with rugby as its flagship discipline and additional lines in football, basketball, and an "Otros Deportes" catch-all category. All garments are produced in-house at its Valencia manufacturing facility ("El Taller"), which the company cites as the basis for its quality control, on-time delivery, and "Made in Spain" positioning. Its core offering is a 100% personalized design service ("Diseño a Medida") that supplies clubs, associations, and event organizers with bespoke team apparel.

The business operates on a direct-to-consumer model, selling through its own e-commerce website (kauri.es) and a quote-based contact process for bespoke orders, supported by organic social media presence on Instagram and Facebook under @kaurisport. Its stated customer segments are Spanish sports clubs (primary), sports associations and federations, and event organizers, with no named customer logos or disclosed revenue figures. The revenue model is one-off, project-based sales of custom apparel with quote-based pricing and no publicly disclosed rates.

Public-sector engagement in 2025 includes a €5,000 EMDANA grant (expediente EMDANA/2025/239) from the Generalitat Valenciana for post-DANA economic recovery, IVACE co-financing under Plan ARA EMPRESES 2025, and participation in the Labora Fomento de Empleo workforce subsidy program. The company has no disclosed AI/ML capabilities, no app, no API, no patents or trademarks listed, and limited geographic footprint confined to Spain.

Name

Grupo Kāuri

Legal name

KAURI SPORTWEAR, S.L.

Website

https://kaurisport.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Kāuri is a Valencia-based Spanish sportswear manufacturer that designs, produces, and sells 100% customized team apparel in-house, serving sports clubs, associations, and event organizers across rugby, football, basketball, and other disciplines.

Ownership category

akta.pro rank

Product category

Custom Sportswear Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Rugby Equipment Retail (CRAMAEAI), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom sports apparel
• Team uniforms manufacturing
• Rugby sportswear
• Made in Spain apparel
• Personalized team kits

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Sports Apparel Sales: One-time purchase of customized sports uniforms and equipment for clubs, teams, and events. Orders are custom-designed and manufactured to client specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grupo Kāuri designs and manufactures 100% customized sportswear — including rugby, football, basketball, and other team sport apparel — entirely in-house at its Valencia, Spain facilities. The company sells custom uniforms and equipment to clubs, associations, and event organizers through a quote-based ordering model, emphasizing Made in Spain production, total quality control, and guaranteed on-time delivery.

Product overview

Kauri is a sportswear brand specializing in rugby with a diversified portfolio spanning football, basketball, and other sports. The company operates as a single unified brand offering 100% personalized sportswear manufactured in-house at their Valencia facilities. The core offering includes specialized sports categories (Rugby, Fútbol, Basket, Otros Deportes) complemented by a custom design service (Diseño a Medida) that enables clubs and associations to create fully personalized team apparel. All manufacturing is handled internally at El Taller, ensuring quality control and on-time delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Kauri Rugby

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Joma: Spanish sportswear brand headquartered in Spain, competing head-to-head in football and team-sports apparel. Directly comparable on geography, product mix (football/basketball focus), and teamwear distribution model.
• Canterbury of New Zealand: Heritage rugby apparel brand with global reach across rugby clubs and federations. Comparable on the rugby-specialist positioning and team-kit B2B sales motion that Kāuri targets at a smaller scale.
• Macron: Italian team-sports apparel specialist with a similar custom kit model for football, rugby, basketball, and other sports. Closest analog in business model: custom teamwear, multi-sport catalog, and direct-to-club sales.
• Erreà: Italian manufacturer of custom team sports apparel offering bespoke kit design for clubs and federations. Comparable on the custom-teamwear value proposition and multi-sport coverage including rugby.
• Hummel: Danish team-sports brand with a long heritage in football, handball, and team kit supply. Comparable through its custom-teamwear model and multi-sport club-targeted catalog.

Broad incumbents

• Kappa (BasicNet): Italian sportswear brand owned by BasicNet, offering team-sports kits (especially football and rugby) across global markets. Overlaps with Kāuri's product mix but at significantly larger scale and brand reach.
• Puma Team Sports: Global sports brand with growing presence in football, rugby, and basketball team-sports kits. Comparable as a broad incumbent competing for the same club and federation procurement budgets.
• Adidas Team Sports: Global sportswear giant with a dedicated team-sports division serving clubs and federations worldwide. Competes for the same Spanish club budgets as Kāuri but with vastly superior scale, marketing, and athlete endorsement assets.
• Nike Team Sports: Global leader in team-sports apparel and equipment with deep relationships across football, basketball, and rugby federations. Sets the competitive ceiling for custom teamwear pricing and brand expectations.

Emerging players

• Gilbert Rugby: Heritage rugby equipment and apparel brand focused on rugby-specific kits and gear. Comparable on the rugby-niche focus and club-level sales motion that Kāuri's flagship product targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kaurisport
• Instagraminstagram.com/kaurisport
• LinkedInlinkedin.com/company/grupo-kauri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Kāuri