Kawasaki Motors Pty Ltd (Australia)

What Kawasaki Motors Pty Ltd (Australia) does

Kawasaki Motors Pty Ltd (Australia) is the wholly-owned Australian subsidiary of Kawasaki Heavy Industries, Ltd. (KHI), a publicly traded Japanese conglomerate (Tokyo Stock Exchange: 7012). Operating as the official importer and distributor of Kawasaki powersports products in Australia, the company runs a 39-person operation out of Rydalmere, New South Wales, supported by a nationwide authorized dealer network across all Australian states and territories, with sub-brands Team Green (rider club) and RIDEOLOGY THE APP (smartphone connectivity). The product portfolio spans motorcycles (Ninja sport, ZX supersport, H2 hypersport, Z supernaked, Versys adventure, Vulcan cruiser, KLX dual-sport, KX motocross, plus electric Ninja e-1, Z e-1, and ELEKTRODE balance bikes), ATVs (KFX50, KFX90), side-by-side vehicles (MULE utility, RIDGE performance utility, TERYX sport/recreation, NAV 4e electric PTV), and Jet Ski personal watercraft (stand-up SX-R 160, multi-passenger ST/STX/ULTRA 160, supercharged ULTRA 310).

Name

Kawasaki Motors Pty Ltd (Australia)

Legal name

Kawasaki Motors Pty Ltd

Website

https://kawasaki.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kawasaki Motors Pty Ltd (Australia) is the Australian subsidiary of Kawasaki Heavy Industries, importing and distributing via a nationwide dealer network an extensive portfolio of motorcycles, ATVs, side-by-side vehicles, and Jet Ski personal watercraft to consumer riders across all Australian states and territories.

Ownership category

akta.pro rank

Product category

Consumer Powersports Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD), Motorcycle & Powersports Finance (FSAKADAG)

Keywords

• Motorcycle distribution
• Powersports vehicles
• Side-by-side utility
• Personal watercraft
• Off-road vehicles

Headquarters

HQ city

Australia (national operations)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Sales: Primary revenue stream from sale of Kawasaki motorcycles across multiple categories including sport, supersport, hypersport, supernaked, adventure/touring, cruiser, dual-sport, motocross, and electric models. Sales through authorized dealer network.
2. Side x Side (SxS) Vehicles: Sale of MULE utility vehicles, RIDGE work/recreation vehicles, and Teryx sport/recreation side-by-side vehicles through dealer network.
3. Jet Ski Personal Watercraft: Sale of Jet Ski stand-up and sit-down personal watercraft models through dealer network.
4. ATV Sales: Sale of KFX youth ATV models through dealer network.
5. Accessories and Merchandise: Online shop sales of vehicle accessories, apparel (men's, women's, youth), merchandise, and maintenance products including oils.
6. Kawasaki Motors Finance: Financing services offered to customers for vehicle purchases through Kawasaki Motors Finance program.
7. Genuine Kawasaki Accessories: Separate sale of panniers, grip heaters, and other genuine Kawasaki accessories that complement the motorcycle range.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kawasaki Motors Pty Ltd (Australia) is the official Australian distributor of Kawasaki motorcycles, ATVs, side-by-side (SxS) vehicles, and Jet Ski personal watercraft. The company sells a comprehensive range of vehicles from learner-approved sport bikes and electric motorcycles to hypersport machines, utility side-by-sides, and recreational watercraft, supported by a nationwide authorized dealer network, genuine parts, accessories, apparel, and Kawasaki Motors Finance.

Product overview

Kawasaki Motors Pty Ltd (Australia) distributes an extensive portfolio of Kawasaki motorcycles, all-terrain vehicles (ATVs), side-by-side vehicles (SxS), and personal watercraft (Jet Ski). The motorcycle lineup includes sport bikes (Ninja 500, Ninja 650, Ninja 1100SX), supersport models (Ninja ZX-4R, ZX-6R, ZX-10R, ZX-14R), hypersport machines (Ninja H2 SX, H2, H2R), supernaked streetfighters (Z500, Z650, Z900, Z1000, Z1100), retro sport models (Z650RS, Z900RS), adventure touring bikes (Versys-X 300, Versys 650, Versys 1100), cruisers (ELIMINATOR 500, Vulcan S), dual-sport/off-road bikes (KLE500, KLR650, KLX Series, STOCKMAN), motocross competition bikes (KX Series), and electric motorcycles (Ninja e-1, Z e-1, ELEKTRODE balance bikes). The utility vehicle lineup features MULE side-by-sides in multiple configurations, RIDGE performance utility vehicles, TERYX sport/recreation vehicles, and NAV electric personal transport. The Jet Ski personal watercraft range spans stand-up racers, 2-3 passenger recreational models, and supercharged high-performance machines. All products are supported by proprietary RIDEOLOGY THE APP smartphone connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Team Green: Kawasaki's official rider club and loyalty program in Australia, offering news, exclusive offers, and community engagement for Kawasaki motorcycle and powersports owners.
• RIDEOLOGY THE APP

Products and services

• Ninja 500 Entry-level sport motorcycle with 451cc parallel-twin engine, aggressive Ninja styling, and learner-approved (LAMS) variant. Features smartphone connectivity and LED lighting, targeted at new riders and urban commuters.
• Ninja 650 Mid-range sport motorcycle with 649cc parallel-twin engine, TFT colour instrumentation, Bluetooth smartphone connectivity via RIDEOLOGY THE APP, and KTRC traction control. Targets sport riders and commuters.
• Ninja 1100SX Sport touring motorcycle with 1,099cc in-line four engine, advanced IMU-enhanced electronics, integrated riding modes, electronic cruise control, and accessory pannier system. Targets touring riders.
• Ninja ZX-4R / ZX-4RR High-performance 400cc-class supersport with 399cc In-Line Four engine producing 56.7 kW, World Superbike-inspired chassis design, and advanced electronics including integrated riding modes.
• Ninja ZX-6R Middleweight supersport with 636cc in-line four DOHC engine, pressed aluminium perimeter frame, SFF-BP front suspension, and comprehensive electronic rider aids including KIBS and KQS.
• Ninja ZX-10R / ZX-10RR Race-ready supersport with 998cc In-Line Four engine, aerodynamic winglets, IMU-enhanced electronics package, Brembo brakes, and smartphone connectivity via RIDEOLOGY THE APP MOTORCYCLE.
• Ninja ZX-14R Quarter-mile king with 1,441cc in-line four engine, monocoque aluminium frame, KTRC traction control, and premium Öhlins suspension.
• Ninja H2 SX / H2 SX SE Most advanced sport tourer with supercharged 998cc In-Line Four engine, ARAS (Adaptive Cruise Control, Forward Collision Warning, Blind-Spot Detection), 6.5-inch TFT with Kawasaki SPIN infotainment, and KIPASS keyless start.
• Ninja H2 / H2 CARBON Street-legal hypersport with supercharged 998cc In-Line Four engine, centrifugal supercharger, Brembo Stylema brake calipers, and comprehensive electronic rider aids.
• Ninja H2R Track-only closed-course hypersport delivering over 300 PS from supercharged 998cc engine, featuring carbon-fibre aerodynamic devices, Bosch IMU, and premium Brembo components.
• Z500 / Z500 SE Aggressive streetfighter with 451cc parallel-twin engine, Z-series supernaked styling featuring sugomi design elements, triple LED headlight design, and smartphone connectivity.
• Z650 / Z650 S Versatile supernaked with 649cc parallel-twin engine, wide aggressive styling, Sugomi design, and available KQS quick shifter accessory.
• Z900 / Z900 SE Premium supernaked with 948cc liquid-cooled in-line four engine, IMU-equipped electronic riding support, KCMF corner management, and 5-inch TFT colour instrumentation.
• Z1000 High-performance supernaked with large-displacement in-line four engine and aggressive Z-series styling.
• Z1100 Flagship supernaked featuring sugomi design elements and powerful in-line four engine for aggressive street riding.
• Z650RS / Z900RS / Z900RS SE Retro-styled motorcycles combining classic Z-series aesthetics with modern performance and technology.
• Z H2 Hypernaked motorcycle with supercharged engine technology and aggressive Z-series hypernaked styling.
• Versys-X 300

Quantifiable outcome

• Ninja ZX-4R achieves 56.7 kW (77 PS) of power with Ram Air - class-leading for 400cc supersport segment
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability18 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core.

• BrembocoreTechnology or IntegrationBrembo supplies high-performance brake components for Kawasaki motorcycles including M50 monobloc calipers for Ninja ZX-10R and ZX-10RR, Stylema monobloc calipers for Ninja H2 and H2R, and Brembo M4.32 calipers for Ninja ZX-6R and Ninja 1100SX SE. Components include semi-floating disc brakes and steel-braided brake lines.
• ÖhlinscoreTechnology or IntegrationÖhlins supplies suspension components including TTX36 and TTX39 rear shock absorbers for Ninja ZX-10R, Ninja ZX-14R, and Ninja H2 models. Also supplies S46 rear shock for Ninja 1100SX SE and steering damper for Ninja ZX-10R. Features remote preload adjusters and fully adjustable damping.
• ShowacoreTechnology or IntegrationShowa supplies suspension components including SFF-BP (Separate Function Fork - Big Piston) front forks for Ninja ZX-6R and SFF-BP for Ninja ZX-4R. Showa Balance Free Front Fork (BFF) and Balance Free Rear Cushion (BFRC) lite shock used on Ninja ZX-10R.
• KYBcoreTechnology or IntegrationKYB supplies suspension components including KYB AOS-II (Air-Oil-Separate) low friction cartridge fork for Ninja H2 with superb action and progressive damping through the stroke.
• DunlopcoreTechnology or IntegrationDunlop supplies tyres for Kawasaki motorcycles including Dunlop Sportmax Roadsport 2 for Ninja 650 and Dunlop Sportmax Q5A for Z900, offering sporty handling and grip characteristics.
• PirellicoreTechnology or IntegrationPirelli supplies Diablo Rosso IV tyres as original equipment for Ninja ZX-6R, delivering sporty performance and handling characteristics.
• BridgestonecoreTechnology or IntegrationBridgestone supplies Battlax Hypersport S23 tyres for Ninja 1100SX, Bridgestone Battlax Racing Street RS12 tyres for Ninja ZX-10R, and Bridgestone RACING BATTLAX V01 superbike racing tyres for Ninja H2R.
• BoschcoreTechnology or IntegrationBosch supplies Inertial Measurement Unit (IMU) technology for Kawasaki motorcycles enabling 6 Degrees of Freedom monitoring for predictive and adaptive electronics including KCMF, KTRC, and KLCM systems. Also provides radar sensor technology for ARAS (Adaptive Cruise Control, Forward Collision Warning, Blind-Spot Detection).
• PanklcoreTechnology or IntegrationPankl supplies high-performance titanium connecting rods and lightweight pistons for Ninja ZX-10RR, contributing approximately 500g in weight savings. Pankl specialises in developing engine and drivetrain components for formula race cars, high performance vehicles, and aerospace industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Ducati Australia: Australian distributor of Ducati motorcycles including Panigale supersport, Streetfighter, Multistrada adventure and Scrambler ranges. Direct premium competitor in supersport and adventure touring segments.
• BRP Australia (Can-Am): Distributes Can-Am side-by-sides, ATVs, and Sea-Doo personal watercraft in Australia. Direct competitor across Kawasaki's SxS, ATV, and Jet Ski product lines with strong sport-segment positioning.
• Harley-Davidson Australia: Australian distributor of Harley-Davidson motorcycles including the Sport, Cruiser, Touring, and Pan America adventure ranges. Direct rival in cruiser, sport touring and large-displacement segments.
• Suzuki Australia (Motorcycle Division): Sell motorcycle and ATV lineup through nationwide dealer network in Australia. Competes head-to-head with Kawasaki in sport, supersport, adventure, cruiser, and dual-sport segments with comparable Japanese OEM backing.
• Honda Motorcycles Australia: Australian distributor of Honda motorcycles, scooters, ATVs, and side-by-sides. Direct rival across every motorcycle, ATV and SxS category where Kawasaki competes, with comparable tier-1 Japanese OEM backing and nationwide dealer network.
• Yamaha Motor Australia: Distributes Yamaha motorcycles, ATVs, side-by-sides and WaveRunner personal watercraft in Australia. Most direct competitor given overlapping multi-product portfolio (motorcycle, ATV, SxS, PWC) and similar Japanese OEM positioning.
• Polaris Sales Australia: Australian distributor of Polaris RZR, Ranger, and Sportsman side-by-sides and ATVs. Competes directly with Kawasaki's MULE, RIDGE, TERYX and KFX product lines in the utility and sport powersports segments.
• KTM Australia: Australian distributor of KTM and Husqvarna motorcycles including sport, supersport, naked, adventure and off-road ranges. Competes directly across supersport, supernaked and motocross/dirt segments.
• Indian Motorcycle Australia: Distributes Indian Motorcycle's cruiser, bagger, and touring lineup in Australia. Directly competes with Kawasaki's Vulcan cruiser and sport touring models in the large-displacement segment.
• Triumph Motorcycles Australia: Australian distributor of Triumph motorcycles including sport, naked, adventure, cruiser, and modern classic ranges. Competes in supersport (Daytona), supernaked (Speed Triple), and retro (Z900RS rivalry).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kawasaki-motors-pty-ltd-australia-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kawasaki Motors Pty Ltd (Australia)