Kansersiz Yaşam Derneği

What Kansersiz Yaşam Derneği does

Kansersiz Yaşam Derneği (KAYD) is a Turkish non-profit association founded in 2010 and headquartered in Istanbul (Beşiktaş/Şişli) that supports cancer patients and their families through direct financial aid, in-kind donations (food, hygiene kits, toys, clothing), educational bursaries, and psychosocial and legal counseling. Its service portfolio comprises six ongoing programs — GülümseSEN morale events, the Yaşatır mobile conference truck for cancer awareness, the Alışveriş Şenliği shopping festival, the Sporcu Melekler athlete ambassador program, the Aile Yaşam Desteği family support fund, and Gıda Bankacılığı food banking — supplemented by periodic awareness campaigns, scholarship programs, and direct support services (Maddi Destek, Psikolojik Destek, Hukuki Destek). Beneficiaries are cancer patients of all ages across Turkey, with particular emphasis on children and economically disadvantaged families, delivered in coordination with hospital partners including Sarıyer and Ümraniye Training and Research Hospitals.

KAYD generates revenue primarily through donations from individuals, corporations, and foundations, structured as recurring monthly contributions (100/250/500 TL tiers), one-time gifts, in-kind donations, real estate and testamentary bequests, and event-based fundraising (iftar dinners, galas, festivals). A wholly-owned e-commerce subsidiary, Bi İyilik Dükkânı (powered by the ikas platform), sells branded merchandise and celebrity-donated items (e.g., Turkish pop star Sıla's stage costumes priced 5,000–30,000 TL), with 100% of proceeds directed to patient programs. Additional channels include the Fonzip digital e-card platform, BKM Express payments, Help Steps step-donation app, and Adım Adım marathon fundraising. The association also accepts international bank transfers in TL, EUR, and USD. Annual membership dues (100 TL entrance fee plus 100 TL/year) are a minor revenue stream.

On May 12, 2022, KAYD was granted 'Kamu Yararına Çalışan Dernek' (Public Benefit Association) status under Article 27 of Law No. 5253, making donations tax-deductible. In December 2024, it became a full member of Cancer Patients Europe (CPE), granting voting rights in the platform's General Assembly. The organization reports that 78% of annual spending goes to purpose-related activities, publishes independently audited financials, and operates with 18 staff members under founder and Board Chair Dida Kaymaz. Technology infrastructure is lightweight: a WordPress website, the ikas e-commerce platform, and standard donation/payment integrations (Fonzip, BKM Express, Google Fit via Help Steps), with no proprietary AI or platform technology.

Name

Kansersiz Yaşam Derneği

Legal name

Kansersiz Yaşam Derneği

Website

https://kayd.org.tr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kansersiz Yaşam Derneği (KAYD) is an Istanbul-based Turkish non-profit founded in 2010 that provides financial aid, in-kind donations, educational bursaries, and psychosocial support to cancer patients and their families across Turkey through ongoing programs, hospital partnerships, and events.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Patient Support Services

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGACAA

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS)

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Cancer patient support
• Nonprofit association services
• Charitable fundraising programs
• Cancer awareness education
• Community health advocacy

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member Dues (Üyelik Ödentisi): Annual membership fee of 100 TL (Turkish Lira) per member, with a one-time entrance fee of 100 TL upon joining. Member dues constitute a minor portion of revenue.
2. Donations and Charitable Contributions: The primary revenue stream. KAYD collects monetary and in-kind donations from individuals, corporations, and foundations. Donation options include monthly recurring support (100 TL, 250 TL, 500 TL tiers), one-time gifts, food cards, educational sponsorships, toy/clothing/hygiene kit donations, and e-card purchases. All donations support cancer patients and families.
3. Bi İyilik E-Commerce Store: KAYD operates 'Bi İyilik Dükkân', an e-commerce storefront selling branded merchandise (mugs, magnets, notebooks, accessories). All proceeds from sales are donated to support cancer patients and families. This is an economic enterprise operated by the association.
4. Event Revenue and Fundraising Activities: Revenue generated from organizing events such as the GülümseSEN festivals, Alışveriş Şenliği (shopping festivals), iftar dinners, and other charity events. Revenue also comes from selling admission or auctioning donated items at these events.
5. Sıla's Clothes Donation Campaign: Artist Sıla donated her stage costumes; proceeds from selling these items are directed to KAYD for cancer patient support.
6. Real Estate and Bequest Donations: KAYD accepts real estate donations (residential/commercial property) and testamentary bequests (vasiyet bağışı) from donors. These are structured donations governed by Turkish notary law.
7. Educational Bursary Sponsorships: Donors can sponsor the education of cancer-patient children at various levels (kindergarten through high school). Sponsors cover annual school expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kansersiz Yaşam Derneği (KAYD) is a non-profit association that supports cancer patients and their families in Turkey through direct financial aid, in-kind donations (food, hygiene kits, toys, clothing), educational scholarships, psychological and legal advisory services, and morale-boosting events. The organization runs cancer awareness and early-detection campaigns via the YaşaTIR mobile conference truck and raises funds through recurring donations, its Bi İyilik Dükkanı e-commerce merchandise store, digital e-cards on Fonzip, and event-based fundraising.

Product overview

Kansersiz Yaşam Derneği (KAYD) is a non-profit cancer patient support and awareness organization operating as a social NGO rather than a traditional product company. Its service portfolio is structured around ongoing community programs (GülümseSEN, YaşaTIR, Alışveriş Şenliği, Aile Yaşam Desteği Fonu, Sporcu Melekler, Gıda Bankacılığı), periodic projects (Kansersiz Yaşıyorum, Meme Okulu, Bilim Günleri, and others), an e-commerce store (Bi İyilik Dükkânı), celebrity clothing sales (Sıla'nın Kıyafetleri), a digital e-card platform (Fonzip E-Kartlar), and direct patient support services (scholarships, financial aid, psychological and legal support, tablet donations). The core awareness vehicle is YaşaTIR, a mobile 80-person conference truck, while Bi İyilik Dükkânı and Sıla'nın Kıyafetleri are revenue-generating product channels. KAYD also operates a blog providing cancer patient stories and educational content. The association was established in 2010 and has been recognized as a 'Public Benefit Organization' since 2022.

Differentiator

Problem solved

Functional benefit

Brands

• GülümseSEN: Moral, motivation, and education-focused in-hospital and outdoor events for cancer patients and their families.
• YaşaTIR
• Alışveriş Şenliği
• Sporcu Melekler
• Aile Yaşam Desteği

Products and services

• Bi İyilik Dükkanı E-commerce Store An own-brand e-commerce store operated by KAYD selling gift and lifestyle products such as mugs, magnets, notebooks, mirrors, keychains, clutches, phone accessories, scarves, and thermoses. All revenue from sales is donated to support cancer patients and families in Turkey.
• Fonzip E-Cards (E-Kartlar) Digital greeting and special-occasion cards sold through the Fonzip platform, with proceeds donated to support KAYD's cancer patient programs. Marketed as "the most beautiful gift you can give — one that lasts a lifetime."
• Sıla'nın Kıyafetleri Celebrity Clothing Collection A limited collection of stage costumes donated by Turkish singer/artist Sıla and sold through KAYD's store at prices ranging from 5,000 TL to 30,000 TL per item. All proceeds support cancer patient support programs.
• KAYD Annual Membership Individual membership in the association with a 100 TL annual membership fee and a one-time 100 TL entrance fee. Members support KAYD's mission and benefit from participation in the association's governance and activities.
• Recurring Monthly Donation Program Tiered monthly donation program offering three levels: 100 TL/month (toys for a child cancer patient), 250 TL/month (hygiene kits including soap, mask and disinfectant for a cancer patient), and 500 TL/month (general cancer patient support). Donations are tax-deductible under KAYD's Public Benefit Association status.
• Educational Bursary (Eğitim Bursu) Sponsorship Sponsorship program enabling donors to fund the annual school expenses of children affected by cancer, covering kindergarten through high school. Priority is given to students with cancer history and those from families with limited financial means.
• Aile Yaşam Desteği Fonu (Family Life Support Fund)

Quantifiable outcome

• 78% of annual spending goes to purpose-related (patient support and programs) activities
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• MintiDate Exclusive 2026minorGTM or Marketing Partner · 1 April 2026KAYD served as the social responsibility partner at the MintiDate Exclusive 2026 education summit held at Radisson Blu Hotel & Spa, Istanbul Tuzla. The event brought together education sector leaders for two days of sessions, business meetings, and networking. KAYD received an award at the event and interacted with education sector representatives about its scholarship programs.
• Gizem Yıldız (Journalist/Author)minorGTM or Marketing Partner · 1 February 2026Journalist Gizem Yıldız published the book 'Neden Olmasın' (Why Not), featuring interviews with actors about their life journeys. All proceeds from the book's sales are donated to KAYD to support cancer patients.
• Cancer Patients Europe (CPE)coreStrategic or Co-development Partner · 1 December 2025KAYD became a full member of Cancer Patients Europe (CPE), a Belgium-based pan-European cancer patient advocacy platform. As a full member, KAYD has voting rights in CPE's General Assembly and can participate in shaping European cancer policies. CPE represents 32 countries with 49 full member organizations as of October 2025. This is KAYD's most significant international partnership.
• Playland (İstanbul Emaar Square)minorGTM or Marketing Partner · 1 December 2025KAYD partnered with Playland at İstanbul Emaar Square mall to host a fun day event for children battling cancer. Famous actors Murat Aygen and Gökberk Demirci participated in the event, which included activities and gift distributions for the children.
• Şükrü Dudu (Celebrity Hairdresser)minorGTM or Marketing Partner · 1 December 2025KAYD partnered with renowned Turkish hairdresser Şükrü Dudu to organize a hair styling and grooming event for children with cancer at Zorlu Center's Raffles Hotel ballroom. Turkey's top hairdressers and barbers volunteered their services, and organic haircare products were gifted to the children.
• Açık Açık PlatformcoreOthersKAYD is a member of the Açık Açık Platform, a Turkish civil society transparency initiative. As a member, KAYD publishes its financial statements, independent audit reports, and operational data for public scrutiny, demonstrating its commitment to transparency and accountability.
• Adım AdımcoreGTM or Marketing PartnerKAYD partners with Adım Adım, a Turkish charity running platform that organizes Istanbul Marathons. Runners can designate KAYD as their charity beneficiary when participating in marathons, channeling fundraising efforts to the association.
• Help StepsminorGTM or Marketing PartnerKAYD is featured on Help Steps, a free mobile app that converts users' physical steps (tracked via Google Fit) into charitable donations. Users select KAYD as their beneficiary organization.
• İyilik PaylaşminorGTM or Marketing PartnerKAYD partners with İyilik Paylaş, a Turkish platform connecting donors with charitable causes, to expand its reach and facilitate donations.
• Fondazione Umberto VeronesiminorStrategic or Co-development PartnerKAYD has an international partnership with Fondazione Umberto Veronesi, an Italian foundation dedicated to scientific research and cancer awareness, expanding KAYD's international network.
• Sıla (Turkish Singer/Artist)minorGTM or Marketing PartnerTurkish pop star Sıla donated her carefully curated stage costumes to KAYD. The clothing items, designed by prominent Turkish and international designers, are sold through the association's website, with 100% of proceeds going to cancer patient support programs.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Susan G. Komen: A global breast cancer-focused foundation combining research funding, awareness, and patient support. Comparable to KAYD's Meme Okulu breast-health program and broader patient-support model, but at international scale.
• American Cancer Society: One of the largest global cancer charities, providing research funding, patient support, and awareness across all cancer types. A broad incumbent that defines the operating model and donor expectations for cancer NGOs at scale.
• Cancer Research UK: A leading UK cancer research and awareness charity with significant fundraising scale. Comparable to KAYD in mission (prevention, early detection, patient support) but at much greater scale and across a different philanthropic market.

Others

• Adım Adım: Turkish charity-running platform organizing Istanbul Marathon fundraisers. KAYD is a featured beneficiary, and Adım Adım represents an enabling ecosystem partner that channels third-party fundraising to KAYD and peer cancer NGOs.
• Cancer Patients Europe (CPE): Belgium-based pan-European platform representing 49 cancer patient organizations across 32 countries. KAYD's umbrella platform partner — adjacent rather than competing, as CPE aggregates and advocates for organizations like KAYD rather than delivering direct services.

Emerging players

• Fondazione Umberto Veronesi: An Italian foundation dedicated to scientific research and cancer awareness, listed as a KAYD partner. Operates a similar cancer-awareness mission in a more developed philanthropic ecosystem and represents an international peer in shared disease-area advocacy.

Direct peers

• KAÇUV (Kanserli Çocuklara Umut Vakfı): KAÇUV is a Turkish foundation supporting children with cancer and their families through financial aid, psychosocial support, and awareness programs. Highly comparable to KAYD's pediatric and family-focused programming in the same Turkish market.
• LÖSEV (Lösemili Çocuklar Vakfı): LÖSEV is Turkey's largest leukemia and pediatric cancer foundation, providing direct patient/family support, hospital partnerships, and education. It is the most direct domestic peer to KAYD, competing for the same donor pool, CSR budgets, and hospital-channel distribution.
• Türk Kanser Araştırma ve Savaş Kurumu Derneği: One of Turkey's oldest cancer-focused NGOs, conducting research, awareness, and patient support. Operates in the same regulatory and donor-fundraising environment as KAYD.
• Türk Kanser Derneği (Turkish Cancer Association): Turkey's general cancer society focused on awareness, early detection, and patient support across cancer types. Directly comparable mission to KAYD, with longer institutional history and broader cancer-type coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kansersizyasam
• YouTubeyoutube.com/@KansersizYasamDernegi
• Facebookfacebook.com/KansersizYasamDernegi
• LinkedInlinkedin.com/company/kansersiz-yasam-dernegi
• Instagraminstagram.com/kansersizyasam

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kansersiz Yaşam Derneği