What Help Steps does

Help Steps, operated by Pyua Dijital Yazılım Sanayi Ve Ticaret A.Ş. and headquartered in Çankaya, Ankara, Turkey, is a Web3 move-and-earn mobile application that converts users' daily step counts into financial donations to registered charities, sports clubs, and individual beneficiaries. Founded in 2018, the platform tracks physical activity and applies a step-target mechanism: once a beneficiary reaches its target, accumulated steps are converted into transferred financial support. The app is free to download and rewards activity through a proprietary HSX token introduced in January 2024, which gives users control over the monetary value earned and can be spent within the app, donated, or withdrawn to Turkish Lira via Paycell or PayPal after a 50 TL minimum threshold. The platform operates a triple-sided network spanning 1.6M+ individual users, 50+ corporate collaborators (including Getir, Coca-Cola, Novartis, Nestlé, Garanti BBVA, Migros, Aegon, and Decathlon), 50+ NGO and charity partners (including UNICEF Turkey and Türk Kızılay), and five major Turkish sports clubs (Galatasaray, Fenerbahçe, Beşiktaş, Trabzonspor, and Darüşşafaka). Help Steps monetizes through advertising revenue allocated proportionally to user step counts, corporate wellness subscriptions via a B2B2C distribution model, and token ecosystem utility. The company raised 8.66 million TL through Fonangels equity crowdfunding in April 2023 with 749 investors, and has announced international expansion into the UK, US, and Europe with a planned London office.

Name

Help Steps

Legal name

Pyua Dijital Yazılım Sanayi Ve Ticaret Anonim Şirketi

Website

https://helpsteps.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Help Steps is a Turkish Web3 move-and-earn mobile app that converts users' daily steps into donations for charities, sports clubs, and individual beneficiaries, serving 1.6M+ consumers alongside 50+ corporate wellness clients and 50+ NGO partners.

Ownership category

akta.pro rank

Product category

Mobile Health and Wellness Application

NAICS

Voluntary Health Organizations (813212), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Move-to-earn app
• Step-based donations
• Corporate wellness programs
• Charitable fundraising platform
• Mobile health application

Headquarters

HQ city

Çankaya

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Advertising Revenue: The mobile app generates revenue by allocating a company-determined portion of advertising revenue to users based on their daily step counts. Users' virtual accounts are credited proportionally from the ad revenue pool.
2. HSX Token Ecosystem: The proprietary HSX token creates an internal economy where users earn tokens through activity. The platform monetizes through token utility within the app ecosystem, virtual markets, and potential exchange fees when tokens are converted to TL.
3. Corporate Collaborations: Companies pay for corporate wellness programs where employees use the Help Steps app, driving engagement and brand loyalty while the platform takes a share of the value generated from employee step activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Help Steps is a Web3 move-and-earn mobile application that converts user steps into financial donations to registered charities, sports clubs, and individual beneficiaries. The platform gamifies walking through HSX token rewards and offers corporate wellness programs that allow companies to engage employees while funding charitable causes.

Product overview

Help Steps is a single, unified Web3 move-and-earn application that connects charities, individuals, and corporate sponsors to generate social and environmental impact through physical activity. The core product is the Help Steps App, which converts user steps into financial donations to registered charities, sports clubs, and individual beneficiaries via a step-target mechanism. In January 2024, the platform expanded with the introduction of the HSX Token — a Web3 cryptocurrency module that gives users direct control over the monetary value they earn, extending utility beyond the app's internal marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• HSX Token: A groundbreaking addition to the Help Steps ecosystem, granting users the power to take control of the value they've earned through movement. HSX token allows users to unlock the full potential of their dedication, movement and attention.

Products and services

• Help Steps App A Web3 move-and-earn mobile application that tracks users' daily steps and converts them into financial donations for registered charities, sports clubs, and individual beneficiaries. Available on iOS and Android, with corporate wellness distribution to employees.
• HSX Token A proprietary blockchain-based token within the Help Steps ecosystem that rewards users for physical activity. Users earn HSX tokens based on steps taken, which can be converted into donations for charities or exchanged for TL via Paycell or PayPal.

Quantifiable outcome

• 1.6M+ users and 200B steps converted into donations
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• BayercoreStrategic or Co-development Partner · 22 May 2023Help Steps was selected as one of 5 startups in Bayer's G4A Girişim Hızlandırma Programı (G4A Startup Acceleration Program), run in partnership with Hackquarters. The program provides financial support, education, and collaboration opportunities with Bayer, supporting Help Steps' growth and market access within the healthcare and pharmaceutical ecosystem.
• HackquarterscoreStrategic or Co-development Partner · 22 May 2023Hackquarters co-runs the Bayer G4A Girişim Hızlandırma Programı with Bayer, selecting 5 startups per cohort. Help Steps was selected for this acceleration program, gaining access to mentorship, networking, and potential pilot opportunities with Bayer.
• GetirmajorGTM or Marketing PartnerGetir uses Help Steps for employee wellness, with the Getir x Help Steps collaboration motivating employees to walk more by converting steps into charitable donations. Employees compete with colleagues on a goodness journey, providing both wellness and CSR benefits to Getir.
• AegonmajorGTM or Marketing PartnerAegon uses Help Steps for employee wellness, encouraging staff to walk with the motivation to convert steps into goodness for charitable causes. The collaboration supports Aegon's employee wellness and corporate social responsibility initiatives.
• Garanti BBVAmajorGTM or Marketing PartnerGaranti BBVA partners with Help Steps as a corporate collaborator, integrating the wellness app into employee engagement programs. The bank supports employees converting steps into charitable donations.
• TrabzonspormajorGTM or Marketing PartnerTrabzonspor is a sports club partner using Help Steps to allow fans to support the club at no cost. Fans download the app and walk, with steps converting to financial support for the club. The platform helps the club monetize its fan base without direct cost to supporters.
• GalatasaraymajorGTM or Marketing PartnerGalatasaray sports club partners with Help Steps to enable fans to support the club through the app. Fans' walking activity is converted to financial donations for the club via the step-to-donation mechanism.
• FenerbahçemajorGTM or Marketing PartnerFenerbahçe partners with Help Steps as a sports club collaborator, allowing fans to support the club at no cost through step-based donations on the Help Steps platform.
• BeşiktaşmajorGTM or Marketing PartnerBeşiktaş collaborates with Help Steps as a sports club partner, enabling fans to convert their walking steps into financial support for the club through the app's donation mechanism.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is listed as a corporate collaborator using Help Steps for employee wellness and step-based charitable donations.
• NovartisminorGTM or Marketing PartnerNovartis uses Help Steps as a corporate wellness platform for employees, integrating the step-based donation system into its employee health and CSR programs.
• NestléminorGTM or Marketing PartnerNestlé collaborates with Help Steps for employee wellness, using the app to engage employees in step challenges with charitable donation outcomes.
• MigrosminorGTM or Marketing PartnerMigros uses Help Steps as an employee wellness platform, converting employee steps into charitable donations through the app.
• PaycellcoreTechnology or IntegrationPaycell is the third-party payment service provider used by Help Steps to process reward withdrawals. Users who accumulate the minimum 50 TL in HSX tokens can convert their rewards to TL through Paycell, which transfers the funds to the user's registered account within 60 days of request.
• PayPalcoreTechnology or IntegrationPayPal serves as an alternative payment channel for Help Steps users to withdraw their earned HSX token rewards as cash. Combined with Paycell, PayPal provides users with flexibility in converting accumulated rewards to TL.
• UNICEF TurkeymajorGTM or Marketing PartnerUNICEF is a charity partner on the Help Steps platform, receiving donations converted from user steps. The partnership enables Help Steps users to direct their walking activity toward supporting UNICEF's global child welfare programs.
• Türk KızılaymajorGTM or Marketing PartnerTürk Kızılay (Turkish Red Crescent) is a charity partner on Help Steps, receiving step-based donations from users. Since its establishment in 1868, Kızılay has provided humanitarian aid and social welfare services, and receives support through Help Steps' donation mechanism.
• TEMA VakfıminorGTM or Marketing PartnerTEMA Vakfı (The Turkish Foundation for Combating Soil Erosion) is a charity partner on Help Steps, receiving donations from user step activity to support nature conservation and afforestation efforts.
• YeşilayminorGTM or Marketing PartnerYeşilay (Turkish Green Crescent) is a charity partner on Help Steps, benefiting from step-based donations to support addiction prevention and public health campaigns.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweatcoin: Sweatcoin is a move-to-earn app that converts verified steps into digital currency (Sweat Tokens) redeemable for goods, services, and charity. It is the closest functional peer to Help Steps in the consumer move-to-earn category.
• STEPN: STEPN is a Web3 move-to-earn app that rewards walking/jogging with GST/GMT tokens and NFT sneaker assets. It overlaps Help Steps almost exactly on the Web3 move-to-earn category and token economy structure.
• Walken: Walken is a move-to-earn mobile app that pays users in WLKN tokens for daily step activity. It competes in the same Web3 move-to-earn category as Help Steps, monetizing user activity through a token economy.
• Charity Miles: Charity Miles is a step-tracking app that converts user activity into corporate-sponsored donations to charities. It overlaps Help Steps on the explicit "steps-to-charitable-donation" mechanism, the closest non-token analog.

Broad incumbents

• Limeade: Limeade is an established enterprise well-being platform providing employee wellness programs for large corporates. It competes for the same B2B wellness budget that Help Steps targets through corporate collaborations.
• Virgin Pulse: Virgin Pulse is a comprehensive corporate wellness platform used by Fortune 1000 employers. It is a broad incumbent in the same enterprise-wellness purchasing conversation as Help Steps, but covers a much wider product surface.

Emerging players

• Wellable: Wellable is a corporate wellness platform with step challenges, activity tracking, and wellness programs for employees. It overlaps Help Steps on the corporate wellness, step-challenge, and B2B2C delivery dimension.
• MoveSpring: MoveSpring runs corporate wellness challenges including step competitions, team challenges, and charitable giving integrations. It directly competes with Help Steps for corporate wellness spend with a stronger health-program suite.
• StepBet: StepBet runs gamified step-count challenges where users wager on meeting goals and win prizes. It overlaps Help Steps on the activity-to-monetary-reward consumer engagement mechanic, with a smaller prize-pool angle versus Help Steps' donation model.
• BetterMe: BetterMe is a consumer wellness app expanding into enterprise wellness (BetterMe Business) with corporate well-being programs. It overlaps Help Steps on the consumer health/wellness app and emerging B2B2C distribution axis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/helpstepsglobal
• LinkedInlinkedin.com/company/helpsteps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Help Steps