Channel 2
Channel 2 (KBOI-TV) is a CBS-affiliated local broadcast television station serving the Boise, Idaho metropolitan area and Treasure Valley with local news, weather, sports, and entertainment programming distributed via over-the-air broadcast, cable/satellite, digital streaming, and mobile apps.
- Company typePublic
- Founded2026
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Channel 2 does
Channel 2 (KBOI-TV), branded as CBS2 Boise, is a local broadcast television station operating as a CBS network affiliate serving the Boise, Idaho metropolitan area and surrounding Treasure Valley region. The station is owned and operated by Sinclair Broadcast Group (Sinclair, Inc.), a publicly traded media conglomerate listed on NASDAQ under ticker SBGI and incorporated in Maryland, USA. Channel 2 delivers local news, weather forecasts, sports coverage (including Boise State athletics, Athletic Club Boise soccer, and Albertsons Boise Open golf), entertainment programming, and breaking news alerts to a horizontal mass-market audience of general viewers and residents in its geographic market.
The product surface consists of a core over-the-air broadcast television signal distributed through regional cable and satellite carriage, complemented by digital streaming capabilities via its idahonews.com website and a companion mobile application available on both iOS and Android. Audience reach extends across a multi-platform digital footprint including social media channels (Facebook, Instagram, YouTube, X/Twitter), email newsletters, mobile apps, and the main website. The underlying technology stack is described as broadcast television technology with digital streaming capabilities; no proprietary features, AI/ML assets, APIs, or SDKs are disclosed. The station's historical branding as KTRV-TV has been replaced by the current KBOI-TV / CBS2 Boise identity.
The station operates a conventional local broadcast television revenue model comprising on-air and digital advertising sales across its broadcast and streaming inventory, retransmission consent fees paid by cable and satellite distributors for carriage rights, and network compensation from CBS. Pricing is not applicable in the consumer sense; the offering is ad-supported and free to viewers. The company serves a single horizontal customer segment — local Boise/Treasure Valley viewers — with no enterprise or B2B pricing tiers disclosed. Channel 2 employs approximately 18 people, is actively operating, and is a non-revenue-disclosed subsidiary within Sinclair's larger station portfolio, with no station-level revenue figures, ownership percentages, or cap-table details publicly broken out.
Channel 2 firmographics
Firmographics- Name
- Channel 2
- Legal name
- Sinclair, Inc.
- Website
- https://kboi2.com
- Company type
- Public
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Channel 2 (KBOI-TV) is a CBS-affiliated local broadcast television station serving the Boise, Idaho metropolitan area and Treasure Valley with local news, weather, sports, and entertainment programming distributed via over-the-air broadcast, cable/satellite, digital streaming, and mobile apps.
- Ownership category
- akta.pro rank
Channel 2 industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Channel 2 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Distribution channels3 records
Marketing channels4 records
Channel 2 product offering
Product offeringCore offering
Channel 2 (KBOI-TV / CBS2 Boise) is a CBS-affiliated local broadcast television station serving the Boise, Idaho and Treasure Valley market. It delivers local news, weather forecasts, sports coverage, entertainment features, and breaking news alerts via over-the-air broadcast, cable/satellite carriage, a website (idahonews.com), and companion mobile applications for iOS and Android.
Product overview
Channel 2 (KBOI-TV / CBS2 Boise) is a local broadcast television station operating as a CBS affiliate in Boise, Idaho. The station provides a unified news broadcasting service covering local news, weather, sports, entertainment, and breaking news for the Treasure Valley region. The offering consists of the core broadcast television product and a companion mobile application for on-the-go news consumption.
Differentiator
Problem solved
Functional benefit
Products and services
- KBOI-TV / CBS2 Boise Broadcast News Local broadcast television station providing regional news, weather, sports, entertainment, and breaking news coverage for the Boise, Idaho area and surrounding Treasure Valley communities.
- CBS2 Idaho Mobile News App Mobile application for iOS and Android that provides local news, weather updates, sports scores, and breaking news alerts for on-the-go news consumption.
- Digital Live Streaming & On-Demand Video Live streaming broadcasts and on-demand video content delivered through the idahonews.com website and mobile apps for viewers consuming news digitally.
Companies that use Channel 2
Customer profileSegments1 record
Ideal customer profiles1 record
Channel 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Channel 2 partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Channel 2 competitors and assessment
Company assessmentBroad incumbents
- Gray Television: US local TV station operator with a comparable mix of network-affiliated stations across mid-sized markets. Relevant peer for assessing regional station valuations, retransmission economics, and digital growth trajectory in similar markets.
- Tegna: Major US local TV station group and owner of KBOI's direct Boise competitor KTVB. Competes with Sinclair for network affiliations, ad budgets, and digital audience; provides a public peer benchmark on station-level revenue and ad-load economics.
- Cox Media Group: Diversified local media operator combining TV stations with radio and digital. Provides comparability on cross-platform local ad sales and on station-level operating models in markets of similar size to Boise.
- Hearst Television: Owner/operator of a portfolio of network-affiliated local TV stations across US markets. Comparable station-level economics and digital strategy, and a relevant consolidator/peer for any Sinclair portfolio-level transaction discussion.
- Nexstar Media Group: Largest US owner/operator of local TV stations and a direct competitor to Sinclair's broadcast model. Provides benchmark comparability on station-level economics, network affiliation strategy, and the broader local-TV consolidation thesis.
Direct peers
- WJLA ABC 7 (Washington DC, Sinclair): Sinclair-owned ABC affiliate operating on the same shared technology stack, central newsroom, and corporate framework as KBOI-TV. Provides direct comparability on station-level operating costs, digital product suite, and content strategy.
- WBFF Fox 45 (Baltimore, Sinclair): Sinclair-owned local TV station using the same News 3.0 platform and shared back-office infrastructure as KBOI-TV. Same parent operating model, similar station-level economics, and same multi-platform distribution approach.
- KTVB (NBC affiliate, Boise): NBC-affiliated local TV station serving the same Boise/Treasure Valley market as KBOI-TV. Directly competes for the same local viewers, advertisers, and digital audience with overlapping news, weather, and sports coverage; owned by Tegna.
- KOMO-TV (ABC affiliate, Seattle, Sinclair): Sinclair-owned ABC affiliate in Seattle, a Pacific Northwest market of similar demographic and growth profile to Boise. Closely comparable structure: network-affiliated local news station with the same Sinclair digital/app footprint and central operations.
- KIVI-TV (Fox affiliate, Boise): Fox-affiliated local TV station in Boise competing head-to-head with KBOI-TV for the same local news audience and ad spend. Comparable broadcast-plus-digital offering and target customer base within the Treasure Valley.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Channel 2 social profiles
Digital presenceChannel 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Channel 2 leadership team
Management profileNumber of profiles
Channel 2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Channel 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Channel 2
What does Channel 2 do?
Channel 2 (KBOI-TV / CBS2 Boise) is a CBS-affiliated local broadcast television station serving the Boise, Idaho and Treasure Valley market. It delivers local news, weather forecasts, sports coverage, entertainment features, and breaking news alerts via over-the-air broadcast, cable/satellite carriage, a website (idahonews.com), and companion mobile applications for iOS and Android.
Is Channel 2 a public or private company?
Channel 2 is a public company. It is classified as public and is currently operating.
When was Channel 2 founded?
Channel 2 was founded in 2026. It employs 11 to 50 people.
Who are Channel 2's main competitors?
Broad incumbents on record are Gray Television, Tegna, Cox Media Group, Hearst Television and Nexstar Media Group. Direct peers are WJLA ABC 7 (Washington DC, Sinclair), WBFF Fox 45 (Baltimore, Sinclair), KTVB (NBC affiliate, Boise), KOMO-TV (ABC affiliate, Seattle, Sinclair) and KIVI-TV (Fox affiliate, Boise).
Does Channel 2 have an API?
No public API is recorded for Channel 2.
What industry is Channel 2 in?
Channel 2's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.