Kivi | Connected TV

What Kivi | Connected TV does

Kivi Connected TV is a private Connected TV advertising technology company that operates across Brazil, Hispanic Latin America, and the United States, with offices in São Paulo, Rio de Janeiro, Buenos Aires, and Miami. It is operated and managed by three ContentVista entities — ContentVista Solutions LLC, ContentVista Innovation Inc. (both Delaware, USA), and ContentVista Brasil (São Paulo). The company builds and operates proprietary O&O CTV channels, runs the Kivi Plus curated marketplace for third-party CTV supply, and integrates with six major DSPs (DV360, Amazon, Equativ, MediaMath, PubMatic, Springserve) to support both programmatic and direct execution. Supporting modules include Dynamic Creative Optimization, QR code interactivity, brand-lift and incremental-reach studies, and full-funnel attribution that links CTV exposure to in-store footfall.

The company serves two primary customer segments. Advertisers and brands — including Nike, HBO, Burger King, Coca-Cola, Colgate, Netflix, Paramount, Heineken, HP, Dove, Sprite, Bigen, Danone, and KFC — buy full-funnel CTV campaigns with a particular focus on US Hispanic audiences in Spanish and English. Content partners and publishers use Kivi's FAST channel services to build, distribute, and monetize channels, with end-to-end playout, scheduling, AdOps, and yield optimization available, and exclusive content relationships with Lionsgate (MovieSphere) and the Sofa network (Filmellier, Adrenalina, Cinepolis, Turma).

Revenue is generated through three streams: CTV advertising on O&O and marketplace inventory, marketplace take-rate on third-party transactions in Kivi Plus, and professional services for FAST channel management and yield optimization. The company is privately held, has not disclosed external venture funding, and complies with IAB brand-safety guidelines. No revenue, headcount detail, or management roster has been publicly disclosed beyond a firmographic range of 11–50 employees.

Name

Kivi | Connected TV

Legal name

ContentVista Solutions LLC and ContentVista Innovation Inc. (Wilmington, USA), and ContentVista Brasil (São Paulo, Brazil)

Website

https://kivi.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kivi Connected TV is a private CTV ad tech company offering proprietary inventory, a curated marketplace, DSP integrations, and FAST channel services to advertisers and content owners across Brazil, Hispanic Latin America, and the US Hispanic market.

Ownership category

akta.pro rank

Product category

Connected TV Advertising Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising Material Distribution Services (54187), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310), Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industries

Video/CTV/OTT Media Buying (MPAAABAE), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Connected TV advertising
• Programmatic video ads
• CTV ad marketplace
• FAST channel services
• Hispanic LatAm advertising

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CTV Advertising Revenue: Revenue generated from selling Connected TV advertising inventory to brands and agencies. Includes programmatic (automated) and direct (guaranteed) ad placements across proprietary O&O channels and third-party marketplace inventory. Full-funnel solutions from awareness to performance.
2. Marketplace Commission: Revenue from the Kivi Plus marketplace connecting advertisers to third-party CTV supply across LATAM and US markets, earning a take rate on transactions.
3. Content Partner Services: End-to-end management services for FAST/AVOD content partners including playout, scheduling, technical AdOps, and distribution on top platforms, as well as yield optimization for established channels seeking premium demand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Kivi Connected TV operates a Connected TV (CTV) advertising technology platform providing full-funnel advertising solutions across Brazil, Hispanic Latin America, and the US. The company sells proprietary owned-and-operated (O&O) CTV inventory, runs the Kivi Plus Marketplace aggregating third-party CTV supply, and offers programmatic and direct ad execution integrated with major DSPs (DV360, Amazon, Equativ, MediaMath, PubMatic, Springserve). It also provides end-to-end FAST/AVOD channel management, distribution, and monetization services for content owners, supplemented by creative optimization, brand lift measurement, and footfall-attribution analytics.

Product overview

Kivi is a CTV (Connected TV) ad tech platform providing full-funnel advertising solutions across Brazil, Hispanic LatAm, and the US. The platform is structured around three core product pillars: O&O Inventory (proprietary owned-and-operated CTV channels), Kivi Plus Marketplace (curated third-party supply), and Smart Tech Integration (programmatic/direct execution via major DSPs). Supporting these are add-on analytics modules — Creative Solutions (DCO, QR interactivity), Performance Brand Studies (brand lift, incremental reach), and Holistic Attribution & Analytics — which together enable data-driven campaign optimization and measurement. For content partners, Kivi offers FAST channel services encompassing end-to-end channel management, distribution, and monetization, with exclusive branded FAST channels like Lionsgate MovieSphere and Filmellier.

Differentiator

Problem solved

Functional benefit

Brands

• Kivi Plus Marketplace: A curated, premium marketplace connecting brands with high-performing 3rd party supply across LATAM and US markets.

Products and services

• O&O Inventory
• Kivi Plus Marketplace
• Smart Tech Integration
• FAST Channel Services
• Creative Solutions
• Performance Brand Studies
• Holistic Attribution & Analytics

Quantifiable outcome

• Full-funnel CTV tracking tied to business outcomes
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and preferred.

• DV360 (Google)coreTechnology or IntegrationPreferred DSP integration partner for programmatic CTV advertising execution. Enables flexible automated media buying across Kivi's proprietary inventory and marketplace supply.
• Amazon AdscoreTechnology or IntegrationPreferred DSP integration partner enabling programmatic access to Kivi's CTV inventory through Amazon's advertising platform.
• EquativpreferredTechnology or IntegrationPreferred tech partner for DSP integration and programmatic CTV advertising capabilities.
• MediaMathpreferredTechnology or IntegrationPreferred tech partner for programmatic advertising integration with Kivi's CTV inventory.
• PubMaticpreferredTechnology or IntegrationPreferred tech partner for programmatic CTV advertising through PubMatic's SSP platform.
• SpringservepreferredTechnology or IntegrationPreferred tech partner for CTV ad serving and programmatic optimization capabilities.
• LionsgatecoreStrategic or Co-development PartnerExclusive content partnership featuring Lionsgate MovieSphere channel and other Lionsgate content on Kivi's FAST channel network.
• Sofa (Filmellier, Adrenalina, Cinepolis)coreStrategic or Co-development PartnerExclusive FAST channels including Sofa Filmellier, Sofa Adrenalina, Sofa Cinepolis, and other Sofa network channels distributed through Kivi's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roku: Vertically integrated CTV platform with first-party ACR data, Roku Channel FAST inventory, and direct ad sales — a broad incumbent whose scale and data advantages Kivi competes against.
• The Trade Desk: Largest independent programmatic DSP with deep CTV capabilities including US Hispanic targeting — a much larger incumbent whose growth into CTV marketplaces directly competes with Kivi Plus supply.
• Pluto TV (Paramount): Largest global FAST channel operator, owned by Paramount — directly competes with Kivi's FAST channel distribution business and competes for the same premium advertiser demand.
• FreeWheel (Comcast): CTV ad management and monetization platform owned by Comcast, providing ad serving and programmatic execution across premium video — a broad incumbent in the same CTV ad tech stack Kivi participates in.

Direct peers

• Canela Media: US Hispanic and Latin American streaming and CTV advertising platform — directly competes with Kivi in the same demographic segment, with overlapping advertiser targets and content distribution scope.
• Magnite: Largest independent CTV-focused SSP, providing programmatic ad serving and supply-side technology across the same CTV ecosystem Kivi operates in, including integrations with the same DSP partners (DV360, Amazon, PubMatic).
• Publica (by IAS): CTV ad server specializing in FAST and AVOD monetization for content publishers — directly comparable to Kivi's content partner yield optimization and ad management capabilities.
• Innovid: Independent CTV ad serving, creative personalization (DCO), and measurement platform — overlaps with Kivi's Holistic Attribution, DCO, and cross-device measurement offerings.
• Amagi: Provides FAST channel creation, distribution, playout, and monetization infrastructure — the closest direct competitor to Kivi's FAST/AVOD content partner services, with a comparable end-to-end managed offering.

Emerging players

• Nexxen: Independent programmatic advertising platform with CTV, video, and audience capabilities — an emerging full-funnel player pursuing similar advertiser relationships and supply integrations as Kivi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kivi | Connected TV