Kboi Am
KBOI (93.1 FM and 670 AM) is a Boise, Idaho news/talk radio station owned by Cumulus Media, broadcasting syndicated conservative programming and local shows to Boise-area listeners while generating revenue through advertising sales.
- Company typePrivate
- Founded-
- HeadquartersBoise, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kboi Am does
KBOI (93.1 FM and 670 AM) is a news/talk radio station serving the Boise, Idaho metropolitan area, with the FM signal additionally covering New Plymouth, Idaho. The station is wholly owned and operated by Cumulus Media Inc. (NASDAQ: CMLS), one of the largest U.S. radio broadcast companies. KBOI's programming mix combines syndicated national conservative content (Fox News Rundown, Dan Bongino, Benny Johnson, Will Cain, Guy Benson, Jimmy Faila) with locally produced shows including The Nate Shelman Show (weekdays 3-7 PM), Kasper & Chris, The Home Fix Show with Joe Prin, and Medical Moment. The station's technology platform comprises two FCC-licensed radio transmitters, web-based streaming via kboi.com, and mobile applications for iOS (App Store), Android (Google Play), and Amazon devices, all powered by the SoCast Digital platform.
The business model is advertising-led: KBOI sells commercial airtime to local and national advertisers through its own sales team (led by Market Manager Mike Fabian and General Sales Manager Kim Rene) and through Cumulus Media's national sales network. Pricing is quote-based and negotiated per spot. Complementary revenue and engagement mechanisms include station-run contests and sweepstakes (with prize sponsors such as Live Nation Entertainment and the Idaho Wine Commission), event ticket giveaways, a daily interactive poll, and partner promotional integrations (SweetDeals, Sweet Bids, Ticketmaster). The station serves two primary customer segments: Boise-area listeners seeking Idaho-specific local news, conservative commentary, weather, sports, and community information, and advertisers seeking access to that audience. The station maintains a small team of approximately 8 employees based at 1419 W Bannock St, Boise, Idaho.
In May 2026, KBOI's parent Cumulus Media filed applications with the FCC for transfer of control of the KBOI-AM and KBOI-FM licenses as part of a corporate reorganization occurring under Chapter 11 bankruptcy proceedings, transferring ownership from current shareholders to reorganized shareholders. No station-level revenue figures are publicly disclosed; financials are consolidated within Cumulus Media's reporting. The station carries no proprietary patents, awards, or AI/ML capabilities, and relies on third-party integrations (Nielsen for audience measurement, Google reCAPTCHA for security) rather than in-house technology differentiation.
Kboi Am firmographics
Firmographics- Name
- Kboi Am
- Legal name
- Cumulus Media Inc.
- Website
- https://kboi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KBOI (93.1 FM and 670 AM) is a Boise, Idaho news/talk radio station owned by Cumulus Media, broadcasting syndicated conservative programming and local shows to Boise-area listeners while generating revenue through advertising sales.
- Ownership category
- akta.pro rank
Kboi Am industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where Kboi Am is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kboi Am business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: KBOI generates revenue primarily through advertising sales. Local and national advertisers purchase airtime slots on the station. The station features typical radio advertising formats including on-air commercials, sponsored segments, and promotional mentions. The station also facilitates SweetDeals (local deals platform) and Sweet Bids (auctions), suggesting additional revenue streams from promotional partnerships.
- Contest Administration: Station conducts various contests with prizes provided by sponsors. Contests are administered by Cumulus Media with prize sponsors including Live Nation Entertainment and Idaho Wine Commission. The station generates engagement and audience data through contest entries collected via their mobile app and website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free broadcast access for listeners |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Kboi Am product offering
Product offeringCore offering
KBOI operates a News/Talk radio station broadcasting on 670 AM (Boise, ID) and 93.1 FM (New Plymouth, ID), serving the Boise, Idaho market with local news, conservative political commentary, sports coverage, weather, and community information. Programming combines local shows (The Nate Shelman Show, Kasper & Chris, Medical Moment, The Home Fix Show) with nationally syndicated conservative content from Fox News personalities. The station monetizes its audience through on-air advertising, digital advertising, and contest/promotional sponsorships, supported by mobile apps and web streaming.
Product overview
KBOI (93.1FM and 670AM) is a news/talk radio station serving Boise, Idaho, operated by Cumulus Media. The station operates as a dual-frequency property with both FM and AM transmitters. The core offering consists of live radio broadcasting combined with digital platforms including a mobile app (available on iOS, Android, and Amazon) and web streaming player. Additional products and services include news/talk programming with both local shows (The Nate Shelman Show, Kasper & Chris, Medical Moment, The Home Fix Show) and syndicated national content (Fox News, Dan Bongino, Will Cain), interactive daily polling, contests and sweepstakes (both local and national Cumulus corporate promotions), event/ concert ticket giveaways, and advertising services for local businesses. The station also participates in SweetDeals and SweetBids partner programs for local promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- KBOI 670 AM Radio Broadcast AM radio station broadcasting a News/Talk format on 670 kHz from Boise, Idaho, serving the local Boise metropolitan audience with news, conservative talk, sports, and weather.
- KBOI 93.1 FM Radio Broadcast FM radio station broadcasting a News/Talk format on 93.1 MHz from New Plymouth, Idaho, extending the KBOI brand and programming across the Treasure Valley.
- KBOI Mobile App
- KBOI Listen Live Web Player Web-based audio streaming player on kboi.com that allows listeners to hear live KBOI broadcasts from any internet-connected device.
- KBOI Advertising Services Commercial advertising offerings that allow businesses to reach KBOI's news/talk audience through on-air spots, digital placements, and promotional sponsorships, sold by the KBOI sales team and the Cumulus Media national network.
Companies that use Kboi Am
Customer profileSegments2 records
Ideal customer profiles1 record
Kboi Am technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Kboi Am partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Live Nation EntertainmentminorLive Nation Entertainment serves as prize sponsor for the Jason Aldean concert contest, providing two tickets to the Ford Idaho Center Amphitheater show on July 31, 2026. Prize value is approximately $130 ARV.
- SoCast DigitalcoreSoCast Digital is the platform provider and administrator for KBOI's contest and promotion programs. The station uses SoCast's digital infrastructure for managing contests such as the July Jackpot Giveaway ($2,000 cash prize). The partnership enables digital engagement tools, contest entry management, and promotional campaign administration for the station.
- Idaho Wine CommissionminorIdaho Wine Commission was prize sponsor for the Savor Idaho Tickets Contest, providing tickets to the SAVOR IDAHO event at the Idaho Botanical Gardens. This partnership promoted local Idaho wine industry through station contest.
- Cumulus Media Inc.coreKBOI is owned and operated by Cumulus Media Inc., one of the largest radio broadcasting companies in the United States. Cumulus provides corporate infrastructure, sales networks, programming content (including syndicated Fox News shows), legal compliance, and operational support including FCC licensing administration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kboi Am competitors and assessment
Company assessmentDirect peers
- iHeartMedia: iHeartMedia is the largest US radio operator with hundreds of AM/FM stations, many in news/talk formats including KEX Portland, KFYI Phoenix, and WHO Des Moines. It directly competes with KBOI and its Cumulus-owned siblings for local ad dollars, syndicated content deals, and audience share in news/talk across mid-sized US markets.
- Townsquare Media: Townsquare Media operates local AM/FM radio stations clustered in mid-sized US markets, including news/talk formats. It competes with KBOI for local and national advertising budgets in comparable geographies and shares an advertising-led revenue model with growing digital and event monetization.
- Bonneville International: Bonneville International operates news/talk and conservative-format radio stations (e.g., KSL Salt Lake City) in Western US markets. It is directly comparable to KBOI in regional market focus, news/talk programming strategy, and reliance on local plus syndicated content for advertising monetization.
- Lotus Communications: Lotus Communications is a privately held operator of news/talk and Spanish-language radio stations in Western US markets. It is comparable to KBOI in operating a regional cluster of AM/FM stations dependent on local advertising and syndicated conservative talk content.
- Salem Communications (now Salem Media Group): Salem Media Group is a leading operator of news/talk and conservative-leaning Christian radio stations across the US, including markets similar in size to Boise. It is directly comparable to KBOI in format focus, conservative political orientation, and reliance on syndicated talk programming to drive local ad revenue.
- Beasley Media Group: Beasley Media Group operates clusters of AM/FM radio stations including news/talk formats across mid-sized US markets. It is comparable to KBOI in operational scale, audience reach, and the dependence on national syndication networks combined with local advertising sales.
- Audacy: Audacy operates a large portfolio of AM/FM radio stations across the US, including news/talk and conservative-leaning formats. It competes directly with Cumulus Media/KBOI for advertisers, syndicated programming, and listener share, and shares a similar advertising-driven revenue model with multi-platform digital distribution.
- Emmis Communications: Emmis Communications operates a portfolio of AM/FM radio stations including news/talk formats in mid-sized US markets. It is comparable to KBOI as a radio broadcaster relying on advertising revenue, syndicated content, and multi-platform distribution to reach local audiences.
- Cox Media Group (radio division): Cox Media Group operates radio stations including news/talk formats (e.g., WSB Atlanta) in mid-sized and large US markets. It is directly comparable to KBOI in business model, audience targeting, and reliance on syndicated conservative talk content for local advertising monetization.
Broad incumbents
- NewsNation / Nexstar Media Group: Nexstar Media Group, via its WGN America/NewsNation cable networks, competes for the same conservative-leaning news/talk audience that KBOI serves. While Nexstar operates as a broadcast TV group rather than radio, its news/talk content portfolio and audience overlap make it a relevant comparable for audience and advertising share in the US political media market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kboi Am social profiles
Digital presenceKboi Am financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kboi Am leadership team
Management profileNumber of profiles
Profiles5 records
Kboi Am funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kboi Am M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kboi Am
What does Kboi Am do?
KBOI operates a News/Talk radio station broadcasting on 670 AM (Boise, ID) and 93.1 FM (New Plymouth, ID), serving the Boise, Idaho market with local news, conservative political commentary, sports coverage, weather, and community information. Programming combines local shows (The Nate Shelman Show, Kasper & Chris, Medical Moment, The Home Fix Show) with nationally syndicated conservative content from Fox News personalities. The station monetizes its audience through on-air advertising, digital advertising, and contest/promotional sponsorships, supported by mobile apps and web streaming.
Is Kboi Am a public or private company?
Kboi Am is a private company. It is classified as corporate owned and is currently operating.
When was Kboi Am founded?
Kboi Am was founded in -1. It employs 1 to 10 people.
Where is Kboi Am based?
Kboi Am is headquartered in Boise, United States, in the North America region.
How does Kboi Am make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are contest Administration.
Who are Kboi Am's main competitors?
Direct peers on record are iHeartMedia, Townsquare Media, Bonneville International, Lotus Communications, Salem Communications (now Salem Media Group), Beasley Media Group, Audacy, Emmis Communications and Cox Media Group (radio division). NewsNation / Nexstar Media Group is listed as a broad incumbent.
Does Kboi Am have an API?
No public API is recorded for Kboi Am.
What industry is Kboi Am in?
Kboi Am's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.