KDDK LIMITED

What KDDK LIMITED does

KDDK Limited (trading as 'Katie Driscoll's Dance Klass') is a private UK dance education company founded in September 2002 by Katie Driscoll (now Katie Swann), a BA Hons graduate from Wolverhampton University. The company delivers in-person dance, gymnastics, yoga, and cheerleading instruction directly to primary schools and children across the West Midlands, operating from a small team of 8 staff including the director and seven dance/gymnastics instructors.

The core product is school-based dance classes delivered as part of the National Curriculum PE scheme of work and PPA cover, supplemented by extra-curricular after-school and holiday clubs, birthday party packages, a children's yoga program, gymnastics clubs, and a Move & Groove performance package. The technological layer is modest: a WordPress-hosted website with Vimeo-embedded video content, including password-gated 'Home Learning' video resources for remote learning. None of the proprietary features represent a software platform; the IP is the curriculum, choreography, and trained instructor roster.

KDDK generates revenue through four primary streams: per-session or term-based school fees for PE-class delivery, parent-paid after-school and holiday club subscriptions, one-off birthday party bookings, and pass-through IDTA dance examination fees. The company holds an IDTA partnership for accreditation, has worked in over 100 schools since founding, and operates exclusively within the West Midlands with no disclosed plans for geographic expansion. No external funding, no institutional investors, and no public listing are indicated. The business model is that of a founder-led lifestyle service company rather than a venture-scalable platform.

Name

KDDK LIMITED

Legal name

KDDK Limited

Website

https://kddk.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

KDDK Limited is a West Midlands, UK-based dance education provider founded in 2002 that delivers in-school dance, gymnastics, yoga, and cheerleading classes to primary schools and children across 100+ school sites.

Ownership category

akta.pro rank

Product category

Children's Dance Education Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Physical Education (PE) & Fitness Programs (EDAJAJAC)

akta.pro secondary industries

Physical Education & Health Instruction (EDAJAFAL), Kids & Family Yoga (HSADACAK)

Keywords

• Children's dance education
• School dance programs
• Dance instruction services
• After-school activity clubs
• Children's yoga classes

Headquarters

HQ city

West Midlands

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. School Dance Classes: Weekly dance classes as part of National Curriculum PE delivered directly in schools. Revenue generated through per-session or term-based fees charged to schools.
2. After-School and Holiday Clubs: Extra-curricular clubs running during school term dates and holidays. Parents pay per session or per term for children to attend dance, gymnastics, cheerleading, and other movement activities.
3. Birthday Party Packages: Two-hour dance birthday party experiences where children learn and perform dance routines. Parents book and pay for the party experience.
4. Dance Examinations: IDTA (International Dance Teachers Association) examination fees charged to students who take dance exams, with exam registration fees passed through.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

KDDK Limited provides in-person dance, gymnastics, and yoga instruction to children aged 3-17 across the West Midlands, primarily delivered on-site at over 100 primary schools as part of the National Curriculum PE programme. The portfolio extends to after-school and holiday activity clubs at multiple school venues, two-hour dance-themed children's birthday party experiences, school-wide yoga programmes addressing mental health and physical wellbeing, and password-protected online home learning video resources covering dance, cheerleading, gymnastics, boxercise, and drama.

Product overview

KDDK Limited (Katie Driscoll's Dance Klass) is a dance education company operating since 2002 as a single unified offering rather than a platform-plus-modules architecture. The core product is dance education services delivered directly to schools through weekly PE classes, with additional complementary services including Dance Clubs at multiple West Midlands locations, Dance Birthday Parties, Yoga Classes, Gymnastics Clubs, Move & Groove (school performance packages), and Home Learning Resources (digital video content). The portfolio centers on in-person dance instruction for children aged 3-17, supplemented by digital home learning resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes (Schools) Weekly dance classes delivered on-site at primary schools across the West Midlands as part of the National Curriculum PE scheme of work. Designed for schools requiring curriculum-aligned dance instruction and PPA cover for teachers.
• Dance Clubs

Quantifiable outcome

• Ofsted 'Outstanding' rating for dance lessons observed
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Dance Teachers Association (IDTA)coreStrategic or Co-development PartnerKDDK offers students the opportunity to take IDTA examinations and perform in yearly shows. The partnership provides formal accreditation for dance students and adds credibility through recognized certification pathways.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fit For Sport: UK provider of school sports coaching, holiday clubs, and activity programs for primary-aged children. Comparable to KDDK in combining in-school PE provision, after-school clubs, and holiday programming, and operates at larger national scale.
• Perform (Perform Productions): UK provider of drama, dance, and singing workshops in primary schools, including holiday workshops and after-school classes. Overlaps with KDDK on school-based creative-arts provision for children aged 4-12, with a wider performing arts framing.
• Premier Sport: UK provider of school sports coaching including dance, gymnastics, and multi-sport activities delivered directly into primary schools. Operates an almost identical business model to KDDK — qualified instructors delivering PE curriculum and extra-curricular clubs in schools across multiple UK regions.
• Babyballet: UK franchise network offering pre-school dance classes for children from 6 months to 6 years. Compares to KDDK's younger-class offerings and shares the dance-education-for-young-children positioning, though focused on a younger age band and a franchise rather than direct-delivery model.
• Super Star Sport: UK provider of multi-sport and dance coaching in primary schools, including PE curriculum delivery, PPA cover, and after-school clubs. Direct competitor to KDDK in the West Midlands and surrounding regions, with comparable service offerings and school-partnership model.

Broad incumbents

• Junior Adventures Group (UK): UK-wide provider of breakfast clubs, after-school clubs, and holiday clubs, primarily operating in primary schools. Comparable to KDDK's after-school and holiday club revenue streams, though broader in scope (not dance-specific) and significantly larger.
• Stagecoach Performing Arts: UK's largest network of performing arts schools for children, offering dance, drama, and singing classes through franchise and licensed locations. Operates the same core model as KDDK (school-based extra-curricular performing arts for kids) but at vastly greater national scale.

Emerging players

• Little Kickers: UK franchise network delivering children's sports classes (soccer primarily) in schools and venues for ages 18 months to 11 years. Comparable to KDDK in the children's activity-led, school-venue business model, though focused on football rather than dance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kddk-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KDDK LIMITED