Super Star Sport

What Super Star Sport does

Super Star Sport is a UK-based children's sports coaching company founded in 2011 and headquartered in Hoddesdon. It delivers EYFS-aligned and national-curriculum PE and multi-sport programmes to children aged 2-11 through nurseries, primary schools, holiday camps, wraparound childcare settings, and parent-bookable sessions, reaching more than 25,000 children per week across 900-1,000+ locations in England. The company's product portfolio includes Early Years Sports Coaching built around six core sports (mini football, rugby, gymnastics, basketball, athletics, and multi-sports), the Physical Activity Adventure Pack (PAAP), the £1 Million Early Years Sports Fund (EYSF), CPD and Teacher Training services, holiday sports camps, OFSTED-registered wraparound childcare, and tiered birthday party packages.

Super Star Sport operates a hybrid B2B/B2C franchise platform. The franchisor (HQ) sells exclusive geographic territories to franchise directors, provides the brand, training (including the 10 Pillars of Super Star Sport Delivery framework and Train the Trainer calendar), CPOMS-backed safeguarding infrastructure, proprietary EYFS-aligned curriculum, and centralised marketing. Franchisees deliver sessions locally, processing parent bookings through third-party platforms Class 4 Kids and Coordinate Sport. Direct B2B sales target headteachers, PE leads, school business managers, and nursery owners for curriculum PE, PPA cover, wraparound care, and CPD. The 2026 acquisition of Leapfrog Sports added further nursery, school, and weekend class provision, expanding the network beyond 1,000 childcare settings.

The business model combines multiple revenue streams: per-session coaching fees from parents and schools, recurring franchise royalties and marketing contributions from 30 franchise territories, transaction-based birthday party packages, and funded delivery contracts through the EYSF and HAF programmes. The company is privately held and founder-led by Angelo Ciccarelli, with Billy Densham as Network Director; no external venture capital or private equity investment is disclosed.

Name

Super Star Sport

Legal name

Super Star Sport UK

Website

https://superstarsport.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Super Star Sport is a UK-based children's sports coaching company operating a 30-territory franchise network that delivers EYFS-aligned PE, nursery coaching, wraparound childcare, and holiday camps to over 25,000 children per week across 1,000+ schools and nurseries in England.

Ownership category

akta.pro rank

Product category

Children's Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Nursery sports coaching
• Primary school PE
• Wraparound childcare
• Children's physical activity
• Holiday sports camps

Headquarters

HQ city

Hoddesdon

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Sports Coaching Session Fees: Revenue generated from fee-paying sports sessions delivered to children at nurseries, schools, and other settings. Parents and schools pay per session or per booking. Payments are processed through Class 4 Kids or Coordinate Sport platforms. Session types include after-school clubs, breakfast clubs, lunchtime clubs, holiday camps, and nursery sports classes.
2. Franchise Royalties and Fees: Franchisees pay an initial franchise fee covering training, equipment, and marketing materials, plus ongoing royalties and marketing contributions. Franchise owners operate exclusive territories and generate revenue through local session delivery. The company states franchisees can achieve operating profits of over £50,000 per annum.
3. Birthday Party Packages: Sports-themed birthday party packages offered in Bronze, Silver, and Gold tiers with pricing based on number of children and session duration (60-120 minutes). Parties are booked directly with Super Star Sport coaches.
4. Childcare Vouchers and Tax-Free Childcare: Acceptance of childcare vouchers and Tax-Free Childcare payments at OFSTED-registered provisions at select locations. This provides an additional payment channel for parents using government-supported childcare funding.
5. Early Years Sports Fund (EYSF) Delivery: Super Star Sport acts as the delivery partner for a £1 Million Early Years Sports Fund, providing fully funded (100% cost covered) 45-minute physical activity sessions to nurseries and preschools across England. The sessions are fully funded with no cost to settings or families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Super Star Sport delivers children's sports coaching and physical activity sessions to nurseries, primary schools and community settings across the UK, operating through a network of 30 franchise territories. Services span EYFS-aligned Early Years sports coaching, curriculum PE and PPA cover, extra-curricular clubs (breakfast, lunchtime, after-school), wraparound childcare, holiday sports camps, sports-themed birthday parties and teacher CPD. The company also sells franchise territories to entrepreneurs and runs funded programmes such as the £1 Million Early Years Sports Fund.

Product overview

Super Star Sport is a UK-based children's sports coaching company founded in 2011, providing sports and physical activity services across nurseries, primary schools, and community settings. The company operates through a franchise network model, offering a portfolio of services including Early Years Sports Coaching (for children aged 2-5), Primary School PE and PPA Cover, Extra Curricular Sports Clubs (breakfast, lunchtime, and after-school), Wraparound Childcare, Holiday Sports Camps, and Sports Birthday Parties. Supporting programmes include the Physical Activity Adventure Pack (PAAP), the £1 Million Early Years Sports Fund (EYSF), and CPD/Teacher Training services. The company delivers to over 25,000 children per week across more than 900 locations through 30+ franchise territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Sports Coaching Specialist sports coaching for nurseries, preschools and early years settings delivering structured programmes for children aged 2-5. Sessions are fully aligned with the Early Years Foundation Stage (EYFS) framework and cover six core sports.
• Primary School PE and PPA Cover PE lessons aligned with the national curriculum and PPA cover provided by professional coaches for primary schools. Includes curriculum PE delivery, staff support, teacher CPD, and PE planning assistance.
• Extra Curricular Sports Clubs Before-school, lunchtime and after-school sports activities including breakfast clubs, lunchtime clubs, and after-school clubs offering football, basketball, gymnastics, rugby, tennis, and ninja warrior sports.
• Wraparound Childcare Before-school, after-school and holiday care providing structured, fun sports activities outside normal school hours. Includes breakfast provision, after-school provision, and holiday programmes with HAF-funded activities.
• Holiday Sports Camps Multi-sport camps during school holidays providing engaging childcare with sports, games, and creative activities. Full-day, half-day options and themed sport weeks available. Includes half-day bookings for Reception children.
• Sports Birthday Parties Sports-themed birthday parties for children delivered by trained coaches. Three tiers (Bronze, Silver, Gold) with activities including dodgeball, football, basketball, soft archery, and circus skills. Up to 30 children accommodated with trophy or medal for the birthday child.
• Physical Activity Adventure Pack (PAAP) Developmentally appropriate lesson plans for children aged 3-6, aligned with EYFS Statutory Framework and Development Matters guidance. Includes six units covering locomotor skills, movement and dance, agility, balance and coordination, gymnastics fundamentals, multi-skills, and athletics.
• Early Years Sports Fund (EYSF) £1 Million fully funded sports and activity sessions programme for nurseries, preschools and early years settings throughout England. Covers 100% of costs for 45-minute physical activity sessions at no charge to settings or families.
• CPD and Teacher Training Continuing Professional Development sessions for teachers, teaching assistants and support staff. Includes PE INSET days, lunchtime staff training, and ongoing development support to build confidence in delivering high-quality PE lessons.
• Super Star Sport Franchise Children's sports coaching franchise opportunity offering entrepreneurs the chance to own and operate a Super Star Sport territory. Includes training, equipment, exclusive operating area, marketing support, and ongoing operational guidance.
• Axe Throwing Experience Safe, structured and fully risk-assessed axe throwing activity designed specifically for primary school environments, delivered by trained coaches as enrichment days, reward days and end of term activities.

Quantifiable outcome

• Over 25,000 children reached per week
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leapfrog Sports (Acquisition)coreStrategic or Co-development Partner · 27 March 2026Super Star Sport acquired Leapfrog Sports in May 2026. Leapfrog was founded in 2014 and had developed a strong reputation for child-centred sports provision across schools, early years settings, and weekend classes. Founder Joanne Budden transitioned the business with local Franchise Director Keelan Fallows leading operations. The acquisition brings Super Star Sport to 1,000+ childcare settings nationwide.
• CPOMS (Child Protection Online Monitoring System)coreTechnology or IntegrationSuper Star Sport has partnered with CPOMS to provide a digital safeguarding platform for the entire network. CPOMS enables fast digital verification of credentials and vetting checks, centralised safeguarding reporting, and DSL escalation. This partnership ensures all franchise territories follow consistent best practice in safeguarding, vetting, and staff recruitment compliance.
• Helen Battelley (Early Years Physical Development Consultant)coreStrategic or Co-development PartnerHelen Battelley, an internationally recognised Early Years Physical Development consultant, trainer and author, trains the Super Star Sport network on the Physical Activity Adventure Pack (PAAP) programme. Her expertise in early years physical development underpins the company's early years curriculum delivery.
• British Franchising Association (BFA)coreStrategic or Co-development PartnerSuper Star Sport is a member of the British Franchising Association. Founder Angelo Ciccarelli spoke at the BFA National Conference, and the company participates in BFA events and initiatives. The BFA connection provides franchising best practice, credibility, and industry standards alignment.
• Arbor Academy TrustminorStrategic or Co-development PartnerSuper Star Sport delivered a landmark PE and Lunchtime Club INSET day to four primary schools in Arbor Academy Trust, training 277 teachers and teaching assistants in one day. This represents a major CPD partnership with a multi-academy trust.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Premier Education: Premier Education is a UK-wide provider of sport coaching in primary schools and nurseries, offering curriculum PE, PPA cover, extra-curricular clubs and holiday camps through a franchise-style network — the closest head-to-head competitor to Super Star Sport across schools, nurseries and wraparound provision.
• Little Kickers: Little Kickers is a UK children's multi-sport (primarily football) coaching franchise for ages 18 months to 7 years, run through local franchisees — directly comparable to Super Star Sport's nursery and early-years coaching offering and franchise distribution.
• Activate Sport: Activate Sport is a UK children's multi-sport holiday camp and after-school club provider operating across multiple regions — directly comparable to Super Star Sport's holiday camp and wraparound club offerings.
• SportsCool: SportsCool runs multi-sport coaching sessions in UK primary schools and nurseries through a network of local coaches, with a similar wraparound-club and curriculum PE proposition — a direct functional competitor to Super Star Sport's school and nursery services.
• Sport4Kids: Sport4Kids is a UK children's multi-sport coaching franchise delivering sessions to nurseries, primary schools and parents via territorial franchisees — directly comparable in service mix, target age range and franchise-led growth model.

Emerging players

• Stagecoach Performing Arts: Stagecoach Performing Arts is an established UK children's activity franchise delivering performing arts classes to young children via a national franchise network — comparable as a parallel children's-activity franchise model to parents, though not in sports specifically.

Regional players

• Tots to Teens / Kidz Sports coaching: Kidz Sports is an early-years and primary sports coaching provider serving UK regions with similar nursery/PE delivery — comparable service profile and target customers but typically operating on a smaller regional scale than the Super Star Sport network.

Broad incumbents

• Junior Adventures Group: Junior Adventures Group is a large multi-country wraparound childcare and holiday camp operator (UK and Australia) — overlapping significantly with Super Star Sport's wraparound and holiday provision but at much larger scale and as a broader childcare platform rather than sports-specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@superstarsport
• Facebookfacebook.com/superstarsport
• Instagraminstagram.com/superstarsport
• Xx.com/supersport008

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Star Sport