Keba Automation Romania

What Keba Automation Romania does

Keba Automation Romania is the Romanian subsidiary of KEBA AG, a family-owned Austrian automation company headquartered in Linz and founded in 1970. The subsidiary operates as a local node within KEBA's global network of 28 subsidiaries across 16 countries, with a headcount of approximately 15 employees focused on serving customers in Romania.

KEBA AG operates four business divisions: Industrial Automation, Handover Automation, Energy Automation, and KEBA DIGITAL. The Industrial Automation division provides a unified hardware and software ecosystem built around the proprietary Kemro X platform, encompassing controls/IPCs, HMIs, I/O modules, servo controllers, motors, spindles (including magnetic bearing spindles), magnetic bearings, and safety technology, deployed across mechanical engineering, machine tools, robotics, plastics processing, intralogistics, wind energy, turbo systems, and sheet metal processing. The Handover Automation division produces self-service terminals for banking (Gama Evo ATMs), public services, lottery, logistics (parcel lockers), textile management, key and object handover, fleet management, and electronic access, with AI-driven assistance solutions being introduced as a product line. The Energy Automation division offers EV charging stations (AC wallboxes and DC fast chargers) and intelligent heating control systems. KEBA DIGITAL provides digital advisory, custom software development, proprietary digital products, and software operations services.

The company sells primarily through direct sales via its subsidiary network targeting enterprise customers (equipment manufacturers, financial institutions, government agencies, logistics providers, and energy utilities), with pricing information not publicly disclosed. Revenue figures are not available in the source data. The company is privately held with no public ticker, has no outside investors mentioned, and maintains ISO 9001 quality certification. There is no indication of recent M&A or funding activity; the company follows a long-term, family-controlled ownership model with multi-decade investment in technology platforms and global distribution.

Name

Keba Automation Romania

Legal name

KEBA AG

Website

https://keba.ro

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Keba Automation Romania is the Romanian subsidiary of KEBA AG, an Austrian family-owned automation company. It operates as a local sales and support node within KEBA's global network of 28 subsidiaries, serving Romanian enterprise customers in industrial automation, handover automation, energy automation, and digital services.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Motor and Generator Manufacturing (335312), Commercial and Service Industry Machinery Manufacturing (3333), Computer and Electronic Product Manufacturing (334)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), General Industrial Machinery & Equipment (3560), Motors & Generators (3621), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro industry

PRIMARYIMAHAHAH

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Industrial automation systems
• Control systems
• Servo controllers
• Handover automation
• Energy automation

Headquarters

HQ city

Not specified in source

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels7 records

Core offering

Keba Automation Romania, as the Romanian subsidiary of KEBA AG, supports the sale and distribution of industrial automation hardware and software (controllers, HMIs, servo drives, motors, magnetic bearings, and the Kemro X platform), handover automation terminals (banking ATMs, parcel lockers, lottery terminals, key/object management, and AI assistance systems), and energy automation solutions (EV charging stations and heating controls). The company sells components and integrated systems to industrial manufacturers, banks, logistics providers, public service operators, and energy companies.

Product overview

KEBA is a family-owned Austrian company operating in Romania through 28 subsidiaries across 16 countries. The company operates three main business divisions: Industrial Automation (providing complete solutions for mechanical engineering, machine tools, robotics, plastics, intralogistics, wind energy, turbo systems, and sheet metal processing), Handover Automation (encompassing banking terminals, public service terminals, AI assistance systems, lottery terminals, parcel lockers, textile dispensing, key/object management, and fleet/access systems), and Energy Automation (including e-charging solutions and heating controls). The KEBA DIGITAL division provides digital advisory, software development, digital products, and software operations services. The Industrial Automation division offers a comprehensive hardware and software ecosystem including the Kemro X platform, HMIs, controls/IPCs, I/O modules, servo controllers, motors, spindles, magnetic bearings, and safety technology, all supported by software and digital solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Kemro X: Industrial Automation Platform
• KEBA DIGITAL
• KEBA InnoSpace

Products and services

• Kemro X Industrial Automation Platform A comprehensive industrial automation platform providing unified control and monitoring capabilities for manufacturing systems, combining controls, HMIs, I/Os, servo controllers, and software for mechanical engineering applications.
• Operating Panels / HMIs Human-machine interface panels for operator control and monitoring of industrial machines and processes.
• Controls / IPCs Industrial control systems and programmable logic controllers (IPCs) for machine automation.
• I/O Modules Input/output modules for connecting sensors and actuators to automation systems.
• Servo Controllers Servo drive controllers for precise motion control in industrial applications.
• Motors Industrial motors for power transmission in automation systems.
• Magnetic Bearing Spindles High-speed spindles including magnetic bearing spindles for precision machining applications.
• Magnetic Bearings Contactless magnetic bearing systems for high-speed rotating machinery.
• Safety Technology Safety-rated control systems and components for industrial machine safety compliance.
• Industrial Automation Software & Digital Solutions Industrial software solutions for automation control, monitoring, and digital transformation.
• Gama Evo Banking Terminals Automated teller machines (ATMs) and banking terminals for financial institutions.
• Citizen Terminal / Public Service Kiosks Self-service terminals for government and public service applications.
• AI Assistant System AI-powered assistance solutions for customer service and support automation.
• Lottery Terminals Terminals for lottery and gaming applications.
• Parcel Lockers Automated parcel locker systems for logistics and delivery management.
• Textile Dispensing Systems Automated dispensing systems for textile and laundry management.
• Key and Object Handover Terminals Secure terminals for key and object lending, tracking, and handover management.
• Fleet Management Systems Software solutions for fleet vehicle management and operations.
• Access Systems Electronic access control systems for secure entry management.
• E-Charging Solutions Charging stations and solutions for electric vehicles including AC wallboxes and DC fast chargers.
• Heating Controls Intelligent heating control systems for residential and commercial buildings.
• Digital Advisory Services Consulting services for digital transformation and strategy.
• Software Development Services Custom software development services for digital products and solutions.
• Digital Products Proprietary digital software products and applications.
• Software Operations Services Managed services for software deployment, monitoring, and operations.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beckhoff Automation: German specialist in PC-based control, EtherCAT, PLCs, servo drives, and HMIs. Closely comparable to KEBA's Kemro X platform, I/O, and servo controller portfolio, especially in machine builders and factory automation.
• WAGO: Specialist in electrical interconnection, I/O systems, and controllers (PFC200) for industrial and building automation. Comparable to KEBA's I/O, controls, and energy automation offerings, particularly in machine building and building automation.
• Pilz: Specialist in machine safety technology, including safety PLCs, safety relays, and I/O. Comparable to KEBA's safety technology product line within industrial automation.
• Phoenix Contact: Specialist in industrial connection technology, I/O systems, controllers (PLCnext), and automation software. Closely comparable to KEBA's I/O modules, controllers, and software offerings for industrial automation.
• B&R Industrial Automation (ABB): Specialist in machine builder automation with PC-based control, PLCs, servo drives, and integrated safety. Now part of ABB, but functionally a direct peer to KEBA in machine-level industrial automation.

Broad incumbents

• ABB: Industrial automation and motion giant offering PLCs, servo drives (including B&R), robotics, and process automation. Comparable to KEBA across controllers, drives, and HMI but with a much larger global installed base and stronger position in process industries.
• Siemens: Global industrial automation incumbent offering SIMATIC PLCs, SINAMICS drives, HMIs, and motion control. Directly comparable to KEBA's industrial automation portfolio but at vastly greater scale and with a broader digital-industry software stack.
• Eaton: Diversified power management company offering industrial control, motor controls, and automation components. Comparable to KEBA in motor and control products, with broader portfolio reach.
• Bosch Rexroth: Major drive and control technology supplier offering PLCs, servo drives, motors, and factory automation solutions. Highly comparable to KEBA's industrial automation portfolio, particularly in factory automation, machine tools, and intralogistics applications.
• Schneider Electric: Broad industrial automation and energy management incumbent offering Modicon PLCs, Altivar drives, and EcoStruxure software. Comparable to KEBA across industrial automation and energy/building automation segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/KEBAautomation
• Facebookfacebook.com/KEBA
• LinkedInlinkedin.com/company/keba-automation-romania
• Instagraminstagram.com/keba_group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keba Automation Romania