KE Durasol Awnings Inc.

What KE Durasol Awnings Inc. does

KE Durasol Awnings Inc. operates as KE Outdoor Design (legal entity KE USA Inc.), a privately held US manufacturer of premium outdoor shade solutions headquartered at 445 Bellvale Road, Chester, NY. Founded in 1984 with over 40 years of continuous industry presence, the company designs its products in Italy and manufactures them in the USA, selling exclusively through an authorized global dealer network. The product portfolio is organized into five core categories: Gennius® Pergolas with waterproof rotating louver and retractable roof technologies; retractable awnings including built-in balcony and tension shade variants; exterior solar screens built around the proprietary KE Storm Rail reinforced zippered screen and the CS0–CS6 cassette systems; a broad stationary awnings line spanning canopies, fabric sheds, aluminum sheds, Bahama shutters, entrance canopies, and decorative styles; and industrial canopies comprising hanger rod, sun louver, and custom architectural elements. Accessories include integrated LED lighting, remote control, and safety sensors.

The company serves two primary customer segments — residential homeowners seeking patio, deck, balcony, and porch shade, and commercial/business customers needing outdoor dining, storefront, and industrial facility shading — with a secondary architects-and-builders segment supported by a dedicated portal and BIM/3D CAD models on Syncronia. All products are custom-fabricated to fit individual spaces and specifications, and pricing is not publicly disclosed. Revenue is generated through one-time sales of these customized products, with dealers handling measurement, specification, and installation. The website is available in five languages and the dealer network spans the US, UK, France, Germany, Italy, and Spain. Listed partnerships include outdoor furniture brand Varaschin, pool specialist Piscine Castiglione, cultural institution Querini Stampalia, and architectural portals Archiproducts, Archiexpo, and Landscape Designer.

The US operating entity has only 6 employees per firmographic data, indicating a lean distribution, sales, and marketing operation rather than a high-volume direct manufacturer; physical fabrication appears to rely on Italian parent-level production and outsourced US build-out. The company maintains registered trademarks on the KE brand and Gennius® name, has claimed (but undisclosed) patents in the shade industry, and reports no funding rounds, acquisitions, or public-market activity.

Name

KE Durasol Awnings Inc.

Legal name

KE USA Inc.

Website

https://kedurasol.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

KE Durasol Awnings Inc. (dba KE Outdoor Design) is a US-based, Italy-designed manufacturer of premium custom outdoor shade products — including Gennius pergolas, retractable awnings, solar screens, and industrial canopies — sold globally through an authorized dealer network to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Outdoor Shade Structures

NAICS

Blind and Shade Manufacturing (33792)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Retractable awnings
• Pergola systems
• Exterior solar screens
• Outdoor shade solutions
• Industrial canopies

Headquarters

HQ city

Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Shade Products: Sale of customized outdoor shade products including retractable awnings, pergolas, solar screens, and industrial canopies. Products are customized to fit individual customer spaces and specifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KE Durasol Awnings Inc. (KE Outdoor Design) manufactures and sells customized outdoor shade structures, including Gennius louvered and retractable pergolas, retractable awnings, exterior solar screens (KE Storm Rail and CS0–CS6 cassette systems), stationary awnings, and industrial canopies. Products are designed in Italy and built in the USA, and are sold to residential and commercial customers through a worldwide authorized dealer network that handles measurement, specification, and installation.

Product overview

KE Outdoor Design (KE Durasol Awnings Inc.) is a manufacturer of outdoor shade solutions with over 40 years of industry experience. The product portfolio is organized into five core categories: Gennius® Pergolas (premium louvered and retractable pergola systems with waterproof rotating louver roofs and retractable roof options), Retractable Awnings (traditional retractable shade awnings, built-in awnings for balconies, and tension shade systems), Exterior Solar Screens (including the KE Storm Rail reinforced zippered screen and CS0-CS6 cassette solar shade systems), Stationary Awnings (a comprehensive line of fixed awning styles including canopies, fabric sheds, aluminum sheds, Bahama shutters, entrance canopies, and decorative styles like Dome, Waterfall, and American Classic), and Industrial Canopies (hanger rod canopies, sun louver canopies, and custom architectural elements). Products are designed in Italy and built in the USA, featuring accessories such as integrated LED lighting, remote control, and safety sensors. Every product is customized to fit the customer's space, lifestyle, and specific requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Gennius Pergolas Premium louvered and retractable pergola systems for residential and commercial outdoor spaces, featuring waterproof rotating louver roofs and retractable roof options. Designed to provide adjustable shade and weather protection.
• Retractable Awnings Traditional retractable shade awnings for patios, decks, balconies, and outdoor living spaces, including built-in awnings and retractable tension shade systems for residential and commercial use.
• Exterior Solar Screens Exterior solar screens for windows and openings, including the KE Storm Rail reinforced zippered heavy-duty screen and the CS0, CS4, CS5, and CS6 cassette-style solar shade systems, designed to reduce heat, glare, and weather exposure.
• Stationary Awnings Stationary (fixed) awnings for residential and commercial buildings, including canopies for decks, fabric shed awnings, standing seam aluminum sheds, Bahama shutters, A-frame and arched entrance canopies, Weathermaster Classic patio canopies, American Classic awnings, dome awnings, waterfall awnings, and fabric recover services.
• Industrial Canopies Industrial-scale canopy systems for commercial and industrial facilities, including hanger rod canopies, sun louver canopies, and custom architectural shade elements. Designed for large-span applications and customized to project specifications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Piscine CastiglioneminorOthersPartnership with Piscine Castiglione for outdoor shade solutions integrated with pool and outdoor living environments.
• VaraschinminorOthersCollaboration with Varaschin, an outdoor furniture manufacturer, for integrated outdoor living solutions.
• Querini StampaliaminorOthersPartnership with Querini Stampalia cultural institution, supporting their opificio/workshop initiative.
• ArchiproductsminorGTM or Marketing PartnerListed on Archiproducts architecture portal for product visibility to architectural professionals.
• ArchiexpominorGTM or Marketing PartnerListed on Archiexpo architecture and design platform for product discovery.
• Landscape DesignerminorGTM or Marketing PartnerListed on Landscape Designer portal for landscape architecture professionals.
• American Institute of Architects (AIA)minorOthersKE supports AIA career growth initiatives for providers of architectural services and products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunesta Products: US manufacturer of retractable awnings, motorized pergolas, and exterior solar screens sold through a dealer network. Direct competitor in the same product categories and dealer GTM model as KE Outdoor Design.
• BioSun: US maker of retractable pergolas, exterior screens, and awnings with dealer distribution. Comparable product mix and custom-build approach to KE across louvered roofs and zip-screen systems.
• Larson Shading Solutions: US-based provider of retractable awnings, pergolas, and exterior solar screens with dealer and commercial channels. Competes directly with KE in the North American residential and commercial shade structure market.
• Palmiye Global: Turkish manufacturer of bioclimatic pergolas, retractable roof systems, and zip screens for residential and commercial markets. Competes head-to-head with KE in louvered pergola and exterior solar screen categories with global dealer reach.
• Gibus: Italian manufacturer of retractable pergolas, awnings, and glass verandas with a strong European dealer network. Comparable to KE in Italian design heritage, custom-built premium products, and dealer-led international GTM.
• Alukov: European manufacturer of telescopic aluminum enclosures, pergolas, and pool covers with worldwide dealer distribution. Similar custom-built premium outdoor structures and dealer-channel model as KE Outdoor Design.
• Aristocrat Products: US manufacturer of retractable awnings, stationary awnings, and solar screens sold through dealers and OEMs. Direct competitor in the North American residential awning and shade screen market.
• Sunair Awnings: US-based manufacturer of retractable awnings, motorized screens, and sunrooms sold through dealers and direct-to-consumer channels. Overlaps with KE on retractable awnings and exterior solar screens for residential applications.
• Renson: Belgian manufacturer of aluminum louvered pergolas (Camargue, Algarve) and outdoor living structures with proprietary rotating-louver technology. Closest European peer to KE's Gennius system with similar premium positioning and dealer distribution.

Broad incumbents

• Home Depot / Sunbelt Marketing: Mass-market home improvement retailer that sells a wide assortment of stationary and retractable awnings, pergola kits, and shade structures. Overlaps with KE on entry-level outdoor shade products but does not offer KE's premium custom louvered systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ke-durasol-awnings-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KE Durasol Awnings Inc.