Keepgoing

Name

Keepgoing

Legal name

Keep Going SL

Website

https://keepgoing.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Sports nutrition supplements
• Energy gels
• Endurance fueling
• Athletic recovery products
• Hydration supplements

Headquarters

HQ city

San Sebastián de los Reyes

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through Shopify-based online store selling sports nutrition products directly to individual athletes and fitness enthusiasts. Products include energy gels, bars, drinks, recovery supplements, and accessories with prices ranging from €1.95 to €54.95. Free shipping from €35 incentivizes larger orders.
2. B2B Wholesale: Business-to-business sales through a registration program targeting gyms, sports stores, sporting events, and team distributors. Bulk pricing presumably offered to registered business customers.
3. Affiliate Program: Commission-based revenue sharing with affiliates who promote Keepgoing products. Targeted at sports enthusiasts and fitness influencers committed to sustainability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Keepgoing is a Spanish sports nutrition brand that develops, manufactures, and sells directly to consumers a range of energy gels, bars, gummies, drinks, hydration products, and recovery supplements formulated for endurance athletes. Products are sold through a Shopify-based online store (free shipping from €35, 24-hour delivery) and a B2B wholesale registration program for gyms, sports stores, and sporting events. The catalog features scientifically-formulated offerings including hydrogel-based gels, optimized 1:0.8 and 2:1 carbohydrate ratios, and event-specific bundle packs for marathon, half-ironman, and long-distance triathlon preparation.

Product overview

Keepgoing is a direct-to-consumer Spanish sports nutrition brand founded in 2004, offering a comprehensive portfolio of nutritional supplements and accessories for endurance athletes. The product line is organized around the EnerGyPro sub-brand (featuring hydrogels, gummies, and powdered energy drinks with optimized carbohydrate ratios), complemented by hydration products (Isotonic+, Hypotonic0, Salts Plus+), recovery supplements (Quick Recovery, ISO Whey, L-Glutamine, BCAAs), and specialized supplements (Articare Plus, Caffeine Boost, Beta Alanina, Top Burner). The company also offers curated bundle packs for specific endurance events (Marathon, 70.3, Sub 10 triathlon) and accessories (bidons, soft flasks, swim caps, apparel). All products emphasize scientific evidence, natural ingredients, and quality certifications including gluten-free, lactose-free, vegan, and doping-free formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• ENERGYPRO GEL 75g Hydrogel energy gel with easy assimilation, no gastric discomfort, and ecological safety nozzle; contains 45g carbohydrates and 250mg sodium with a 1:0.8 malto-fructose ratio, designed for endurance athletes during prolonged exercise.
• ENERGYPRO GEL 60g Hydrogel energy gel with 1:0.8 malto-fructose ratio, delivering 30g carbohydrates and 200mg sodium for sustained energy during exercise; smaller-format companion to the 75g gel.
• ISOTONIC + Isotonic electrolyte replacement drink rich in mineral salts with P2max and 2:1 malto-fructose ratio, providing 30g carbohydrates and 600mg sodium per serving for hydration during endurance activity.
• QUICK RECOVERY Post-exercise recovery drink with 3:1 carbohydrate-to-protein ratio for optimal muscle recovery, energy replenishment, and rehydration after intense training or competition.
• CREATINE CELLULAR 100% creatine monohydrate (Creapure®) supplement with 23g Kre-Alkalyn for high-intensity performance support in a mandarina punch flavor.
• ENERGYPRO BAR Energy bar made with natural fruit pulp featuring a gummy texture; contains 30g carbohydrates with a 2:1 ratio for sustained energy during exercise.
• ENERGYPRO GUMMY Energy gummy made with natural fruit pulp, providing 20g carbohydrates with a 2:1 ratio for easy energy consumption during exercise.
• ENERGYPRO DRINK Easy-absorption energy drink rich in carbohydrates with 1:0.8 malto-fructose ratio, delivering 90g carbohydrates and 550mg sodium per serving for endurance performance.
• ENERGY BAR 100% natural energy bar made from organic farming ingredients, gluten-free and lactose-free.
• CARBO CHARGE Carbohydrate-rich drink featuring maltodextrin, amylopectin, and isomaltulose for glycogen supercompensation, providing 40g carbohydrates per serving.
• SALTS PLUS + Easy-to-take salt capsules with high mineral content providing 315mg sodium to support hydration and minimize cramps during exercise.
• HYPOTONIC0 Hypotonic drink rich in mineral salts, sugar-free, providing 600mg sodium for optimal hydration.
• AMINOÁCIDOS RAMIFICADOS BCAA'S Branched chain amino acid supplement (L-Leucine, L-Valine, L-Isoleucine) in 4:1:1 ratio with vitamin B6 for muscle recovery and fatigue delay.
• ISO WHEY Whey protein supplement with high biological value, providing 25g protein per serving with complete aminogram and leucine enrichment.
• ARTICARE PLUS 4-in-1 joint protection and repair formula combining glucosamine sulfate, chondroitin sulfate, MSM, hyaluronic acid, natural extracts, vitamins, and minerals to protect joints, ligaments, and tendons.
• CAFFEINE BOOST Caffeine capsules combining 100mg natural caffeine from guarana and 10mg p-synephrine from bitter orange for enhanced energy, focus, and fat oxidation.
• BETA ALANINA Beta-alanine supplement with maximum purity for carnosine synthesis, supporting muscle contraction and buffering lactic acid during high-intensity exercise.
• TOP BURNER Fat loss supplement with natural ingredients including L-carnitine and Garcinia cambogia, formulated without stimulants.
• L-GLUTAMINA 100% L-Glutamine supplement (Kyowa Quality) with neutral flavor for muscle recovery, immune support, and glycogen replenishment.
• RESISTENZIA Endurance supplement with 3:1 malto-fructose ratio, 50g carbohydrates, MCTs, and BCAAs for sustained energy during long-duration exercise.
• BIDÓN KEEPGOING TEAM High-performance ergonomic flexible water bottle for athletes, branded as part of the Keepgoing Team accessories line.
• SOFT FLASK Collapsible soft flask ideal for runners; compresses as you drink, with 300ml capacity.
• GAFAS WINKERS KEEPGOING Limited edition sunglasses released as part of the #KeepgoingTeam collection.
• ROPA KEEPGOING TEAM High-quality athletic wear developed by Virklon, balancing aesthetics, comfort, performance, and breathability for demanding athletes.
• PACK MARATÓN Complete nutritional pack for marathon preparation and race day, covering pre-race glycogen loading, during-race energy and mineral supplementation, and post-race recovery; available in caffeinated and caffeine-free versions.
• PACK 70.3 Complete nutritional plan for half-ironman triathlon (1900m swim, 90km bike, 21km run) covering energy, hydration, minerals, and recovery needs across all phases.
• PACK SUB 10 Complete nutritional pack for long-distance triathlon, designed for athletes aiming for sub-10-hour finish times.
• PACK NEW ENERGYPRO 2.0 Premium energy-focused bundle including 12 EnergyPro Bars, 6 EnergyPro Gel 75g, 4 EnergyPro Gel 60g, 760g EnergyPro Drink, 12-unit EnerGyPro Gummy box, and Keepgoing Team bidon for high-intensity endurance athletes.
• PACK TESTER Introductory pack featuring a selection of best-selling products for new customers to discover the Keepgoing range.
• PACK NEW ENERGYPRO Pack focused on the EnerGyPro line for the most demanding athletes.

Quantifiable outcome

• Products enable athletes to sustain 60-90g carbohydrates per hour during endurance events
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tailwind Nutrition: US endurance fueling brand focused on all-in-one carbohydrate drink mixes for ultra-endurance athletes. Comparable in target customer (ultra-runners, triathletes) and focus on simplified fueling, though narrower product format.

Regional players

• 226ers: Spanish sports nutrition brand headquartered in Alicante offering bars, gels, recovery drinks, and supplements specifically formulated for endurance athletes. Same Spanish/Iberian origin and endurance-focused positioning as Keepgoing, making it the closest domestic competitor.
• Nutrixxion: German sports nutrition brand offering gels, bars, drinks, and supplements with similar carb-ratio and endurance fueling formulations. Comparable product mix and European market presence, though focused on the DACH region.

Direct peers

• Maurten: Swedish sports nutrition brand built around hydrogel technology for endurance athletes. Most direct comparable to Keepgoing's EnerGyPro hydrogel gels and carbohydrate-ratio formulations serving triathletes, cyclists, and runners.
• High5: UK sports nutrition brand offering energy gels, bars, hydration, and recovery products for endurance athletes. Highly comparable product portfolio and target segment, with broad European retail and DTC presence.
• GU Energy Labs: US-based energy gel and sports nutrition brand with a long-running heritage in endurance fueling (gels, chews, roctane, hydration). Directly comparable product format (single-serve energy gels) and athlete customer base, though primarily North American distribution.
• Science in Sport (SiS): UK-based endurance sports nutrition brand selling energy gels, bars, hydration powders, and recovery products with isomaltulose and dual-carb formulations. Closely comparable product mix, target customer (endurance athletes), and DTC-plus-retail GTM.
• Precision Fuel & Hydration: Endurance-focused nutrition brand specializing in carbohydrate fueling (PH gels, chews, drinks) and electrolyte hydration. Direct competitor in the endurance gels and electrolyte replacement category where Keepgoing competes.

Broad incumbents

• Optimum Nutrition: Globally distributed sports nutrition brand (part of Glanbia) selling whey protein, creatine, BCAAs, and performance supplements through mass retail and online. Comparable in the protein, creatine, and BCAA categories where Keepgoing competes, though at much larger scale and broader consumer targeting.
• MyProtein: Large global sports nutrition brand owned by THG, spanning protein powders, BCAAs, creatine, gels, and accessories across mainstream and endurance categories. Represents the broad incumbent that Keepgoing competes against in protein, BCAA, and creatine SKUs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/keepgoing
• Facebookfacebook.com/keepgoing
• LinkedInlinkedin.com/company/keepgoing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepgoing