Park and Ride

What Park and Ride does

Park and Ride is a public transportation initiative operated by Cardiff Council under the 'Keeping Cardiff Moving' brand, delivering Park & Ride car parks and integrated multi-modal travel promotion services to the residents and visitors of Cardiff, Wales. The platform unifies seven core transport modes — walking, cycling, bus, rail, park & ride, water transport, and car-related services — into a single bilingual (English/Welsh) public-facing portal, supported by the Traveline journey planner integration. Beyond Park & Ride sites, the initiative operates or commissions adjacent programmes including the Cardiff On Street Cycle Hire Scheme (500 bikes across 50 docking stations managed by nextbike), public EV chargepoints (10 locations via SWARCO eConnect), the Living Streets WOW walk-to-school challenge (45 schools), and the Healthy Travel Cardiff workforce programme.

The underlying technology stack is described as transportation management and active travel promotion systems with no proprietary AI or software assets disclosed; primary digital assets are the Keeping Cardiff Moving website and the Commonplace Caerdydd citizen-feedback platform. The portfolio of infrastructure projects — Cardiff Crossrail, Bus Priority Strategy, Roath Park Cycle Route, Westgate Street Bus Gate, Transport Interchange Southern Entrance, and 20mph speed limit rollout — indicates a council-led capital programme rather than a product technology business. Partnerships with Living Streets Cymru (school programmes), nextbike (cycle hire operations), SWARCO eConnect (EV charging infrastructure), Traveline (journey planning), and GoSafe (speed enforcement) cover service delivery, technology integration, and regulatory cooperation.

The business model is non-commercial: the initiative is funded through Cardiff Council's government budget allocations, with no publicly disclosed pricing for the Park & Ride service, no subscription or transactional revenue stream attributed to 'Park and Ride' as an entity, and no private equity, venture, or parent-company ownership. Strategic direction is set by Cardiff Council's cabinet, with the Transport White Paper proposing a future road user payment scheme to fund expansion into a tram network and £1 bus fares. The entity has 11 employees per firmographics data, no disclosed management team in the source material, and no commercial customers in the traditional sense — its end users are the general public of Cardiff.

Name

Park and Ride

Legal name

Cardiff Council

Website

https://keepingcardiffmoving.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Park and Ride is a Cardiff Council initiative under the Keeping Cardiff Moving brand, providing publicly funded Park & Ride facilities alongside integrated walking, cycling, bus, rail, water, and car transport services for Cardiff residents and visitors.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Interurban and Rural Bus Transportation (485210), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Local Transportation, Parking & Mobility Administration (BPAIACAM)

akta.pro secondary industries

Park-and-Ride Facilities & Transit Parking (THAIALAI), Transportation Demand Management (TDM) & Commute Programs (EDALAKAJ)

Keywords

• Public transport services
• Park and ride
• Active travel promotion
• Sustainable transportation
• Community transport programs

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Public Transportation Services: Cardiff Council provides Park & Ride facilities as part of public transportation infrastructure, funded through government budgets and potentially supplemented by user fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cardiff Council's "Keeping Cardiff Moving" initiative delivers Park & Ride facilities and a unified multi-modal sustainable transport portal for Cardiff residents and visitors. The service combines physical infrastructure (Park & Ride car parks, 50-station nextbike cycle hire scheme, 10 SWARCO eConnect public EV chargepoint locations) with journey planning, bus/rail/water transport information, and active travel programmes such as Living Streets WOW and Healthy Travel Cardiff. It is a publicly funded local government service with no publicly disclosed pricing.

Product overview

Keeping Cardiff Moving is a Cardiff Council transportation initiative promoting sustainable travel options. The service is organized as a unified platform offering multiple integrated transport modes including walking, cycling, bus, rail, park and ride, and water transport, along with car-related services. Key programs include Living Streets WOW (walk-to-school challenge), Healthy Travel Cardiff (public sector initiative), and the Cardiff On Street Cycle Hire Scheme (managed by nextbike). The portfolio also encompasses various infrastructure projects such as cycleways, bus priority routes, 20mph speed limits, and EV charging points, all coordinated through the Traveline Journey Planner integration for journey planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Park & Ride Park & Ride car parks at key locations around Cardiff city centre enabling commuters to park outside the centre and continue via public transport or active travel modes.
• Cardiff On Street Cycle Hire Scheme Docked bike hire scheme with 500 bikes across 50 docking stations in Cardiff, managed by nextbike, available for public hire throughout the city.
• Living Streets WOW Pupil-led WOW (Walk Once a Week) walking-to-school challenge delivered in partnership with Living Streets Cymru, with daily journeys recorded on an interactive WOW Travel Tracker.
• Healthy Travel Cardiff Healthy Travel Cardiff is a public sector initiative encouraging staff and visitors to council and partner sites to walk, cycle, take public transport, or use ultra-low emission vehicles.
• Cycle Services Cycling promotion programme including adult cycle training, bike security, free cycle stands, and the on-street docked cycle hire service for Cardiff residents and visitors.
• Bus Services Public bus travel information and services including journey planning, student bus travel, passes, and accessible bus travel options for Cardiff commuters.
• Rail Services Train services information including journey planning, passes, accessible rail travel, and bike-on-train facilities for Cardiff commuters.
• Water Transport Water transport options available in Cardiff for commuters and visitors as part of the multi-modal transport portfolio.
• Car Services Car-related services for Cardiff residents and visitors including parking enforcement, car clubs, car sharing, and public EV charging points at 10 locations (Penylan, Riverside and Canton wards) operated via SWARCO eConnect 7kw chargepoints.
• Traveline Journey Planner Door-to-door journey planning service for trips across Cardiff and Wales, delivered via Traveline and Traveline Cymru and integrated into the Keeping Cardiff Moving website.

Quantifiable outcome

• 10,000+ participants at Car Free Day events
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• nextbikecoreChannel Partner/ Reseller/ Distributor · 1 January 2018nextbike is a world-renowned bike share provider managing 500 bikes across 50 docking stations in Cardiff. The first phase of the scheme was deployed by May 2018. nextbike operates as the service provider and operator for the Cardiff On Street Cycle Hire Scheme.
• Living Streets CymrucoreStrategic or Co-development PartnerCardiff Council has partnered with Living Streets Cymru to fund and deliver the WOW (Walk Once a Week) walking to school challenge. The programme has been rolled out to 45 schools, making Cardiff the top Local Authority in Wales to deliver the scheme and one of the UK's top participating cities. WOW is a pupil-led initiative where children record daily journeys on an interactive WOW Travel Tracker.
• TravelinecoreTechnology or IntegrationTraveline provides journey planning services for door-to-door trip planning, integrated into the Keeping Cardiff Moving website. Traveline Cymru serves as the national public transport journey planner for Wales.
• GoSafeminorStrategic or Co-development PartnerGoSafe is the organization responsible for enforcing speeds in Wales. Cardiff Council is working with GoSafe and Welsh Government during the implementation of 20mph speed limits to develop an enforcement strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stagecoach Group: One of the UK's largest bus and coach operators, providing regional and intercity services that overlap with the rail, bus, and park-and-ride modes Cardiff promotes. Broad incumbent rather than a like-for-like municipal operator.
• Transport for London: London's integrated transport authority covering tube, bus, rail, walking, cycling, river services, and road user charging. Direct conceptual analogue to Keeping Cardiff Moving for a UK city, but at vastly larger scale and with broader statutory powers.
• National Express: Major UK coach and bus operator with coach station and scheduled service infrastructure that overlaps with the long-distance passenger transport framing of Cardiff's park-and-ride and rail offering.

Emerging players

• Lime: Global micromobility operator offering e-bikes and e-scooters across UK cities. Comparable in the docking-station and station-based mobility space that sits adjacent to nextbike's Cardiff scheme and the platform's mode-choice offering.

Direct peers

• Living Streets: National charity delivering the WOW walk-to-school programme that Cardiff Council funds and rolls out across 45 schools. Direct programme partner and closest peer for the active travel promotion activity.
• nextbike: Operates the Cardiff On Street Cycle Hire Scheme with 500 bikes across 50 docking stations and delivers docked bike-share for many UK and European cities. Closest operational peer for the bike-share component of the platform.
• Transport for West Midlands: Statutory transport authority for the West Midlands metropolitan area, coordinating bus, rail, metro, cycling, and active travel initiatives across multiple local councils. Comparable in integrating multi-modal services under a single regional brand.
• Nottingham City Transport: Council-owned bus operator running Nottingham's long-standing park-and-ride network alongside tram services. Most direct UK municipal park-and-ride operator analogue.

Regional players

• Cardiff Bus: Primary bus operator in Cardiff, council-owned, providing the urban and park-and-ride bus connections that the Keeping Cardiff Moving platform directs users to. Core upstream/downstream partner in the same local ecosystem.
• Brighton & Hove Buses: Council-owned bus operator in Brighton & Hove running urban and park-and-ride services in a single UK city. Comparable single-city municipal bus and park-and-ride operator model outside Wales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/park-and-ride

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park and Ride