Kek Mama

What Kek Mama does

Kek Mama is a Dutch cross-media magazine brand targeting mothers aged 25-45 with children aged 0-16, operated by Kompas Blend B.V. from Utrecht, Netherlands. The company was established as a joint venture jointly owned 50/50 by FamilyBlend B.V. and Kompas Publishing B.V., and the editorial team comprises approximately 19 staff. Its core product is a glossy print magazine published quarterly (March, June, September, November), supplemented by a daily-updated editorial website (kekmama.nl), a weekly email newsletter, and active Facebook and Instagram accounts. Content covers news, parenting, lifestyle, beauty, fashion, recipes, relationships, travel, and celebrity interviews, with sub-brands Kek Baby (infancy/pregnancy) and Kek Papa (fatherhood) extending the editorial surface across the parenting lifecycle.

The business operates direct-to-consumer, with subscriptions (print and digital) sold through abonnementen.kekmama.nl at €25 for 6 issues, plus a secondary revenue stream from advertising and sponsored branded-content articles produced in collaboration with consumer brands including KitchenAid, One4all, TEMPUR, Nationale-Nederlanden, Odido, Kneipp, EuroParcs, and a.s.r. The brand self-describes as a "360° media brand" reaching millions of monthly online visitors. There is no proprietary technology platform, no mobile app, no API, and no AI/ML capabilities disclosed; the technical stack is a standard CMS-driven publishing site with newsletter and social distribution. The company operates exclusively within the Netherlands, with no retail or newsstand distribution.

Name

Kek Mama

Legal name

Kompas Blend B.V.

Website

https://kekmama.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kek Mama is a Dutch cross-media glossy magazine brand for mothers with children aged 0-16, publishing quarterly print editions, a daily website, newsletter, and social channels, and monetizing via subscriptions and sponsored branded content.

Ownership category

akta.pro rank

Product category

Parenting & Lifestyle Magazine

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Parenting magazine
• Lifestyle editorial
• Magazine subscription
• Branded content
• Mothers media

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscriptions: Kek Mama generates revenue through print and digital magazine subscriptions, offered with werfpremie (gift/premium bonuses) and discount campaigns. Subscriptions are pre-paid for the chosen duration and delivered quarterly.
2. Advertising & Branded Content: Kek Mama sells advertising space and publishes sponsored articles (branded content) in collaboration with consumer brands. These partnerships are labelled as 'In samenwerking met' or 'Sponsored' and appear throughout the site's editorial content. Brands include KitchenAid, One4all, TEMPUR, Nationale-Nederlanden, Odido, Kneipp, EuroParcs, and a.s.r.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kek Mama publishes a Dutch-language glossy magazine four times per year for mothers with children aged 0-16, supplemented by daily-updated editorial content on kekmama.nl and weekly email newsletters. The brand sells subscriptions directly to consumers and monetizes through advertising and sponsored branded content collaborations with consumer brands.

Product overview

Kek Mama is a Dutch cross-media magazine brand for mothers with children aged 0–16, operated by Kompas Blend B.V. The portfolio consists of the core print/digital Kek Mama Magazine (published 4 times per year), the daily-updated Kek Mama Online website (kekmama.nl), and sub-brands Kek Baby and Kek Papa addressing specific parenting stages. Supporting offerings include the Kek Mama Newsletters (email bulletins with exclusive content and promotions) and a Subscription Service for print and digital magazine access. The brand also produces sponsored/branded content in collaboration with external brands such as KitchenAid, Odido, TEMPUR, Nationale-Nederlanden, Kneipp, EuroParcs, One4all, and a.s.r.

Differentiator

Problem solved

Functional benefit

Brands

• Kek Baby: A section of the magazine covering topics related to babies and young children (0-16 years).

Products and services

• Kek Mama Magazine (print) Quarterly print glossy magazine for Dutch mothers with children aged 0-16, covering news, personal stories, columns, lifestyle, child-rearing, beauty, fashion, recipes, love & sex, trips & holidays, and Kek Baby content. Delivered to subscribers 4 times per year.
• Kek Mama Online (editorial website) Digital editorial platform (kekmama.nl) publishing daily articles across news, personal stories, columns, lifestyle, child-rearing, and branded content. Also hosts newsletter signups, subscription management entry points, and reader engagement features.
• Kek Mama Newsletter Recurring email newsletter delivering Kek Mama editorial content, exclusive interviews, special promotions, contests, and discounts directly to subscribers' inboxes.
• Kek Mama Subscription Service Print and digital magazine subscription service offering tiered subscription plans with discount offers and gift-abonnement (gift subscription) options, including direct quarterly shipment of physical copies plus digital access.
• Kek Baby (sub-brand) Dedicated content sub-brand and category within Kek Mama focused on baby-related topics, including pregnancy, birth, and infant care, targeting mothers with children from 0 years onward.
• Kek Papa (sub-brand) Dedicated content sub-brand focusing on fatherhood perspectives and family dynamics, offering a paternal lens on parenting topics featured within the broader Kek Mama editorial.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• KitchenAidminorGTM or Marketing PartnerKitchenAid partnered with Kek Mama on branded content promoting its Artisan Plus mixer, 3-in-1 pasta accessory, and K400 blender. An article titled 'Italiaanse avond thuis? Met deze keukenhulpjes maak je er iets bijzonders van' featured the products in Kek's Keuken video content. The article is labeled as sponsored and includes product links.
• One4allminorGTM or Marketing PartnerOne4all partnered with Kek Mama on a branded article offering gift card advice for teacher appreciation gifts. The article 'Dit cadeau voor de juf of meester valt altijd in de smaak' (This gift for the teacher is always a hit) featured One4all gift cards as a solution for end-of-year teacher gifts. The article is marked as sponsored.
• TEMPURminorGTM or Marketing PartnerTEMPUR partnered with Kek Mama on a branded content series 'Bed Confessions' featuring mother influencer Bo Wilkes discussing sleep as a parent. The article promotes TEMPUR mattresses and the TEMPUR Ergo Smart Base. It is labeled as a sponsored collaboration.
• Nationale-NederlandenminorGTM or Marketing PartnerNationale-Nederlanden partnered with Kek Mama on a branded article 'Cato kreeg een belangrijke brief uit de toekomst' about women's pension planning. The article promotes Nationale-Nederlanden's Aanvullende PensioenOpbouw (supplementary pension) product and is marked as a sponsored collaboration.
• OdidominorGTM or Marketing PartnerOdido partnered with Kek Mama on a branded article about children's first smartphones, promoting the Startphone app. The article 'De eerste smartphone: spannend voor je kind, misschien nog spannender voor jou' was developed in collaboration with Odido and academic partners VU Amsterdam and UvA. It is labeled as sponsored.
• KneippminorGTM or Marketing PartnerKneipp partnered with Kek Mama on a branded article 'Met deze scrub pak je dat mini spa-moment tussen alle chaos door' promoting the Kneipp Refreshing scrub. The article is labeled as a collaboration with Kneipp.
• EuroParcsminorGTM or Marketing PartnerEuroParcs partnered with Kek Mama on a sponsored article encouraging early summer holiday booking, promoting glamping holidays at EuroParcs holiday parks. The article featured 30% early-bird discounts and was marked as sponsored.
• a.s.r.minorGTM or Marketing Partnera.s.r. is the main sponsor (hoofdsponsor) of the Avond4daagse (Evening Walking event) and partnered with Kek Mama on a column by editor Lisa about the Avond4daagse tradition. The article is labeled as a collaboration with a.s.r.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KekMamaMagazine
• Instagraminstagram.com/kekmamamagazine
• LinkedInlinkedin.com/company/kekmama

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kek Mama