Kelebek Mutfak - Banyo

What Kelebek Mutfak - Banyo does

Kelebek sells exclusively through an authorized dealer network of 46 physical sales points across Turkey, supported by 117 kitchen design experts who provide a free project design service that converts online inquiries into dealer-led sales. Pricing is quote-based and not publicly disclosed, with display/exhibition kitchens advertised in a range of approximately 131,287 TL to 997,969 TL depending on model and finish. Distribution is supplemented by exports to roughly 15 countries, with the first international store opened in Dortmund, Germany in 1991. The company was listed on the Istanbul Stock Exchange in 1990 as Turkey's first publicly traded furniture company, was acquired by diversified conglomerate Doğanlar Mobilya Grubu in 2012, and now operates as a brand within the Doğanlar portfolio alongside sister brands such as Doğtaş. Certifications include ISO 9001 (2002), TSE/TSEK (1987–88), ISO 14001, and KVKK data-protection compliance.

Name

Kelebek Mutfak - Banyo

Legal name

Doğanlar Mobilya Grubu İmalat Sanayi ve Ticaret A.Ş.

Website

https://kelebekmutfak.com

Company type

Public

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelebek Mutfak - Banyo is a Turkish modular kitchen and bathroom furniture manufacturer, founded in 1935, selling through a 46-dealer network across Turkey with exports to ~15 countries under Doğanlar Mobilya Grubu.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen and Bathroom Furniture Sales: Kelebek generates revenue primarily from the sale of manufactured kitchen cabinets, bathroom furniture, and related accessories. The company offers multiple kitchen model lines (Anthe, Atlas, Bellis, Carda, Galba, Pierina, Anna, Endless, Liana, Lisa, Nomas, Parvula, Riodini, Selene, Vanensi, Varuna, Rubi, Lucina, Marena), modular bathroom collections (Bellis Banyo, Nomas Banyo, Varuna Banyo), tables and chairs, accessories, and garden furniture. Custom project design is offered free of charge as a customer acquisition tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kelebek Mutfak - Banyo manufactures and sells kitchen cabinets, modular bathroom furniture, tables and chairs, garden furniture, and related accessories through an authorized dealer network in Turkey. The company offers 18+ kitchen model lines, a new modular bathroom collection with over 60 modules, and the Fast Mutfak pre-designed kitchen line, all backed by Turkey's first and only 5-year warranty. Products are sold through 46 sales points across Turkey and exported to approximately 15 countries.

Product overview

Kelebek Mutfak - Banyo is Turkey's first panel furniture and kitchen manufacturer, established in 1935. The company operates as a unified product portfolio centered around kitchen furniture (with 18+ kitchen models including Anthe, Atlas, Bellis, Carda, Galba, Pierina, Anna, Endless, Liana, Lisa, Nomas, Parvula, Riodini, Selene, Vanensi, Varuna, Rubi, Lucina, Marena), modular bathroom solutions (including Bellis Banyo, Nomas Banyo, Varuna Banyo, and a new Modular Bathroom Collection with 60+ modules), tables and chairs (Calina, Martha, Pontia, Aria, Carmen collections), garden furniture (Freya, Sally, Troy, Bamboo, CARLA), and accessories (cabinet systems, lighting, drawer systems, pantry systems, corner solutions, upper cabinet hardware). The company also offers a pre-designed Fast Mutfak line for standard applications. All products are backed by Turkey's first and only 5-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Anthe Kitchen
• Atlas Kitchen
• Bellis Kitchen
• Carda Kitchen
• Galba Kitchen
• Pierina Kitchen
• Anna Kitchen
• Endless Kitchen
• Liana Kitchen
• Lisa Kitchen
• Nomas Kitchen
• Parvula Kitchen
• Riodini Kitchen
• Selene Kitchen
• Vanensi Kitchen
• Varuna Kitchen
• Rubi Kitchen
• Lucina Kitchen
• Marena Kitchen
• Fast Mutfak (Fast Kitchen)
• Modular Bathroom Collection
• Bellis Banyo (Bathroom)
• Nomas Banyo (Bathroom)
• Varuna Banyo (Bathroom)
• Calina Table and Chair Set
• Martha Bar Table
• Pontia Collection (Chairs and Tables)
• Aria Extendable Dining Table
• Carmen Fixed Dining Table
• Freya Garden Furniture
• Sally Single Garden Chair
• Troy Garden Furniture
• BAMBOO 2-Piece Garden Set
• BAMBOO 3-Piece Set (Bench and Service Cart)
• CARLA Garden Furniture
• Free Project Design Service (Ücretsiz Projelendirme)

Quantifiable outcome

• Turkey's first panel furniture and kitchen manufacturer since 1935 — 91 years of heritage
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Doğanlar Mobilya Grubu İmalat Sanayi ve Ticaret A.Ş.coreOthers · 1 January 2012Kelebek was acquired by Doğanlar Mobilya Grubu in 2012. Kelebek operates as a brand under this parent company, which is registered in Istanbul (Trade Registry No. 21271, Mersis No. 1000002098687291) and manages data processing and corporate governance for the Kelebek brand. The parent company also operates Doğtaş and other furniture brands.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Scavolini: Italian premium modular kitchen manufacturer with global dealer network. Comparable as a higher-end international modular kitchen specialist targeting design-conscious consumers, positioning against Kelebek in premium showrooms.
• Nolte Küchen: Large German modular kitchen manufacturer with European dealer and export footprint. Comparable as a comparable-scale European kitchen manufacturer operating through partner dealers with a custom-design-led model.
• IKEA (Turkey): Global flat-pack furniture incumbent with growing Turkey presence, including kitchens. Competes for the same residential kitchen buyers but with a fundamentally different flat-pack, self-service, lower-price proposition.

Direct peers

• Evidea: Turkish kitchen, bathroom, and home furniture retailer with multiple physical stores. Comparable as a multi-category Turkish home furnishings peer with showroom-led customer experience.
• İstikbal: Turkish furniture and home brand offering kitchens, bedrooms, dining, and living-room furniture through an extensive nationwide dealer network. Comparable as a direct competitor in the Turkish residential furniture market with shared dealership-led distribution and similar mid-to-premium positioning.
• Modalife: Turkish home and kitchen furniture retailer offering modular kitchens and home products through physical showrooms. Direct peer in Turkish modular kitchen retail with showroom-led customer experience similar to Kelebek's dealer model.
• Lova Casa: Turkish kitchen and bathroom furniture brand with showroom-led distribution. Direct regional competitor in Turkish modular kitchens and bathroom furniture.
• Bellona: Major Turkish furniture manufacturer with a broad kitchen, bedroom, and home product portfolio sold through an authorized dealer network across Turkey. Direct competitor to Kelebek in panel furniture and kitchen categories with overlapping showroom-led go-to-market model.
• Doğtaş: Sibling brand within Doğanlar Mobilya Grubu offering furniture and home products through a similar authorized dealer model in Turkey. Comparable as a sister-brand competitor with shared parent group infrastructure and overlapping product categories.

Emerging players

• Hacker Küchen: German mid-to-premium modular kitchen manufacturer with international dealer network. Comparable as a European mid-premium modular kitchen brand pursuing export growth through partner showrooms similar to Kelebek's dealer strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kelebek-mutfak-banyo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelebek Mutfak - Banyo