Evidea

What Evidea does

Evidea Mağazacılık Anonim Şirketi is a Turkish omnichannel home goods retailer founded in 2008 and headquartered in Ataşehir, Istanbul. The company sells across nine product categories — complementary furniture, small home appliances, bedroom textiles, kitchen, dining, home & living, lighting, home decoration, and bathroom — through its e-commerce website (evidea.com), dedicated iOS and Android mobile applications, and a national chain of physical retail stores. Customer support is delivered via a call center (0850 532 22 22), WhatsApp, and live chat. Evidea operates both private-label brands (Evidea Kitchen for cookware, Evidea Soft for home textiles, Evidea Deco for decorative items, Evidea Lighting, and Just Home for furniture) and third-party branded assortments including Stanley, Paşabahçe, Black&Decker, Philips, Kiwi, Tantitoni, Valletta, and Rakle. The company also runs Evidea Club, a loyalty program for repeat customers.

The target customer base is individual Turkish consumers, with emphasis on families and individuals preparing for marriage (çeyiz/dowry trousseau), seeking comprehensive one-stop home outfitting. Revenue is generated entirely through one-time product sales at unit pricing ranging from approximately 49.90 TL for basic accessories to 24,999 TL for premium dining sets, with no subscription or membership fees. Commercial mechanics include up to four-installment payment options, free shipping on orders over 1,000 TL, percentage discounts, bundle deals (e.g., '3 Al 2 Öde'), and seasonal campaigns. The loyalty program provides early promotional access and exclusive deals for members.

Technology infrastructure is built on the Akinon omnichannel commerce platform (evidenced by akinoncloud.com and akinoncloudcdn.com URLs), supporting catalog, order management, fulfillment, and the in-store return/exchange process that converts returns to store credit. The company holds formal business registration (Mersis No: 0611-0531-8440-0025) as a member of the Istanbul Chamber of Commerce and is a privately held Turkish anonim şirket with no parent company, public listing, or external investment identified in the source material.

Name

Evidea

Legal name

Evidea Mağazacılık Anonim Şirketi

Website

https://evidea.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Evidea is a Turkish omnichannel home goods retailer selling furniture, kitchenware, textiles, and small appliances across nine categories via e-commerce, mobile apps, and physical stores. It serves individual consumers — particularly families and çeyiz shoppers — through private-label and third-party brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Evidea generates revenue through one-time product sales across nine main categories: furniture, small home appliances, bedroom textiles, kitchen, dining table (sofra), home and living, lighting, home decoration, and bathroom. The company operates on a traditional retail model with variable pricing per product, offering both owned-brand products (Evidea Soft, Evidea Kitchen, Evidea Deco) and third-party branded goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Evidea is an omnichannel Turkish home goods retailer that sells furniture, small home appliances, bedroom textiles, kitchenware, dining products, home decoration, lighting, and bathroom products through its own e-commerce website (evidea.com), iOS and Android mobile apps, and a chain of physical retail stores across Turkey. The assortment combines Evidea's private label brands (Evidea Kitchen, Evidea Soft, Evidea Deco, Evidea Lighting, Just Home) with third-party branded goods, supported by installment payments, free-shipping thresholds, and a 14-day return policy.

Product overview

Evidea is a Turkish home goods e-commerce platform and retail chain operating across nine main product categories: Kitchen (Mutfak), Dining Table (Sofra), Home Textiles (Ev Tekstili), Bathroom (Banyo), Home Decoration (Ev Dekorasyon), Home and Living (Ev ve Yaşam), Lighting (Aydınlatma), Complementary Furniture (Tamamlayıcı Mobilya), and Small Home Appliances (Elektrikli Ev Aletleri). The company operates its own e-commerce platform (Evidea.com) and mobile application alongside physical retail stores. Evidea offers products through both its private label brands (Evidea Kitchen for cookware and kitchen tools, Evidea Soft for bedding and home textiles, Evidea Deco for decorative items) and third-party brands including Stanley, Philips, Fantom, Kiwi, Paşabahçe, Just Home, Rakle, Valletta, and Tantitoni. The company also operates a loyalty program called Evidea Club and provides store locator services for its physical retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Just Home: Private label furniture brand offering tables, chairs, wardrobes, and bistro sets.
• Evidea Kitchen
• Evidea Soft
• Evidea Deco
• Evidea Lighting

Products and services

• Evidea Home Goods Retail (evidea.com e-commerce platform) Omnichannel home goods retail offering across nine main categories (furniture, small home appliances, bedroom textiles, kitchen, dining, home and living, lighting, home decoration, bathroom) through the evidea.com e-commerce platform, mobile apps, and physical stores across Turkey.
• Evidea Mobile Application Mobile shopping application available on iOS and Android that lets customers browse and purchase Evidea's home goods catalog on mobile devices.
• Evidea Physical Retail Stores Chain of physical retail stores across Turkey where customers can shop in person, return products, and exchange items for store credit.
• Evidea Kitchen (private label) Evidea's private label kitchenware brand offering pots, pans, kitchen tools, dinnerware sets, thermoses, and cooking accessories, sold alongside other brands in Evidea's kitchen category.
• Evidea Soft (private label) Evidea's private label home textile brand offering bedding, pillows, throws, towels, and bathroom textiles/comfort items.
• Evidea Deco (private label) Evidea's private label home decoration brand offering vases, frames, candles, candleholders, and decorative objects.
• Just Home (private label furniture) Evidea's private label furniture brand offering tables, chairs, wardrobes, bistro sets, and complementary furniture pieces.
• Evidea Club Loyalty Program Free customer loyalty program offering members early access to promotions, exclusive deals, and targeted promotional communications from Evidea.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Koçtaş: Turkey's largest home improvement and home goods retailer, offering furniture, kitchen, bathroom, and decoration across physical stores and e-commerce. Direct overlap with Evidea's nine-category home assortment and Turkish customer base.
• Vivense: Turkish online-first furniture and home furnishings retailer with showrooms across Turkey. Directly competes with Evidea in furniture, decoration, and home textiles targeting style-conscious Turkish consumers.
• English Home: Turkish home textiles, bathroom, and decoration specialist with extensive physical store presence. Overlaps with Evidea Soft and Evidea Deco categories and shares a Turkish middle-class customer target.
• Madame Coco: Turkish home goods and lifestyle retailer with strong private label presence across kitchen, textiles, bathroom, and decoration. Closely mirrors Evidea's vertical breadth and category mix.
• Mudo: Turkish fashion and home concept retailer selling furniture, decoration, and home textiles through physical stores and online. Competes with Evidea's complementary furniture, decoration, and home living categories.
• Tekzen: Turkish home improvement and home goods retailer with strong physical store network across Turkey. Overlaps with Evidea in furniture, kitchen, and small home appliance categories.

Broad incumbents

• IKEA Turkey: Global home furnishings leader operating stores and e-commerce in Turkey. A scaled, design-driven incumbent whose assortment breadth and pricing pressure affect Evidea across furniture and home decoration categories.
• Trendyol: Turkey's largest e-commerce marketplace, hosting thousands of home goods sellers. Provides indirect competition by aggregating home assortment with subsidized logistics, compressing Evidea's price competitiveness online.
• Hepsiburada: Major Turkish horizontal e-commerce platform with significant home goods, furniture, and small appliance assortment. Competes with Evidea.com for online home category traffic and basket share.

Regional players

• Paşabahçe Stores: Operates dedicated retail stores in Turkey for the Paşabahçe glassware brand, which Evidea also retails. Comparable as a Turkish specialty home goods retailer with strong brand assortment and physical presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/evidea
• YouTubeyoutube.com/user/EvideaTV
• Facebookfacebook.com/Evidea
• Instagraminstagram.com/evidea
• Pinterestpinterest.com/evidea
• LinkedInlinkedin.com/company/evidea-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evidea