kellermann.ch

What kellermann.ch does

Kellermann AG (legal entity: kellermann.ch ag) is a Swiss B2B fresh-produce processor headquartered in Ellikon an der Thur, Canton of Zurich, operating continuously since 1925 when Willy Kellermann began selling vegetables at the Zurich weekly market. The company washes, peels, cuts, packages, and delivers fresh salads, vegetables, and fruits, offering a portfolio that spans fresh-cut commodity produce, a certified organic Bio line (Bio Suisse Knospe), and convenience sub-brands mix+ready (pre-cut vegetable mixes with matched finishing ingredients) and heat+ready (pre-cut, pre-seasoned vegetables requiring only heating). The portfolio has been extended further into prepared meals including AHM salad bowls, poke-style bowls, ramen/GO/TG bowls, rice bowls, salad shakers, and snack cups.

The company operates as a wholly-owned subsidiary of the Rathgeb-Gruppe, a diversified Swiss agricultural group that also encompasses rathgeb.bio and Purnatur (tomato production), giving Kellermann vertical integration from cultivation through final delivery. Production is concentrated at the Ellikon an der Thur facility, with distribution handled by the company's own refrigerated logistics fleet delivering nationwide across Switzerland on a 365-day basis.

Kellermann serves four B2B segments via sales-led and inside-sales motions (Key Account Managers and a phone/email order hotline): Retail (private-label and branded fresh-cut produce for Swiss supermarket chains), Gastronomy (ultra-fresh kitchen-ready portions for restaurants, hotels, and caterers), Take-away (convenience snacks and ready-to-eat meals), and Food Industry (standardized bulk ingredients in Big Bags, bulk containers, and custom cuts for food processors). The company holds an unusually dense certification stack — Bio Suisse, SwissGAP, IP-SUISSE, BRC, IFS, Suisse-Garantie, Ökoprofit, EcoVadis COMMITTED Medal, and Culinarium — which functions as both a quality signal and a regulatory entry barrier for Swiss retail and gastronomy tenders. Revenue is not publicly disclosed; the company is privately held with no external funding rounds recorded.

Name

kellermann.ch

Legal name

kellermann.ch ag

Website

https://kellermann.ch

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Kellermann AG is a Swiss B2B fresh-produce processor that washes, cuts, and packages vegetables and salads for retail, gastronomy, food industry, and take-away customers across Switzerland, operating since 1925 as a subsidiary of the Rathgeb-Gruppe.

Ownership category

akta.pro rank

Product category

Fresh Produce Processing & Convenience Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Specialty & Gourmet Foods Distribution (CRAOABAF)

Keywords

• Fresh produce processing
• Cut vegetable supply
• Convenience salad manufacturer
• Private label produce
• Food service supply

Headquarters

HQ city

Ellikon an der Thur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh and processed vegetable sales: B2B sales of fresh salads, vegetables, and fruits as well as pre-processed convenience products to gastronomy, retail, food industry, and take-away businesses. Products include pre-cut, washed, peeled vegetables and custom meal solutions.
2. Private label and branded products: Products sold under customer private labels or Kellermann's own brands (mix+ready, heat+ready, Bio line)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kellermann AG washes, peels, cuts, packages, and delivers fresh vegetables, salads, and fruits to B2B customers across Switzerland. The portfolio includes three sub-brands (Bio organic produce, heat+ready pre-seasoned ready-to-heat vegetables, mix+ready pre-cut vegetable mixes), prepared meal bowls, and bulk/industrial formats sold to retail chains, gastronomy operators, take-away businesses, and food industry customers. Products are offered both under Kellermann's own brands and as private label for retailers.

Product overview

Kellermann AG is a Swiss fresh produce company offering a portfolio of fresh, organic, and convenience food products across multiple product lines and service categories. The company operates three core product sub-brands: (1) Bio – organic-certified produce meeting Bio Suisse/Knospe, CH-Bio, and Migros-Bio standards from verified partner farms; (2) heat+ready – pre-cut, pre-seasoned vegetables ready to heat in minutes; and (3) mix+ready – pre-cut vegetable mixes combined with finishing ingredients for instant serving. Beyond branded lines, the portfolio spans fresh-cut salads (individual varieties and mixed salads), pre-cut vegetables in various cuts (julienne, risolée, brunoise, slices, sticks), prepared meal solutions (AHM Bowls, Poke Bowls, Ramen/GO/TG Bowls, Rice Bowls, Salad Shakers, Snack Cups), and bulk/industrial formats. Products are available for four distribution channels: Retail (private label and branded for supermarkets), Gastronomy (ultra-fresh, kitchen-ready portions for professional kitchens), Take-away (convenience snacks and prepared meals), and Industry (standardized bulk ingredients for food manufacturers). The company provides custom development, packaging, and logistics services alongside its product range.

Differentiator

Problem solved

Functional benefit

Brands

• mix+ready: Pre-cut fresh vegetable mixes combined with perfectly matched finishing touches for easy, quick, and delicious preparation.
• heat+ready
• Bio

Products and services

• Bio (Organic Product Line) Organic-certified fresh produce line featuring salads, vegetables, and fruits meeting Bio Suisse (Knospe), CH-Bio, and Migros-Bio standards, sourced from carefully managed partner farms with verified soil quality. Targeted at retail, gastronomy, and take-away customers seeking certified organic fresh produce.
• heat+ready Pre-washed, pre-cut, and pre-seasoned fresh vegetable ready-to-heat product line. Includes matching spice blends; consumers simply warm in pan, steamer, or microwave. Designed for retail, gastronomy, and take-away customers seeking convenient meal solutions.
• mix+ready Pre-cut fresh vegetable mixes combined with perfectly matched finishing ingredients for quick, simple preparation. Ready to serve in seconds after mixing. Targeted at gastronomy and retail customers needing fast, fresh vegetable preparations.
• Fresh Salads and Vegetables Fresh-cut salads, lettuce varieties, mixed salads, pre-cut vegetables (carrots, peppers, onions, zucchini, cabbage, potatoes, tomatoes), herbs, and fruits. Available in various cuts (julienne, risolée, brunoise, slices, sticks) and formats for food service and retail customers.
• Prepared Salad Bowls and Meal Solutions Ready-prepared meal solutions including AHM Bowls (Caesar, Caprese, Greek, Mexican Chicken, Edamame, French Mix, Nüssli with Egg, Tuna), Poke Style Bowls (salmon, chicken teriyaki, pulled pork, quinoa Mexican, vegan shawarma), Ramen/GO/TG Bowl lines, Rice Bowls, Salad Shakers, and Snack Cups with sauces included. Designed for take-away, gastronomy, and retail customers.
• Private Label and Retail Solutions Custom product development and production under retailer's own branding, with full traceability and certifications (IFS, BRC, Bio). Complete service from product development to delivery in brand packaging. Targeted at Swiss retail chains and supermarkets.
• Gastronomy / Food Service Solutions Ultra-fresh, pre-prepared, portion-perfect products for professional kitchens. Replaces labor-intensive mise en place with ready-to-use ingredients meeting HACCP and GHP standards. Targeted at restaurants, hotels, and catering companies.
• Food Industry / Industrial Solutions Bulk fresh ingredients (salads, vegetables, fruits, potatoes) in standardized quality and cuts, delivered just-in-time across Switzerland with full traceability. Available in big bags, bulk containers, or custom cuts for food processing customers.

Quantifiable outcome

• 365 days per year supply capability
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rathgeb Gruppe (Rathgeb Group)coreStrategic or Co-development PartnerParent company of Kellermann AG. The Rathgeb Group provides integrated agricultural expertise from cultivation to finished products. Kellermann operates as a member of this larger agricultural group, which also includes Purnatur (tomato production) and rathgeb.bio.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bonduelle: French-headquartered global leader in processed and fresh-cut vegetables, including prepared salads. Direct comparable in fresh-cut, washed, packaged vegetable production for retail and foodservice, with similar B2B convenience vegetable business model.
• Bischofszell Nahrungsmittel (Coop Industry): Swiss food processing subsidiary of Coop producing convenience meals, fresh prepared foods, and private label items. Direct comparable in Swiss B2B food manufacturing and private label supply chain.
• Hügli Nahrungsmittel: Swiss convenience food manufacturer producing soups, sauces, ready meals, and organic products for B2B customers. Comparable in Swiss B2B convenience food production for retail private label and foodservice channels.
• Florette (Agrial): European fresh prepared salad and vegetable brand owned by Agrial cooperative. Closely comparable product mix (bagged salads, pre-cut vegetables) and customer base (retail and foodservice) across multiple European markets including Switzerland-adjacent geographies.
• SVZ (Greenyard): European fresh-cut fruit and vegetable processor part of Greenyard group. Operates fresh-cut facilities supplying major retail and foodservice customers across Europe, directly comparable processing capabilities.
• Eisberg (Bonduelle Fresh): Swiss-headquartered fresh salad specialist operating in Switzerland and DACH region. Direct competitor in pre-cut bagged salads and fresh convenience vegetables for Swiss retail and foodservice customers.

Broad incumbents

• Aryzta: Swiss-listed international baked goods and convenience food group. Overlapping B2B food manufacturing and private label capabilities for European retail and foodservice, though focused on bakery rather than produce.
• Micarna (Migros Industry): Swiss meat and convenience food manufacturer owned by Migros. Direct comparable as a Swiss B2B food processor supplying major retail with private label convenience products, though focused on protein rather than produce.
• Fresh Express (Chiquita): Major US-headquartered fresh-cut salad and vegetable processor with European operations. Wider portfolio and geographic footprint but directly comparable product category (bagged salads, pre-cut vegetables) and B2B sales model to retail and foodservice.

Regional players

• Fenaco: Swiss agricultural cooperative encompassing fresh produce, retail (Volg/Landi), and food processing. Vertically integrated like Kellermann (via Rathgeb Group), with comparable Swiss B2B fresh produce and private label positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kellermann.ch
• LinkedInlinkedin.com/company/kellermann.ch
• Instagraminstagram.com/kellermann.ch

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kellermann.ch