Keller Travel

What Keller Travel does

Keller Travel is a privately held, traditional brick-and-mortar travel agency headquartered at 5 Main Street, Ballinasloe, Co. Galway, Ireland. Founded in 1959, the agency is licensed by the Irish Aviation Authority (TA 0148) and the Commission for Aviation Regulation, and operates with a 5-person staff as a member of the WorldChoice consortium of independent travel agents, holding IATA and UFTAA qualifications. Its core business is acting as an intermediary between Irish consumers and travel suppliers (airlines, hotels, tour operators, cruise lines), earning commissions on package holidays, cruises, guided tours, ski holidays, city breaks, sport holidays, honeymoons, family camping holidays, and self-drive packages to destinations across Europe, Asia, and Africa.

The product portfolio is broad but operationally conventional: the agency distributes standard package holidays (€479–€3,350 per person), fully guided tours (Iceland, Sorrento/Pompeii/Capri, Malta & Gozo, Montenegro), cruise packages via MSC and Royal Caribbean, theme park packages (Disneyland Paris), and a niche sports-tourism line anchored by a high-ticket Connacht Rugby URC South Africa 2025/2026 package. A sister brand, KelAir Campotel, specialises in family camping holidays to 4- and 5-star campsites in France, Spain, Italy, the Netherlands, and Croatia. Ancillary offerings include a gift voucher product and an online payment gateway. There is no proprietary technology platform; distribution relies on a WordPress website, Facebook page, RSS feed, blog content, and direct phone/email/in-person engagement at the storefront.

The revenue model is straightforward transaction-based commission with no subscription, SaaS, or marketplace layer. Go-to-market is direct-to-consumer, augmented by consortium-level supplier access through WorldChoice. With only 5 employees and a single storefront, the agency is a micro-business whose scale is constrained by headcount and physical retail footprint, with product diversification achieved through supplier partnerships rather than in-house product development.

Name

Keller Travel

Legal name

Keller Travel

Website

https://kellertravel.ie

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Keller Travel is a privately held Irish travel agency in Ballinasloe, Co. Galway, serving individual consumers and families with package holidays, guided tours, cruises, and niche sports-tourism bookings worldwide, earning supplier commissions as a WorldChoice consortium member.

Ownership category

akta.pro rank

Product category

Travel Agency Services

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industries

Family, Honeymoon & Romance Travel Agencies (THAKABAE), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Travel agency services
• Package holidays
• Guided tour packages
• Cruise bookings
• Camping holidays

Headquarters

HQ city

Co. Galway

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Agency Commission: Earns commissions on flights, accommodation bookings, package holidays, cruises, and travel insurance sold to customers. Acts as intermediary between customers and travel suppliers (airlines, hotels, tour operators, cruise lines).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Keller Travel is a traditional travel agency that retails and books package holidays, fully guided tour packages, cruises, camping holidays, ski holidays, city breaks, sport-event travel packages, and honeymoons to Irish families and individuals. Acting as an intermediary, the agency sources travel products from airlines, hotels, tour operators, and cruise lines, and earns supplier commissions on each booking made through its Ballinasloe storefront, phone, email, and website channels.

Product overview

Keller Travel is a traditional travel agency and WorldChoice partner based in Ballinasloe, Co. Galway, Ireland, offering a comprehensive portfolio of travel services. The company provides package holidays including camping holidays (via sister company KelAir Campotel), sun holidays, ski holidays, city breaks, cruise packages, sport holidays, family holidays, and honeymoons. Their product lineup includes fully guided tour packages to destinations such as Iceland, Italy (Sorrento Coast/Pompei/Capri), Malta & Gozo, and Montenegro, as well as camping resort bookings across France, Spain, Italy, Netherlands, and Croatia. The company also offers cruise packages through MSC and Royal Caribbean, theme park packages (Disneyland Paris), and sport event travel packages. Additional services include gift vouchers and an online payment system. The agency is licensed by the Irish Aviation Authority and Commission for Aviation Regulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping Holidays Family camping holidays to 4 and 5-star campsites across France and Spain, offered in partnership with sister company KelAir Campotel.
• Sun Holidays Package sun holidays to Mediterranean and worldwide destinations.
• Ski Holidays Ski holiday packages to destinations including Italy and the Andorra/France area.
• City Breaks Short break packages to European cities including Amsterdam.
• Cruise Holidays Cruise packages including Royal Caribbean and MSC Cruises across the Mediterranean, Greek Isles, and other destinations.
• Sport Holidays Sport-themed travel packages including the Connacht Rugby URC South Africa Tour.
• Family Holidays Family-oriented vacation packages including theme park visits and camping holidays.
• Honeymoon Holidays Romantic honeymoon packages to popular worldwide destinations.
• Iceland & Northern Lights Guided Short Break (3 nights) 3-night guided short break to Iceland including Blue Lagoon visit, Golden Circle tour, Northern Lights excursion, accommodation, and flights; from €1,199 per person.
• Sorrento Coast, Pompeii & Capri Fully Guided Tour (7 nights) 7-night fully guided Italy tour on the Sorrento Peninsula with Capri, Pompeii excavations, and Amalfi Coast boat trip; from €1,329 per person.
• Montenegro Riviera Guided Tour (7 nights) 7-night guided tour of Montenegro including Budva, Kotor, Boka Bay boat trip, and Serpentine Mountain Road; from €1,099 per person all-inclusive at a 4-star hotel.
• Malta & Gozo Fully Guided Tour (7 nights) 7-night fully guided Malta holiday including Valletta, Gozo, Mdina, and Three Cities tours; from €1,249 per person, 4-star B&B hotels.
• MSC Fly Cruises Fly-cruise packages with MSC covering East Mediterranean, West Mediterranean, and Canary Islands routes; from €1,011 per person.
• Royal Caribbean Mediterranean Cruises Royal Caribbean cruise packages in the Mediterranean and Greek Isles, with direct flights from Dublin; 7 nights Greek Isles from €1,229 per person.
• Thailand Multi-Centre Holidays Thailand 2-centre (Bangkok & Koh Samui) and 3-centre (Khao Lak, Koh Phi Phi & Phuket) luxury package holidays; from €2,266 per person including 5-star hotels.
• Connacht Rugby URC South Africa Tour 2025/2026 Group sports travel package for Connacht Rugby supporters attending URC fixtures in South Africa, including Emirates return flights, Cape Town and Johannesburg hotels, a Pilanesberg game lodge stay with two daily game drives, and match tickets.
• Disneyland Paris Packages Disneyland Paris packages including Disney Sequoia Lodge accommodations; from €162 per person per night.
• France by Car (Self-Drive with Ferry) Self-drive ferry and accommodation packages to France including Domaine des Ormes camping resort; from €1,695 for 7 nights.
• Salou and Malta Sun Holidays Sun holiday packages to Malta with flights from Shannon and Ddream hotel; from €479 per person.
• Gift Vouchers Keller Travel gift vouchers available for purchase online.
• Online Payment Service Secure online payment portal allowing customers to make payments to Keller Travel.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WorldChoicecoreChannel Partner/ Reseller/ DistributorKeller Travel operates as a WorldChoice member, a consortium of independent travel agents providing shared marketing, supplier relationships, and collective negotiating power while maintaining local agency autonomy.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sunway: Irish tour operator and travel agency specialising in package holidays to Mediterranean and long-haul destinations. Direct competitor to Keller Travel on package holiday distribution within Ireland, with overlapping destinations and similar customer demographic.
• Trailfinders: UK-headquartered independent travel agency offering long-haul tailor-made holidays, flights, cruises, and tours. Direct comparable to Keller Travel as a traditional retail agency with experienced consultants, similar supplier relationships, and a comparable commission-led business model — though at substantially greater scale.
• TourAmerica: Irish tour operator focused on escorted coach tours and city breaks to North America and Europe. Comparable to Keller Travel's guided tour arm (Montenegro, Malta, Italy packages) on escorted multi-day tour product and Irish customer base.
• Abbey Travel: Long-established Irish travel agency group offering package holidays, cruises, and corporate travel. Comparable to Keller Travel as a traditional Irish retail agency, with similar supplier mix and leisure customer focus.
• Cassidy Travel: Irish independent travel agency group headquartered in Dublin, offering sun holidays, cruises, ski, weddings and guided tours. Closest Irish domestic peer to Keller Travel on product mix, commission model, and target customer (Irish leisure travellers).
• Travel Counsellors: UK/Ireland-based travel agency network with home-based personal travel counsellors. Highly comparable to Keller Travel on business model (consultative retail booking, commission-based) and customer segment (leisure travellers wanting personalised service), while operating through a distributed home-working network rather than a storefront.

Broad incumbents

• TUI Ireland: Irish arm of TUI Group, a major integrated tour operator and OTA. Overlaps with Keller Travel on package holidays, cruises, and guided tours, but at vastly greater scale and with owned hotel and airline assets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KellerTravel
• LinkedInlinkedin.com/company/keller-travel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Travel