Keller Williams Realty, Austin Southwest Market Center

What Keller Williams Realty, Austin Southwest Market Center does

Keller Williams Realty, LLC is one of the largest privately held real estate franchise operations in the United States, founded in 1996 and headquartered in Texas. The company licenses its brand, technology platform, and operational support infrastructure to independently owned and operated Market Centers staffed by licensed real estate agents acting as independent contractors. The Austin Southwest Market Center is one of multiple KW-branded franchise offices serving the Austin, Texas metropolitan area; specific street address, agent count, and financial details for this location are not disclosed in the source material.

The underlying technology platform consists of the consumer-facing kw.com website, native iOS and Android mobile applications, an agent search directory, a property search engine supporting location queries by city, neighborhood, postal code, school district, and geographic features, and a content marketing blog publishing housing market analysis. Captive or wholly owned subsidiaries include Keller Home Loans (integrated mortgage lending), KW Commercial (commercial real estate), KW Land (land and acreage), KW Luxury (high-value properties), and KW Worldwide (international referrals). Supporting programs include KW Cares (charitable foundation), KW Next Gen (agent development), KW Events (training conferences), KW Red Label (branded merchandise), and KW Stories (content marketing). The platform supports 26 languages across the website.

Revenue mechanics combine franchise fees paid by agents to operate under the KW brand and access the technology, training, and support infrastructure, with transaction-based commissions captured indirectly through agent productivity and franchise structures tied to agent activity. Keller Home Loans extends monetization into the mortgage financing vertical. Distribution occurs through a combination of self-serve digital channels (website and mobile apps) for consumer property search and agent matching, and a globally distributed franchise network of physical Market Centers where agents serve clients in person. The company has no disclosed venture funding, public listing, or external investment rounds in the source material.

Name

Keller Williams Realty, Austin Southwest Market Center

Legal name

Keller Williams Realty, LLC

Website

https://kellerwilliamsaustin.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Loan Brokers (6163)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Retail Brokerage (BPAJABAB), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

Keywords

• Residential real estate brokerage
• Property search platform
• Real estate franchise services
• Mortgage lending services
• Agent matching services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees from Agents: Keller Williams generates revenue through franchise fees paid by agents who join the KW network. Agents pay to operate under the KW brand and access the company's technology platform, training, and support resources. Each Keller Williams office is independently owned and operated, suggesting a franchisee model where local operators pay fees to the franchisor.
2. Transaction-based Commissions: As a real estate brokerage franchise, KW agents earn commissions on property transactions they facilitate. The company benefits indirectly through agent productivity and franchise fee structures tied to agent activity. Keller Williams emphasizes supporting agents in closing deals, with Keller Home Loans integrated to help buyers secure financing faster.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Keller Williams Realty is a franchise-based real estate brokerage company. The Austin Southwest Market Center is one of many independently owned and operated franchise offices that deliver residential real estate brokerage services to home buyers and sellers in the Austin metropolitan area. The company provides a property and agent search platform at kw.com, native iOS and Android mobile applications, agent tools, training and coaching programs, and an integrated in-house mortgage lending service called Keller Home Loans that helps buyers secure financing alongside agent-led transactions. The corporate entity earns recurring franchise fees from affiliated agents and benefits indirectly from the commissions earned on transactions closed through KW agents.

Product overview

Keller Williams operates as a franchise-based real estate brokerage offering a platform-plus-sub-brands architecture. The core KW.com platform provides property search, agent matching, and market insights for buyers and renters. The portfolio includes specialized sub-brands: Keller Williams Luxury (high-value properties), Keller Williams Land (land/acreage), Keller Williams Commercial (commercial real estate), and KW Worldwide (international transactions). Adjacent services include Keller Home Loans (mortgage/lending) for integrated home buying, plus support programs like KW Cares (charity), KW Next Gen (young professional development), KW Events (training/conferences), KW Red Label (merchandise), and KW Stories (content marketing). A mobile app extends access to real estate insights on demand across iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• KW Luxury: Luxury real estate services and property marketing for high-value homes
• KW Land
• KW Commercial
• KW Worldwide
• Keller Home Loans
• KW Cares
• KW Next Gen

Products and services

• Residential Real Estate Brokerage Services Core residential real estate brokerage service delivered through independently owned and operated Keller Williams Market Centers such as the Austin Southwest Market Center. KW agents assist home buyers, sellers, and renters with residential property transactions.
• Keller Williams Commercial Commercial real estate brokerage and services delivered through the KW Commercial sub-brand, supporting business properties, office spaces, and commercial real estate transactions.
• Keller Williams Luxury Luxury real estate brand and brokerage service specializing in high-value property transactions and elite client services for premium residential homes.
• Keller Williams Land Dedicated platform and brokerage service for land and acreage property transactions.
• KW Worldwide International real estate platform and referral network connecting KW agents and clients across global markets for cross-border transactions.
• Keller Home Loans In-house mortgage and home loan lending service providing financing solutions for buyers working with KW agents, offering faster loan approval to help buyers strengthen purchase offers in competitive markets.
• KW Mobile App Mobile application available on iOS and Android providing on-demand real estate insights, property search, and agent connectivity for consumers on the go.
• KW Mobile App (Android) Android version of the KW mobile application distributed via Google Play Store, providing on-demand real estate insights, property search, and agent connectivity.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Keller Home LoanscoreOEM/ Whitelabel/ Licensing PartnerKeller Home Loans (kwlends.com) is an integrated mortgage lending service operated by KW. It provides financing solutions for home buyers working with KW agents, offering faster loan approval to help buyers stand out in competitive markets and strengthen purchase offers. This is a captive/in-house lending operation rather than an external partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• Zillow: Zillow is the largest consumer-facing residential real estate platform in the US, driving the majority of buyer/seller lead flow that ultimately reaches KW and its peers. While not a direct brokerage competitor in most markets, it is a critical upstream lead-generation ecosystem participant.

Direct peers

• Century 21 Real Estate: Century 21 is a global residential real estate franchise competing in the same agent-franchise category as Keller Williams, with overlapping agent recruitment and consumer-facing brand strategies.
• Redfin: Redfin is a technology-driven residential brokerage with its own in-house agent model that competes with KW for both consumers (property search, lead conversion) and agent talent. It represents the digital-brokerage alternative to franchise models.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury-focused real estate franchise network that competes with KW Luxury for high-net-worth agents, luxury listings, and international referral traffic.
• eXp Realty: eXp Realty is a cloud-based, agent-owned real estate brokerage operating on a low-overhead franchise-like model. It competes directly with KW for agent recruitment, particularly among entrepreneurial agents attracted to equity participation.
• Coldwell Banker: Coldwell Banker is one of the oldest and largest residential real estate franchise brands in the US, with a comparable agent-franchise model and international presence. It competes head-to-head with KW for agent recruitment and consumer mindshare.
• RE/MAX: RE/MAX is a global real estate franchise network that operates on a nearly identical model to Keller Williams, recruiting independent agents and franchisees under a global brand. It is the most direct competitor in agent-franchise brokerage.
• Compass: Compass is a tech-enabled residential brokerage competing with KW for top-producing agents, leveraging proprietary technology, marketing tools, and equity-based agent incentives. It is the leading digital-first challenger to traditional franchise models.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise network with comparable agent-franchise economics and brand-driven consumer positioning. It is a direct competitor for both agents and franchisees.

Broad incumbents

• HomeServices of America: HomeServices of America is one of the largest US residential brokerage holding companies, operating multiple franchise and company-owned brands. It is a broad incumbent that overlaps with KW across residential, mortgage, and title services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/kwri
• YouTubeyoutube.com/@kellerwilliams
• Facebookfacebook.com/KellerWilliamsRealty
• LinkedInlinkedin.com/company/kellerwilliamsrealtyaustinsouthwestmarketcenter
• Instagraminstagram.com/kellerwilliamsrealty

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty, Austin Southwest Market Center