Keller Williams Deutschland

What Keller Williams Deutschland does

Keller Williams Deutschland is the German franchise operation of the US-based Keller Williams Realty network, legally structured as Immotechs GmbH and headquartered in Berlin. Founded in Germany in 2023 under Managing Shareholder/CEO Swen Nicolaus, the company operates four Market Centers across Berlin, Hamburg, Köln, and Leipzig, with two additional openings planned in Köln (September 2026) and Bremen (December 2026). It runs an agent-centric franchise model in which independent real estate agents join as entrepreneurs and operate under the Keller Williams brand, supported by proprietary CRM, training programs, marketing tools, and the global KW.com property portal.

The company's core services are brokerage-oriented: property buying (Immobilien kaufen), property selling (Immobilie verkaufen), and property valuation (Immobilienbewertung), delivered through a network of independent agents. Technology is largely inherited from the global Keller Williams stack, including a proprietary CRM and marketing suite, supplemented by third-party integrations with DocuSign for e-signatures, PriceHubble for automated valuation, Immobilienscout24 and Kleinanzeigen for listing distribution, and YNFINITE as the headless CMS powering kellerwilliams.de. The company also operates a 'Ratgeber' educational content platform covering life-event topics such as inheritance, divorce, senior downsizing, and energy renovation.

Revenue mechanics rest on two streams: franchise/license fees paid by Market Center operators and per-transaction commissions on completed property sales (typically 3.57%-7.14% including VAT on the buyer side, split with the seller's agent). Growth levers include the 'KW Makler werden' agent recruitment program and the 'Market Center eröffnen' franchise operator funnel, both designed to scale the German footprint without proportionally scaling central headcount, which currently stands at 9 employees. As of April 2026, the German operation had accompanied transaction volume exceeding €160 million, reflecting early commercial traction roughly three years after founding.

Name

Keller Williams Deutschland

Legal name

Immotechs GmbH

Website

https://kellerwilliams.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Keller Williams Deutschland operates a Berlin-based franchise of the US real estate network, running four Market Centers across major German cities and providing property buying, selling, valuation, and advisory services through independent agents under the global Keller Williams brand.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Property transactions
• Real estate franchise
• Property valuation services
• Agent partnership program

Headquarters

HQ city

Berlin, BE

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Keller Williams agents earn commissions on completed property transactions (buying and selling). The commission is typically a percentage of the property sale price, shared between buyer's and seller's agents.
2. Franchise Fees: Market Center operators pay franchise fees to use the Keller Williams brand, systems, and training programs. This provides recurring revenue for the German headquarters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Keller Williams Deutschland operates as a real estate brokerage franchise offering property buying, selling, and professional valuation services through a network of Market Centers across Germany. The company recruits independent real estate agents and franchise partners, providing them with proprietary CRM systems, marketing tools, training programs, and the global Keller Williams brand to facilitate residential and commercial property transactions. Core services include Immobilien kaufen (property purchasing), Immobilie verkaufen (property sales), and Immobilienbewertung (property valuation) for German consumers, investors, and special-case clients such as inheritors.

Product overview

Keller Williams Deutschland operates as a real estate brokerage franchise offering a comprehensive suite of services organized around property transactions. The core offerings comprise Immobilien kaufen (property buying), Immobilie verkaufen (property selling), and Immobilienbewertung (property valuation), supported by an online Immobilienangebote (property listings) database with 59 current properties. Educational support is provided through the Ratgeber (Expert Guides) platform covering specialized topics like inherited property, energy renovation, and housing in retirement. The business model includes two growth pathways: the KW Makler werden (Agent Partnership Program) recruiting independent real estate agents, and the Market Center Franchise program enabling entrepreneurs to establish franchise branches in new regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilien kaufen (Property Buying Service)

Quantifiable outcome

• Over €160 million in transaction volume accompanied by Keller Williams Germany

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Immobilienscout24coreChannel Partner/ Reseller/ DistributorGermany's leading real estate portal partnership for property listings distribution. Immobilienscout24 serves as a key channel for reaching property buyers and sellers in the German market.
• IVD DeutschlandminorStrategic or Co-development PartnerPartnership with the German Real Estate Association (Immobilienverband Deutschland), the professional association for real estate brokers and property experts.
• KleinanzeigenminorChannel Partner/ Reseller/ DistributorPartnership with Germany's classified advertising platform for real estate listings distribution.
• DocuSigncoreTechnology or IntegrationElectronic signature integration for contract processing, enabling digital transaction management and remote document signing.
• PriceHubblecoreTechnology or IntegrationReal estate valuation and analytics platform providing automated valuation models (AVM) and market intelligence for property pricing.
• Mosler+Partner RechtsanwälteminorImplementation/ SI/ Consulting PartnerLegal counsel partnership providing legal support for real estate transactions, contracts, and property-related legal matters.
• WischhusenminorOthersPartnership for insurance services related to real estate transactions and property coverage.
• MFG FinanzierungsgruppecoreChannel Partner/ Reseller/ DistributorFinancing partner group providing mortgage and real estate financing services to buyers, with multiple partner companies.
• YNFINITEcoreTechnology or IntegrationHeadless CMS provider for website management and digital content infrastructure. YNFINITE provides the content management system powering kellerwilliams.de.
• mvn.energyminorOthersEnergy services partnership for real estate energy assessments and efficiency solutions.
• EnBWminorOthersPartnership with Energie Baden-Württemberg (EnBW) for energy services and utility connections for properties.
• ETLminorOthersPartnership with ETL for tax advisory services related to real estate transactions and property ownership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Evernest: Frankfurt-based real estate investment platform. Comparable as a newer German real estate services player targeting investors and property owners with a tech-enabled, transaction-focused model.
• McMakler: Berlin-based tech-enabled real estate brokerage with hybrid agent model. Comparable in German market focus, tech-forward approach, and partial overlap in target customer segments, though structurally different as a corporate brokerage rather than franchise.
• Homeday: Berlin-based digital real estate brokerage. Comparable as a tech-enabled German brokerage competing for the same agent pool and end clients, though operating as a corporate model rather than franchise.

Direct peers

• RE/MAX Germany: Direct global real estate franchise competitor operating in Germany with a comparable agent/franchise model. Most direct peer in terms of franchise structure, global brand backing, and target customer segment.
• Coldwell Banker Germany: Global real estate franchise with German operations, operating under a similar franchise model. Direct peer as another internationally-backed brokerage franchise competing for German real estate agents and clients.
• Century 21 Germany: Global real estate franchise with German operations, comparable in franchise model, technology stack, and agent recruitment approach. Direct competitor for both franchisees and end clients.
• Engel & Völkers: Hamburg-headquartered global real estate franchise with a similar agent-centric brokerage model and international franchise network. Directly comparable as the most established German-origin competitor to KW in the residential and commercial brokerage franchise category.
• Von Poll Immobilien: German premium residential and commercial real estate brokerage franchise with national branch network. Comparable as a directly competing German-headquartered brokerage franchise competing for both agents and clients in the same cities.

Broad incumbents

• PlanetHome Group: German real estate services firm offering brokerage, financing, and valuation. Comparable as an established German incumbent with broader service portfolio overlapping with KW Germany's brokerage and financing partner offerings.

Others

• Immobilienscout24: Germany's leading property portal and a key distribution partner for KW Germany. Adjacent ecosystem participant — not a direct brokerage competitor but a critical channel and structural comparator for how German real estate is bought and sold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/keller-williams-deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Deutschland