Kelsey Kerridge Sports Centre

What Kelsey Kerridge Sports Centre does

Kelsey Kerridge Sports Centre is a community-focused, registered charity sports and leisure facility (Charity No. 300371, Company No. 979813) located at Queen Anne Terrace in central Cambridge, United Kingdom, operating since approximately 2000. The centre operates from a single physical site opposite Parkers Piece, a short walk from Grafton Shopping Centre and Market Square, and is staffed by approximately 8 employees with extended operational hours of 9am-11pm seven days per week.

The facility houses two distinct gyms — Outlooks Gym (cardiovascular equipment, resistance machines, functional training area, sauna and hot tub) and a Free Weights Gym (dedicated strength-training space) — alongside a 200 square metre bouldering climbing wall, sports halls, squash, badminton, basketball, volleyball, table tennis, indoor football, cricket nets, archery, and martial arts facilities. The product mix includes over 19 group fitness classes (Bootcamp Circuits, BoxFit, Group Cycling, Yoga, Pilates, Zumba, 50+ Fitness, and others), on-site treatment rooms operated by third-party partners (Holly's Holistics, Cambridge Clear Ear), children's sporting parties and holiday activity programmes, Little Kickers under-8s football, and facility hire for the Sports Hall, Fenners Gallery, Fitness Studio, and Function Room.

Revenue is generated through a mix of recurring gym memberships (3-month minimum terms, monthly direct debit, student discounts, 50+ scheme), pay-as-you-go daily access, group fitness class fees collected at Reception, children's party bookings (£59-£100), holiday activity courses, and function room hire (£18-£26.80). GTM is direct-to-consumer and entirely in-person: memberships cannot be purchased online; all transactions occur at the Reception desk (9am-10pm) or via the Booking Office for block-bookings. Distribution is supported by content marketing through a fitness blog, organic Twitter/X and Instagram accounts, and an email newsletter, with paid acquisition tracked through Google Analytics, Facebook Pixel, and Google Ads.

Name

Kelsey Kerridge Sports Centre

Legal name

Kelsey Kerridge Sports Centre

Website

https://kelseykerridge.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Kelsey Kerridge Sports Centre is a registered charity operating a single-site community sports and leisure facility in central Cambridge, UK, offering two gyms, a bouldering wall, sports courts, 19+ fitness classes, children's parties, and treatment rooms to local residents, students, families, and 50+ adults.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Memberships: Recurring membership fees with various plans including 3-month minimum terms and monthly direct debit options. One-month memberships available for short-term visitors. Student discounts offered.
2. Pay-as-you-go Access: Non-member daily rates for gym, fitness classes, and climbing wall. Sauna and hot tub available to non-members who pay daily rate for Outlooks Gym.
3. Fitness Classes: Group fitness classes including Bootcamp Circuits, BoxFit, Fitness Circuits, Krunch and Kore, Smash H.I.T, Group Cycling, Total Body, Yoga, Zumba, 50+ Fitness, and Pilates. Payment made at Reception on arrival.
4. Facility Hire: Sports hall, Fenners Gallery, Fitness Studio, and Function Room available for hire. Block-bookings available for minimum 4 dates.
5. Children's Parties: Sporting parties for 8-14 year olds with sports including archery, football, climbing, and trampolining. Prices range from £59-£100 depending on sport and instructor inclusion.
6. Holiday Activities: Sporting activities for children aged 8-14 during school holidays including climbing courses. Bookings accepted in person or by cheque.
7. Treatment Rooms: Treatment rooms located at the centre with partners providing massage and therapy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kelsey Kerridge Sports Centre is a registered charity operating a multi-facility indoor sports and fitness centre in central Cambridge. It sells gym memberships and pay-as-you-go access to two distinct gym floors (Outlooks Gym and Free Weights Gym), a 200 square metre bouldering climbing wall, over 19 group fitness classes, multi-sport courts (badminton, basketball, squash, volleyball, table tennis, indoor football, cricket nets, martial arts, archery), children's sporting parties and school holiday activities, 50+ Fitness classes, facility hire (Sports Hall, Fenners Gallery, Fitness Studio, Function Room), and personal training.

Product overview

Kelsey Kerridge Sports Centre is a community-focused leisure facility offering a comprehensive range of sports, fitness, and recreational services. The core offering comprises two distinct gym facilities: Outlooks Gym (cardiovascular equipment, resistance weights, functional training, sauna & hot tub) and the Free Weights Gym (dedicated to bodybuilders, powerlifters, and strength training). Sports facilities include courts for badminton, basketball, squash, volleyball, table tennis, plus indoor football, cricket nets, martial arts, archery, and a 200m² climbing wall (primarily bouldering). The fitness program features over 19 group exercise classes including Bootcamp Circuits, BoxFit, Fitness Circuits, Krunch and Kore, Smash H.I.T, Group Cycling, Yoga, Pilates, Zumba, and specialized 50+ Fitness. Family and children's services encompass sporting parties (archery, football, climbing, trampolining), holiday activity courses (including climbing), and Little Kickers football training for under 8s. The centre also offers facility hire (Sports Hall, Fenners Gallery, Fitness Studio, Function Room) and on-site treatment rooms operated by third-party partners. Membership options include various tiers with student discounts and flexible short-term plans.

Differentiator

Problem solved

Functional benefit

Brands

• Outlooks Gym: Full-service gym on the top floor with cardiovascular equipment, resistance weights machines, functional training area, and sauna & hot tub.
• Free Weights Gym
• Cambridge Climbing Centre

Products and services

• Outlooks Gym

Quantifiable outcome

• Rowing machine burns over 300 calories in 30 minutes using 85% of muscles
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Cambridge City CouncilminorOthersKelsey Kerridge is located adjacent to Queen Anne Terrace Car Park operated by Cambridge City Council. The council also maintains Parkers Piece opposite the venue.
• UK ActiveminorOthersDisplayed as a partner/affiliate organization in the footer of the website, indicating membership or affiliation with the UK Active health and fitness industry body.
• Anglia Ruskin UniversityminorOthersDisplayed as a partner in footer. Students from Anglia Ruskin University use the facilities with student discount rates available.
• Little KickersminorChannel Partner/ Reseller/ DistributorLittle Kickers operates approved football training sessions for children aged 18 months to 8th birthday at Kelsey Kerridge. The venue hosts their sessions; booking and enquiries directed to ASHLEY JORDAN at Little Kickers.
• Holly's HolisticsminorChannel Partner/ Reseller/ DistributorTreatment room provider located at Kelsey Kerridge Sports Centre offering massage and holistic therapy services.
• Cambridge Clear EarminorChannel Partner/ Reseller/ DistributorTreatment room provider located at Kelsey Kerridge Sports Centre offering ear treatment services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YMCA England & Wales: Charitable community fitness operator with gyms, classes, and youth programmes. Most structurally comparable peer given charity status, community positioning, and multi-generational programming.
• Better (GLL): UK leisure centre operator running Cambridge Leisure and other council-affiliated facilities. Closest direct peer given multi-sport (gym, classes, courts) community recreation model and charitable/social enterprise ethos.
• PureGym: UK's largest low-cost gym chain with multiple Cambridge locations. Directly competes for the same budget-conscious student and general-population membership segment via 24/7 digital-first access.
• The Gym Group: National low-cost gym operator with a Cambridge presence. Competes on price and 24/7 access, targeting the same value-conscious student and community member demographic.
• Everyone Active: Operates public leisure facilities including multi-sport community centres with gyms, classes, and children's activities. Comparable breadth of offering and council-affiliated operating model.
• Anytime Fitness: 24/7 global franchise gym brand with UK sites. Targets the same broad community fitness segment with round-the-clock access and digital membership management.

Broad incumbents

• Nuffield Health: UK charity-affiliated health and wellbeing operator with gyms, classes, and clinical services. Comparable charity status and breadth (fitness + healthcare), though with a much larger footprint.
• Virgin Active: Premium UK health club chain offering gym, classes, and family facilities. Comparable breadth of multi-activity programming, though at premium price points and broader portfolio.
• David Lloyd Leisure: Premium UK health club chain with racquet and family facilities. Comparable multi-activity offering (gym, classes, sports, family) but at a materially higher price point and broader portfolio.

Regional players

• Cambridge Leisure (Better/GLL): Local Cambridge leisure centre operated by Better (GLL) at the heart of the city. The most direct local competitor for community sports, gym, and swim demand in the same catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/KelseyKerridge
• Facebookfacebook.com/Kelsey-Kerridge-Sports-Centre-150373748328777
• Instagraminstagram.com/kelsey_kerridge
• LinkedInlinkedin.com/company/kelsey-kerridge-sports-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelsey Kerridge Sports Centre