Reinhard Krämer Kelterei

Name

Reinhard Krämer Kelterei

Legal name

Kelterei Krämer GmbH

Website

https://kelterei-kraemer.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Traditional Apple Wine & Fruit Juices

NAICS

Wineries (312130), Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Apple wine production
• Fruit juice manufacturing
• Traditional cider pressing
• Regional beverage distribution
• Odenwald orchard sourcing

Headquarters

HQ city

Reichelsheim/Beerfurth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Apple cider and fruit juice products: Kelterei Krämer generates revenue from producing and selling apple cider (Apfelwein), fruit juices (Fruchtsäfte), Schoppen & Schorlen (wine/glasses and spritzers), and the branded BEMBEL-WITH-CARE product line including alcoholic and non-alcoholic canned variants. Products are sold both through direct retail at the brewery and through wholesale distribution to specialist and general beverage retailers within a 60km radius.
2. Direct on-site retail sales (Direktverkauf): The company operates a direct sales counter at its Beerfurth location, open Monday–Friday 8:00–12:30 and 14:00–18:00, and Saturday 9:00–14:00, selling products directly to consumers.
3. Wholesale / retail distribution: Products are distributed to specialist beverage retailers and large beverage markets within a 60km radius of Beerfurth through a network of regional field sales representatives.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kelterei Krämer produces and sells traditional Odenwald apple wine (Apfelwein), fruit juices (Fruchtsäfte), Schoppen & Schorlen spritzers, and the BEMBEL-WITH-CARE canned range of alcohol-free and low-alcohol apple wines (0.33L cans) under recipes dating to 1928. Products are sold directly from the Beerfurth production site and distributed via a regional field-sales network to specialist and general beverage retailers within a 60km radius.

Product overview

Kelterei Krämer is a traditional apple wine and juice producer operating since 1928 in the Odenwald region of Germany. The company offers a portfolio of apple-based beverages centered on Apfelwein (apple wine/cider) and Fruchtsäfte (fruit juices), complemented by Schoppen & Schorlen (wine by the glass and spritzers). The Bembel-with-Care sub-brand extends the portfolio into the alcohol-free and low-alcohol segment with varieties like Apfelwein-Pfirsich 0.0% and Apfelwein-Birne. Supporting the beverage offerings are accessories including traditional Bembel vessels, glassware, and branded merchandise. Products are distributed through retail within a 60km radius and direct sales at their facility.

Differentiator

Problem solved

Functional benefit

Brands

• BEMBEL-WITH-CARE: A sub-brand offering alcohol-free and low-alcohol apple wine varieties including Apfelwein-Pfirsich 0.0% and Apfelwein-Birne (3.3% alcohol), available in 0.33L cans.

Products and services

• Apfelwein (Apple Wine) Traditional German apple wine (Apfelwein / cider) produced from apples grown in the Odenwald region of Germany, crafted according to traditional recipes maintained since 1928. Targeted at consumers seeking authentic regional Hessian cider for personal consumption.
• Fruchtsäfte (Fruit Juices) High-quality fruit juices pressed from apples and other fruits grown in the Odenwald region's traditional Streuobstwiesen (meadow orchards). Offered for everyday consumption to regional consumers.
• Schoppen & Schorlen Apple wine served by the glass (Schoppen) and mixed spritzers (Schorlen) offering lighter consumption formats of the company's traditional Odenwald apple wine.
• BEMBEL-WITH-CARE Canned Line Sub-brand of alcohol-free and low-alcohol apple wine varieties sold in convenient 0.33L cans: Apfelwein-Pfirsich 0.0% (alcohol-free) and Apfelwein-Birne (3.3% alcohol). Extends the traditional Odenwald apple wine range into modern, on-the-go consumption formats.
• Gläser, Bembel & mehr (Glassware, Bembel & More) Traditional Bembel earthenware pouring vessels, apple wine glassware, and related serving accessories sold alongside the company's apple wine and juice range.
• Merchandise Branded merchandise items carrying the Kelterei Krämer brand, offered alongside the core beverage and accessory range.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Kreisverband für Obstbau Garten und Landschaftspflege Odenwald-DieburgcoreStrategic or Co-development PartnerThe district association for fruit cultivation, gardening, and landscape care in the Odenwald-Dieburg region. Purpose is the promotion of fruit and garden cultivation, landscape care, and nature and environmental protection. The company collaborates with this association on Streuobstwiesen education and orchard management expertise.
• Förderverein Odenwälder Apfel e.V.coreStrategic or Co-development PartnerThe Förderverein Odenwälder Apfel e.V. (Odenwald Apple Support Association) unites apple enthusiasts of the Odenwald Streuobstwiesen and its stakeholders to contribute to the preservation of meadow orchards and their landscape and economic value for the region. The company collaborates with the association on educational content, including jointly producing a grafting instruction video.
• Die StreuobstwiesenrettercoreStrategic or Co-development PartnerAn initiative to preserve Streuobstwiesen (meadow orchards) in the Bergstraße-Odenwald region. Founded in 2011 by Florian Schumacher, Martin Schaarschmidt, Marco Daub, and Benedikt Kuhn, the initiative has approximately 300 supporters. The company partners with this initiative to support regional meadow orchard preservation efforts.
• Naturschutzzentrum BergstraßeminorStrategic or Co-development PartnerThe Nature Conservation Center Bergstraße cooperates with the Streuobstwiesenretter initiative, of which Kelterei Krämer is a partner, to raise public awareness for meadow orchard preservation through various publicity-effective projects.
• Geo-Naturpark Bergstraße-OdenwaldminorStrategic or Co-development PartnerCooperation with Geo-Naturpark Bergstraße-Odenwald started in 2015 to support the awareness-raising work of the Streuobstwiesenretter initiative, in which Kelterei Krämer participates as a partner.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Possmann: Possmann is one of Germany's largest and most established traditional Frankfurt Apfelwein producers, founded in 1881. They are a direct peer: both produce traditional German apple wine (Apfelwein/cider) targeting regional German consumers through wholesale, on-site retail, and field sales channels.
• Manz Apfelwein: Manz is a traditional regional Apfelwein producer in the Wiesbaden/Rhine-Main area, comparable to Kelterei Krämer as a craft regional German apple wine producer using traditional methods and serving nearby consumer markets.
• Dacks Apfelwein: Dacks is a regional Apfelwein producer serving Frankfurt-area consumers with traditional German apple wine. Directly comparable to Kelterei Krämer as a regional German cider producer using traditional recipes and serving similar consumer segments.
• Haus Rabenhorst: Haus Rabenhorst (founded 1805) is a traditional German fruit juice and health beverage producer. Comparable to Kelterei Krämer for the juice portfolio and as a long-established heritage German beverage producer with similar distribution into German retail and field sales.
• Becker's Bester: Becker's Bester is a major German fruit juice producer comparable to Kelterei Krämer for the company's Fruchtsäfte product line. Both produce fruit juices from quality-focused regional sourcing for German retail and specialty channels.

Broad incumbents

• Valensina: Valensina is a larger German fruit juice producer with broad retail distribution. While not a cider producer, they are a broad incumbent in the German juice category where Kelterei Krämer's Fruchtsäfte line competes at retail.
• Eckes-Granini: Eckes-Granini is one of Europe's largest fruit juice producers (brands include hohes C, Joker). They are a broad incumbent relevant to Kelterei Krämer as a much larger competitor in German fruit juice retail with substantially greater scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reinhard-kr%C3%A4mer-kelterei

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinhard Krämer Kelterei