What Eckes-Granini does

Eckes-Granini Group GmbH is the leading European supplier of fruit juices and fruit beverages, family-owned under the Eckes Aktiengesellschaft parent and headquartered in Nieder-Olm, Germany. The company produces and markets fruit juices, nectars and lemonades across an international premium tier (granini, Pago) and a strong national/regional tier (hohes C, Joker, God Morgon, YO, Die Limo, Brämhults, Rynkeby, Marli, Frucht Tiger, Mehukatti, SIÓ, Elmenhorster, Réa). Operations are served by approximately 1,700 employees across eleven European countries, with two dedicated German production sites at Bröl and Bad Fallingbostel producing PET, reusable glass, and 10-liter bag-in-box formats, and on-site biogas electricity generation at Bröl since 2019.

The business is a traditional branded FMCG model: revenue is generated through wholesale sale of packaged beverages to retail food trade (supermarkets and grocery), the out-of-home market (food service, hospitality), and e-commerce channels across European markets and, through strategic partners, to consumers in over 80 countries. Management is led by CEO Lars Wagener, with Sidney Coffeng as Deputy Chairman and German Heil on the executive board. The company holds DE-ÖKO-003 organic certification for the German operation and operates a six-pillar sustainability program spanning sourcing, packaging, climate, nutrition, social responsibility and employees.

The underlying technology stack is conventional beverage manufacturing: fruit processing with PET and aseptic cold filling, multi-format packaging, large-scale high-bay warehousing (37,500 pallets at Bröl, 20,000 at Bad Fallingbostel), and integrated wastewater-to-energy infrastructure; no AI/ML, proprietary digital platform, or data flywheel is referenced. Distribution is direct-to-trade via wholly-owned national subsidiaries in Europe combined with partner-based reach into 80-plus countries, and pricing and contract terms are negotiated privately with retail and food service buyers rather than disclosed publicly.

Name

Eckes-Granini

Legal name

Eckes-Granini Group GmbH

Website

https://eckes-granini.com

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eckes-Granini is the leading European supplier of fruit juices, nectars, and lemonades, family-owned since 1857 and headquartered in Nieder-Olm, Germany. With approximately 1,700 employees across 11 European countries and brands such as granini, hohes C, and Pago, it serves retail, food service, and e-commerce customers reaching consumers in over 80 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Nieder-olm

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fruit juice and fruit beverage sales: Sale of branded fruit juices and fruit beverages through retail, food service, and e-commerce channels across European markets. Revenue generated from product sales across multiple brand portfolios including premium international brands and national/regional brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eckes-Granini manufactures and sells branded fruit juices, nectars, and lemonades under a portfolio of international premium brands (granini, pago) and strong national/regional brands (hohes C, Joker, God Morgon, Rynkeby, Die Limo and others). Products are distributed through retail food trade, out-of-home (food service) channels, and e-commerce across 11 European countries with wholly-owned subsidiaries, reaching consumers in over 80 countries.

Product overview

Eckes-Granini is the leading supplier of fruit juices and fruit beverages in Europe, operating as a portfolio of brands rather than a single unified product. The company's offerings center around fruit juices, nectars, and lemonades across two tiers: international premium brands (granini, Pago) and strong national/regional brands (hohes C, Joker, God Morgon, YO, Die Limo, Brämhults, Rynkeby, Marli, Frucht Tiger, Mehukatti, SIÓ, Elmenhorster, Réa). Products are sold in retail food trade, out-of-home market, and e-commerce channels, reaching consumers in over 80 countries. The portfolio includes various formats such as PET bottles, reusable glass bottles, and 10-liter bag-in-box systems for food service.

Differentiator

Problem solved

Functional benefit

Brands

• granini: International premium brand for fruit juices and beverages
• hohes C
• pago
• Joker
• YO
• Brämhults
• Rynkeby
• God Morgon
• Marli
• Mehukatti
• SIÓ
• Elmenhorster
• Réa
• Die Limo

Products and services

• granini International premium brand of fruit juices and fruit beverages offered by Eckes-Granini, representing exceptional quality and enjoyment globally.
• hohes C Strong national brand known for vitamin C-rich fruit juices and beverages, popular in Germany and across Europe.
• Pago International premium brand offering premium fruit juices, positioning itself with the slogan 'Since 1888' and 'Premium Fruit'.
• Joker Strong national and regional brand in the European fruit beverage market.
• YO Fruit beverage brand in the Eckes-Granini portfolio.
• Die Limo Lemonade brand from Eckes-Granini featuring granini branding, offering colorful and refreshing soft drinks.
• God Morgon Strong national and regional brand serving the Nordic fruit beverage market.
• Brämhults Swedish fruit juice brand known for high-quality fruit beverages.
• Rynkeby Nordic fruit juice brand and participant in Team Rynkeby charity cycling project supporting critically ill children.
• Marli Regional Finnish berry and fruit beverage brand featuring a stylized raspberry graphic.
• Frucht Tiger Fruit beverage brand with bold orange branding and tiger tail design.
• Réa French regional brand since 1956 featuring a green leaf design.
• 10-liter Bag-in-Box Systems 10-liter bag-in-box systems for the food service industry, produced at the Bad Fallingbostel plant.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refresco Group: Largest independent bottler of juices and soft drinks in Europe with overlapping product categories, pan-European manufacturing footprint, and similar private-label + branded business model. The closest direct comparable to Eckes-Granini's fruit juice and beverage manufacturing.
• Princes Group: UK-headquartered food and beverage group producing juices (Princes Juice), canned fruits, and grocery products with major European footprint. Comparable B2B and retail supply operations with shared category exposure.
• Cott Corporation: Private-label beverage manufacturer producing juices, waters, and soft drinks for retailers globally with significant European manufacturing footprint. Comparable B2B and private-label supply model alongside branded products.
• AG Barr plc: Scottish soft drinks and juice manufacturer with brands including Barr, Rubicon, Rockstar, and Simply. Comparable European fruit beverage portfolio with similar brand-led retail distribution model.
• Britvic plc: UK-listed soft drinks and juice manufacturer with brands including J2O, Robinsons, Teisseire, and Fruit Shoot. Comparable European juice/non-carbonated beverage business model with multi-channel distribution.
• Tropicana Brands Group: PepsiCo-affiliated leading juice brand in the US with growing international presence. Directly comparable brand-led juice business model targeting at-home and foodservice occasions.
• Innocent Drinks: Coca-Cola-owned European juice and smoothie brand. Competes directly with granini, hohes C, and Pago in smoothies and fruit beverages across UK and continental Europe with similar premium positioning.
• Sanpellegrino (Nestlé Waters Italia): Nestlé-owned Italian flavored beverage portfolio including fruit-flavored sparkling drinks and juices. Comparable premium beverages competitive in the same European foodservice and retail occasions.

Others

• Tetra Pak: Critical supplier of aseptic carton packaging widely used in fruit juice packaging. Ecosystem participant and enabling technology partner rather than direct competitor, but tightly coupled to the juice manufacturing value chain.

Regional players

• Valio Oy: Finnish cooperative dairy company with juice and fruit beverage lines. Comparable in Nordic fruit beverage manufacturing (overlaps with Eckes-Granini's Marli, Mehukatti, Brämhults brands) but focused primarily on dairy rather than pure-play juices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eckes-granini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eckes-Granini