Kemistry
London-based independent design and branding agency founded in 1996, specializing in brand identity, broadcast design, and on-air packaging for television networks and global corporations across Europe, the Middle East, and beyond.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kemistry does
Kemistry generates revenue through project-based professional services engagements with enterprise clients, primarily acquired through competitive pitches, reputation, and long-term client relationships in the broadcast design industry. Pricing is not publicly disclosed and engagements are quoted on a project-by-project basis. The firm's go-to-market is sales-led, leveraging its portfolio of work, conference participation, and word-of-mouth referrals; marketing presence is concentrated in a website portfolio plus Twitter, Facebook, and Vimeo channels. The firm has no external funding rounds, no parent company, and operates as a privately held independent company whose ownership appears concentrated with the founders.
Kemistry firmographics
Firmographics- Name
- Kemistry
- Legal name
- Kemistry
- Website
- https://kemistry.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London-based independent design and branding agency founded in 1996, specializing in brand identity, broadcast design, and on-air packaging for television networks and global corporations across Europe, the Middle East, and beyond.
- Ownership category
- akta.pro rank
Kemistry industry classification
Industry- Product category
- Brand and Broadcast Design Services
- NAICS
- Graphic Design Services (54143), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Kemistry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kemistry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Design Services: Professional branding and design services for television networks, corporations, and media organizations. Revenue is generated through project-based engagements for brand identity, channel rebranding, on-air packaging, title sequences, and related creative services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kemistry product offering
Product offeringCore offering
Kemistry is a London-based design and branding agency founded in 1996 that creates brand identity systems, on-air channel packaging, title sequences, and animated brand assets primarily for television broadcasters and corporate clients. Its services span logo development, visual identity systems, news and entertainment channel rebrands, on-screen presentation systems, motion graphics, and corporate brand films, deployed across TV, digital outdoor, and point-of-sale platforms.
Product overview
Kemistry is a design and branding agency founded in 1996 offering a comprehensive suite of visual branding services centered around broadcast design. Their core offerings include brand identity development, television channel branding with on-screen presentation systems and idents, title sequences for film and television, and animated assets for multi-platform deployment. The agency has completed over 300 projects for major international clients including NRK, CNN International, CBS, NPO, HBO, Disney, MTV3, Digi Network, and others. Additionally, Kemistry owns and curates Kemistry Gallery, which focuses on graphic design as an art form and has exhibited internationally recognized artists.
Differentiator
Problem solved
Functional benefit
Brands
- Kemistry Gallery: Gallery that exhibits the work of outstanding graphic designers from all over the world. Has launched the careers of influential artists including Eine and Parra.
Products and services
- Brand Identity & Design Services Comprehensive brand identity design including logo development, visual identity systems, and brand guidelines for broadcasters and corporations.
- Broadcast Design & Channel Branding Specialized branding for television channels including on-screen presentation systems, idents, title sequences, and promotional content for networks such as NRK, CNN International, CBS, NPO, Digi Network, MTV3, and HBO.
- Title Sequences & Film Branding Design and production of opening title sequences for films and television programs, including branding elements and on-screen graphics. Notable work includes titles for Casualty, The Hole, Entrapment, Resident Evil, Among Giants, Monarch of the Glen, and Mad Men.
- Animated Assets & Motion Graphics Creation of animated visual assets including brand animations, mnemonic development, promotional spots, and motion graphics for various platforms including TV, digital outdoor, ATMs, and point of sale.
- Corporate & Product Branding Brand development for non-media clients including Rica (ice cream), Wines of Hungary trade body, Commercial Bank Qatar, and Nike. Services include brand essence development, packaging design, and brand world creation.
- Kemistry Gallery Owned and curated gallery that exhibits the work of outstanding graphic designers from around the world, establishing graphic design as an art form. Has launched careers of artists including Ben Eine and Parra.
Quantifiable outcome
- NRK news audience growth and extension of Dagsraven from 30 to 45 minutes, plus introduction of Super-Nytt for children
- +3 more outcomes
Companies that use Kemistry
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Kemistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kemistry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kemistry GallerycoreOwned and curated by Kemistry, the gallery exhibits work of outstanding graphic designers from all over the world. It has launched the careers of influential artists including Eine and Parra. The gallery acknowledges graphic design as an art form.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Kemistry competitors and assessment
Company assessmentDirect peers
- Superunion (formerly Brand Union): Global brand and design consultancy working with major corporate and media brands on identity systems. Comparable in delivering brand identity, naming, and visual systems for enterprise clients across multiple geographies.
- Carter Wong: London-based branding and design agency with comparable corporate and broadcast brand identity work. Comparable in offering brand identity systems and design for enterprise clients including media organizations.
- Studio Output: Independent UK brand and design agency serving major enterprise clients including broadcasters and consumer brands. Comparable in size, scope of services (brand identity, motion, design), and London-based independent positioning.
- Hush Studio: Design and motion studio specializing in brand identity, broadcast design, and digital experiences. Comparable in on-air identity, motion graphics, and broadcast design services targeting media and enterprise clients.
- Saffron Brand Consultants: Global brand consultancy specializing in brand strategy and identity for corporations and media organizations. Comparable in offering strategy-led brand work for enterprise clients including broadcasters, with similar project-based delivery model.
- Moving Brands: London-based brand design and motion agency with comparable broadcast and corporate identity work for international clients. Directly comparable in service mix (brand identity, motion, on-air design) and London base, competing for the same enterprise broadcast pitches.
- Manual Creative: Independent design and brand agency delivering identity systems and motion design for major enterprise and media clients. Comparable in service mix and target enterprise client roster.
Broad incumbents
- Pentagram: Largest independent design firm globally, with deep broadcast and corporate identity work. Competes for the same enterprise brand-identity engagements as Kemistry but operates at far greater scale with multiple partner-led studios.
- Landor & Fitch: Global brand consultancy with extensive broadcast and corporate brand identity work. Competes in the enterprise brand identity space but operates as part of WPP with a much wider service portfolio than Kemistry.
- Wolff Olins: Global brand consultancy part of Omnicom, serving major corporate and media clients on brand strategy and identity. Competes for enterprise brand-mandate RFPs but with broader scope including strategy, digital, and culture transformation.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kemistry social profiles
Digital presenceKemistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kemistry leadership team
Management profileNumber of profiles
Profiles2 records
Kemistry subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kemistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kemistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kemistry
What does Kemistry do?
Kemistry is a London-based design and branding agency founded in 1996 that creates brand identity systems, on-air channel packaging, title sequences, and animated brand assets primarily for television broadcasters and corporate clients. Its services span logo development, visual identity systems, news and entertainment channel rebrands, on-screen presentation systems, motion graphics, and corporate brand films, deployed across TV, digital outdoor, and point-of-sale platforms.
Is Kemistry a public or private company?
Kemistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kemistry founded?
Kemistry was founded in 1996. It employs 11 to 50 people.
Where is Kemistry based?
Kemistry is headquartered in London, United Kingdom, in the Europe region.
How does Kemistry make money?
One revenue line is on record: brand Design Services.
Who are Kemistry's main competitors?
Direct peers on record are Superunion (formerly Brand Union), Carter Wong, Studio Output, Hush Studio, Saffron Brand Consultants, Moving Brands and Manual Creative. Broad incumbents are Pentagram, Landor & Fitch and Wolff Olins.
Does Kemistry have an API?
No public API is recorded for Kemistry.
What industry is Kemistry in?
Kemistry's product category is Brand and Broadcast Design Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 54143 and its SIC code is 7330.