Kemoimpex Auto Mercedes-Benz

What Kemoimpex Auto Mercedes-Benz does

Kemoimpex Auto d.o.o. is an authorized Mercedes-Benz sales, service, and parts dealer headquartered in Niš, Serbia, operating under the Star Import d.o.o. general distributor network (Daimler AG's representative for Serbia). The company has operated for over 30 years (founded 1990) and runs 18 employees across three integrated facilities in Niš: a 400+ m² sales showroom on Vizantijski bulevar, an 1,800+ m² service center on Vazduhoplovaca prilaz, and a 700 m² body and paint workshop equipped to Daimler standards with digital color-matching and a paint booth for the largest commercial vehicles. Its portfolio covers new Mercedes-Benz passenger and commercial vehicles (including the EQ electric range and plug-in hybrids), certified pre-owned sales, full maintenance and repair, body and paint services for all brands, genuine parts and StarParts, structured service packages (PROTECT, SECURE, POWER, PRIVILEGE), EV charging infrastructure via Wallbox and partner-installed eMobility solutions, vehicle financing through Intesa Leasing, and Mercedes-Benz Mobilo 24/7 roadside assistance across Europe.

The business operates as a regional franchise retailer with a horizontal segmentation approach across individual retail customers (primary), fleet and commercial buyers, and electric-vehicle buyers. Go-to-market is enterprise field sales conducted through the authorized showroom and service center, supplemented by the Mercedes-Benz Online Salon digital platform and organic social channels (Instagram, LinkedIn). Revenue is generated through one-time vehicle sales (new and certified pre-owned), subscription-based service packages over 3–5 year terms, professional services (maintenance, repairs, body and paint), hardware sales (genuine parts, StarParts, remanufactured components, Wallbox at 165,176 RSD), and financing commissions through Intesa Leasing (example EV ticket: EQA from EUR 718.37/month at 4.49% fixed, 20% down, 48-month term, 20% residual).

Strategic positioning leverages authorized-dealer exclusivity in southern Serbia, OEM-certified technicians, Daimler-standard facility infrastructure, and growing EV and aftermarket attach. Core partnerships include Orion Telekom and charge&GO (eMobility delivery), Intesa Leasing (EV financing), and Star Import d.o.o. (distribution and governance). Pricing is not publicly disclosed for vehicles and requires direct dealer quotes.

Name

Kemoimpex Auto Mercedes-Benz

Legal name

Kemoimpex Auto d.o.o.

Website

https://kemoimpexauto.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Mercedes-Benz dealer in Niš, Serbia, operating since 1990 under the Star Import d.o.o. distributor network. Sells new, certified pre-owned, and electric Mercedes-Benz vehicles, and provides service, body/paint, parts, EV charging, and financing to retail and fleet customers across southern Serbia.

Ownership category

akta.pro rank

Headquarters

HQ city

Niš

HQ country

Serbia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz passenger vehicles including compact cars, sedans, SUVs, coupés, convertibles, Mercedes-AMG, and Mercedes-Maybach models.
2. Certified Pre-Owned Vehicle Sales: Sales of certified pre-owned vehicles with warranty, offering certified polovna vozila sa garancijom (certified used cars with guarantee).
3. Service and Maintenance: Full service and maintenance operations including routine servicing, repairs, and Mercedes-Benz Service 24h support. Service facility over 1800 m2 with reception, workshops for passenger, commercial, and cargo vehicles.
4. Original Parts and Accessories: Sales of Mercedes-Benz genuine parts, StarParts (parts for vehicles older than 5 years), and remanufactured parts. Also includes vehicle care products.
5. Body and Paint Services: Body repair and painting services for all brands of passenger and commercial vehicles, using latest generation paint booth and color matching technology.
6. Financing Services: Vehicle financing through Mercedes-Benz Financial Services including leasing options with fixed interest rates (e.g., 4.49% for electric vehicles via Intesa Leasing), and service packages.
7. Service Packages: PROTECT, PROTECT PLUS, SECURE, POWER, POWER PLUS, and PRIVILEGE service packages covering maintenance, extended warranty, and comprehensive coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kemoimpex Auto d.o.o. is an authorized Mercedes-Benz dealer selling new vehicles, certified pre-owned cars, full electric EQ and plug-in hybrid models, and Mercedes-AMG/Mercedes-Maybach vehicles through a Niš showroom. The company provides complete after-sales support including a 1,800 m² service center for maintenance and repairs, a 700 m² body and paint workshop, original parts and StarParts, Mobilo 24/7 roadside assistance, recurring service packages (PROTECT, SECURE, POWER, PRIVILEGE), vehicle financing via Mercedes-Benz Financial Services and Intesa Leasing, and eMobility charging solutions with Wallbox installation.

Product overview

Kemoimpex Auto d.o.o. is an authorized Mercedes-Benz dealer and service center in Niš, Serbia, operating for over 30 years. The company offers a comprehensive portfolio of Mercedes-Benz products and services organized into vehicle sales (new, certified pre-owned, and electric EQ models), workshop services (maintenance, body/paint repair spanning 700m²), and automotive accessories/supplies. Service offerings include structured service packages (PROTECT, SECURE, POWER, PRIVILEGE) covering maintenance, extended warranties, and comprehensive coverage up to 5 years or 200,000 km. Electric mobility solutions include the Mercedes-Benz Wallbox 22kW home charger, eMobility All Inclusive installation service via partners Orion Telekom and charge&GO, and public charging RFID cards. Parts offerings encompass original parts, StarParts for vehicles over 5 years old, and factory-remanufactured components offering up to 35% savings. The Mobilo 24/7 roadside assistance program covers all of Europe for vehicles up to 30 years old.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles (Novi Automobili) Sales of new Mercedes-Benz passenger vehicles through the authorized dealer showroom, covering the full model range from compact (A-Class) to luxury S-Class, SUVs, coupés, convertibles, Mercedes-AMG performance vehicles, and Mercedes-Maybach.
• Certified Pre-Owned Mercedes-Benz Vehicles (Polovna vozila sa garancijom) Sales of certified pre-owned Mercedes-Benz vehicles with warranty coverage, representing the official Mercedes-Benz Certified used-car program.
• Mercedes-Benz EQ Electric Vehicles (Električna Vozila) Sales of fully electric Mercedes-Benz EQ models (EQA, EQB, EQE, EQS, EQE SUV, EQS SUV) with zero local CO2 emissions, including plug-in hybrid variants offering up to 100 km of electric range (WLTP).
• Vehicle Service and Maintenance (Servis i Održavanje) Full mechanical service and maintenance for Mercedes-Benz passenger, commercial, and cargo vehicles, using original parts and Mercedes-Benz diagnostic equipment at the 1,800+ m² service facility in Niš, with Mercedes-Benz Service 24h roadside support.
• Body and Paint Workshop (Limarsko-farbarska Radionica) Body repair and painting services for all brands of passenger and commercial vehicles at a 700 m² Daimler-standard workshop with a paint mixing room using digital color detection from 5 angles and a latest-generation paint booth accommodating the largest commercial vehicles.
• Mercedes-Benz Service Packages (PROTECT, SECURE, POWER, PRIVILEGE) Multi-year contracted service packages covering maintenance, extended warranty, and wear-and-tear repairs. PROTECT/PROTECT PLUS cover scheduled maintenance (PLUS adds replacement parts); SECURE extends the factory warranty by 1-3 years up to 200,000 km; POWER/POWER PLUS cover post-warranty maintenance and unexpected repair costs; PRIVILEGE/PRIVILEGE PLUS provide comprehensive coverage including regular maintenance, wear parts, and repairs. Available in 3/4/5 year durations and various mileage limits, and transferable to a new owner if the vehicle is sold.
• eMobility All Inclusive (EV Charging Solution) Complete turnkey EV charging package for Mercedes-Benz EQ vehicle buyers: includes a Mercedes-Benz Wallbox 22 kW home charger, professional installation consultation via Orion eMobility (Orion Telekom), RFID cards and mobile apps for public charging access through charge&GO.
• Mercedes-Benz Wallbox Home (Zidni Punjač) Mercedes-Benz branded AC home charging unit delivering up to 22 kW charging power via a fixed Type 2 connector cable (6 m), with dimensions 438x328x170 mm; offered to EQ vehicle customers.
• Mercedes-Benz Original Parts, StarParts, and Remanufactured Parts (Originalni Rezervni Delovi) Sales of Mercedes-Benz genuine replacement parts designed to strict Mercedes-Benz specifications for value retention and safety, the StarParts line for vehicles older than 5 years (brake discs, wiper blades, filters, spark plugs, brake pads, and others), and factory-remanufactured parts covering engines, mechanical/electronic components, and hybrid/e-drive parts at up to 35% savings.
• Mercedes-Benz Mobilo 24/7 Roadside Assistance 24/7 Europe-wide mobility and roadside assistance service covering vehicles up to 30 years old: mechanic dispatch, on-site repairs, towing to nearest service partner, taxi or public transport continuation, vehicle delivery within 50 km, loaner vehicles up to 3 days, free flights/trains, hotel accommodation up to 3 nights, and return transport.
• Vehicle Financing via Mercedes-Benz Financial Services and Intesa Leasing Vehicle financing and leasing arranged through Mercedes-Benz Financial Services with electric vehicles funded via Intesa Leasing at a fixed 4.49% interest rate; examples include EQA from 718.37 EUR/month, EQB from 875.65 EUR/month, EQE from 1,035.77 EUR/month, and EQS from 1,804.78 EUR/month (20% down, 48 months, 20% residual value).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Orion Telekom / Orion eMobilitycoreStrategic or Co-development PartnerPartnership for eMobility services including electric vehicle charging infrastructure. Orion eMobility provides expert consultation on Wallbox installation location, professional installation services, and RFID cards for public charging access. Part of the eMobility All Inclusive package offered to electric vehicle buyers.
• charge&GOcoreStrategic or Co-development PartnerCharging service provider partner for the eMobility All Inclusive package. Provides access to charging applications with maps of all available public chargers in the provider's network, and RFID cards for charging and payment at public charging stations.
• Star Import d.o.o.coreChannel Partner/ Reseller/ DistributorGeneral distributor of Daimler AG for Serbia. Kemoimpex Auto operates as an authorized dealer within the Star Import dealer network. Star Import provides the legal framework for data protection compliance (GDPR) and general terms of use for the Serbian Mercedes-Benz dealer network.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Emil Frey Group: Swiss-headquartered European automotive retail group operating authorized dealerships across multiple countries. Comparable as a multi-brand authorized dealer network with full-service sales, service, and parts operations.
• Asbury Automotive Group Inc. US publicly traded automotive retailer operating authorized dealerships across multiple brands. Comparable as a publicly-traded authorized dealer group with full new vehicle, used vehicle, service, and parts operations at much larger scale.
• Group 1 Automotive Inc. US and UK-based publicly traded automotive retailer operating a large network of authorized dealerships. Comparable as a publicly-traded authorized dealer operator with diversified brand portfolio and full-service revenue model.
• Marshall Motor Group plc: UK automotive retailer with a network of authorized dealerships representing multiple premium and volume brands. Comparable as a mid-sized authorized dealer group with full-service capabilities including sales, service, and parts.
• AutoVision SE: German automotive retail group operating authorized dealerships primarily in Germany. Comparable as a full-service authorized dealer network with new vehicle sales, certified used vehicles, service, and parts operations.
• Vertu Motors plc: UK automotive retailer operating a network of franchised dealerships across multiple premium and volume brands. Comparable as a mid-sized authorized dealer operator with similar revenue mix of new vehicles, used vehicles, and aftersales service.
• Inchcape plc: Global automotive distributor and retailer with operations across multiple continents. Comparable as a large-scale authorized dealer business with similar new vehicle, used vehicle, and aftersales service revenue streams at much larger scale.
• Hedin Mobility Group: Large European automotive retail group operating multiple premium-brand authorized dealerships across Northern and Western Europe. Comparable as a multi-brand authorized dealer network with similar full-service sales, service, and parts revenue streams.
• Porsche Holding Salzburg: Major European automotive distributor and retailer headquartered in Austria, operating Volkswagen Group brand dealerships across Central and Eastern Europe. Directly comparable for multi-brand authorized dealer operations in CEE markets similar in structure to Serbia.

Direct peers

• Star Import d.o.o. General distributor of Daimler AG for Serbia and the parent/authorized network operator for Kemoimpex Auto. Operates other Mercedes-Benz authorized dealers across Serbia, making it the most directly comparable entity from a business-model perspective, including new vehicle sales, certified pre-owned, service, and parts operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kemoimpex-auto-d-o-o-beograd
• Instagraminstagram.com/mercedes.kemoimpex

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kemoimpex Auto Mercedes-Benz