Kempers Watersport

What Kempers Watersport does

Kempers Watersport is a family-owned, full-service marina and yacht brokerage founded in 1980 and headquartered on the Westeinderplassen in Aalsmeer, Netherlands (Herenweg 100), serving the Randstad metropolitan area. The company operates a 500-berth marina with renewed hard-wood and plastic decking, 300 free parking spaces, multiple winter-storage formats (water sheds, dry sheds, outdoor), a 50-ton boat lift, and an on-site waterfront restaurant (Meat & Fish aan de Haven, opened March 2024). Its core lines are new boat sales through authorized dealerships of Axopar (exclusive for Netherlands, Belgium, and Luxembourg), Boston Whaler, Sea Ray (oldest Dutch dealer), and Alfastreet Marine, complemented by motor dealerships for Mercury/MerCruiser (Platinum tier), Volvo Penta, and Torqeedo electric propulsion, plus Pega and Vanclaes trailers.

Revenue is generated across seven streams: one-time new-boat sales, brokerage commissions on used-boat sales (10% over final sale price including VAT, minimum €3,500; 547 boats sold in the last five years), seasonal marina berth subscriptions (€900-€3,460 per season at base tiers; up to €7,285 for water-shed storage of 13-15m boats), professional service and maintenance (motor repairs, painting, carpentry, electrical, teak decking, antifouling, refits), retail accessories (Jobe, Garmin, Raymarine), Aqualiving floating-cabin overnight stays booked via Novasol, and water-sport rentals via the Westeinder Water Experience partnership. The company markets through a trilingual NL/EN/DE website, an email newsletter archive since 2012, dedicated YouTube brand playlists, social channels (Facebook, LinkedIn, Instagram, X), major boat shows (HISWA te water Amsterdam, Boot Düsseldorf), open days and test-sailing weekends, and 20+ third-party boat-listing portals.

The business employs approximately 20 staff across sales, mechanics, painters, electricians, carpenters, harbor masters, and shop personnel, with a five-broker sales team carrying 115+ years of combined experience and holding HISWA Qualified Yachtbroker and EMCI certifications. No AI/ML capabilities, patents, external funding, or acquisitions are disclosed; competitive advantage derives from distribution rights, broker expertise, marina infrastructure, and 45+ years of family brand reputation in the Dutch recreational boating market.

Name

Kempers Watersport

Legal name

Kempers Watersport

Website

https://kemperswatersport.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Kempers Watersport is a family-owned, full-service marina and yacht brokerage founded in 1980 in Aalsmeer, Netherlands. It operates a 500-berth marina, sells new boats as exclusive Axopar, Boston Whaler, Sea Ray, and Alfastreet dealer, and brokers used boats for recreational boaters in the Randstad.

Ownership category

akta.pro rank

Product category

Marina and Yacht Brokerage Services

NAICS

Marinas (713930), Boat Dealers (441222), Other Support Activities for Water Transportation (488390)

SIC

Water Transportation (4400), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Marine Leasing (FSAKANAH)

akta.pro secondary industries

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Yacht brokerage
• Marina services
• Boat sales
• Boat maintenance
• Watersport retail

Headquarters

HQ city

Aalsmeer (near Leimuiden)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Boat Sales: Sale of new boats through dealer partnerships with Axopar, Boston Whaler, Sea Ray, Alfastreet Marine. Revenue from direct sales at showroom in Aalsmeer.
2. Used Boat Brokerage: Brokerage commission on sale of used boats for third parties. Courtage of 10% over final sale price including VAT, minimum €3,500. Currently approximately 70 used boats in stock.
3. Marina Berths & Storage: Seasonal summer berths ranging from €900 to €3,460 per season depending on boat size. Winter storage options including indoor water sheds, dry sheds, and outdoor winter storage. Approximately 500 berths available.
4. Service & Maintenance: Full service maintenance including motor repairs, painting, carpentry, electrical work, teak decking, antifouling, refits. Tariffs published annually. Winter rates available.
5. Retail & Accessories: Sale of watersport accessories, water toys, parts, and equipment through on-site watersport shop. Wide assortment of brands including Jobe, Garmin, Raymarine, and marine supplies.
6. Overnight Accommodation: Rental of Aquacabins (floating holiday homes) on the water. Fully equipped with living room, kitchen, bathrooms, bedrooms, terrace and rooftop terrace. Booked through Novasol.
7. Water Sports Rental: Rental of SUP boards, tubes, water skis, wakeboards through Westeinder Water Experience partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Kempers Watersport runs a full-service 500-berth marina on the Westeinderplassen in Aalsmeer, combining yacht brokerage (new and used boats), authorized multi-brand new-boat and engine dealerships (Axopar exclusive for NL/BE/LU, Boston Whaler, Sea Ray, Alfastreet Marine, Mercury/MerCruiser, Volvo Penta, Torqeedo), winter storage, a maintenance workshop with a 50-ton boat lift, a watersport retail shop, Aquacabin floating holiday accommodations, and water-sports rentals via Westeinder Water Experience.

Product overview

Kempers Watersport is a full-service marina and yacht brokerage operating in the Randstad (Amsterdam) region of the Netherlands. The company operates a 500-berth marina in Aalsmeer and offers an integrated portfolio of watersport services centered around boat sales (new and used), marina operations, and maintenance. New boat sales are conducted through authorized dealerships of Axopar (exclusive Netherlands/Belgium), Boston Whaler, Sea Ray (oldest Dutch dealer), and Alfastreet Marine brands, complemented by motor partnerships with Mercury, MerCruiser (platinum dealer), Volvo Penta, and Torqeedo electric propulsion. The brokerage division manages approximately 150 boats with professional presentation including Matterport 3D tours and drone videography. Supporting services include a full-service workshop with 50-ton lift capacity, winter storage (on land, in water halls, or dry halls), SUP/water toy rental via Westeinder Water Experience, watersport retail shop, and Aquacabin overnight accommodations on the water. The company also offers boat trailer sales (Pega, Vanclaes) and uses video consultation platforms for remote customer interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Aqualiving: Floating cabin overnight accommodation concept at the marina
• Westeinder Water Experience

Products and services

• Marina Berths and Winter Storage

Quantifiable outcome

• 547 boats sold in last 5 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Meat & Fish aan de HavenminorStrategic or Co-development Partner · 1 March 2024Restaurant operator at the marina offering dining with waterfront views. Opening March 2024 at Kempers Watersport location.
• Axopar BoatscoreChannel Partner/ Reseller/ DistributorExclusive dealer for Axopar in Netherlands, Belgium, and Luxembourg. Axopar combines RIB benefits (lightweight construction, safety) with motorcruiser design, offering 22-45 foot models.
• Boston WhalercoreChannel Partner/ Reseller/ DistributorDealer for 'The Unsinkable Legend' - Boston Whaler boats known for unsinkable hulls. Covers 40+ models across Super Sport, Montauk, Dauntless, Outrage, Vantage, Conquest, and Realm series.
• Sea RaycoreChannel Partner/ Reseller/ DistributorOldest Sea Ray dealer in the Netherlands. World's largest sportboat builder offering SPX, SDX, Sun Sport, SLX, and Sundancer series from 6m to 20m yachts.
• Alfastreet MarineminorChannel Partner/ Reseller/ DistributorDealer for Alfastreet Marine - Slovenian boat builder known for innovative design and latest technologies with timeless elegance.
• Mercury Marine / MerCruisercoreChannel Partner/ Reseller/ DistributorPlatinum dealer for Mercury outboard motors (2.5-400hp) and MerCruiser inboard/sterndrive engines. Most sold boat motor brands worldwide.
• Volvo PentacoreChannel Partner/ Reseller/ DistributorDealer for Volvo Penta gasoline and diesel engines with extensive parts inventory and regularly trained technicians.
• TorqeedominorChannel Partner/ Reseller/ DistributorDealer for Torqeedo electric boat motors (1-80hp). Supports conversion of fossil fuel boats to clean, quiet electric propulsion.
• Pega BVminorChannel Partner/ Reseller/ DistributorDealer for Pega boat trailers - plates, rollers, or combinations with large assortment.
• VanclaesminorChannel Partner/ Reseller/ DistributorDealer for Vanclaes custom stainless steel boat trailers. Made-to-measure trailers with 10-15 year lifespan without rust.
• Westeinder Water ExperienceminorChannel Partner/ Reseller/ DistributorPartnership for SUP board, tube, water ski, wakeboard rentals and fast-boating permits. Located at the Westeinderplassen.
• HISWA (Hiswa Qualified Yachtbroker)coreOthersCertified yacht broker membership providing dispute resolution, use of Hiswa general conditions, and access to the disputes committee for water recreation.
• NBMS (Nederlandse Bond van Makelaars in Schepen)minorOthersDutch Bond of Brokers in Ships - professional association with code of ethics, self-regulation, and professional standards.
• NLYachtsminorOthersNetwork of Hiswa and NBMS yacht brokers providing access to international network of yacht brokerage professionals.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Sunseeker: Global luxury yacht manufacturer with an established dealer network across Europe including Benelux. Comparable as a broader marine incumbent whose dealer-channel decisions (territory allocation, brand portfolio) shape Kempers' competitive positioning.
• Brunswick Corporation: US-based marine conglomerate owning Boston Whaler and Mercury Marine — two of Kempers' core OEM partners. Comparable as the controlling industry incumbent whose portfolio strategy and dealer-network decisions directly affect Kempers' supply chain and territory rights.
• Bavaria Yachts: One of Europe's largest boat manufacturers (Germany), competing in the same powerboat/cruiser segment where Kempers sells Axopar and Sea Ray. Comparable as a broader industry incumbent whose brand strategy affects Kempers' dealer-supplier economics.
• Princess Yachts: UK-based luxury motor yacht manufacturer with European dealer network overlapping Kempers' premium segment. Comparable as broader marine industry incumbent competing for the same affluent Benelux boating customer Kempers serves.

Direct peers

• Flevo Marina: Large-scale marina in Lelystad, Netherlands offering berths, winter storage, service, and brokerage. Directly comparable marina operator serving the same Dutch recreational boating market with multi-revenue-stream operations.
• Lengers Yachts: Dutch yacht broker specializing in premium and luxury motor yachts, with similar full-service brokerage and dealer activities. Comparable in NL customer base and HISWA-certified broker model.
• De Valk Yacht Brokers: Major Dutch yacht brokerage firm with similar full-service brokerage model (HISWA-qualified brokers, used/new boat sales, multi-listing on international portals). Direct peer given overlapping NL yacht brokerage customer base and shared HISWA/NBMS network membership.
• Jachthaven Bruinisse: Dutch marina in Zeeland combining berths, winter storage, service workshop, and brokerage. Comparable full-service marina operating model to Kempers with shared NL boating customer segments.

Others

• YachtFocus: Leading Dutch/European online boat marketplace where Kempers actively lists inventory. Comparable as an ecosystem partner/enabler in the brokerage funnel rather than a direct competitor, central to Kempers' multi-listing distribution strategy.
• HISWA (Holland International Shipbuilding & Yacht Industry Association): Dutch marine industry association of which Kempers is a Qualified Yachtbroker member. Comparable as an ecosystem/standards body providing certification, dispute resolution, and consumer trust infrastructure underpinning Kempers' brokerage license to operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kempersws
• YouTubeyoutube.com/user/Kemperswatersport
• Facebookfacebook.com/Kemperswatersport
• LinkedInlinkedin.com/company/kempers-watersport
• Instagraminstagram.com/kemperswatersport

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kempers Watersport