Kendall Ford of Meridian

What Kendall Ford of Meridian does

Kendall Ford of Meridian is a privately-held Ford franchise dealership founded in 1939 and operated as part of the family-owned Kendall Auto Group. Headquartered at 250 East Overland Road in Meridian, Idaho, the dealership employs approximately 25 people and serves the Treasure Valley region encompassing Boise, Nampa, Caldwell, and Kuna. Its product portfolio spans new Ford vehicles (trucks, SUVs, crossovers, cars, commercial vans, and EVs/hybrids), certified pre-owned and used vehicles, genuine Ford parts and accessories, full-service maintenance and repair, and finance products through Ford Credit. The business differentiates via an exclusive Hennessey Performance upfit partnership, custom factory ordering, and a comprehensive service ecosystem including mobile repair vans and pickup/delivery programs.

The dealership operates across five primary revenue streams — new vehicle sales, used vehicle sales, parts and accessories, service and maintenance, and finance and insurance products — supplemented by commercial fleet sales and premium upfitting. Its go-to-market combines a traditional physical showroom with an online car buying platform offering 100-mile home delivery, a dedicated Idaho Fleet Sales commercial website, and direct Ford factory custom orders. Pricing follows standard Ford franchise MSRP minus incentives and dealer discounts, with a $499 documentation fee; transaction values range from approximately $28,000 for entry new vehicles to over $137,000 for Hennessey Venom 800 upfitted F-150s. Technology integrations include Kelley Blue Book for trade-in valuation, CARFAX for vehicle history, FordDirect for chat, Botdoc for secure document exchange, and ComplyAuto for consent management, all running on the DealerInspire platform standard to Ford's dealer network.

The customer base is primarily individual retail consumers in the Treasure Valley, with a secondary commercial/fleet segment serving small business owners and fleet managers. As a franchise dealer, Kendall Ford of Meridian operates under Ford Motor Company's manufacturer programs including Ford Blue Advantage certification, Ford Pro commercial services, and FordPass connected vehicle technology. The dealership has been recognized by Ford Motor Company as a top regional sales volume dealer and holds J.D. Power dealer certification, with no disclosed institutional ownership, private equity backing, or public listing.

Name

Kendall Ford of Meridian

Legal name

Kendall Ford of Meridian

Website

https://kendallfordofmeridian.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Kendall Ford of Meridian is a family-owned Ford franchise dealership in Meridian, Idaho, founded in 1939 and part of Kendall Auto Group. It sells new and used Ford vehicles, parts, and service to individual consumers and commercial fleet customers across the Treasure Valley region.

Ownership category

akta.pro rank

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, SUVs, trucks, and commercial vehicles. Revenue generated from vehicle MSRP minus incentives and dealer discounts.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Fords, courtesy vehicles, and general used inventory from multiple manufacturers.
3. Parts and Accessories: Sale of genuine Ford parts, aftermarket parts, and Ford accessories including custom parts, lift kits, lighting, and fender flares.
4. Service and Maintenance: Vehicle repair, maintenance, and service including oil changes, brake services, tire rotations, and mobile service options.
5. Finance and Insurance Products: Vehicle financing through Ford Credit, extended warranties, and Kendall Auto Protection limited warranty programs.
6. Vehicle Upfitting: Custom upfitting services including Hennessey Performance performance upfits, commercial vehicle modifications, and accessories installation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kendall Ford of Meridian is a Ford franchise dealership that sells new, certified pre-owned, and used Ford vehicles along with selected used vehicles from other manufacturers, and supports those sales with an on-site service center, genuine Ford parts, financing through Ford Credit, trade-in appraisal, and vehicle protection products. It also operates a dedicated commercial and fleet sales division selling work trucks, cargo vans, and upfitted commercial vehicles, supported by Ford Pro Commercial Service and Fleet Mobile Service.

Product overview

Kendall Ford of Meridian operates as a Ford franchise dealership offering a comprehensive automotive sales and service ecosystem. The core product is new and used Ford vehicle sales spanning trucks (F-150, F-250, F-350, Super Duty, Ranger, Maverick), SUVs (Explorer, Expedition, Bronco, Bronco Sport), crossovers (Escape), cars (Mustang), and commercial vehicles (Transit, E-Transit). The portfolio includes sub-brands Ford Blue Advantage (certified pre-owned), Ford Courtesy Vehicle Program, Ford EV/Hybrid Vehicles, and Ford Commercial Vehicles. Add-on services include custom truck upfitting through Hennessey Performance and dealer customization, online car buying with 100-mile home delivery, trade-in appraisal using Kelley Blue Book, custom factory orders direct from Ford, full-service maintenance and mobile repair, parts sales, vehicle pickup/delivery, and financing through Ford Credit. The business operates as a traditional franchise dealership where the product portfolio is anchored by vehicle sales with services serving as complementary revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full range of new Ford vehicles including F-150, F-250, F-350, Super Duty trucks, Bronco, Bronco Sport, Explorer, Expedition, Escape, Mustang, and commercial Transit/E-Transit vans, sold to individual consumers in the Treasure Valley.
• Used Vehicles Pre-owned vehicles from multiple manufacturers including trucks, SUVs, cars, and hybrids, listed with CARFAX vehicle history and offered at price points starting under $15,000.
• Ford Blue Advantage Certified Pre-Owned Ford's certified pre-owned program offering Gold Certified, Blue Certified, and EV Certified tiers with multi-point inspection, limited warranty, 24/7 roadside assistance, and FordPass Rewards Points.
• Ford Courtesy Vehicle Program Like-new, low-mileage Ford vehicles formerly used as demos, priced $30,494 to $53,494 and covered by an extended New Vehicle Limited Warranty of 42-month/42,000-mile bumper-to-bumper and 5-year/60,000-mile powertrain.
• Ford EV and Hybrid Vehicles Electric and hybrid Ford vehicles including Mustang Mach-E (up to 320-mile range), F-150 Lightning electric truck, E-Transit commercial van, and hybrid variants of Escape, Explorer, F-150, and Maverick.
• Ford Commercial Vehicles Commercial fleet vehicles including F-150 through F-750 trucks, Transit vans, E-Transit, E-Series, Chassis Cab, and Transit CC-CA, sold with Ford Pro Commercial Service and Fleet Mobile Service support to small business and fleet operators.
• Hennessey Performance Upfits Performance upfitted Ford trucks offered under a Hennessey Performance partnership, including the Venom 800 package for the F-150 with supercharged V8 upgrades, suspension, brakes, and exclusive exterior and interior enhancements, with examples priced at $137,399.
• Custom Truck Upfitting In-dealer customization for Ford trucks including lift kits, bed accessories, upgraded interiors, lighting, fender flares, towing packages, off-road packages, and custom wraps.
• Online Car Buying and Home Delivery End-to-end online vehicle purchase experience including inventory browsing, financing application, trade-in valuation, walkaround video requests, test drives delivered to the customer location within 20 miles, and home delivery within 100 miles of the dealership.
• Custom Factory Order Direct ordering from the Ford factory allowing customers to configure a Ford vehicle with preferred trims, colors, packages, and accessories across SUVs, trucks, vans, electrified vehicles, cars, commercial vehicles, and performance variants.
• Trade-In Value and Car Appraisal Online trade-in appraisal using Kelley Blue Book and other market guides, calculated from year, mileage, condition, features, and real-time market data, with complimentary mobile appraisal at the customer's home or office within 60 miles.
• Ford Service Center Full-service maintenance and repair facility offering brake services, tire rotations, oil changes, battery service, diagnostics, and accessory installation, servicing all makes and models.
• Ford Mobile Service On-site vehicle repair sending certified Ford technicians in mobile service vans to customer locations in the Treasure Valley for in-place auto repair.
• Ford Pickup and Delivery Service concierge where dealership team members collect the customer's vehicle for a service appointment and return it once work is complete.
• Ford Parts Center Genuine Ford OEM and aftermarket parts including wiper blades, mud flaps, batteries, tires, fan belts, lift kits, lighting, and fender flares, available for online ordering.
• Ford Finance Center Financing services including online loan applications, pre-qualification, payment calculators, Ford Credit leasing options, and credit assistance for customers with bankruptcy, poor credit, or no credit history.
• Kendall Auto Protection Limited Warranty Limited car warranty program for qualifying used vehicles that bundles two complimentary oil changes, one-year roadside assistance, and a 3-day money-back guarantee.

Quantifiable outcome

• 100-mile complimentary home delivery radius for new and used vehicle purchases
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Hennessey PerformancecoreStrategic or Co-development PartnerHennessey Performance is a performance vehicle upfitter partner that provides exclusive high-performance vehicle packages at Kendall Ford of Meridian. Offerings include the Hennessey Venom 800 package for Ford F-150, featuring supercharged V8 engine upgrades producing over 800 horsepower, along with suspension upgrades, performance brakes, and exclusive interior/exterior enhancements. This partnership differentiates the dealership with performance vehicles not available at standard Ford dealerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Public franchised automotive retailer (NYSE: ABG) operating ~150 new vehicle dealerships across the U.S. following the Larry H. Miller acquisition; offers directly comparable full-service franchise dealership operations at much larger scale.
• AutoNation: Largest U.S. franchised automotive retailer (NYSE: AN) operating ~300 new vehicle franchises nationwide with in-house financing, parts, and service operations — a broad incumbent that competes with regional dealer groups for share and OEM allocations.
• Lithia Motors: One of the largest U.S. franchised automotive dealer groups (NYSE: LAD), headquartered in Medford, OR, operating hundreds of new vehicle franchises and digital retail platforms including Driveway — a broader incumbent pursuing the same omnichannel retail strategy as Kendall Ford.
• Group 1 Automotive: Major U.S. franchised auto retailer (NYSE: GPI) operating ~200 new vehicle dealerships across the U.S. and U.K., with full sales, service, parts, and F&I capabilities directly comparable to those of a full-service Ford franchise.
• Sonic Automotive: Public franchised auto retailer (NYSE: SAH) operating franchised dealerships and the EchoPark used vehicle concept, with similar full-service sales/service/parts/F&I offerings to those of a traditional franchise dealer.

Emerging players

• CarMax: Largest U.S. used vehicle retailer (NYSE: KMX) operating ~240 stores plus online sales — competes with Kendall Ford's used vehicle and trade-in business and represents the most prominent non-franchise used car retail model.
• Carvana: Pure-play online used vehicle retailer (NYSE: CVNA) offering vehicle browsing, financing, and home delivery — directly competing with Kendall Ford's online car buying and home delivery capabilities as an emerging digital-native alternative to the franchise model.

Regional players

• Larry H. Miller Dealerships: Long-established Western U.S. multi-brand franchised dealer group (now under Asbury Automotive Group) with historical presence in Idaho, operating new and used vehicle dealerships with a comparable family/regional dealer business model.

Direct peers

• Dennis Dillon Auto Group: Major Idaho-based multi-brand franchised automotive dealer group headquartered in Boise, operating new and used vehicle dealerships that directly compete with Kendall Ford of Meridian for Treasure Valley customers across multiple OEM brands.
• Bronco Motors: Ford and Lincoln franchised new car dealership located in Boise, ID — the most directly comparable same-brand competitor operating in the same Treasure Valley market and serving overlapping customer demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kendall-ford-of-meridian

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kendall Ford of Meridian