What Kenneth & Co does

Kenneth & Co is a Singapore-based immigration, education, and business-expansion consultancy founded in 2013, operating as Kenneth & Co Pte Ltd. from its headquarters at Chinatown Point in Singapore, with a team of approximately 30 employees and branch presence in Malaysia, Vietnam, and China. The firm serves individuals and families seeking Singapore Permanent Residence and citizenship, Work Permit holders upgrading to S-Pass or E-Pass, mid-skilled and highly skilled foreign professionals (S-Pass/E-Pass holders), Overseas Filipino Workers, Malaysian and Myanmar nationals, and foreign entrepreneurs expanding into Singapore. Customer segments are explicitly targeted via dedicated Calendly booking funnels and bilingual (English/Mandarin) content.

The core product is consultative immigration advisory built around a proprietary "Kenneth & Co Framework" that combines an exclusive ICA Due-Diligence Checklist, a data-backed PR eligibility assessment, tailored strategy development, and tech-integrated submission support. The platform also delivers education placement programs (diploma through PhD) with internship components through partnerships with institutions in Singapore, Taiwan, Malaysia, and the UK, and offers Overseas Business Expansion services covering company set-up, corporate structuring, work pass management, immigration, property, and recruitment. Marketing and distribution run through a content-led multi-channel presence spanning the firm's website, blog, free e-books, video testimonials, Facebook, Instagram, TikTok, LinkedIn, and YouTube.

Revenue is generated through professional-services fees on PR and citizenship applications, work pass upgrade engagements, education placement programs, and overseas business expansion mandates. Pricing is quote-based and not publicly disclosed, with a freemium top-of-funnel (free initial profile evaluation and consultation) and flexible 6-12 month installment payment plans to broaden accessibility. The firm is bootstrapped with no external funding rounds disclosed and operates a sister-company relationship with WOLA for internship and employment services.

Name

Kenneth & Co

Legal name

Kenneth & Co Pte Ltd.

Website

https://kennethac.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenneth & Co is a Singapore-based immigration and education consultancy helping individuals, families, and entrepreneurs obtain Singapore PR and citizenship, upgrade work passes, and place into education programs across Southeast Asia.

Ownership category

akta.pro rank

Product category

Immigration Consultancy Services

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Legal Services (8111)

akta.pro primary industry

Global Contractor Engagement & Cross-Border Payments (BPACAGAI)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Immigration consultancy
• PR application services
• Work pass solutions
• Education placement
• Immigration advisory

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Immigration Consultancy Services: Kenneth & Co generates revenue through professional consulting fees for PR applications, citizenship applications, work pass upgrades, and related immigration services. The company offers free initial consultations and provides flexible payment plans spanning 6 to 12 months to make services accessible.
2. Education Placement Services: Revenue from education placement programs including postgraduate diplomas, bachelor's degrees, master's degrees, and PhD programs in partnership with educational institutions in Singapore and Taiwan. Programs include paid internship components.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Kenneth & Co provides consultancy services for Singapore Permanent Residence applications, Citizenship applications, work pass upgrades (Work Permit to S-Pass/E-Pass), and education placement programs with partnered institutions in Singapore, Taiwan, and Malaysia. The firm also delivers overseas business expansion support for foreign entrepreneurs, including company set-up, work pass management, recruitment, and property services. Revenue is generated through professional consulting fees, with free initial profile evaluations and flexible 6–12 month payment plans available.

Product overview

Kenneth & Co is a Singapore-based immigration, education, and employment consultancy offering an integrated service portfolio. The core offerings include PR and Citizenship application services, Work Pass upgrade solutions (Work Permit to S-Pass/E-Pass), and Education Placement programs. These services are designed to work together as a unified pathway—clients can upgrade their work passes and educational qualifications through Kenneth & Co's partnered institutions, which then strengthens their PR and citizenship applications. The company also provides Overseas Business Expansion services for entrepreneurs seeking to establish operations in Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Application Singapore Permanent Residence application consultancy providing profile evaluation, document preparation, ICA due-diligence checklist support, and application submission assistance for individuals and families seeking PR status.
• Citizenship Application Singapore Citizenship application service guiding applicants through the ICA process, including document preparation, interview preparation, and oath-taking ceremony coordination.
• Work Permit Solution Specialized consultancy for Work Permit holders seeking to upgrade to S-Pass or E-Pass, including educational qualification enhancement to meet Ministry of Manpower requirements.
• E-Pass Compass E-Pass application and renewal service including COMPASS framework assessment, documentation support, and eligibility evaluation for Employment Pass holders.
• Education Placement Education placement and upskilling program partnering with institutions in Singapore, Malaysia, and Taiwan, offering diploma to PhD programs with internship opportunities for work permit holders and foreign nationals seeking career advancement.
• Overseas Business Expansion Comprehensive services for foreign entrepreneurs and businesses expanding to Singapore, including company set-up, corporate structuring, work pass management, immigration services, property services, recruitment support, and education advisory.

Quantifiable outcome

• Over 5,000 applicants empowered with tailored solutions
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• WOLAcoreStrategic or Co-development PartnerSister company providing internship and employment services. WOLA collaborates with Kenneth & Co to facilitate internships, employment opportunities, and related programs for clients seeking education and career advancement in Singapore.
• Educational Institutions in Singapore and TaiwancoreStrategic or Co-development PartnerKenneth & Co partners with various schools and universities in Singapore and Taiwan to offer postgraduate diplomas, bachelor's degrees, master's degrees, and PhD programs. Programs include internship components and are designed for working adults seeking career advancement and immigration eligibility.
• Educational Institutions in Malaysia and UKcoreStrategic or Co-development PartnerPartnerships with reputable institutions in Malaysia and UK for diploma and degree programs that help clients improve educational qualifications for work pass upgrades and PR applications.
• Level Up DigitalminorImplementation/ SI/ Consulting PartnerDigital agency providing website design and development services. Level Up Digital created and maintains the Kenneth & Co website, providing comprehensive digital marketing and web development solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fragomen: World's largest global immigration law firm with significant Singapore presence. Directly competes with Kenneth & Co in Singapore PR/citizenship advisory and work pass services, though Fragomen serves primarily multinational corporate clients at higher price points.
• Berry Appleman & Leiden (BAL): Major global immigration law firm with Singapore operations offering corporate immigration services, work pass management, and residency advisory. Comparable in immigration consultancy scope but skews to enterprise clients rather than individual Work Permit holders.
• Aspire Lifestyles: Global concierge and relocation services provider with Asia operations. Comparable to Kenneth & Co in cross-border relocation and immigration services for individuals and families, though serving a higher-end client segment.
• Smith Stone Walters: Immigration law firm with Asia-Pacific presence offering individual and corporate immigration services. Comparable to Kenneth & Co in regulatory advisory for residency and work permits, though focused more on UK and corporate clientele.
• Pacific Prime: Hong Kong-headquartered international insurance and immigration intermediary with Singapore operations. Offers immigration advisory alongside insurance brokerage, similar to Kenneth & Co's bundled service approach targeting expatriate and migrant populations.

Broad incumbents

• Deloitte: Big 4 professional services firm with a global immigration services practice including Singapore. Comparable in immigration advisory and work pass management but operates as part of a wider tax, consulting, and audit portfolio.
• Aon: Global professional services firm with a substantial immigration and relocation practice. Overlaps with Kenneth & Co in work pass and immigration advisory but operates as part of a much broader risk, insurance, and HR consulting portfolio serving enterprise clients.
• KPMG: Big 4 firm with immigration advisory services globally, including Singapore. Comparable in regulatory and immigration advisory work, but addresses enterprise clients and high-net-worth individuals as part of broader advisory offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kenneth_and_co
• Facebookfacebook.com/kennethacsg
• LinkedInlinkedin.com/company/kenneth-co-pte-ltd
• Instagraminstagram.com/kennethandcosg/?igsh=MTZ5OWMydTlpNzcxbw%3D%3D
• TikToktiktok.com/@kenneth_and_co

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenneth & Co